Better Radio Websites

Competitive SEO is for authors who want to see their content thrive. Let’s use a specific news post example that you and a competing radio, TV station, or newspaper break simultaneously. The story is about an overnight house fire where the dog wakes the residents, and they escape without losing their lives.

For more in-depth show notes, visit https://www.skyrocketradio.com/podcast/competitive-seo-outranking-your-rivals

Let’s take...

No matter what business you’re in, keeping your website fresh and engaging is crucial to ensure returning visitors. We talk to radio stations of all sizes, including those as small as the owner and maybe one other person. Regardless of size, keeping your radio station website fresh can be simplified with the right strategies and tools.

For more in-depth show notes, visit https://www.skyrocketradio.com/podcast/strategies-for-keepin...

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/the-future-of-radio-station-websites-innovations-and-how-to-prepare.

As we look ahead, it's crucial for radio stations to not only envision future trends but also start preparing for them now. I asked ChatGPT to look into the future of radio station websites.  Here are some things that AI says will dominate our online spaces and practical steps for us t...

The idea of more content equating to better SEO is no longer valid.  Storing years of old news stories and blog posts could be hurting your website.  Today, we’ll explain how pruning your site can boost your SEO scores. 

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/out-with-the-old-how-content-pruning-boosts-your-seo. 

Search Engine Optimization (SEO) is an ever-evolving field with one constant: sear...

Your radio station website can produce a goldmine of revenue if you think outside the typical banner ad box.  Today, we’ll uncover practical ways to generate revenue with your website beyond traditional banner ads. 

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/turning-your-radio-station-website-into-a-revenue-generating-machine.

Create a "Digital Inventory List" to document potential sponso...

Ever since the first radio station website, there have been arguments on what should be included on the homepage.  Some believe that everything the station is doing should be included since the homepage address (your domain) is promoted on the radio, the side of your station vehicles, business cards, etc.

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/why-radio-stations-fail-at-homepages-a-guide-to-doin...

Are you looking to do something different with your radio station website?  Or are you just starting out and finally realizing the importance of an active online presence? 

For more in-depth show notes, visit https://www.skyrocketradio.com/podcast/radio-station-website-solutions.

Today, we'll explore five avenues you have for creating and updating your radio station website so you can make the best-informed decision. 

Option ...

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/your-radio-station-website-report-card-does-your-site-make-the-grade.

As mentioned, a compelling online presence is not just a nicety.  It’s crucial for any business, not just radio, to captivate its audience and attract revenue opportunities. Your website serves as your digital storefront. Today’s test covers vital criteria to elevate your station website&#...

This past week, I attended the Mississippi Association of Broadcasters annual conference in Natchez, Mississippi, and had the opportunity to meet and talk to Jim Bob Allgood with Midsouth Broadcasting. He’s also the co-host of a world-wide syndicated TV show called “Redneck Adventures.” I think you’ll be amazed by what Jim Bob has been able to do by adding their station stream and local sports to their smart TV channels. As you lis...

With so many digital options available to broadcasters, focusing on what’s essential may be difficult.  Obviously, your website is super important.  Today, we discuss the two must-have objectives for your radio station’s website. 

Objective 1: Generating Revenue

• Banner Ads, Sponsorships, and More: Visit https://www.breezynews.com
• Direct Partnerships
• eCommerce

Objective 2: Content and Community

• Engaging Conten...

One of the most valuable pages on your radio station website is the “Advertise with Us” page.  Is your page doing its job bringing in more customers?  Today, we’ll talk about some best practices and uncover if it’s time to add a new advertiser-focused website. 

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/which-is-better-advertise-with-us-page-or-entire-website

The Single "Advertise with Us"...

You’ve likely heard of or even know a broadcaster burned by the image copyright police.  Someone on their team copied an image from a Google search and used it in a news post a few years ago, and that image ended up costing the radio station thousands of dollars in royalty fees.  Some broadcasters have heard these stories and decided to remove images from their website altogether. Or, perhaps their team doesn’t have the time or res...

Every radio station is looking to cut costs and with so much emphasis on other online platforms, you might ask yourself, “Do we really need a website?” The answer is a resounding “yes” and we’ll tell you why they are still relevant.

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/why-investing-in-a-radio-station-website-is-still-relevant

Today’s modern radio station can be anywhere from a streaming servi...

“Evergreen content”, or content stays relevant for extended periods, is excellent for any radio station website.  Today, we’ll discuss how AI tools can help you generate this evergreen content and we’ll give you 15 examples to get you started.

For more detailed show notes visit: https://www.skyrocketradio.com/podcast/leveraging-ai-to-craft-engaging-evergreen-content.

Before we delve into the nuts and bolts of using AI for content c...

Today, it’s vitally important to offer all kinds of content to keep visitors returning, like local news, events, sports information, etc.  With this focus on adding more content, one element has seen a decline in importance: the radio personality page.  When we ask stations to give us content for their new websites, personality page information is often left out, each showing “information coming soon.”  Others disable show personal...

For many of us, we’re in the “radio business” - providing extraordinary experiences whenever someone tunes in to our radio station.  Unfortunately, this focused mentality can lead us to not put as much emphasis on the digital face of radio – its website. 

Here’s why pushing boundaries and embracing change can help redefine your listener's experience and present lucrative opportunities for your advertisers.

1. Enhances User Exp...

As radio stations expand their presence online, they become multi-platform brands that offer a vast array of advertising opportunities.

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/the-digital-inventory-list-a-must-for-every-radio-station.

Selling these opportunities to advertisers can become complex without an organized approach. That’s why a Digital Inventory List is important. 

This list will cove...

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/sure-signs-that-you-need-a-website-redesign

Nothing can be more terrifying (or exciting) than redesigning your website. There’s work involved in determining why you might want a redesign, but it’s an opportunity to refresh your brand’s look and provide visitors with something more visually appealing.

Some companies remodel their websites several times a yea...

Blogging is writing and publishing content on a website covering various topics, from personal experiences and how-to guides to expert industry insights and opinion pieces. 

Get detailed show notes at https://www.skyrocketradio.com/podcast/blogging-for-radio.

The Importance of Blogging

• Drives New & Recurring Traffic
• Improves SEO
• Establishing Authority
• Enhancing Listener/Customer Relationships

How Blogging Spe...