Radio Station Websites: The Real Price of Going Cheap

Are you looking to start or revamp your radio station’s website? In this episode, we explore the most common options—working with a general web agency, DIY builders, template providers, or specialized radio station website partners. Find out why the cheapest route may end up costing you more in lost time, revenue, and missed opportunities.

Key Takeaways

General Website Agencies

• Pros: Custom design, professional expertise.
• Cons: High upfront/ongoing fees, limited radio-focused features.
• Heads-Up: Hidden costs for frequent updates and little radio-specific know-how.

DIY Website Builders (Wix, Weebly, Squarespace, etc.)

• Pros: Low monthly cost, quick setup, user-friendly.
• Cons: Limited features for streaming, ads, and promotions; can become time-consuming.
• Heads-Up: You’re on your own for design best practices and long-term scalability.

Radio Station Template Providers

• Pros: Radio-specific features, affordable one-time or subscription pricing.
• Cons: Potentially bloated templates, limited support, and do-it-yourself maintenance.
• Heads-Up: You’re responsible for security, updates, and making sure the design truly fits your brand.

Specialized Radio Station Website Providers

• Pros: Built-in streaming, show schedules, ad modules, turnkey support.
• Cons: Higher monthly or annual costs, designed primarily for radio (may be less flexible for other business models).
• Heads-Up: You get a true partnership, predictable budget, and ongoing industry-focused updates.

Hidden Costs of “Cheap” Choices

• Time spent learning or fixing issues.
• Missed ad revenue from poorly optimized sites.
• Security risks due to lack of regular updates.
• Surprise expenses for custom features down the road.

Bottom Line
Your radio station’s website is a vital tool for listener engagement, sponsor visibility, and brand growth. Cheaper solutions can quickly become expensive if they don’t deliver on performance, security, or support. Often, a specialized partner that truly understands radio can save you time, headache, and money in the long run.

For full show notes and more details, visit:
www.skyrocketradio.com/175.

Ready to explore how a radio-focused website solution can help your station grow? Visit https://www.skyrocketradio.com to learn more about our turnkey solutions, or get in touch for a personalized demo.