Nick Nickitas, GM, Local Independent Grocery at Instacart, describes today’s evolving grocery shopping experience. He encourages an experience driven by technology that enables personalization while supporting local, independent grocers. Our hosts and Nick discuss innovation and ethics in technology, all while enhancing and streamlining the grocery shopping experience.
Instacart is the leading grocery technology company in North America, and works with grocers and retailers to transform how people shop. The company partners with more than 1,800 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 100,000 stores across North America on the Instacart Marketplace.
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Key Quotes:
“ What makes it great for these grocery stores is they don't have the time or the energy to look at a lot of different vendors and try to figure out how these technologies are gonna work seamlessly together. And so Instacart has created this platform that makes it easy for retailers to be able to handle each part of how they build their digital business. And I think like, bringing the in-store environment to life has been a huge priority for us.”
“Technology, I think, can be extremely productive. But I think we also know that it is destructive, right? There is a certain creative destruction that comes from technology, but I think if we are doing our jobs the right way, if we're doing good, technology can really unlock a tremendous amount of equality, and access to food in ways that maybe are not currently well served by our existing food supply chain.”
“ One of the things that's been super delighting is we've got customers who have told us that they are shopping at the store because it has Caper Carts or they're shopping online from this retailer because of how great the retailer's online experience is. And when you hear that, it's like, great, I'm, I'm making an impact in the world. This is something that people really want and encourages you to go deeper and figure out what are more problems that we can do to solve for the customer.”
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Time stamps:
00:25 - In the News
06:25 - Nick’s take on AI
09:54 - Nick’s experience
12:20 - Embracing tech in new ways
25:54 - The ethics of influencing
27:39 - Rapid fire
34:13 - Final takeaways
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