Your station website shouldn’t be the best-kept secret in your market. Yet, many stations launch a great-looking site and then stop short when it comes to promotion.
In this episode, Jim shares real-world examples and easy-to-implement strategies to get your website the attention it deserves—from your air staff, your sales team, and most importantly, your listeners.
You’ll learn:
- Why on-air mentions fall flat without clear listener benefits
- How to craft compelling website promos that drive clicks
- The one mindset shift that makes your team treat the website like a priority
- Simple tweaks to boost engagement on social media and newsletters
- How one station turned a job listing page into a community favorite
Listen to Episode 194: https://www.skyrocketradio.com/194
Need to upgrade your website to entice more visitors and gain more revenue? Visit https://www.skyrocketradio.com
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