Sonal Uban is the Director of Marketing for Technology Alliances at Fortinet, a global leader for cybersecurity services. In this interview she shares:
- How smaller companies can get the attention of larger partners
- Underutilized methods for co-marketing
- How she’s scaled co-marketing & attribution tracking
- What to do before taking joint-solutions to market
- A framework for assessing the compatibility of a tech partnership
Read the transcript here: https://www.pandium.com/blogs/tactics-for-scaling-partner-marketing-and-attribution-tracking
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To access more content on integrations, APIs, and technology partnerships, check out our blog and resources page below
Download the 2022 Guide to Launching an In-App Marketplace: https://www.pandium.com/resources/download-the-2022-guide-to-launching-an-integration-marketplace
Download the Report on the State of Integrations and APIs at 400 SaaS Companies: https://www.pandium.com/resources/download-the-report-on-the-state-of-integrations-and-apis-at-400-saas-companies
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To network with others working on building integrated SaaS tech partnerships apply to join our 1100+ member group here: https://www.saasecosystemalliance.com/
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