6. Which Offer Format Is Best for You? (Membership, Program, or Course)

“Should I create a membership, a group program, or a course?”

It’s one of the most common questions I hear—and one of the hardest to Google your way through.

In this episode of Beyond 1:1, I’m breaking down the three most common digital offer formats without the jargon—so you can choose the one that actually fits your energy, your audience, and your season of business.

In this episode, you’ll learn:
✔ The real differences between memberships, group programs, and courses (in plain language)
✔ How to pick a format based on your energy, support style, and capacity
✔ What to listen for in your audience’s behavior that can point you toward the right offer
✔ Why you don’t have to pick the “perfect” format to move forward

If you’ve been noodling on offer ideas—but feeling stuck in decision-mode—this episode will help you move forward with gentle focus.

🎧 New episodes drop every Thursday - be sure to follow the show so you don’t miss what’s next!

✨ Take the Quiz! What Kind of Membership Should You Build? Discover your core strength as a guide and which membership model best fits your style, energy, and capacity.

 🛠️ Book Your Membership Tech Blueprint Ready to turn your membership idea into a clear, sustainable plan? The Blueprint is a tech-focused strategy that helps you map the backend—so you know exactly what to set up (and what to skip). 

📲 Let’s connect! Find me on LinkedIn, Instagram/Threads, or head to wildflowco.com for more resources. 

Something spark an idea? Or a “wait, SAME”? Send it my way! I read every message.