29 - Jack Anderson - 3M Activation Marketer: Industrial Tapes and Adhesives

In this episode, Steve Davis sits down with Jack Anderson, Activation Marketer at 3M’s Industrial Adhesives and Tapes Division, to discuss the 3M Solution Seminar and its survey-driven approach. Jack shares how his experience in sales shaped his current role, emphasizing the importance of shifting from product-focused conversations to problem-focused discussions. He explains how pre-event surveys help uncover design challenges, such as bonding, sealing, noise, and thermal management, so seminars can deliver tailored, high-value content for engineering teams.

Jack also walks through the seminar process, from gathering insights via surveys to customizing presentations and demos that combine 3M’s material science with converter capabilities. He highlights the benefits of this approach, including improved engagement, discovery of hidden priorities, and stronger collaboration between OEMs, converters, and 3M. The conversation concludes with a powerful example where survey insights revealed unexpected EMI shielding needs, leading to new opportunities and deeper partnerships.