This episode of Between Two Fermenters welcomes Brad McInerney, Marketing Director at Wellington Brewery, to the show. With nearly two decades under his belt at one of Canada’s original craft breweries, Brad’s journey started on the packaging line and grew into shaping the brand’s creative vision, events, and community impact.
Host Troy Burtch dives into Brad’s story - from booking punk shows in Hamilton to leading Wellington’s marketing and sales, building a thriving taproom, and helping define Guelph’s beer culture through initiatives like the Guelph Beer Bus (named Ontario’s Culinary Tourism Event of the Year, 2023).
The fellas talk Wellington’s rich 40-year history, the challenges of balancing tradition with innovation, the return of cask ale, and what’s ahead for one of Ontario’s oldest independent breweries.
What’s Inside This Episode:
- Brad’s start on Wellington’s packaging line and rise to Marketing Director
- How booking punk shows shaped his approach to beer and community
- The story behind the award-winning Guelph Beer Bus
- Wellington Brewery’s 40-year legacy and upcoming anniversary celebrations
- Balancing tradition with innovation in craft beer
Thank you for tuning into the #BetweenTwoFermenters podcast. Please take a moment to give us a rating and review on whichever platform you get your podcasts at and be sure to follow GreatLakesBeer on all social channels. greatlakesbeer.com. Supporting local never tasted soooo good!
Hosted by Troy Burtch, Between Two Fermenters, a podcast brought to you by Toronto's Great Lakes Brewery where craft beer and conversation collide - straight from the tanks to your ears.
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