Meta Performance™ Moment #26: How Marvel Built a $29 billion Franchise with Rob Steffens

In this MPS moment, Jason Jaggard speaks with Rob Steffens, Former Co-President of Marvel Entertainment, about Marvel's remarkable transformation from bankruptcy to a $29 billion cinematic empire. With the new Fantastic Four film hitting theaters, it's the perfect time to revisit this fascinating conversation about how Marvel changed Hollywood forever.

Rob pulls back the curtain on the bold strategies that sparked Marvel's transformation, covering:

• The business mechanics of how movies make money
• Why film has traditionally been considered a "bad business" - except for Marvel
• The economics behind Marvel's massive marketing budgets
• How the franchise model changed everything for Hollywood
• The financial risks and rewards of creating new intellectual property

This isn't just a business story - it's a moment where bold leadership birthed a global legacy that forever changed the entertainment industry.

Listen to the full episode here on Spotify and here on Apple Podcasts.

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