Rish (Rishabh) Bhandari is the Founder and CEO of Content Beta, a content studio for B2B SaaS companies. In this episode Rish shares:
- Why B2B SaaS companies should be investing in video marketing in particular.
- How SaaS companies can ensure that their content and video marketing not only educates potential customers, but translates into more conversions, sales, and higher product adoption.
- Types of content and video marketing for technology partnerships, whether you're marketing your ecosystem platform or your relationship with other platforms.
- Where B2B SaaS companies can start with their content and video marketing strategy.
Read the transcript here: https://www.pandium.com/blogs/content-marketing-for-b2b-saas-technology-partnerships-gaps-and-best-practices
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To access more content on integrations, APIs, and technology partnerships, check out our blog and resources page below
Download the Report on the State of Integrations and APIs at 400 SaaS Companies: https://www.pandium.com/resources/download-the-report-on-the-state-of-integrations-and-apis-at-400-saas-companies
Partnerships & Product Management Resources: https://www.pandium.com/resource-center
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To network with others working on building integrated SaaS tech partnerships apply to join our 1100+ member group here: https://www.saasecosystemalliance.com/
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