Better Radio Websites

Better Radio Websites

The podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market.


December 5, 2022 30 min

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The podcasting audience continues to grow, and its reinvigorating audio listening and advertising.  An Edison Research study shows that over half of all Americans have listened to a podcast, and one-third have listened in the last week. 41% of Americans say they listen to more podcasts than a year ago. The avera...

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Having good information about your market can help you make decisions now, tomorrow, and into the future. Today, we’ll talk with one of the leading experts in small to medium size business data and get his insight into how it can transform how you do business in the future. Today, we have Corey Elliott from Borrell Associates.

If you haven’t seen or heard Corey online, then you’ve likely seen his work in the various charts they pub...

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Today, we're introducing a new periodic feature of "Quick Tips".  These five tips might not demand a full blog post or podcast episode but are very good to know.

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1. Instill a professional design mindset in your team.

2. Have a professional logo designed for each brand your company represents.


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“Cache” is a term coined back in 1967 by IBM System Journal’s editor Lyle R. Johnson. It works on a simple principle: providing temporary storage for computed content to be accessed later.  It acts as a memory bank, making it easy to access saved data rather than re-downloading and processing it every time you visit a website.

If I ask you what 5x4 is, you’ll know the answer is 20. You didn’t need to work out the math - you’ve done...

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November 7, 2022 13 min

Banner ads are everywhere because they’re an affordable, measurable, and effective way to increase brand awareness.  For radio stations wanting to make any revenue online, they are essential. We drive traffic to our websites from on-air and social media to increase the likelihood that a visitor will click on a banner ad so we can get more money from those advertisers.  Generating website traffic is a key step, but another is creati...

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October 31, 2022 8 min

Small Business Saturday, observed on the last Saturday of November, was created by American Express during the 2010 recession to encourage people to Shop Small and bring more holiday shopping to small businesses.

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Shopping small during the holiday season is more important than ever. According to the American Express Shop Small ...

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Our podcast and blog aim to help you and your station generate more visitors and revenue. So, it's only fitting that we list out several website mistakes that could cost you both.

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1. Outdated/No Website Strategy

2. Not Focusing on the User Experience

3. Slow Load Times

4. Not built for Mobile

5. Too Much ...

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October 17, 2022 13 min

Since 2004, October has been celebrated as Cybersecurity Awareness Month, previously called National Cybersecurity Awareness Month. Now in its 19th year, Cybersecurity Awareness Month is a collaborative effort between government and industry to raise cybersecurity awareness nationwide and help ensure that all Americans have the resources they need to be safe and secure online.

This year’s campaign theme is “See Yourself in Cyber” a...

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Online contests are a great way to keep visitors returning to your website to engage with your station brand experience. Frequently touching your station builds loyalty and can turn the average visitor into a fan.  Tracking those visitor numbers provides valuable data to show existing and potential online adverti...

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This week, hurricane Ian ripped through Florida and up the east coast.  Before the storm, a few stations asked us to help quickly create an emergency information page so they could refer to them on-air and over social to help get essential news out to their local listeners.

Do you have an emergency information page for a natural event that may affect your listeners?  It’s unlikely that a hurricane will hit a station in Kansas, but ...

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You’ve undoubtedly noticed a dramatic increase in digital sales over the last several years. Large radio groups were the first to see the writing on the wall that told them they needed to expand their sales offerings to include more digital products. And there are many options out there that your station can offer your clients from targeted banner ads, social media marketing, pay-per-click, SEO services, websites, CRM tools, and th...

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September 19, 2022 16 min

Sponsored content started in print publications and has been around for decades. Today, we’re exposed to sponsored content daily, and most of the time, we’re entirely unaware of it. So, why offer it on your radio station website?

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Sponsored Content Works

In a 2016 research study, over 4,000 Forbes magazine readers were ask...

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With every station website we create, we’re asked about what tools and services we use. So, in this post, we’ll cover what we use and offer some alternatives.

Image Editing Tools

Adobe Photoshop

Creative Cloud

Free Alternatives to Photoshop include Gimp and Pixlr

Adobe Illustrator

Free Illustrator alternatives include Vectornator and Inkscape.

Screen Recording



Stock Images


Envato Elements

Writing Content


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September 5, 2022 15 min

For more detailed show notes visit defines copyright as "a type of intellectual property that protects original works of authorship as soon as an author fixes the work in a tangible form of expression.  Copyright law covers many works, including paintings, photographs, illustrations, musical compositions, sound recordings, computer pro...

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As of this writing, the American Data Privacy and Protection Act (ADPPA) is being considered in congress and it has bipartisan support.  Essentially, it would regulate how organizations keep and use consumer data. Much of today’s podcast research was taken directly from Wikipediaand the bill itself.

I invite everyone to read up on it for themselves in case there’s something specific that we do not cover today.  As always, details o...

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A lot of us in radio view the process of adding images to a website as a step that needs no additional work.  Find a legal image and upload it to the website - done.  However, it’s very important that the images are edited to sizes that match the rest of the site and are optimized to load fast on mobile devices...

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I recently received an e-mail from a station owner asking what the title of their digital point person should be.  And it’s great they are asking this question because it means they are putting a bigger priority on their digital assets.

Much like a Program Director is the point person when it comes to everything on-air at a radio station, a Digital Content Manager will be the point person when it comes to everything online.  We rec...

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We get the question often about enabling comments on the radio station websites we create. Are they worth the time? Do they work? What options are there?

Personally, I never thought about comments that much because they took a lot of time to moderate, approve good comments and remove the spam comments. However, Lou Vi...

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August 1, 2022 14 min

Today we talk about available options you have when it comes to streaming audio files on your website.

Being in radio we’re bound to have audio bits that we want to share with our audience that are on-demand. The streaming audio we are referring to today is not listening to the station live or podcasting. We are referring to shorter one-off audio files that interviews, news segments, weather reports, on-air bits, or even commercial...

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There are hundreds of websites with great content and perfect promotion on-air and on social but never really take off.  Most visitors come once and then never return.  Have you had a website like this and wondered why?  This is where the psychology of web design comes in.

The choices that go into your web...

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