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June 28, 2024 61 mins

How to Market Books After the Launch - With Special Guest, Paulette Kennedy

We put so much energy into planning book releases, but how do you market and promote books after launch?

Join us for an insightful discussion with special guest, Paulette Kennedy on what works when marketing books post-launch.

We discuss strategies for authors to maintain sales and engagement, including ideas for building a loyal community of readers.

We also touch on the role of adverting, choosing the right Amazon categories and keywords, the importance of building a community of authors for mutual support.


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Visit our episode page for all resources featured in this episode: How to Market Books After the Launch


Find more resources and book marketing tips visit our recommended resources: Book Marketing Tips and Resources


Episode Sponsors:

12 Weeks to Book Launch Success- Lainey’s program to help authors successfully launch their book. ⁠Join the wait list here⁠. Or ⁠join Lainey’s list for free book marketing tips and webinars⁠.


Paulette’s Indie author coaching - schedule time here or email her at info@paulettestout.com


Women Writers Women’s Books - Contact Barbara Bos - email barbarabos@booksbywomen.org - for info on sponsorship of the sites, group and social media

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