Every fall, thousands come to Trek’s global headquarters in Waterloo, WI, for one weekend to witness riders from all over the world race at the Trek CX Cup. From juniors, to weekend warriors, to the top riders, everyone is welcome at Trek’s CX Cup. And all certainly feel welcomed when greeted with cowbells, people in costumes, a world-class course, food, beer, and one hell of a good time.
But the Trek CX Cup that started in 2017 is more than just a good time; it has been instrumental in getting more people on bikes, the standard of equal pay between men and women professional riders, and exposing more people in the US to a very European-dominated aspect of cycling. In today’s episode, we sit down with Chad Brown, CFO of Trek Bikes, to break down what cyclocross is, how cyclocross began, the significance of Trek’s CX Cup, and even what the secret bar is.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.