Are you making the most of your morning newscasts?
In this episode, we highlight an easy, high-impact strategy used by BreezyNews.com—turning their daily newscasts into a podcast. With just one upload, they update their website, reach listeners on podcast apps and smart speakers, and create new sponsorship opportunities. It's a smart way to repurpose existing content, streamline workflow, and keep your website fresh without any extra effort from your team.
We break down:
How their homepage player always reflects the latest newscast
Why podcasting platforms are ideal for hosting short-form news content
The power of analytics and listener convenience
How this creates consistent, sellable inventory for advertisers
Why this is a "no-brainer" for stations already producing daily news
Whether you're a small team or a full newsroom, this episode will inspire you to rethink how you distribute local news content.
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