Join me, Dr. Lisa, and my guest, the fantastic Shawn Shepard, brand photographer and owner of Triple S Shots Photography, as we explore the world of visual storytelling. Shawn brings her expertise to the table as we discuss the paramount importance of visual storytelling in defining your brand and how to construct a narrative that authentically represents your story.
We touch on everything from the clothes you wear to the scenes you select, the font and wording you use in your logo and emails, and even the state of your shoes for a brand shoot. Discover the psychology behind visual perception and how different colors, fonts, and hand gestures hold varying interpretations across cultures.
Listen in as we extend the conversation to visual storytelling in corporate branding. We discuss how visual storytelling extends beyond advertising into organizing events, coordinating conferences, and managing employee retreats.
You'll learn how seemingly insignificant elements like who you interview and the software you use can significantly impact your brand. We also look at the power of a complete image overhaul as a tool for initiating change in your industry.
Lastly, we discuss how to measure the success of images and explore different parameters like awareness, view count, comments, and shares. Shawn and I also break down the buying process to identify the critical steps leading to a sale.
Additionally, we discuss Shawn’s October Content Brunch event, which helps leaders create content for their brands with expert assistance. In the last part of our conversation, we explore various options from Triple S for maximizing your content creation, from personal photoshoots to subscription plans. Whether you prefer a group setting or individual attention, there are options for creating high-quality, tailored content to meet your needs.
With all these insights, you're sure to walk away with a wealth of knowledge on visual storytelling for your brand.
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