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May 20, 2025 37 mins

In this episode of Between Product and Partnerships, we sit down with Indy Sen, Product Marketing Manager for Ecosystem at Canva, to explore what it really takes to build a thriving SaaS platform and developer ecosystem.

Indy shares hard-earned lessons from his career shaping ecosystems at Salesforce, Box, MuleSoft, Google, and now Canva. From launching on the early Salesforce AppExchange to scaling developer engagement at global companies, Indy dives into what’s changed (and what hasn’t) when it comes to partnerships, platform strategy, and developer marketing.

By the way, Indy is running the London Marathon and raising funds for cancer research. Support the cause here:
https://secure.acsevents.org/site/STR?fr_id=109250&pg=personal&px=59788306

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