If it feels like the job has changed… it’s because it has. Radio isn’t only audio anymore—it’s blogs, video clips, podcasts, reels, and everything your audience consumes between songs. And the truth is, stations are already creating the content… they’re just not capturing or distributing it with purpose.
This episode digs into how to shift your mindset from “repurposing” to pre-purposing—thinking ahead so everything you do on-air feeds your digital platforms. You’ll hear why content is now currency, how to scale without burnout, and why your website should always be your digital home base.
We cover:
- The real reason stations feel behind on digital (and how to fix it)
- Affordable gear and AI tools that instantly improve your output
- How to turn your morning show into a daily content engine
- What influencers are stealing from radio—and how to steal it back
- Why consistency beats viral every single time
- How your station website becomes the anchor that turns attention into revenue
Full episode + deeper breakdown: https://www.skyrocketradio.com/210
Ready to level up your station website so it actually showcases all that content and impresses advertisers? Reach out to us at https://www.skyrocketradio.com
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.