Better Radio Websites

There’s a reason you pick up your phone and head back to Facebook, LinkedIn, or TikTok. Those platforms offer you something new to discover every day or every minute. A destination website consistently attracts visitors, encourages engagement, and keeps listeners returning. While we don’t expect your radio station website to be a social media platform, it can still be a vibrant community hub that complements your on-air content, en...

At the heart of every radio station is its content—the music, the interviews, and the stories shared across the airwaves and digital platforms. As content creators, we have a unique opportunity to make every listener feel seen, heard, and valued. Even those listeners with disabilities. Making your content accessible to everyone doesn't require technical web development skills but rather a thoughtful approach to creating and sha...

When a disaster happens, we hear how local radio comes to the rescue, providing life-saving information in real-time. Being in the digital space like I am, my mindset is, “Did that essential information make it to their website or mobile app?” 

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/building-emergency-information-pages.

You’ll never know when these pages will be needed, so it’s important ...

Today, we’ll offer three options for online stores. One is for items you have maintained stock of, and the other two are for drop shippers. If you maintain stock, it means that you mean to store and ship the items yourself.

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/monetizing-your-radio-brand-with-an-online-store. We do not advise hosting a store directly on your radio station website. While selli...

Is your station and online spaces evolving to meet your audience's ever-changing expectations? Today, we’ll discuss why digital evolution is necessary to remain relevant and revenue-generating.

Get more detailed show notes at https://www.skyrocketradio.com/podcast/digital-evolution-staying-relevant-and-revenue-generating.

Digital evolution happens every day. Look at any major brand, and you’ll see it. Year after year, t...

Since we started ten years ago, our goal has been to make local news the main highlight of radio station websites. Many of our clients have grown their revenue by offering a local news website in addition to the station websites or by including their stations within a news portal.

Get more detailed show notes at https://www.skyrocketradio.com/podcast/engaging-your-community-through-a-hyperlocal-news-website.

Hyperlocal News Websi...

Creating content targeted explicitly at radio and online advertisers is a B2B marketing strategy that can significantly benefit your radio station(s). This strategy is essential for several reasons. Incorporating it into your content plan can enhance your relationship with advertisers, attract more advertising revenue, and, ultimately, support the growth of your radio station or group. This goes beyond the static information on a t...

Introducing "AI Content Helper Pro," the ultimate WordPress extension explicitly designed for radio stations looking to revolutionize their online presence. Keeping your website fresh, engaging, and informative is crucial for attracting and retaining a vibrant listener base. AI Content Helper Pro is here to empower content creators, making it easier than ever to generate captivating news or blog articles and stunning imag...

A well-crafted website serves as the cornerstone of your station’s online presence. It's not just a platform for streaming your content but an invaluable asset for generating revenue through strategic sponsorships. Today, we’ll discuss the minimum sponsorship opportunities on your radio station website.

Get more detailed show notes at https://www.skyrocketradio.com/podcast/5-essential-radio-station-website-sponsorships.

1. Hom...

Have you ever been to Google News and been frustrated that your competition’s news stories were there, but yours were missing?  Today, we’ll give you the steps to ensure your content also appears on Google News.

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/elevate-your-audience-reach-how-to-include-your-station-in-google-news.

Adding your website's RSS feed to Google News is a strategic move to in...

Do you know of a radio station that's been popped with an image copyright claim on its website? Today, we'll give you some tips involving AI to keep your website out of trouble.

https://www.skyrocketradio.com/podcast/ai-generated-images-are-the-answer-to-copyright-claims.

Artificial Intelligence (AI) can be a handy tool for copyright-free images. You may hear of a radio station getting hit with an image copyright lawsui...

When did you last look at your website as a listener or a potential advertiser? Today, we will discuss the importance of regular content audits and how they can maximize your website’s potential.

Get more in depth show notes at https://www.skyrocketradio.com/podcast/maximizing-your-online-potential-with-annual-content-audits

The websites we construct for radio stations are more than just digital billboards; they are dynamic platfor...

The amount of time people spend on their mobile continues to climb, so radio stations must be able to connect with listeners on those devices. Today, we’ll give you the information to pick the right mobile app provider. Get more detailed show notes at https://www.skyrocketradio.com/podcast/choosing-the-perfect-mobile-app-provider. The average radio station sees a 30% increase is listener engagement when they launch a mobile app. ...

It surprised me over the holidays that some of my family members had never experienced anything AI.  A few kids used ChatGPT to help with (or do) their homework, but the adults had only heard of it with no real experience.  AI will soon touch our everyday lives, and like the internet, we'll all wonder one day how we got along without it. 

For more extensive show notes, visit https://www.skyrocketradio.com/podcast/how-chatgpt-c...

One of the most challenging aspects of maintaining a radio station website is creating the right content that keeps visitors returning daily. 

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/how-user-generated-content-could-reinvent-the-radio-station-website.

With so many options pulling at attention strings, it can be easy for people (even us) to forget about our station websites.  So, we must find inno...

Looking back on 2023, did you have any big wins with your radio station website?  A breaking news story that produced a lot of traffic?  A particular banner ad campaign that did well for a client?  Perhaps your station website won a prestigious award.  Either way, it’s that time of year for radio stations to reassess and enhance their online presence.

For more detailed show notes visit https://www.skyrocketradio.com/podcast/2024-r...

We’re approaching the end of the year, and many stations will start looking to 2024 as the year they finally jump into this internet thing and focus more on their website.  This means they will start looking for content ideas to bring people back day after day.  That’s great!  However, remember that the internet is saturated with content that caters to a global audience. 

Get more detailed show notes at https://www.skyrocketradio....

Today, we're diving deep into a common concern that radio station owners and managers have - why their station website needs to catch up in traffic and sales. We’ve always believed that a station’s website should connect with listeners and be a source of revenue.

Get more in-depth show notes at https://www.skyrocketradio.com/podcast/why-does-my-stat…raffic-and-sales.

Reason #1: Lack of Emphasis on the Website

Everyone from y...

Competitive SEO is for authors who want to see their content thrive. Let’s use a specific news post example that you and a competing radio, TV station, or newspaper break simultaneously. The story is about an overnight house fire where the dog wakes the residents, and they escape without losing their lives.

For more in-depth show notes, visit https://www.skyrocketradio.com/podcast/competitive-seo-outranking-your-rivals

Let’s take...