Episode #068 - How can brands with premium pricing stand out? In this solo episode, Justin shares his strategic tactics and considerations that contribute to a brand's enduring success–emphasizing the importance of Amazon DSP and Amazon Marketing Cloud (AMC) in efficiently targeting and engaging audiences.
"The importance of DSP to get back in front of these customers after they discovered you...cannot be understated."
Some of his main points:
- Utilizing Amazon DSP is vital for retargeting and engaging customers in a premium brand's sales funnel.
- The use of AMC is crucial in understanding consumer behavior, enabling brands to tailor advertising strategies for more extended sales cycles.
- Premium brands should use eye-catching creatives and influential content to differentiate themselves in the competitive e-commerce landscape.
- Storefronts are critical for providing a protected, comprehensive brand experience free from competitor ads.
- External marketing efforts, such as social media ads, can strengthen brand presence and drive both Amazon and direct-to-consumer sales.
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