February 28, 2025 • 30 mins
In this episode of the Beyond Normal Podcast, we chat with Brittany Bogues, Cheif Innovation Officer at Bogues Group. We dive into her methods for growing her business using smart delegation and strong processes. Brittany talks about her journey from her early career to starting her own business, and she shares tips on using standard operating procedures (SOPs) and putting the right people in the right jobs to help her business grow.
Learn how Brittany’s focus on systems and automation has made her operations smoother and helped her company succeed in tough markets. Whether you’re starting out or you’ve been in business for a while, this episode has useful advice on creating a business setup that grows and adapts well.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Kenny (00:33):
welcome.
Welcome to another great episodeof the Beyond Normal podcast.
I'm your host, Kenny Groom.
I have a very special guest hereby the name of Brittany Bogues.
She is the founder and chiefinnovation officer for Bogues
Group.
They're doing some amazingthings in the Charlotte area.
As you know, this season we arefocusing on, The founders in my
(00:57):
very own background, beingCharlotte, North Carolina.
I thought, why not have thisincredible founder on to tell us
a little bit about their journeyin starting their own business.
So without further ado, let'sbring Brittany to the page.
How's it going, Brittany?
Brittany Bogues (01:13):
It's going well today.
Thank you so
Kenny (01:15):
for sure.
For sure.
I'm glad you could take a littlebit of time with us here.
lots going on in the world.
everybody knows this what's beenhappening in terms of, the
environment around us.
it's a hot season, whetheryou're looking at it from a
political standpoint or evenjust Mother nature giving us
(01:35):
signs right at this time.
So appreciate you being able toJoin us today.
Can you start us out by tellingus a little bit about your
journey?
into even before you Founding abusiness, having something of
your own.
Like, what were you doing beforethat?
Like, tell us a little bit aboutBrittany prior to starting the
(01:58):
Bogues group.
Brittany Bogues (02:00):
Sure.
So, when I in college, I want tosay my junior year, I discovered
the world of PR and eventplanning.
I didn't even know it existed.
and so doing an internship withthe nationally syndicated radio
station, showed me that ifnothing else, I definitely want
to be in this field.
(02:22):
so before.
I officially launched mycompany.
first company.
I worked in D.
C.
With Swanson Communication ontheir main client was Floyd
Mayweather.
So it was a beautiful experiencebecause I learned a lot about
different sport.
I had no clue about.
I learned a lot about thefoundational tactics and
strategies you need for publicrelations.
(02:44):
But I also got to work with awoman founder.
And so seeing how she had tomove and operate, you versus her
male counterparts was a reallygreat lesson for me.
And so after that, I launched myown business.
know, I was young.
I thought it would work out.
It did not.
So I use those experience toparlay myself into a job with a
(03:04):
couple of nonprofits.
And I learned some really good,hard skills there, like
fundraising, how to be aneffective leader and the
importance of SOP standardoperating procedures, and was
able to now use that in mybusiness that I have.
Books group.
which has been around for almost
Kenny (03:19):
Nice.
you really painted a wholepicture there.
I'm curious, like what promptedyou, like, what, what were you
seeing when you, you firststarted your, your very first
business site?
Like, how are you, like, whatwas your, your life like at that
time when you said you wanted totake that gamble on yourself?
Brittany Bogues (03:44):
Yeah, I mean, I was definitely my first
business.
I was young.
I was hungry, hustling, by anymeans necessary, making things
happen.
I feel like, honestly, it waslike such a cool time.
I didn't know if I was doingsomething right or wrong, but it
was all about failing fast andfailing hard.
(04:06):
so I can learn from those, thosemistakes.
opportunities and make themopportunities instead of calling
them mistakes.
So, I'll definitely say that was
Kenny (04:15):
Got it.
there, there is something about,like, the, the spirit of, of, of
usefulness, right?
Like, being in that, that, thatspace where You're okay with,
maybe even like, for me, when Iwas like, 22, 23, I ramen
noodles, right?
Because I wanted to have theseexperiences and be out and about
(04:36):
with life.
There is an advantage to that, Ithink, and so it's really cool
to see you actually take thatgamble on yourself at a young
age.
I'm curious, like, what was.
What was the most painful kindof experience with that first
business?
Like, what was that?
I had a kind of that that thingthat you experienced that you
(04:59):
will take with you to this day.
Brittany Bogues (05:02):
Oh my gosh.
One of the biggest, I would sayit's probably two things.
Making sure you have the rightpeople in the right seats at the
right time was one of thebiggest and best lessons I
learned.
and then also I really learnedand I still carry it on very
much today.
Like that lesson is the power ofautomation and having systems in
(05:23):
place.
systems and processes.
I feel like my first business wetried, but we really lacked
those, S.
O.
P.
S.
And in this business, like westand by them because when
you're trying to grow and scale,it's all about how can I repeat
this experience and make sureit's a great experience each and
every time.
(05:43):
And that's what I feel like.
experiences taught me and itshowed me that it really does
work when you have the right
Kenny (05:51):
Mm hmm.
I like that.
I can imagine, with me evenstarting beyond normal media,
there was no, there was no, SLPsin place, standard, You know,
practices, there was nothingdocented.
I was just going with it,figuring things out, whatever
revenue I could get early on.
(06:12):
I was willing to take thatgamble.
And so I can imagine, like, youknow, the conversations that
you're having with some businessowners.
Now, you're probably opening upyour eyes a little bit right to
the value and having process andjust like a rhythm and routine.
because that is kind ofsomething for whatever reason,
(06:35):
the way that entrepreneurshipand startup life is really
portrayed to the world.
That's something that's like theantithesis right of the startup
journey, but businesses thatgrow and scale have those things
in place.
well, it seems like a nobrainer, like for you to offer
that type of solution tobusiness owners now.
Brittany Bogues (06:56):
For sure.
And so, like, that's actuallywhy we created our course,
because most of our mainclientele are established
midsize businesses that arelooking to increase their
visibility, increase their namerecognition and various spaces.
However, I know that.
value of having a strong brand,having, PR, having templates for
(07:18):
those efforts as you're growingyour business, because you will
eventually get to the place thatyou can hire someone like
myself.
And so my team and I, we are achampion for small business
owners and entrepreneurs.
So we created a course that doesjust that.
The course outlines the colorpsychology, about, Creating your
logo, how to create a cheap andfree website, how to apply for
(07:41):
awards, but also what are allthe templates that you can
already have in place that youcan reuse for yourself so that
you're you're creating your ownS.
O.
P.
S.
In a way.
Kenny (07:52):
Tell me a little bit about.
I talked a little bit about thebad that goes along with being a
startup founder, right?
But there's also good.
There's things that excitefounders, owners of businesses,
such as yourself, like, talk alittle bit.
Like, what's that?
What was that?
one of those first moments orone of the lasting moments where
it felt good to offer thesolution that you're offering to
(08:15):
the world.
Brittany Bogues (08:18):
When I started actually folks group, started
because I was not gelling withthe leadership at the nonprofit
that I was at.
And I just knew that I couldn'tgrow in this space and it wasn't
really good for my mental orphysical health.
So just took a leaf of faithand.
Learned all the things for myfirst business and applied it to
this one.
And so I think the biggest thingthat resonated with me was
(08:41):
trusting myself, relying onfaith and getting that first
client.
I mean, it was exciting and itwas actually someone, it was a.
She's a female real estatedeveloper in Dallas, she was all
about creating brand visibility.
And I was so excited that ourcompany could do that for her.
Kenny (09:03):
Yeah, that that is, that first, like you mentioned that
first customer is just likealways a lot of founders tell me
about that, right?
When I have them on or I'm justhaving dialogue, just that first
customer in that aha moment, theidea that you had, it's like
coming to fruition, like havingthe first, that first check come
(09:24):
in.
It's just, oh, my gosh.
Brittany Bogues (09:28):
Yeah.
Cause it's all about findingyour niche.
When I started my firstbusiness, I thought athletes
were a no brainer and they wouldbe my target audience, but I
quickly realized, Gosh, likethat's a lot of competition.
There aren't that many athletes.
A lot of them are alreadyassigned to their agents, and
with that, a lot of them believethat their agent does public
relations.
So there's a lot of education.
(09:49):
There's so many differenthurdles that come with that.
So really reassessing who is ourtrue niche audience and who can
really benefit from ourservices, and that's what.
We came up with those smallbusiness owners that are making,
you know, 10 to 20 million amonth.
I mean, a year or those midsized companies that want to be
(10:09):
seen like the big boys or biggirls in their industry.
That's our sweet spot.
We help them get
Kenny (10:15):
So I'm curious, you mentioned their five companies.
typically like, this excites me,right?
The reason why, I think there,you know, I said this on quite a
few episodes of the podcast.
I don't think there's enoughblack business owners in the B
to B space, like serving otherbusiness owners.
(10:37):
And, there can be instanceswhere the way that you add value
the most, it aligns with whatpeople are willing to pay versus
in, I think, B2C, it's a littlebit more commoditized and, you
(10:57):
may not always have, you may notalways get the value that you
bring, right, fully, but I seethat businesses, right, if
there's a value to, adding asolution, adding a software,
right.
A lot of times they're justwilling to pay it because you're
saving up time.
Like you're doing something fortheir business they do not want
to do.
(11:17):
And so that's where I think theB2B, just with the skill set
that I see black founders have,I think there's a ton of value
there, but I'm curious, likewith you going after, like you
mentioned, medi sized businessesand even large enterprises as
well, like, what is the, howlong does it take you Some of
these customers,
Brittany Bogues (11:39):
Yeah.
So the procurement process, orthe life cycle.
Is it's a lot longer with,bigger retainer clients.
So I would definitely say it'sanywhere between three to six
months, to really do thatprocess, go through all the
different decision makers,because as you know, in midsize
companies and larger, there'stypically between five to eight
(12:01):
decision makers and buyers thathave to really, you know, buy
into what you're offering.
So it's definitely a lot, alonger lead time.
Kenny (12:10):
I'll be honest, hearing procurement.
I feel, I'm in, I'm in tech formy day job procurement.
it's like my kryptonite attimes.
I'll be honest.
because you can get to the sale.
Like you talked about earlier,that first sale was in
procurement is like, wait, wait,hold a minute.
(12:30):
Oh, let's.
Through some of these, hoops andhurdles, but I could see like
the value, right?
If you're coming in yourbusinesses like SOPs, like you
understand why some of thesethings are in place, so I'm
pretty sure you have anappreciation for them.
Let's go back to SOPs a littlebit.
Let's, let's break this down interms of like elementary,
(12:52):
somebody who's new to the topic.
Can you break it downfundamentally?
what is the, m, Yeah, just likein terms of, like, the general
elementary version of this,
Brittany Bogues (13:09):
Yeah.
So S.
O.
P.
S.
R.
Your standing operatingprocedures.
So each businesses will lookdifferent based on your industry
and everything like that.
But essentially it is your guideto all the various tasks of your
role.
So you're supposed to look at itand think of it as.
I came to your job and I didn'tknow anything about your job at
(13:32):
all, but you gave me this docentor video or whatever platform
you want to present it, I shouldbe able to take your S.
O.
P.
and do your job based on thatdocent.
You're at your standardoperating procedure.
I should be able to walk throughthe objective.
The SOP should have all thesoftware login information.
I would need to access it.
(13:54):
And then it then would tug, takeme through each step of how to
do said task so that once it'sdone, it should give you a
similar replica, if not the samething as if you were doing it
yourself, because the reason whycompanies and everything.
Scale and grow so quickly isthey found a way to multiply
(14:15):
themselves.
They found a way to jot downthose steps so specifically that
anybody can follow them and givethem the same quality product as
if they were to do itthemselves.
So I hope that helped.
Kenny (14:29):
definitely does.
I appreciate you breaking itdown at that level for someone
such as myself again, when Ihear some of these terms, I get
a little anxiety, but thatdefinitely that definitely can
definitely help me out.
I'm curious, like you mentioned,you're going after medi size,
maybe even larger enterprises.
Like, what's something like,what's an easy 1st.
(14:56):
Of say, small business, likewhat does that look like if
you're, you're multiple hat, yougot one or two people are on
your team, like what is thefirst version of that look for
some, some of the smallerentities out there.
Brittany Bogues (15:09):
So typically for smaller companies, you are
the you're the salesperson,you're the content manager,
you're everything.
So I think it takes a little bitof self awareness.
You have to figure out, okay,like out of all the things that
I do, what are things that I'mreally good at?
What are things that I don'treally love to do but have to
do?
and then figuring out from thatlist of what are the things I
(15:32):
don't really love to do?
and figure out, okay, which SoOut of these tasks, can be
delegated to somebody else toincrease my time to do the
things that I'm good at and alsobring us in business.
So an example could be, how youlike your calendar managed.
you know, do you want breaks inbetween your meetings?
(15:54):
Do you want, to block offFridays for only doing your
content creation?
Whatever kind of schedule you'readhering to now.
that and S.
O.
P.
And then once you are ready towork with a, say an assistant or
something like that, that issomething you can easily
delegate that, you know, is veryimportant, but you already have
(16:15):
a really clear process foryourself that the admin can
easily come in, view this and beable to help you and gain, give
you back time and
Kenny (16:24):
I like that.
I'm curious, you were talkingabout, setting these up,
noticing like what you're goodat.
And then just making surethere's a process in place just
in case someone comes along andadd someone to your team where
you start delegating.
(16:44):
for me, I get excited, but Ithink others may not.
I think of FOPs and then I say,hey, can I feed this to AI and
it does some of my job for me?
Brittany Bogues (16:55):
part.
Kenny (16:56):
are your thoughts on, yeah, what are your thoughts on,
how AI factors into some ofthis?
Like, is it, does it scare you?
Like, what do you see it as anopportunity?
Brittany Bogues (17:11):
I am.
I embrace technology.
I love it.
I'm all for work smarter, notharder.
So whatever tools that I canutilize to make my work faster,
still amazing.
and high quality.
I will do whatever can save metime.
Whatever is more efficient.
I think what you can and youwant to avoid in the
(17:34):
communication space is justrelying on whatever, you know,
copy or whatever content thatthey've created.
Still use your expertise to finetune it and craft it, but
definitely use it for researchand other base fundamental
building blocks that you need todo the work that you already do
Kenny (17:54):
We're a big fan of that, Raquan.
I appreciate that.
The robots are coming, so wejust got to figure out how to
work well with them at thispoint.
I want to go back to somethingyou mentioned in terms of
recognizing what they're greatat and other areas where there's
opportunity.
Like, what's an area of yourbusiness now that you've been
(18:15):
running your business for whatyou said, seven years now?
What's an area where you mayhave not had that experience
previously, but you knew you hadto spend a little bit more time
there or maybe even go out thereand get an additional resource?
Sure.
I'll give my example first,anything accounting It scares
the crap out of me.
And so I'm always going to go tosomebody when it comes to paying
(18:35):
taxes and things like that,because I don't ever want to owe
Uncle Sam any money.
So that's my example.
I'm curious.
Brittany Bogues (18:43):
Yes, I mean, we have a similar example.
I know that I'm a very forwardthinking, big picture, kind of
gal.
So when it comes to, as I grewmy business, I realized the
importance of admin.
Administration task.
You know how important it is tofile things in the right places.
(19:04):
How important it is to make surethat your task assignment tool
is updated and everything's inthe correct place.
And so I similarly realize thatI am not good at those things,
but I know how important theyare to a business.
So how can I delegate this tosomeone?
and that's exactly what I'vedone.
really work with an admin thatcan utilize all the.
(19:27):
S.
O.
P.
S.
And experiences that we'resharing, but also she's an
expert in her space, so I don'treally need to worry because
it's allowed me more time to bean expert in the space that I am
an expert in
Kenny (19:41):
You know, with that admin, I've heard a couple of
founders, have that very, samereaction to having an admin,
having someone who knows how tonavigate scheduling and just all
the.
Things that come along withsupporting a business owner.
I'm actually seeing someelevation of like the role of an
(20:02):
admin, right?
I know some companies have it.
It's like the chief of staff orsomebody who's like, kind of
making sure things are flowingin the right direction.
So that admin can at times,that's an underrated person to
add to your team, even early on,right.
To free you up to do some of theactivities that I think are more
(20:26):
core to being a bit, a businessowner, a founder, right.
You're always going to probablyown selling, delivering bad
news.
If I can say that that's afunctioning of itself, right.
but those are some of thefunctions you can't get rid of.
So figuring out some of thoseareas where you have somebody
come in and I like what yousaid.
They're really great at that.
Like a great, yeah.
(20:47):
Great admin is worth a lot ofmoney.
Brittany Bogues (20:50):
It really is.
And it, like, as hard it is, ashard as it is to part with your
money as a new business owner,you will realize that by
identifying the things thatyou're not good at and somebody
else is an expert in, It willgive you more money.
You will make more money fromthat because you've invested in
yourself by giving your timeback to yourself to focus on the
(21:13):
things that you've seen drivebusiness, drive activity, and
also you're able to have supportfrom someone in an area that you
know that you definitely needsupport.
Kenny (21:26):
So how has it been building out your team?
Can you talk a little bit aboutthat?
Just the team that, that, thatyou work with, like, how has
that process been finding theindividuals that compliment your
skillset?
Brittany Bogues (21:45):
so, This is, I recently, I guess in the last,
like probably three years or so,I've been doing a lot of like
leadership development and Irealized, and also reading the
book traction, I realized thatyou really need to have company
values.
once you have company valuesset, then it helps you guide how
(22:09):
and who you hire.
so yes, you're going to makesome mistakes while you're
hiring and building out yourteam, but at least you get
closer to the mark of figuringout who a person is.
If you have some guiding corevalues to lead during that
interview.
Look at their responses based onthe things that you said.
So, for instance, like, 1 of ourcore values is accountability.
(22:33):
and also a core value is passionobsession.
How how do we translate that?
We've seen in the type of workthat we do.
requires a sort of obsession orpassion.
And so we typically asksomebody, okay, what are you
obsessed with?
What are you passionate about?
my, me personally, I love truecrime anything, and I also
(22:56):
collect glass figurines, but youknow that I'm passionate about
something and it does translateinto work.
So we often use questions likethat to help us guide.
You know, who would be a rightfit for us?
If they say, Oh, I don't haveone, then it's like, you know,
this person might not be our, afit for us.
Kenny (23:16):
Interesting.
So you want to know.
how they like what they spendtheir time on outside of work.
Like what?
Like you said, that's aninteresting question.
I like that.
Brittany Bogues (23:29):
It's multiple.
Of
Kenny (23:30):
Yeah, for sure.
Brittany Bogues (23:31):
than that.
But your point, I want to knowhow you are outside of work
because, you know, what you areoutside of works really does
blend into your work.
I mean, most people are at theirjobs enough that, like, it's
more than they're at home.
So, you know, there's certaintraits that are transferable.
And I think that's like, 1 ofthose.
Kenny (23:51):
I like that.
I like that.
getting to know a little bitabout your team for sure.
I think that can be overlookedfor a lot of founders, right?
Because you're so like, tunnelvision on the product and.
And in the 1st couple contracts,making sure you have the money
to pay for the bills, right?
You know, keep the lights on.
I think that's important.
(24:11):
But like you said, the teamdynamic, getting to know the
people that are going to beworking with this.
It's just as valuable for someof those other pieces.
Brittany Bogues (24:22):
Well, because you're leaning on them, you're
trusting them.
And also, if you're if youreally have a commitment to
excellence, which is one of ourvalues.
If you already exhibit that,then we can trust and know that
whatever piece of work orcollateral you come up with, you
gave it your best and you werecommitted to making it
excellent.
And so it's a lot of traits andvalues like that that we look
(24:46):
for, because we know that Ourleadership, we we're, a lot of
us are one on the Enneagram, sowe do an Enneagram test, a disc
test, different assessments tofigure out what's the best way
to communicate with you and howdoes this align with the role
that we're trying to put you in.
Kenny (25:02):
I'm curious.
One of the things I noticed whenI was looking at your website,
There's a call out for yourboard of advisors.
I'm curious like you mentionedbuilding out your team Like what
do you look to those individualsfor that's?
different than You know, the,the people that you want to join
your team and build out theproduct day to day,
Brittany Bogues (25:24):
Sure.
So they say that you shouldnever be the smartest in the
room, and they also say that.
You should connect yourself withpeople that are in places that
you want to go where you're notat just yet, but where you want
to go.
And so that's how I look at ourboard of advisors.
Each of them have their ownskill set and are in a place
that we're hoping to get to.
And so they give us greatadvice, great advice and sound
(25:47):
advice to figure out what is thenext move for strategic planning
and the next phase next look atthe business life cycle.
Kenny (25:55):
it's important to have somebody there.
I think we all have, I call themOGs.
Like we all have some OGs,right?
They have, they have no idea.
What our career, like our core,like what we do day to day, but
I just do it.
There's certain people you cango to for advice.
Right.
And it's like, they're going togive it to you real.
They're going to make sure, Hey,I keep your eye on the prize at
(26:17):
the end of this.
Right.
This isn't a sprint.
This is a marathon, you know,like they'll ask you little
questions.
Usually my OGs, I go to them andit's something, something with
life that's stressing me out andjuggling family and business and
all these things.
And they just like, they asked aquestion.
And then it forces you to belike, oh, okay, I can just do
(26:37):
this.
Like it just calms it.
And I think of advisors in thatway.
Right.
In terms of advisors for yourbusiness, there's advisors for
your life.
They do some things in parallel,you know, similar things from
what from what I what I've heardother founders tell me about
having.
Brittany Bogues (26:55):
No, I totally agree with you.
And I also have been reallyfortunate to have several
different mentors in my life.
and that I call, like you said,my life board of directors.
And so in being able to, confidein them and seek their advice,
if they do what I love about mymentors is that they don't try
(27:17):
to, like, give me quote unquote,the typical advice.
They give me more creditexperience or life experience,
giving me concrete examples oflike when they did something and
how it turned out for them.
And I, and I love that becauseit's one thing to like have
someone give you like straightup advice, but it's another,
when they're able to do a lifeexperience share that is truly
(27:38):
applicable to what you're tryingto problem solve.
Kenny (27:41):
Yeah, I can see the value in that.
I am a, I am the parent of a 3year old father.
and so I have to catch myselfsometimes like, don't do that.
And then I think back or like mymom will tell me it's like you
were doing the same thing attheir age.
Like, what are you talkingabout?
Leave them alone.
(28:03):
so it's good to have somebodywho can, like, give you those
experiences, like you said, togo along with the lesson that
they're trying to maybe convey.
there's very, there's, there's,there's power in that, that
ability to tell those types ofstories for sure.
so.
We touched on a lot.
Like what is, what is the, whatis the next couple of years for
(28:26):
your business look like?
Like, what are some, what'sthose, what's the big outrageous
goal that you have for thebusiness?
Brittany Bogues (28:36):
so we are, we're working on restructuring
and scaling up, so that we doeventually, reach that mark of a
million in annual sales.
And so that is our big, hairy,scary goal that we're working to
get to within the next 2 to 3years.
so we're really excited.
And then also a really big goalof ours is to help.
(28:59):
At least 500 new entrepreneurs,with their businesses through
our courses and really see themnot only increase their sales,
but increase their visibilityand structure of their
Kenny (29:10):
So how can folks, stay connected, whether they want to
leverage your service, yourservices as one of your target
customers, or even thatinitiative that you just did,
the 500, small business
Brittany Bogues (29:26):
Sure.
So you can find us on theinternet at Bogues group.
com.
or you can find us online atBogues group across all
channels.
And then my personal handle is
Kenny (29:36):
got it.
Brittany Bogues (29:37):
Bogues.
Kenny (29:37):
You got both on lock.
That's good.
I want, I want, I want to forcoming on and sharing a little
bit about your business.
it really excites me seeingsomeone such as yourself doing
what you're doing, B2B is whereit's at.
I'm going to, I sound like abroken record from my listeners.
(29:58):
but there's tons of value to beunlocked there.
so I want to for coming on theplatform and the last thing
we're, I want to pass it back toyou.
what's the last thing that, whatdo you want our listeners to
take away from thisconversation?
Now that you shared about yourjourney and the entrepreneurship
and what you see in the futurefor your business, like what's
(30:18):
that key takeaway?
Brittany Bogues (30:22):
Sure.
I would say the key takeaway isbet on yourself and it's okay to
have a little bit of fear, butdon't let that fear hold you
back from making major movesthat you want to
Kenny (30:32):
Mike drop moment.
thank you, Brittany, for joiningus and for those listening in.
Thanks for tuning into anothergreat episode of the beyond
normal podcast.
Peace.
Brittany Bogues (30:46):
Thank you.
welcome.
Welcome to another great episodeof the Beyond Normal podcast.
I'm your host, Kenny Groom.
I have a very special guest hereby the name of Brittany Bogues.
She is the founder and chiefinnovation officer for Bogues
Group.
They're doing some amazingthings in the Charlotte area.
As you know, this season we arefocusing on, The founders in my
(00:57):
very own background, beingCharlotte, North Carolina.
I thought, why not have thisincredible founder on to tell us
a little bit about their journeyin starting their own business.
So without further ado, let'sbring Brittany to the page.
How's it going, Brittany?
Brittany Bogues (01:13):
It's going well today.
Thank you so
Kenny (01:15):
for sure.
For sure.
I'm glad you could take a littlebit of time with us here.
lots going on in the world.
everybody knows this what's beenhappening in terms of, the
environment around us.
it's a hot season, whetheryou're looking at it from a
political standpoint or evenjust Mother nature giving us
(01:35):
signs right at this time.
So appreciate you being able toJoin us today.
Can you start us out by tellingus a little bit about your
journey?
into even before you Founding abusiness, having something of
your own.
Like, what were you doing beforethat?
Like, tell us a little bit aboutBrittany prior to starting the
(01:58):
Bogues group.
Brittany Bogues (02:00):
Sure.
So, when I in college, I want tosay my junior year, I discovered
the world of PR and eventplanning.
I didn't even know it existed.
and so doing an internship withthe nationally syndicated radio
station, showed me that ifnothing else, I definitely want
to be in this field.
(02:22):
so before.
I officially launched mycompany.
first company.
I worked in D.
C.
With Swanson Communication ontheir main client was Floyd
Mayweather.
So it was a beautiful experiencebecause I learned a lot about
different sport.
I had no clue about.
I learned a lot about thefoundational tactics and
strategies you need for publicrelations.
(02:44):
But I also got to work with awoman founder.
And so seeing how she had tomove and operate, you versus her
male counterparts was a reallygreat lesson for me.
And so after that, I launched myown business.
know, I was young.
I thought it would work out.
It did not.
So I use those experience toparlay myself into a job with a
(03:04):
couple of nonprofits.
And I learned some really good,hard skills there, like
fundraising, how to be aneffective leader and the
importance of SOP standardoperating procedures, and was
able to now use that in mybusiness that I have.
Books group.
which has been around for almost
Kenny (03:19):
Nice.
you really painted a wholepicture there.
I'm curious, like what promptedyou, like, what, what were you
seeing when you, you firststarted your, your very first
business site?
Like, how are you, like, whatwas your, your life like at that
time when you said you wanted totake that gamble on yourself?
Brittany Bogues (03:44):
Yeah, I mean, I was definitely my first
business.
I was young.
I was hungry, hustling, by anymeans necessary, making things
happen.
I feel like, honestly, it waslike such a cool time.
I didn't know if I was doingsomething right or wrong, but it
was all about failing fast andfailing hard.
(04:06):
so I can learn from those, thosemistakes.
opportunities and make themopportunities instead of calling
them mistakes.
So, I'll definitely say that was
Kenny (04:15):
Got it.
there, there is something about,like, the, the spirit of, of, of
usefulness, right?
Like, being in that, that, thatspace where You're okay with,
maybe even like, for me, when Iwas like, 22, 23, I ramen
noodles, right?
Because I wanted to have theseexperiences and be out and about
(04:36):
with life.
There is an advantage to that, Ithink, and so it's really cool
to see you actually take thatgamble on yourself at a young
age.
I'm curious, like, what was.
What was the most painful kindof experience with that first
business?
Like, what was that?
I had a kind of that that thingthat you experienced that you
(04:59):
will take with you to this day.
Brittany Bogues (05:02):
Oh my gosh.
One of the biggest, I would sayit's probably two things.
Making sure you have the rightpeople in the right seats at the
right time was one of thebiggest and best lessons I
learned.
and then also I really learnedand I still carry it on very
much today.
Like that lesson is the power ofautomation and having systems in
(05:23):
place.
systems and processes.
I feel like my first business wetried, but we really lacked
those, S.
O.
P.
S.
And in this business, like westand by them because when
you're trying to grow and scale,it's all about how can I repeat
this experience and make sureit's a great experience each and
every time.
(05:43):
And that's what I feel like.
experiences taught me and itshowed me that it really does
work when you have the right
Kenny (05:51):
Mm hmm.
I like that.
I can imagine, with me evenstarting beyond normal media,
there was no, there was no, SLPsin place, standard, You know,
practices, there was nothingdocented.
I was just going with it,figuring things out, whatever
revenue I could get early on.
(06:12):
I was willing to take thatgamble.
And so I can imagine, like, youknow, the conversations that
you're having with some businessowners.
Now, you're probably opening upyour eyes a little bit right to
the value and having process andjust like a rhythm and routine.
because that is kind ofsomething for whatever reason,
(06:35):
the way that entrepreneurshipand startup life is really
portrayed to the world.
That's something that's like theantithesis right of the startup
journey, but businesses thatgrow and scale have those things
in place.
well, it seems like a nobrainer, like for you to offer
that type of solution tobusiness owners now.
Brittany Bogues (06:56):
For sure.
And so, like, that's actuallywhy we created our course,
because most of our mainclientele are established
midsize businesses that arelooking to increase their
visibility, increase their namerecognition and various spaces.
However, I know that.
value of having a strong brand,having, PR, having templates for
(07:18):
those efforts as you're growingyour business, because you will
eventually get to the place thatyou can hire someone like
myself.
And so my team and I, we are achampion for small business
owners and entrepreneurs.
So we created a course that doesjust that.
The course outlines the colorpsychology, about, Creating your
logo, how to create a cheap andfree website, how to apply for
(07:41):
awards, but also what are allthe templates that you can
already have in place that youcan reuse for yourself so that
you're you're creating your ownS.
O.
P.
S.
In a way.
Kenny (07:52):
Tell me a little bit about.
I talked a little bit about thebad that goes along with being a
startup founder, right?
But there's also good.
There's things that excitefounders, owners of businesses,
such as yourself, like, talk alittle bit.
Like, what's that?
What was that?
one of those first moments orone of the lasting moments where
it felt good to offer thesolution that you're offering to
(08:15):
the world.
Brittany Bogues (08:18):
When I started actually folks group, started
because I was not gelling withthe leadership at the nonprofit
that I was at.
And I just knew that I couldn'tgrow in this space and it wasn't
really good for my mental orphysical health.
So just took a leaf of faithand.
Learned all the things for myfirst business and applied it to
this one.
And so I think the biggest thingthat resonated with me was
(08:41):
trusting myself, relying onfaith and getting that first
client.
I mean, it was exciting and itwas actually someone, it was a.
She's a female real estatedeveloper in Dallas, she was all
about creating brand visibility.
And I was so excited that ourcompany could do that for her.
Kenny (09:03):
Yeah, that that is, that first, like you mentioned that
first customer is just likealways a lot of founders tell me
about that, right?
When I have them on or I'm justhaving dialogue, just that first
customer in that aha moment, theidea that you had, it's like
coming to fruition, like havingthe first, that first check come
(09:24):
in.
It's just, oh, my gosh.
Brittany Bogues (09:28):
Yeah.
Cause it's all about findingyour niche.
When I started my firstbusiness, I thought athletes
were a no brainer and they wouldbe my target audience, but I
quickly realized, Gosh, likethat's a lot of competition.
There aren't that many athletes.
A lot of them are alreadyassigned to their agents, and
with that, a lot of them believethat their agent does public
relations.
So there's a lot of education.
(09:49):
There's so many differenthurdles that come with that.
So really reassessing who is ourtrue niche audience and who can
really benefit from ourservices, and that's what.
We came up with those smallbusiness owners that are making,
you know, 10 to 20 million amonth.
I mean, a year or those midsized companies that want to be
(10:09):
seen like the big boys or biggirls in their industry.
That's our sweet spot.
We help them get
Kenny (10:15):
So I'm curious, you mentioned their five companies.
typically like, this excites me,right?
The reason why, I think there,you know, I said this on quite a
few episodes of the podcast.
I don't think there's enoughblack business owners in the B
to B space, like serving otherbusiness owners.
(10:37):
And, there can be instanceswhere the way that you add value
the most, it aligns with whatpeople are willing to pay versus
in, I think, B2C, it's a littlebit more commoditized and, you
(10:57):
may not always have, you may notalways get the value that you
bring, right, fully, but I seethat businesses, right, if
there's a value to, adding asolution, adding a software,
right.
A lot of times they're justwilling to pay it because you're
saving up time.
Like you're doing something fortheir business they do not want
to do.
(11:17):
And so that's where I think theB2B, just with the skill set
that I see black founders have,I think there's a ton of value
there, but I'm curious, likewith you going after, like you
mentioned, medi sized businessesand even large enterprises as
well, like, what is the, howlong does it take you Some of
these customers,
Brittany Bogues (11:39):
Yeah.
So the procurement process, orthe life cycle.
Is it's a lot longer with,bigger retainer clients.
So I would definitely say it'sanywhere between three to six
months, to really do thatprocess, go through all the
different decision makers,because as you know, in midsize
companies and larger, there'stypically between five to eight
(12:01):
decision makers and buyers thathave to really, you know, buy
into what you're offering.
So it's definitely a lot, alonger lead time.
Kenny (12:10):
I'll be honest, hearing procurement.
I feel, I'm in, I'm in tech formy day job procurement.
it's like my kryptonite attimes.
I'll be honest.
because you can get to the sale.
Like you talked about earlier,that first sale was in
procurement is like, wait, wait,hold a minute.
(12:30):
Oh, let's.
Through some of these, hoops andhurdles, but I could see like
the value, right?
If you're coming in yourbusinesses like SOPs, like you
understand why some of thesethings are in place, so I'm
pretty sure you have anappreciation for them.
Let's go back to SOPs a littlebit.
Let's, let's break this down interms of like elementary,
(12:52):
somebody who's new to the topic.
Can you break it downfundamentally?
what is the, m, Yeah, just likein terms of, like, the general
elementary version of this,
Brittany Bogues (13:09):
Yeah.
So S.
O.
P.
S.
R.
Your standing operatingprocedures.
So each businesses will lookdifferent based on your industry
and everything like that.
But essentially it is your guideto all the various tasks of your
role.
So you're supposed to look at itand think of it as.
I came to your job and I didn'tknow anything about your job at
(13:32):
all, but you gave me this docentor video or whatever platform
you want to present it, I shouldbe able to take your S.
O.
P.
and do your job based on thatdocent.
You're at your standardoperating procedure.
I should be able to walk throughthe objective.
The SOP should have all thesoftware login information.
I would need to access it.
(13:54):
And then it then would tug, takeme through each step of how to
do said task so that once it'sdone, it should give you a
similar replica, if not the samething as if you were doing it
yourself, because the reason whycompanies and everything.
Scale and grow so quickly isthey found a way to multiply
(14:15):
themselves.
They found a way to jot downthose steps so specifically that
anybody can follow them and givethem the same quality product as
if they were to do itthemselves.
So I hope that helped.
Kenny (14:29):
definitely does.
I appreciate you breaking itdown at that level for someone
such as myself again, when Ihear some of these terms, I get
a little anxiety, but thatdefinitely that definitely can
definitely help me out.
I'm curious, like you mentioned,you're going after medi size,
maybe even larger enterprises.
Like, what's something like,what's an easy 1st.
(14:56):
Of say, small business, likewhat does that look like if
you're, you're multiple hat, yougot one or two people are on
your team, like what is thefirst version of that look for
some, some of the smallerentities out there.
Brittany Bogues (15:09):
So typically for smaller companies, you are
the you're the salesperson,you're the content manager,
you're everything.
So I think it takes a little bitof self awareness.
You have to figure out, okay,like out of all the things that
I do, what are things that I'mreally good at?
What are things that I don'treally love to do but have to
do?
and then figuring out from thatlist of what are the things I
(15:32):
don't really love to do?
and figure out, okay, which SoOut of these tasks, can be
delegated to somebody else toincrease my time to do the
things that I'm good at and alsobring us in business.
So an example could be, how youlike your calendar managed.
you know, do you want breaks inbetween your meetings?
(15:54):
Do you want, to block offFridays for only doing your
content creation?
Whatever kind of schedule you'readhering to now.
that and S.
O.
P.
And then once you are ready towork with a, say an assistant or
something like that, that issomething you can easily
delegate that, you know, is veryimportant, but you already have
(16:15):
a really clear process foryourself that the admin can
easily come in, view this and beable to help you and gain, give
you back time and
Kenny (16:24):
I like that.
I'm curious, you were talkingabout, setting these up,
noticing like what you're goodat.
And then just making surethere's a process in place just
in case someone comes along andadd someone to your team where
you start delegating.
(16:44):
for me, I get excited, but Ithink others may not.
I think of FOPs and then I say,hey, can I feed this to AI and
it does some of my job for me?
Brittany Bogues (16:55):
part.
Kenny (16:56):
are your thoughts on, yeah, what are your thoughts on,
how AI factors into some ofthis?
Like, is it, does it scare you?
Like, what do you see it as anopportunity?
Brittany Bogues (17:11):
I am.
I embrace technology.
I love it.
I'm all for work smarter, notharder.
So whatever tools that I canutilize to make my work faster,
still amazing.
and high quality.
I will do whatever can save metime.
Whatever is more efficient.
I think what you can and youwant to avoid in the
(17:34):
communication space is justrelying on whatever, you know,
copy or whatever content thatthey've created.
Still use your expertise to finetune it and craft it, but
definitely use it for researchand other base fundamental
building blocks that you need todo the work that you already do
Kenny (17:54):
We're a big fan of that, Raquan.
I appreciate that.
The robots are coming, so wejust got to figure out how to
work well with them at thispoint.
I want to go back to somethingyou mentioned in terms of
recognizing what they're greatat and other areas where there's
opportunity.
Like, what's an area of yourbusiness now that you've been
(18:15):
running your business for whatyou said, seven years now?
What's an area where you mayhave not had that experience
previously, but you knew you hadto spend a little bit more time
there or maybe even go out thereand get an additional resource?
Sure.
I'll give my example first,anything accounting It scares
the crap out of me.
And so I'm always going to go tosomebody when it comes to paying
(18:35):
taxes and things like that,because I don't ever want to owe
Uncle Sam any money.
So that's my example.
I'm curious.
Brittany Bogues (18:43):
Yes, I mean, we have a similar example.
I know that I'm a very forwardthinking, big picture, kind of
gal.
So when it comes to, as I grewmy business, I realized the
importance of admin.
Administration task.
You know how important it is tofile things in the right places.
(19:04):
How important it is to make surethat your task assignment tool
is updated and everything's inthe correct place.
And so I similarly realize thatI am not good at those things,
but I know how important theyare to a business.
So how can I delegate this tosomeone?
and that's exactly what I'vedone.
really work with an admin thatcan utilize all the.
(19:27):
S.
O.
P.
S.
And experiences that we'resharing, but also she's an
expert in her space, so I don'treally need to worry because
it's allowed me more time to bean expert in the space that I am
an expert in
Kenny (19:41):
You know, with that admin, I've heard a couple of
founders, have that very, samereaction to having an admin,
having someone who knows how tonavigate scheduling and just all
the.
Things that come along withsupporting a business owner.
I'm actually seeing someelevation of like the role of an
(20:02):
admin, right?
I know some companies have it.
It's like the chief of staff orsomebody who's like, kind of
making sure things are flowingin the right direction.
So that admin can at times,that's an underrated person to
add to your team, even early on,right.
To free you up to do some of theactivities that I think are more
(20:26):
core to being a bit, a businessowner, a founder, right.
You're always going to probablyown selling, delivering bad
news.
If I can say that that's afunctioning of itself, right.
but those are some of thefunctions you can't get rid of.
So figuring out some of thoseareas where you have somebody
come in and I like what yousaid.
They're really great at that.
Like a great, yeah.
(20:47):
Great admin is worth a lot ofmoney.
Brittany Bogues (20:50):
It really is.
And it, like, as hard it is, ashard as it is to part with your
money as a new business owner,you will realize that by
identifying the things thatyou're not good at and somebody
else is an expert in, It willgive you more money.
You will make more money fromthat because you've invested in
yourself by giving your timeback to yourself to focus on the
(21:13):
things that you've seen drivebusiness, drive activity, and
also you're able to have supportfrom someone in an area that you
know that you definitely needsupport.
Kenny (21:26):
So how has it been building out your team?
Can you talk a little bit aboutthat?
Just the team that, that, thatyou work with, like, how has
that process been finding theindividuals that compliment your
skillset?
Brittany Bogues (21:45):
so, This is, I recently, I guess in the last,
like probably three years or so,I've been doing a lot of like
leadership development and Irealized, and also reading the
book traction, I realized thatyou really need to have company
values.
once you have company valuesset, then it helps you guide how
(22:09):
and who you hire.
so yes, you're going to makesome mistakes while you're
hiring and building out yourteam, but at least you get
closer to the mark of figuringout who a person is.
If you have some guiding corevalues to lead during that
interview.
Look at their responses based onthe things that you said.
So, for instance, like, 1 of ourcore values is accountability.
(22:33):
and also a core value is passionobsession.
How how do we translate that?
We've seen in the type of workthat we do.
requires a sort of obsession orpassion.
And so we typically asksomebody, okay, what are you
obsessed with?
What are you passionate about?
my, me personally, I love truecrime anything, and I also
(22:56):
collect glass figurines, but youknow that I'm passionate about
something and it does translateinto work.
So we often use questions likethat to help us guide.
You know, who would be a rightfit for us?
If they say, Oh, I don't haveone, then it's like, you know,
this person might not be our, afit for us.
Kenny (23:16):
Interesting.
So you want to know.
how they like what they spendtheir time on outside of work.
Like what?
Like you said, that's aninteresting question.
I like that.
Brittany Bogues (23:29):
It's multiple.
Of
Kenny (23:30):
Yeah, for sure.
Brittany Bogues (23:31):
than that.
But your point, I want to knowhow you are outside of work
because, you know, what you areoutside of works really does
blend into your work.
I mean, most people are at theirjobs enough that, like, it's
more than they're at home.
So, you know, there's certaintraits that are transferable.
And I think that's like, 1 ofthose.
Kenny (23:51):
I like that.
I like that.
getting to know a little bitabout your team for sure.
I think that can be overlookedfor a lot of founders, right?
Because you're so like, tunnelvision on the product and.
And in the 1st couple contracts,making sure you have the money
to pay for the bills, right?
You know, keep the lights on.
I think that's important.
(24:11):
But like you said, the teamdynamic, getting to know the
people that are going to beworking with this.
It's just as valuable for someof those other pieces.
Brittany Bogues (24:22):
Well, because you're leaning on them, you're
trusting them.
And also, if you're if youreally have a commitment to
excellence, which is one of ourvalues.
If you already exhibit that,then we can trust and know that
whatever piece of work orcollateral you come up with, you
gave it your best and you werecommitted to making it
excellent.
And so it's a lot of traits andvalues like that that we look
(24:46):
for, because we know that Ourleadership, we we're, a lot of
us are one on the Enneagram, sowe do an Enneagram test, a disc
test, different assessments tofigure out what's the best way
to communicate with you and howdoes this align with the role
that we're trying to put you in.
Kenny (25:02):
I'm curious.
One of the things I noticed whenI was looking at your website,
There's a call out for yourboard of advisors.
I'm curious like you mentionedbuilding out your team Like what
do you look to those individualsfor that's?
different than You know, the,the people that you want to join
your team and build out theproduct day to day,
Brittany Bogues (25:24):
Sure.
So they say that you shouldnever be the smartest in the
room, and they also say that.
You should connect yourself withpeople that are in places that
you want to go where you're notat just yet, but where you want
to go.
And so that's how I look at ourboard of advisors.
Each of them have their ownskill set and are in a place
that we're hoping to get to.
And so they give us greatadvice, great advice and sound
(25:47):
advice to figure out what is thenext move for strategic planning
and the next phase next look atthe business life cycle.
Kenny (25:55):
it's important to have somebody there.
I think we all have, I call themOGs.
Like we all have some OGs,right?
They have, they have no idea.
What our career, like our core,like what we do day to day, but
I just do it.
There's certain people you cango to for advice.
Right.
And it's like, they're going togive it to you real.
They're going to make sure, Hey,I keep your eye on the prize at
(26:17):
the end of this.
Right.
This isn't a sprint.
This is a marathon, you know,like they'll ask you little
questions.
Usually my OGs, I go to them andit's something, something with
life that's stressing me out andjuggling family and business and
all these things.
And they just like, they asked aquestion.
And then it forces you to belike, oh, okay, I can just do
(26:37):
this.
Like it just calms it.
And I think of advisors in thatway.
Right.
In terms of advisors for yourbusiness, there's advisors for
your life.
They do some things in parallel,you know, similar things from
what from what I what I've heardother founders tell me about
having.
Brittany Bogues (26:55):
No, I totally agree with you.
And I also have been reallyfortunate to have several
different mentors in my life.
and that I call, like you said,my life board of directors.
And so in being able to, confidein them and seek their advice,
if they do what I love about mymentors is that they don't try
(27:17):
to, like, give me quote unquote,the typical advice.
They give me more creditexperience or life experience,
giving me concrete examples oflike when they did something and
how it turned out for them.
And I, and I love that becauseit's one thing to like have
someone give you like straightup advice, but it's another,
when they're able to do a lifeexperience share that is truly
(27:38):
applicable to what you're tryingto problem solve.
Kenny (27:41):
Yeah, I can see the value in that.
I am a, I am the parent of a 3year old father.
and so I have to catch myselfsometimes like, don't do that.
And then I think back or like mymom will tell me it's like you
were doing the same thing attheir age.
Like, what are you talkingabout?
Leave them alone.
(28:03):
so it's good to have somebodywho can, like, give you those
experiences, like you said, togo along with the lesson that
they're trying to maybe convey.
there's very, there's, there's,there's power in that, that
ability to tell those types ofstories for sure.
so.
We touched on a lot.
Like what is, what is the, whatis the next couple of years for
(28:26):
your business look like?
Like, what are some, what'sthose, what's the big outrageous
goal that you have for thebusiness?
Brittany Bogues (28:36):
so we are, we're working on restructuring
and scaling up, so that we doeventually, reach that mark of a
million in annual sales.
And so that is our big, hairy,scary goal that we're working to
get to within the next 2 to 3years.
so we're really excited.
And then also a really big goalof ours is to help.
(28:59):
At least 500 new entrepreneurs,with their businesses through
our courses and really see themnot only increase their sales,
but increase their visibilityand structure of their
Kenny (29:10):
So how can folks, stay connected, whether they want to
leverage your service, yourservices as one of your target
customers, or even thatinitiative that you just did,
the 500, small business
Brittany Bogues (29:26):
Sure.
So you can find us on theinternet at Bogues group.
com.
or you can find us online atBogues group across all
channels.
And then my personal handle is
Kenny (29:36):
got it.
Brittany Bogues (29:37):
Bogues.
Kenny (29:37):
You got both on lock.
That's good.
I want, I want, I want to forcoming on and sharing a little
bit about your business.
it really excites me seeingsomeone such as yourself doing
what you're doing, B2B is whereit's at.
I'm going to, I sound like abroken record from my listeners.
(29:58):
but there's tons of value to beunlocked there.
so I want to for coming on theplatform and the last thing
we're, I want to pass it back toyou.
what's the last thing that, whatdo you want our listeners to
take away from thisconversation?
Now that you shared about yourjourney and the entrepreneurship
and what you see in the futurefor your business, like what's
(30:18):
that key takeaway?
Brittany Bogues (30:22):
Sure.
I would say the key takeaway isbet on yourself and it's okay to
have a little bit of fear, butdon't let that fear hold you
back from making major movesthat you want to
Kenny (30:32):
Mike drop moment.
thank you, Brittany, for joiningus and for those listening in.
Thanks for tuning into anothergreat episode of the beyond
normal podcast.
Peace.
Brittany Bogues (30:46):
Thank you.
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