Cycling has changed drastically over the last 30 years. Advances in materials science and engineering technology have propelled bike development to places folks previously couldn’t imagine.
But despite this boom, a critical piece of the puzzle remained unchanged, stuck in the early 80s: helmet safety technology.
Today on the Better With Bikes podcast, you’ll meet the three brilliant minds responsible for bringing WaveCel technology to the forefront of the cycling community.
Our host, Mark, and first-time co-host, Eric, sit down with Dr. Steve Madey and biomedical engineer Dr. Michael Bottlang, creators of WaveCel. Trek’s Lead Helmet Designer, Tony White, joins the conversation to discuss how the new safety tech was brought to Trek Bicycle.
Together, they’ll discuss how WaveCel came to be, how the technology works, and why it’s so important for the future of cranium protection across the cycling realm and beyond.
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