The homepage is no longer your audience’s first stop. AI-first browsers like ChatGPT Atlas and Perplexity Comet are rewriting how people discover information online. Instead of clicking through websites, users now get summarized answers directly from AI—no visit required.
So, where does that leave your radio station’s website?
In this episode, Jim unpacks how AI is reshaping the digital landscape—and what radio stations must do now to stay relevant and visible. You’ll learn:
- Why brochure-style websites are at risk of being skipped entirely
- How to structure content so it’s easily read (and ranked) by AI
- Why on-air promotion of web content is no longer optional- How to increase direct access points like mobile apps, podcasts, and newsletters
- Tips for diversifying your online revenue beyond banner ads
- The importance of tracking engagement across every channel
AI-first browsers aren’t the future—they’re happening now. And stations that adapt early will have the edge.
For a deeper breakdown and checklist, visit: https://www.skyrocketradio.com/206
Ready for a future-proof website built for AI and audience engagement? Start here: https://www.skyrocketradio.com
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