Horowitz/Norman: Wrestling is My Gimmick

In this episode, Barry David Horowitz and Jason Norman discuss their 2024 book, 'Wrestling Is My Gimmick: My Life on the Wrong Side of the Three-Count.' They delve into the book's creation and share entertaining stories from Barry's career as a professional wrestler, particularly his experiences as a 'jobber.'"

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FEATURED TITLE & DESCRIPTION

Wrestling Is My Gimmick: My Life on the Wrong Side of the Three-Count. McFarland, softcover (2024) ISBN: 9781476696102 https://mcfarlandbooks.com/product/wrestling-is-my-gimmick/

DESCRIPTION OF THE BOOK

For someone whose career spanned nearly four decades, Barry Horowitz might have the lowest winning percentage in professional wrestling history. But there’s a reason why his name reached household levels among fans of the sport. Wrestlers who put on a deliberate losing performance (known as “jobbers”) provide the starting points for the game’s top names, and Horowitz was always there to help every new generation of talent rise to the next level. He took all the moves. He made them all look good. He absorbed every pin and submission. And then he came back to do it for someone else. From the local federations in Florida to years in the World Wrestling Federation, Horowitz helped launch the careers of everyone from Ric Flair to the Ultimate Warrior to Kane to Bill Goldberg and everyone in between.

This book, illustrated with high-quality photographs, presents the life and career of Barry Horowitz. From his life outside the ring to his storied career in professional wrestling’s most unsung role, this biography hopes to shed light on why Horowitz was so committed to an industry who sometimes failed to return the favor. From Horowitz comes a tale of defining one’s own success and doing the best for the toughest of businesses—and about becoming a cornerstone in a part of pro wrestling that’s commonly underrated, but an integral part of the trade!

ABOUT THE AUTHOR

Barry David Horowitz‘s professional wrestling career spanned nearly four decades and is best known for his time in the World Wrestling Federation (WWF).

• https://v.cameo.com/e/fTf7UewuLQb
• https://m.facebook.com/barry.horowitz.3150/

An award-winning journalist and lifelong wrestling fan, Jason Norman teaches college English in southeastern Virginia.

ABOUT MCFARLAND

McFarland, a leading independent publisher of academic and general-interest nonfiction books, is perhaps best known for the serious treatment of popular culture. Founded in 1979, McFarland is recognized among authors and readers as adventurous in range and a reliable source of worthy books that other publishers overlook. They have about 8000 unique works for sale and each year publish about 350 new titles. Meeting high library standards has been a major focus since the company began, and many McFarland books have received awards from the academic-oriented (Choice Outstanding Academic Title, ALA Outstanding Reference Work) to the mainstream (Hugo, Edgar, Stoker, and Eisner, among others). www.McFarlandBooks.com

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