Beyond Marketing

AI tools like ChatGPT, Perplexity, and Copilot are quickly becoming the new search engines — and they’re already shaping how customers discover brands, choose vendors, and make buying decisions. The question is no longer “Should my company care about AI?” but rather: “What can I do so these AI systems actually recommend my business?”

In this episode, we break down the key factors that influence how AI tools evaluate, rank, and sugge...

We explore the three things every business should never delegate — no matter how good the agency pitch sounds. From sales and customer support to authentic content creation, we talk about what happens when companies try to outsource what makes them human. It’s a conversation about control, credibility, and the real cost of convenience.
Tune in if you’ve ever wondered where to draw the line between marketing and the heart of your...

Let’s be honest — not every marketing agency plays fair.

In this episode of Beyond Marketing, we'll break down the three biggest sins of marketing agencies that every business owner should watch out for.
I’ve seen it all — the fake reports, the contracts that trap you, and the broken promises that destroy trust.

We’ll talk about:
1️⃣ Agencies that sell illusions instead of results.
2️⃣ Those that lock clients in with sha...

Everyone talks about quality — but what if quality isn’t what really matters?

In this episode, Dmitry Andrzej Rodzin challenges one of the biggest myths in business: that quality alone wins clients.
Through real-life stories and sharp insights, he explains why timeliness and communication often matter more than perfection itself.

Because a flawless product delivered too late is worthless — just like a perfect wedding cake arriving...

Choosing a company name sounds simple — until you actually have to do it.
In this episode, I walk you through 10 essential questions you should ask yourself before you commit to a name.

We’ll talk about:

• whether your service or product should be part of the name,

• when it makes sense to use your own last name (and when it doesn’t),

• how domain availability and name length can affect your clicks,

• how to check for trademarks and soci...

If you have to explain your website — you’ve already lost.

In this episode of Beyond Marketing Podcast we talk about why clarity is the foundation of an effective website — especially in B2B.

When visitors land on your page, they decide within seconds whether to stay or leave.
If they don’t immediately understand:

• Who you are

• What you do

• How you can help them
  they’ll simply go back to Google — and Google will notice that t...

In this episode of the "Beyond Marketing" podcast, I had the pleasure of speaking with Sascha Fahrbach, a journalist and media personality, live from the European Parliament in Strasbourg.

We explored the importance of personal branding for politicians, highlighting how leaders like Estonia's former Prime Minister, Kaja Kallas, and Hungary's Viktor Orbán leverage media to shape their public image.

Sascha provided valuable insight...

Dive into the clandestine world of Google's search algorithm in this episode of "Beyond Marketing." Discover the intricate mechanics of the code that dictates the vast landscape of online content. What is Google's ultimate goal with its ever-evolving algorithm, and how does it determine the fate of every piece of content on the internet? We'll unravel the principles behind creating content that not only resona...

The "7 dates" principle in marketing refers to the concept that a potential customer needs an average of seven interactions with a brand before making a purchasing decision. These interactions can encompass various touchpoints such as advertisements, email messages, social media, webinars, or even personal sales conversations.

In this episode, we'll break down each step of the process, from the initial introducti...

In a world where algorithms shape our experiences, how much of what you see on Instagram is genuinely what you want to see?

Join us in this enlightening episode of Beyond Marketing as we dive deep into the inner workings of Instagram's personalization engine. Learn about the choices you unwittingly make that inform the platform's understanding of your preferences.

Discover actionable steps to reclaim your feed and disable p...

If your cold emails do not work, make sure to listen to this episode.

In this episode of Beyond Marketing, we delve deep into the art of crafting effective cold emails. Cold emailing is a powerful tool for reaching out to potential clients, partners, or job prospects, but it's often misunderstood.

From the captivating subject line to the compelling call to action, discover 3 sentences that will transform your cold emails into...

In a world inundated with content, standing out has become both an art and a science. Welcome to another exciting episode of Beyond Marketing, where we delve deep into the creative process to uncover the secrets behind crafting perfect content.

In this episode, you'll discover the strategies and techniques that can elevate your content to the next level, whether you're a blogger, YouTuber, podcaster, or social media enthusi...

Welcome to "Beyond Marketing," a podcast where we break free from the ordinary and dive headfirst into the extraordinary world of marketing. If you're as weary as I am of the same old marketing jargon and predictable strategies, then this podcast is your escape hatch into the wild, uncharted territories of creativity.

I'm your host, Dymitr Rodin, an industry insider and a marketing enthusiast with an unquenchable ...