October 25, 2024 • 39 mins
In this episode, join us as we explore the innovative world of digital marketing with Chynna Morgan, the CEO and founder of Vidlo. Discover how Chynna’s forward-thinking approach to user-generated video content is transforming how brands interact with their customers. From pioneering new marketing strategies to overcoming industry challenges, Chynna provides valuable insights for anyone looking to leverage technology in the creator economy.
Listen in to learn about the impact of video testimonials, the power of authentic customer stories, and how Vidlo is leading the charge in dynamic digital marketing. Whether you’re a marketing professional or a tech enthusiast, this episode is packed with cutting-edge information on thriving in today’s digital landscape.
Thanks for tuning into the Beyond Normal Podcast!
Don’t forget to like and subscribe to stay updated on all our future episodes from Beyond Normal Media. If you have any questions or comments, feel free to leave them in the comment section below—we love hearing from you!
Connect with Chynna and see how Vidlo can revolutionize your marketing efforts at Vidlo.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Intro (00:12):
Transcribed by https: otter.
ai
Kenny (00:29):
Welcome, welcome good people to another great episode
of the beyond normal podcast.
I am your host, Kenny Groom.
We got a very specialconversation in store.
Uh, this conversation isactually, uh, one of the by
products of me, uh, you know,going to, uh, some of the
conferences, meeting folks inperson.
(00:49):
I'm excited to have this person,uh, as a guest.
Uh, this is one is definitelyfor all the creators out there.
Uh, We know all know thatthere's some technology some
really cool solutions beingbuilt around creators and making
sure You know those phones thosedevices in our hands Allow us to
create some awesome things andtell our story and empower us So
(01:10):
without further ado i'm going tobring our guest.
Uh, Chynna morgan.
She is the founder of vidloWhich is a turnkey solution for
user generated brand Uh, videocampaigns, uh, they're doing
some incredible works with someartists.
I don't want to spoil it.
I want to make sure that I bringChynna on the stage so we can
(01:31):
start this conversation.
So without further ado, let'sbring her on.
How's it going?
Chynna (01:37):
Hey, thank you for the awesome intro.
That was great.
Kenny (01:40):
Yes, yes, yes.
You're doing incredible things.
Uh, at this point, you'reactually, uh, we'll dig into
this a little bit later.
Uh, but you started, uh, this isnot your first business, not
your first rodeo.
Right.
And so we'll dig into that.
Uh, but incredible, uh, story.
Um, as we were havingconversations, uh, meeting via
LinkedIn, yeah, folks.
Uh, LinkedIn is definitely thego to in terms of B2B.
(02:02):
Yeah, it's super powerful.
And so we just randomlyconnected and it was like, okay,
like, let's figure out how toget you on the podcast, sharing
your story.
So thank you for being a guest.
Chynna (02:13):
Of course, you know, I always love when we're able to
support each other, learn fromeach other.
So thank you for having me onfor sure.
Kenny (02:20):
Okay, so let's set the stage Tell us what you were
doing prior to starting vidlolike leave no stone unturned We
want to know what it was like tobe a young Chynna growing up.
Chynna (02:32):
Oh, so you want to go all the way
Kenny (02:33):
Yeah, we're gonna go back We're gonna go back a little bit
Chynna (02:37):
so let's see, before I went to college, I was in
entertainment.
So I was an actor, professionalactor.
Um, so I was doing theater.
I was doing a lot ofcommercials.
I was doing like some shortfilms.
Um, but I knew I had to go tocollege cause you know, that's
not a for sure you're going tobe successful.
Right.
Um, so I went to college, I wasmajoring in healthcare
management because I always knewI wanted to start my own
(02:58):
company, right?
So I had my love for acting, butI always had my love for
business as well.
Um, so I majored in healthcaremanagement.
My goal was to create a homecare agency, right?
So I graduated, I was getting mymaster's in healthcare
management, and then I had theidea of my first tech company.
So the idea was, what if we'reable to add our voice to GIFs to
(03:20):
communicate without talking onthe phone?
and this time it.
was like 2016, GIFs were likesuper popular.
Um, but I was like, what ifwe're able to add our voice to
it so I can hear the tone oflike what you're trying to say?
so I had no background in tech.
I just had an idea and I wentfor it I hired a developer, I
hired a designer, um, and Icreated my first MVP.
(03:40):
Um, so I was getting a lot ofpeople on the wait list.
We launch people love theplatform and I started growing
it.
as an app.
Um, So then.
Shell and Pinzoil reached outand asked if we could create
them a version for the FormulaOne event.
so I said okay, this is a wayfor us to pivot a little bit and
kind of monetize this even more.
Um, so from there we startedworking with a lot of like brand
(04:02):
activations and what we will dois we'll create like a music
kiosk for events where it allowsyour fans to create content
around your brand sound.
So they're creating these funvideos, but it's around like
your music to amplify on socialmedia.
So we were growing that and thenthe pandemic happened.
Everything was canceled.
(04:23):
All events were done.
So I was like, okay, what are wegoing to do?
We got to do something where wecan still work with our clients,
but it's in a way that peoplecan be at home.
And then that's how a bit lowwas, was born.
Was that a, was that a backstory to it was,
Kenny (04:36):
like it.
Yeah, I like it.
So You said something in therethough So i'm gonna i'm gonna
dig a little bit further yousaid you always knew you wanted
to Have your own business be anentrepreneur, right?
Did I hear that correctly?
You
Chynna (04:47):
correct.
Correct.
Kenny (04:48):
So what, like, does that mean at 12 years old you knew
like there was something in yourlife that Made you say I'm going
to be a business owner.
And if there was, what was that?
Chynna (05:01):
So even back, like, even I was like, maybe like seven,
eight, I always knew I want tocreate something.
And back then, I would tell myparents, like, I want to have my
own hospital.
So like, I wanted to have ahospital where there was like a
music, music venue in there.
So because I always thoughthospitals are so depressing.
So I was like, what if I cancreate my own hospital?
And it was kind of like more ofa Yeah.
(05:23):
You know, a joyful spirit.
Um, so yeah.
So since I was probably likeeight, nine, I always knew I
wanted to start something.
I didn't know I would be intech.
I didn't know what exactly I wasgoing to do, but I knew that I
was going to be an entrepreneurfor sure.
Kenny (05:38):
Got it.
That's that's dope.
Um, and the reason why, um, Iasked and wanted to dig a little
bit.
Um, I think there definitelyare, uh, like misconceptions out
there in terms of like, uh,black founders, not necessarily
having like, uh, people in theirlife that showcased, right.
there.
was no, like, Initial like, kindof seed and they they grew into
(06:03):
that.
A lot of times we're, we're seenas like unicorns.
Right.
And it's like, no, like there'sbeen black business owners since
the beginning of time.
Right.
And, uh, even in ourcommunities, there's been
business owners, my, I myself,like I can relate to, you know,
going to the barber, right.
And that barber was a businessowner, right.
that.
was someone that I looked up toand that person cut my hair for
(06:25):
the first, probably 15 years ofmy life.
And so it's like, Oh yeah, I'mseeing.
Entrepreneurship by right infront of me.
I just didn't know like what itwas called.
But I knew exactly what theywere doing because that That
those thoughts are always in theback of my mind.
Chynna (06:39):
But you know what, that is so, I liked how you pointed
that out.
It's because I don't think wethink of them as like these
really cool entrepreneurs,right?
We think of like techentrepreneurs, they think we're
making millions of dollars, butthere's so many local people
that are making it happen forour community.
And they're the superstars, theentrepreneurs that are keeping
this society going, you know?
So I think we definitely have toshout them out for sure for
(06:59):
keeping, for keeping it going.
Kenny (07:02):
So okay.
So you, you, you set the stage,uh, with your backstory.
Um, you said something in there,right?
Hey, you had an initial idea.
You paid for a developer, likewhat were, what were people's
initial reactions as you toldthem, Hey, I'm this going from
this, uh, entertainmentbackground into this space.
(07:24):
Right.
What were some of the initialreactions you got from maybe
your, even your inner circle, asyou told them these things?
I'm
Chynna (07:34):
do acting to this day.
So that was never like.
From it.
It was more so I was getting mymaster's and I stopped my
master's to build my company.
So to be honest with you, myfamily was super supportive.
They saw the vision right away.
So I didn't really have anypushback.
It was more so why not do it?
So I was like, okay, let me, letme check this out.
Let me see what we can do.
(07:55):
Um, so I didn't really have anypushback from there.
Um, which I'm grateful that Ihave the support around me to,
say like, I guess I've alwayshad the support of like, you can
do anything you put your mindto.
try it.
I don't like there's no failing,right?
There's only learning lessons.
Um, So, there wasn't really alot of flack for it.
in my circle.
Kenny (08:16):
curious, um, uh, that, uh, push that you got from your
family.
That's awesome.
Were they willing to help fundthe idea for you?
Okay.
Tell us, tell us a little bitabout that.
Tell us a little bit.
Chynna (08:33):
Um, so it was, it was, I'll say me and my parents both
kind of came together, um,initially to like fund it.
Um, to be honest with you, whenI first started, it wasn't a lot
of, um, it wasn't a lot of costto get started.
So it was more so the cost comesfrom always having to like come
up with new features and likemarketing budget because we were
B2C.
(08:54):
So that's where the budget wouldhave to come in from and we're
able to get profitable.
So I didn't need them as much asI could.
Continue to build.
Um, but I definitely had theirsupport in the beginning when it
comes to financially if I if Ineeded it.
Kenny (09:07):
Shout out to mom and pops.
Chynna (09:10):
Okay, shout out.
Kenny (09:11):
Yeah.
Shout out to them.
That's amazing.
um, you know, like there'sdifferent stories, different
that people have in terms oflike that friend and family
support, but it's awesome tohear that you had somebody in
your corner, uh, ready toreally, uh, be your ride or die
in this situation, right.
And go through some of thosetrials with you, That that's
(09:32):
amazing to have from day one.
How was it?
Um, so you mentioned the giftout loud.
All right.
Um, being the, uh, the firstcompany, um, how did you know,
um, when to like, how did youknow what to pull from that
experience?
(09:52):
Like you said, when the pandemichappened and all these things
happen to pivot into what you'redoing now with Vidlo.
Chynna (09:59):
so it's pretty much the same experience.
I know people love creatingcontent, right?
We're in the society wherepeople are the best content
creators, right?
And now it's time for, now it'stime for brands to tap into that
and allow their, their biggestadvocates to become content
creators.
Content creators for them,right?
So it was a pretty smoothtransition.
It just pretty much it went froma kiosk to a sass platform.
(10:22):
So instead of us customizing itourselves and shipping off
kiosks around the world, um,brands were just able to go to
our site and create theircampaign right then and there.
And then it generates a URL codeso they can seamlessly just send
it over to their audience.
So we just took the same conceptand just made it super easier
and simpler, um, for our brands.
Kenny (10:42):
Mm hmm.
I like that.
Uh, so you mentioned that you'reit sounds like you're going to
be a lifelong actor, right?
like this is something thatyou're gonna
Chynna (10:52):
don't think it ever leaves, you know.
Kenny (10:54):
it doesn't it never leaves I'm curious like having
that skill set Um having that,you know that way of thinking
right as an actor Like, whathave you, what, what about
having that, uh, background hashelped you, uh, be a founder
Chynna (11:11):
Yeah.
Well, you know what?
I think it kind of inspired mycompanies in terms of content
creators, right?
You're creating these storiesand as an actor, that's what
we're doing, right?
We create these stories andwe're finding little tidbits
that we can create in order tolike convey an audience.
And I think that's pretty muchwhat I'm allowing fans and your
customers to do for your brand.
So I think that's kind of likehow it mixes in with both of my
(11:33):
backgrounds.
Um, what was your questionagain?
Kenny (11:37):
Now you answered it.
Yeah.
Like, yeah.
just that, like, in terms oflike, like you said, being an
actor, you have to like developthese carry these characters.
So I'm curious how you how you,leverage that to develop the
character of Chynna, the the,the founder and CEO of VidLow.
Chynna (11:54):
You know what?
I never thought about it thatway because I think I'm just
myself.
I don't think I'm like puttingon a character.
Um, I think maybe fromperforming when I was younger,
it just maybe the confidence oftalking to people or reaching
out to people or like knowingthe confidence you have when
you're building a company andhow you have to like convey that
to investors or to yourcustomers.
(12:15):
Maybe that's kind of came frommy background as an actor.
Um, I would say, but other thanthat I have, that's a good
question.
I never thought about that.
Kenny (12:23):
So I got to dig cause you just, you just sparked a thought
for me.
This is just a completely, um, aspur of the moment thought.
So do you think that as afounder, a black female founder,
like you can, you, you have theability to be 100 percent
(12:43):
authentic all the time.
Chynna (12:46):
You know what?
I think for us not to think thatthat's where we lose our power
in a sense.
Right.
And I think coming in asyourself is what makes you
special as a founder.
And that's what makes youdifferent.
And that's what, how people cansee your story and see why you
build something.
Um, so I think to think the.
the latter or to think any otherway is not beneficial to you as
(13:09):
a person, to you as you'rebuilding your, your, your
platform.
You know, I think a lot of timeswe think we have to change
ourselves because we're black,because we're a female, but I
think that's what makes usspecial.
So like, how can we hone intothat.
and then amplify that, you know?
Yeah.
Kenny (13:25):
Thanks for that.
A clippable moment there.
Uh, that, that was amazing.
Uh, appreciate that answer.
Um, I, I I pretty much second,all of what you said.
And I think when you're firststarting a company, right.
Um, like when I started beyondnormal media, most of the people
that tuned in, they were tunedin for me.
they didn't know the logo.
(13:46):
They didn't know what thebackstory was besides this is
Kenny.
I have a personal, I have somesort of a relationship with
them.
Let me check in here.
Right.
And then after that, it's up tothe brand, the logo, the
storytelling to keep themaround.
Um, so.
But that initial kind ofcustomer or investor is
definitely going to be investingin Chynna, the founder.
So I appreciate you, um, youknow, uh, stating that.
Chynna (14:09):
that.
But I like how you put that aswell, because that is so true,
especially as a early founder.
we don't have a team.
You don't have a whole bunch ofsalespeople.
People are buying from youbecause they like, you, not
because your products the best,not because you're just all
stars, just because they trustyou and they trust your ability
to To deliver what you said youwere.
Um, I appreciate you sayingthat.
Kenny (14:32):
They're dope.
Uh, so I want to take it to,let's talk a little bit about,
um, creatives now.
Like your, your product iscentered around creatives.
We, we, we know that, um, as acreative, right, we want to
(14:53):
focus on the art, like we wantto be sitting in front of the
camera.
We want to be doing the things,um, that we want to do that,
that are driving us to beingcreative.
Right.
And, uh, being a business, uh,having your own brand, um, at
times.
You're not able to do thatbecause you have to do things
like accounting and like, uh,you know, paying the bills and
(15:16):
like just doing those types ofthings.
So I'm curious, like, what are,what's something in terms of,
uh, starting your own business?
Being a founder, um, what'ssomething where you have to
spend a little bit more time,um, because you don't
necessarily, like, you don'thave the background in doing
that, and it's not core to beinga creative.
Like, what's something where, apart of the business where you
(15:38):
have had to spend a little bitmore time to make sure your
skills level up because youhaven't had that experience in
the past?
Mm
Chynna (15:45):
So I w I'm going to say two things about that.
Um, I learned very early.
So when I first started mycompanies, I was trying to do
everything myself.
I don't have a background intech.
This is not my world.
So I'm like learning every day.
Me and Google were the besties,me and Yahoo, the besties.
I'm just learning as I'm going.
Um, and I quickly realized isthat I need help, right?
So I had to create a communityand a network around me that for
(16:07):
skills that I don't have, Icould reach out to them and get
help and ask them questions.
So, but I don't know.
I have a network around me thatknows and that can easily help
me, um, do whatever I, I'mlacking.
So that's number one.
Number two, things I know thatI'm not strong around, I would
be like sales right now I cansell to you.
(16:28):
I can tell you about myplatform, but in terms of
building out a sales sequenceand building out like a sales
system, I know I needed to helpwith that.
Um, so it always took me alittle time just to figure out
that it's like a whole newworld, kind of like a, a new
language that I had to learn,um, for my business.
Um, yeah, I would say that, butnow I have people around where
I'm like, hold on, I need helpwith this.
(16:49):
Look, can you, can you tap in?
I do this,
Kenny (16:54):
As a founder, like it's, it's almost like I just assume
if somebody's willing to take onlike having their own business,
like You're not afraid to askquestions.
Like you said, like, uh, we all,I did that at first, even with
my podcast, like, Oh, I'll justdo it by myself.
And it's just like, Oh my gosh,this is.
Chynna (17:11):
you stress.
Kenny (17:12):
too much.
Chynna (17:13):
You're not getting no sleep, you're stressed, you're
at out, you know
Kenny (17:18):
my gosh.
So it's Like it's really good tohave people in your, corner who
add value to your business.
right And why not pay somebodywho's really good or at least
passionate about the parts ofyour business that you?
don't want to necessarily bepassionate about?
Like it makes perfect sense tome.
Chynna (17:34):
Because you can't do everything, right?
And you just, you just can't,you're not going to be perfect
at everything around yourbusiness.
And there's some people that arejust better at you at certain
things.
And as I, think as a leader, asa founder, you have to know that
and just hire people or bringsomeone in, um, a consultant,
maybe it's like a part time thatcan just take care of that
because it allows you to do whatyou have to do, right?
(17:54):
Like, what are you good at?
How can you amplify that onyour, on a daily basis, you
know?
Kenny (18:00):
uh, let's talk a little bit of, like you said, you
enjoy, uh, the selling aspect,like sales, like just doing it.
Like, what, what, what aboutthat?
Like envision, envision your,your ideal sale right now in
your head.
Like, what about that momentexcites you?
Chynna (18:20):
So I'll have to clarify, right?
I, the part of sales that Ilove, right.
It's like when I'm connectingwith the prospective customer
and I see that they really needwhat I'm offering.
So it's kind of like I'mbuilding something that's really
changing someone's life, right?
It's either making it easier forthem.
It's making it simpler for them.
It's just kind of like, it'slike that light bulb that goes
(18:40):
off.
I would say that's like the bestpart because as a founder, it's
like, Okay, this is like, youknow, you have emotions all day
long, but then it's all worth itonce you see someone actually
enjoying what you're building.
So I would say that's myfavorite part of like
communicating with people onsales calls.
I want to see that light to seeexactly what can we do?
(19:01):
What else, what other featuresdo they need for us to build in
order for them to get on board?
Um, what part of the demo reallyexcited them?
What part, what features reallyexcited them?
Um, so I said that was, thatwould be the most exciting part
for me when it comes to sales.
Kenny (19:14):
Yeah, I like that.
Like you're solving, like you,you figured out their, their,
their problem, right?
And it's like, Oh, I gotsomething here for you.
Chynna (19:22):
Yes, I'm like, listen, we've been building, we've been
waiting for you.
our whole lives.
Okay, we've been building thisfor you.
Kenny (19:27):
I love that.
So let's talk a little bitabout, um, some of the, you.
you have customers, you havepaying customers at this point.
Congratulations.
Like, tell me a little bitabout, um, Like some of the more
recent wins or what are some ofthe customers that you're most
excited about that you've beenable to close recently for
Vidla?
Chynna (19:48):
Yeah.
Um, so let's see, we we'reworking with a lot, a lot of
like e commerce brands, um, likeyoga studios, digital agencies
in order for them to likecapture testimonials.
But I would say like the mostexciting as of late would be
working with like a couple ofmusic artists for their tours.
Um, so they use vidlo to engagewith fans so fans can create
(20:08):
content around their music sothey can share it on TikTok or
Instagram wherever.
Um, so I, I love experiences.
So seeing how they're creatingthat like onsite experience
using our platform for fans tolike just have a good time with
their music has been, I'd saysuper exciting to, to see as
I've been building it.
Kenny (20:28):
And it's interesting that you mentioned, uh, like artists
musicians.
Like one of the trends that'shere to stay right is if you go
to a show And you go to the andyou in the cameras like good,
you know They they they zoom inon the section right in front of
the stage Usually 90 percent ofthe people they're enjoying the
(20:50):
show, but their phone is out
Chynna (20:51):
Mm-Hmm.
Kenny (20:52):
Right.
And so that's a part where thatsong is like, uh, it's like
another, like another, arm forus.
And So I think it's really coolthat you found a way to say,
Hey, the artist probably doesn'tnecessarily ideally want them to
just be looking at their phone,but if there's a way that they
can enjoy the concert, put theyou know, with the phone in
(21:13):
hand, and then there there'slike this collective where they
can go in and kind of.
the, the the moment in mass.
I think that's really cool.
And I think that's a reallyinnovative way to, to, uh, from
a creative standpoint, um, makesure the artists can still
connect with their, with, withtheir end audience
Chynna (21:33):
Yeah.
You know, I always, always liketo tell brands and artists, it's
like people are gonna becreating content anyway after
concerts, after they like buysomething from you.
They're gonna take a picture, avideo.
Kenny (21:44):
before the show.
Chynna (21:45):
Or the show showing their excitement.
So why not make sure that youcreate a moment, a branded
moment, right?
Right.
But they can use their phones,create that content, and it's
all coming back to, you.
Now they know exactly thatthey're with, you know, on your
tour.
Now they know exactly theybought it from your store.
So it's like creating moments oflike, It's like touch points.
People already using already,right?
People already have their phonestaking pictures.
(22:07):
Let's create experience there.
Where's amplifying your brandeven more?
You know?
Kenny (22:12):
I love it.
I love it.
Um, so.
Uh, musicians are um, I, I wouldsay that's like a big focus for
you now, right?
Or
Chynna (22:20):
Yeah, I would say so.
So we're all over the not one.
I don't wanna say all over theplace, but we have a lot of
different verticals that'sworking for us.
So, like music, I'll say is myfavorite just because I'm a,
music lover and I likeexperiences and how they're
utilizing our platform.
but I also love how we'rehelping like e commerce brands,
right?
Because especially smaller onesthat, you know, Don't have a lot
(22:41):
of customers yet, but they mighthave like five, 10 people that
really want to like share whythey love their brand so much.
And I think the key there islike people don't realize how
much video testimonials cansupercharge yourselves, right?
Someone vouching for you andyou, you sharing that on your
social media, you sharing thaton your website is 70.
I think it's like 79 percent ofpeople that watch video
testimonials are more likely to,buy from you than not.
(23:03):
Um, so it's kind of like this,the supercharge.
buyer tool that you can use justby connecting with your
customers.
You know?
Kenny (23:12):
got it.
Got it.
I'm curious.
Is there a vertical thatsurprised you that you like,
maybe initially you didn't thinkthere was a, a, a big use case
for it, but they came throughand then they've started to
engage with
Chynna (23:26):
Um, I don't know if it surprised me.
We're working in the health carespace, which doesn't always
exciting, right?
Kind of seems like a boring,vertical, boring industry, but
they're using our platform tocapture patient testimonials are
create like moments like in thedentist's office where they can,
like, smile and have a good timeand, like, enter into the
(23:48):
giveaway.
So I would say that's the onethat's like You wouldn't think
it's exciting, but I love howcreating these exciting moments
to capture content
Kenny (23:56):
Got it.
Chynna (23:57):
and you like surprised me.
I got to think about thinkingabout that.
Kenny (24:00):
think that's a good one.
Like, uh, maybe it's because,uh, I'm older now, but a good
doctor's visit where like, Idon't get any surprises from the
doctor and it's smooth and Idon't have to pay anything out
of pocket.
At least while I'm married, it'susually like something where I'd
be like, man, I'll record this.
Like this has been a greatdoctor's experience.
Cause usually you're trying totake all my money.
(24:22):
Yeah.
Chynna (24:24):
That's funny.
Kenny (24:25):
But that is a good way.
Like, uh, it's not just, likeentertainment that is going to
be using video moving forward.
Um, I can definitely see themedical field, healthcare,
health tech, um, reallyembracing some of those
different ways to get feedback.
from patients specifically.
Chynna (24:44):
Yeah.
And we do a lot of like in thetourism space as well.
Like, you know, visit your city.
How can you capture that UGCcontent showing why, why they
love being there.
Um, and be able to showcase thaton your socials as well.
So really when it comes to videocontent, I think all types of
industries can utilize it.
It just depends on your strategyand how you want to implement
(25:04):
it.
You know?
Kenny (25:06):
So how does, uh, how does the brand interact, uh, with
that, that customer testimonialwithin vidlo?
Is, is it all the interactiondone within vidlo or, um, are
they do, is the, are they ableto take it and put it on their
social media?
(25:26):
I guess his answer, like, tellme a little bit about that
experience.
Once the customer has given someof that delightful feedback.
Chynna (25:32):
Yeah.
So I'll give you the first flowwhen the brand creates the
campaign.
And then what happens when theaudience creates it.
So as a brand, right, you'regoing to log into our platform
and you're going to design yourcampaign, right?
So you're going to design yourlanding page and you're going to
tell your audience or yourcustomers, what do you want from
them in your video?
Hey, let us know how we changeyour world.
Um, give us some dance moves.
(25:53):
Show us your best moves,whatever you want to say.
Um, and then you're going tochoose how you want your videos
to look, right?
We have filters in there.
Um, you're going to choosewhether or not you want to
capture a testimonial or a musiccontent.
As an artist, you can uploadyour own music on there, um, for
your fans to create contentaround that And then one cool
thing you can do is you cancapture data, right?
So if you want to capture someCRM information, emails, first
(26:17):
names, some custom questions,You can do that.
Um, and then it generates a QRcode or a link.
So you're going to take that QRcode or link and you're going to
share it with your fans or yourcustomers, right?
So your customers are going totap it and they're going to see
your landing page.
It's going to say, let us knowhow we changed your life.
They're going to tap to start.
They're going to record.
(26:37):
And then as soon as they record,it's going to sync to you.
So you're getting all the videosin real time to repurpose.
Um, so once you get their video,you go to your dashboard and
then you're able to download it,um, and share directly to your
website, social media, or youcan just, um, implement like a
code and just put it directly toyour website.
Kenny (26:59):
Got it.
Chynna (27:00):
You can, I know that was a little long winded, but.
Kenny (27:02):
No, I like it.
No, no, no.
I appreciate it.
I appreciate that breakdown.
So there's some flexibilitythere.
Um, and there's the, the brandhas the ability to, um, on there
and control some of that, uh,versus just getting an inflow
of, uh, engagement from fromconsumers.
So that's, I think that's reallycool.
Is there, is there, um, when Ithink about content creatives,
(27:26):
Uh, the buzzword now is AIright?
Um, is there an AI component forthis?
Chynna (27:33):
So we have, we're implementing an AI component in
terms of how your campaigns arebeing made.
Um, and then like kind of likehow we can generate your prompts
that you want your audience tocreate content for.
Um, but we're not implementingit in to the point where like,
it's going to change yourcustomers, creating your
content.
We still kind of want the, youknow, that, that realness that
your real customers bring toyour video.
(27:55):
Um, but we are going to, we'reimplementing AI in terms of just
a flow in the creation of yourcampaign.
Kenny (28:00):
Got it.
Got it.
I'm curious, uh, from like acontent perspective, like, like
what do you think aboutpersonally about leveraging AI
for your content?
Like you personally as Chynna.
Chynna (28:15):
I, what I think is what's powerful about your
customers is that they're real.
Right.
And I think that's thedifference between like your
real customers, your real fansand like influencers.
Right.
It's because like you're gettingtheir real thoughtful, their
real emotion, their realthoughts about your brand.
And I think with AI, that's justkind of, it's not as real as if
(28:37):
like you send me a link and I'mlike, Oh my gosh, Kenny's
podcast is the bomb.
I got to send it to all myfriends.
Like it's the realness that'scoming across in the video.
Um, and I think we implement toomuch AI that kind of just loses
that, that realness, you know?
Kenny (28:52):
Got it.
Got it.
Yeah, I think there's It seemslike we're over indexing in a
lot of areas in terms of AI nowin terms of some of the content
We're seeing like it's It'sblatant at this point
specifically on LinkedIn.
It's like oh, this is
Chynna (29:06):
I
Kenny (29:07):
This is a robot.
You gotta do better.
This is a robot clearly
Chynna (29:10):
can tell, like, especially the post, if there's
like rockets on there and It'slike everyone kind of has like
the same type of like paragraphlike, okay, this is, this is a,
yeah,
Kenny (29:22):
But I think there's a way coming I don't know if i'll be a
part of the group that figuresit out Um, it'll probably be
somebody who's younger than meWho just figures out the right
balance of it and to keep itorganic.
Um, because at times for me,like you said, when I try to use
some of the AI tools, it justbecomes too structured.
It's not necessarily my voice.
(29:43):
And then I just go away from itand then I start from scratch.
Chynna (29:46):
you know what?
I think that's good because itstill allows you to have a human
touch.
Right.
And I think AI is superinnovative when it comes.
I use AI sometimes when it comesto certain things, right.
But I always go behind it andput my human touch and put me.
into whatever they're creating.
So I think when people are like,scared of AI, like they're
taking our jobs, there's nohuman touch to AI.
(30:08):
So we still need you to do yourjob with it.
It has to be like a helpmate andnot kind of like a, takeover of
the
Kenny (30:14):
Mm hmm.
Yeah.
And I think I think the peoplewho are stating that around the,
uh, like it's going to take myjob, they're focused on the
process piece of the job, whichI want AI to take all that.
Okay.
All the process, just take theprocess.
Chynna (30:33):
Helping.
Kenny (30:34):
that is a process, just take it away and let the robot
do it for me.
I'm, I'm just being honest.
But when it comes to just thethinking and making sure the
story flows and like putting thenarrative together and like
making sure it looks a certainway to the human eye, that's the
part where, okay, like I can addsome value, but that process
(30:54):
stuff, it have it.
let it have the process.
Chynna (30:59):
The only thing with there is there's people that can
lose their jobs because theymight have the process role.
So it's like, how
Kenny (31:04):
Yeah, yeah, yeah.
Chynna (31:05):
can we help it just streamline their process?
we still need them to clarifythe process.
Maybe we could do something likethat, you know?
Kenny (31:11):
hmm.
Mm hmm.
Yeah, yeah.
I get what you're saying.
Um, but just in terms ofcreating, I'm, I'm, I'm glad you
brought that out just in termsof, Being creative.
There's a lot of process inplace that kind of limits you
even focusing on what you'rethere to do.
And so I think that's theopportunity moving forward, uh,
where somebody can start theirbusiness, right.
(31:32):
And just have themselves.
And now you got AI and you'vegot this whole team behind you.
And maybe you go out, you figureout how to hire people, you
know, contracting things likethat, or add to your team
initially, but at least.
You know, out The door, you'vegot some really cool tools
that'll, you know, level Theplaying field a little.
Chynna (31:51):
and I also think as a founder, if you're a solo
founder, there's so many toolsthat can help.
it's kind of like, your team,right?
So you don't feel like you'redoing it alone.
You feel like you have some typeof help Um, especially as like a
solo entrepreneur, you know?
So it's, I love where the spaceis going.
I just think We need to tailorit,
Kenny (32:08):
Mm-Hmm,
Chynna (32:09):
you know, and make sure that, you know?
people can keep their jobs alittle bit.
Kenny (32:12):
I get it.
I, I, I completely, uh, I, I, Iget the, the job function.
I I think, you know, topicsaround like universal, like
basic income and all these otherthings are coming into play now.
I never thought in our lifetimewe would see this.
Uh, we watched the moviesgrowing up, all the apocalyptic
(32:33):
movies, and it's like, no, thatstuff is.
Chynna (32:35):
It's real.
Kenny (32:36):
it's real here.
Chynna (32:37):
Writers losing their job, like they still need to,
like, go over it And, like, Imean, so I don't, I don't know
their play with that I mean, Isee how it's, like a streamlines
the process, but you still needa human to, like edit it and
look over it and rewrite it.
You know?
So it's, interesting to see howthat plays.
Kenny (32:55):
How this plays out and it feels like even, uh, like you
mentioned, like, uh, writers, Ithink of like movie studios.
I was a big Disney kid growingup.
Uh, and so I, I enjoyed allthose animated movies that they
came out with.
And now to see to the point nowwhere Uh, their studio is
essentially just a room, right?
(33:16):
Where they can make everythingjust appear on the screen.
And there can be a handful ofpeople in the room and they can
make a whole movie.
like that's, uh, it's powerful,but it's like, all right, like,
let me, let me, let me see howthis balances out, um, in terms
of creativity.
Chynna (33:31):
like, how it's affecting the whole industry in a
Kenny (33:33):
Yeah, for sure.
For sure.
Um, so that's a, that's a greatpoint.
Um, more to come on that though.
Um, for sure.
Like, well,
Chynna (33:41):
We'll pick You back on that.
But
Kenny (33:43):
Yeah, We'll
Chynna (33:43):
back in two years.
We're going to pick you back.
Kenny (33:47):
What does it look like?
Uh, like what are the Like, wehave a concept we've explored it
on throughout Um the podcasteven from season one like I call
it world domination.
Like what does that look like?
For Vidlo and Chynna movingforward.
Like where do you see thecompany being in the next couple
of years?
(34:07):
Ideally.
Chynna (34:08):
So I really think we can be the main source of Like how
companies can capture theirvideo content.
So I, the I guess the worlddomination will be us being like
the number one.
platform for that, I would say.
Um, and you know what?
The space is super excitingbecause it's not a lot of action
happening in this space.
So it's kind of like perfect forus right now, just as we're
(34:28):
exploring different industry,what's working, what's not, and
then pretty much go fullthrottle from there.
Kenny (34:35):
I like it.
I like it.
Tell folks, uh, you know, Iappreciate all this information
that you've been given, uh, yourstory is incredible.
Multi time founder.
Uh, we've been, we've beendefinitely connecting in some of
the spaces we've been in.
We'll definitely, uh, be meetingin person sooner rather than
later.
Um, but tell me a little bitabout, uh, tell our listeners a
(34:58):
little bit, how can they stay intune with the brand?
Like what's the best way forthem to tap in if they're a
business owner and they want toleverage the.
tool, Like what what does thatlook like?
Chynna (35:07):
Yeah.
So I'm, I'm most likely activeon LinkedIn.
LinkedIn is like my spot, um,where I connect with a lot of
founders, a lot of companies toutilize our platform.
Also sign up for our emailsnewsletter.
Um, we send out tips and likeeducation tools so you can know
how to leverage video contentfor your brand.
Um, and then, you know what, wealways give out free trials.
(35:28):
like you can, Go onto ourwebsite, it's vidlo.
video, sign up for a free trial,create your campaign, and see
what type of content you got,you got coming, um, rolling in,
that you can get rolling in.
Kenny (35:39):
I mean, I'm actually excited to see, uh, I'm not sure
if you've had very manypodcasters, but I definitely
want to give the.
The, the, the, the tool, um, atry for my audience and see what
type of video testimonials I canget from them.
Chynna (35:51):
Um, you got me excited now because we haven't tapped it
into a lot of in that space.
But I remember I was talking toyou before, um, and I was Like I
think it could be superpowerful, like a powerful tool
that podcasters can use Just tokind of like get their audience
opinions about episodes, youknow, ask them questions, maybe
like some topics they want tohear from, um, from you, um,
(36:12):
There's so many ways to leverageit.
So I'm excited for you to getthat going.
Kenny (36:16):
yeah, I think it's, uh, uh, I've some of the platforms
now, uh, like Spotify allowsreviews and things like that
now, but it's like, kind of likethe stale kind of Yelp method.
Right.
And I think this would be cool,like for those out there
creators, then they have likePatreons and just exclusive
communities and they're like,Hey, we want to hear from you.
We want to incorporate yourideas.
(36:38):
Like why not just have themsubmit a video?
That's easier than a lot oftimes with them sitting there
writing you.
a paragraph and structuring it.
Just let them kind of flowthought and then you can play it
live.
There's so much you can do froman engagement perspective as
engaging with your communitywith a platform like Vidla.
Chynna (36:57):
Yeah.
And you know what?
And then like allows futurelisteners to see like who your
audience is and like whatthey're listening to.
And then like, if they canrelate to it, right?
Cause it's all about relations,right?
Like, can I relate to thiscustomer?
Can I relate to his listener?
Then they want to figure outlike, okay, let me.
check out Kenny's podcast.
Let me see what he's talkingabout.
And that's kind of how you canlike engage more with your
(37:18):
future listeners, you know?
Kenny (37:20):
the last thing I'll throw out there is imagine as a
content creator that you don'thave to create content for your
brand.
That sounds amazing.
Chynna (37:28):
Listen, put the power in the hands of your listeners, of
your fans, of your customers.
They're pretty much doing thework for you but it's because
they actually really love Whatyou're doing.
It's not really work for them.
you know?
Kenny (37:41):
in closing, I want to thank you uh, for being a guest,
um, sharing your story, um,doing what you're doing,
pivoting careers.
Um, it, it's not often that manyof us go to school for something
and then we end up doing thatone thing for the rest of our
life anyways, no matter whatanybody tells you.
And so your story is amazing tome.
(38:02):
What do you want to leave us outon?
What do you want our listenersto take away that main takeaway
from this conversation thatwe've had today?
Chynna (38:11):
I would say the power of the pivot, the pivot, just kind
of like what you mentioned.
I think that a lot of times forme, founders, um, they're scared
because they have this idea andthey just want to go full
throttle with it.
But as you're like growing youridea, you might get so many
other ideas that can work betterthan what you're building at
that moment.
Right?
So I think embracing that, andthere's so much change and
goodness that could come withyou pivoting and being open to
(38:34):
change.
Um, so that's what I'll leavewith, with
Kenny (38:37):
Mike, Mike drop.
Chynna (38:38):
Mike
Kenny (38:39):
Appreciate it, Chynna.
Uh, thank you, uh, for coming onagain and thanks to our
listeners for tuning intoanother great episode of the
beyond normal podcast,
Transcribed by https: otter.
ai
Kenny (00:29):
Welcome, welcome good people to another great episode
of the beyond normal podcast.
I am your host, Kenny Groom.
We got a very specialconversation in store.
Uh, this conversation isactually, uh, one of the by
products of me, uh, you know,going to, uh, some of the
conferences, meeting folks inperson.
(00:49):
I'm excited to have this person,uh, as a guest.
Uh, this is one is definitelyfor all the creators out there.
Uh, We know all know thatthere's some technology some
really cool solutions beingbuilt around creators and making
sure You know those phones thosedevices in our hands Allow us to
create some awesome things andtell our story and empower us So
(01:10):
without further ado i'm going tobring our guest.
Uh, Chynna morgan.
She is the founder of vidloWhich is a turnkey solution for
user generated brand Uh, videocampaigns, uh, they're doing
some incredible works with someartists.
I don't want to spoil it.
I want to make sure that I bringChynna on the stage so we can
(01:31):
start this conversation.
So without further ado, let'sbring her on.
How's it going?
Chynna (01:37):
Hey, thank you for the awesome intro.
That was great.
Kenny (01:40):
Yes, yes, yes.
You're doing incredible things.
Uh, at this point, you'reactually, uh, we'll dig into
this a little bit later.
Uh, but you started, uh, this isnot your first business, not
your first rodeo.
Right.
And so we'll dig into that.
Uh, but incredible, uh, story.
Um, as we were havingconversations, uh, meeting via
LinkedIn, yeah, folks.
Uh, LinkedIn is definitely thego to in terms of B2B.
(02:02):
Yeah, it's super powerful.
And so we just randomlyconnected and it was like, okay,
like, let's figure out how toget you on the podcast, sharing
your story.
So thank you for being a guest.
Chynna (02:13):
Of course, you know, I always love when we're able to
support each other, learn fromeach other.
So thank you for having me onfor sure.
Kenny (02:20):
Okay, so let's set the stage Tell us what you were
doing prior to starting vidlolike leave no stone unturned We
want to know what it was like tobe a young Chynna growing up.
Chynna (02:32):
Oh, so you want to go all the way
Kenny (02:33):
Yeah, we're gonna go back We're gonna go back a little bit
Chynna (02:37):
so let's see, before I went to college, I was in
entertainment.
So I was an actor, professionalactor.
Um, so I was doing theater.
I was doing a lot ofcommercials.
I was doing like some shortfilms.
Um, but I knew I had to go tocollege cause you know, that's
not a for sure you're going tobe successful.
Right.
Um, so I went to college, I wasmajoring in healthcare
management because I always knewI wanted to start my own
(02:58):
company, right?
So I had my love for acting, butI always had my love for
business as well.
Um, so I majored in healthcaremanagement.
My goal was to create a homecare agency, right?
So I graduated, I was getting mymaster's in healthcare
management, and then I had theidea of my first tech company.
So the idea was, what if we'reable to add our voice to GIFs to
(03:20):
communicate without talking onthe phone?
and this time it.
was like 2016, GIFs were likesuper popular.
Um, but I was like, what ifwe're able to add our voice to
it so I can hear the tone oflike what you're trying to say?
so I had no background in tech.
I just had an idea and I wentfor it I hired a developer, I
hired a designer, um, and Icreated my first MVP.
(03:40):
Um, so I was getting a lot ofpeople on the wait list.
We launch people love theplatform and I started growing
it.
as an app.
Um, So then.
Shell and Pinzoil reached outand asked if we could create
them a version for the FormulaOne event.
so I said okay, this is a wayfor us to pivot a little bit and
kind of monetize this even more.
Um, so from there we startedworking with a lot of like brand
(04:02):
activations and what we will dois we'll create like a music
kiosk for events where it allowsyour fans to create content
around your brand sound.
So they're creating these funvideos, but it's around like
your music to amplify on socialmedia.
So we were growing that and thenthe pandemic happened.
Everything was canceled.
(04:23):
All events were done.
So I was like, okay, what are wegoing to do?
We got to do something where wecan still work with our clients,
but it's in a way that peoplecan be at home.
And then that's how a bit lowwas, was born.
Was that a, was that a backstory to it was,
Kenny (04:36):
like it.
Yeah, I like it.
So You said something in therethough So i'm gonna i'm gonna
dig a little bit further yousaid you always knew you wanted
to Have your own business be anentrepreneur, right?
Did I hear that correctly?
You
Chynna (04:47):
correct.
Correct.
Kenny (04:48):
So what, like, does that mean at 12 years old you knew
like there was something in yourlife that Made you say I'm going
to be a business owner.
And if there was, what was that?
Chynna (05:01):
So even back, like, even I was like, maybe like seven,
eight, I always knew I want tocreate something.
And back then, I would tell myparents, like, I want to have my
own hospital.
So like, I wanted to have ahospital where there was like a
music, music venue in there.
So because I always thoughthospitals are so depressing.
So I was like, what if I cancreate my own hospital?
And it was kind of like more ofa Yeah.
(05:23):
You know, a joyful spirit.
Um, so yeah.
So since I was probably likeeight, nine, I always knew I
wanted to start something.
I didn't know I would be intech.
I didn't know what exactly I wasgoing to do, but I knew that I
was going to be an entrepreneurfor sure.
Kenny (05:38):
Got it.
That's that's dope.
Um, and the reason why, um, Iasked and wanted to dig a little
bit.
Um, I think there definitelyare, uh, like misconceptions out
there in terms of like, uh,black founders, not necessarily
having like, uh, people in theirlife that showcased, right.
there.
was no, like, Initial like, kindof seed and they they grew into
(06:03):
that.
A lot of times we're, we're seenas like unicorns.
Right.
And it's like, no, like there'sbeen black business owners since
the beginning of time.
Right.
And, uh, even in ourcommunities, there's been
business owners, my, I myself,like I can relate to, you know,
going to the barber, right.
And that barber was a businessowner, right.
that.
was someone that I looked up toand that person cut my hair for
(06:25):
the first, probably 15 years ofmy life.
And so it's like, Oh yeah, I'mseeing.
Entrepreneurship by right infront of me.
I just didn't know like what itwas called.
But I knew exactly what theywere doing because that That
those thoughts are always in theback of my mind.
Chynna (06:39):
But you know what, that is so, I liked how you pointed
that out.
It's because I don't think wethink of them as like these
really cool entrepreneurs,right?
We think of like techentrepreneurs, they think we're
making millions of dollars, butthere's so many local people
that are making it happen forour community.
And they're the superstars, theentrepreneurs that are keeping
this society going, you know?
So I think we definitely have toshout them out for sure for
(06:59):
keeping, for keeping it going.
Kenny (07:02):
So okay.
So you, you, you set the stage,uh, with your backstory.
Um, you said something in there,right?
Hey, you had an initial idea.
You paid for a developer, likewhat were, what were people's
initial reactions as you toldthem, Hey, I'm this going from
this, uh, entertainmentbackground into this space.
(07:24):
Right.
What were some of the initialreactions you got from maybe
your, even your inner circle, asyou told them these things?
I'm
Chynna (07:34):
do acting to this day.
So that was never like.
From it.
It was more so I was getting mymaster's and I stopped my
master's to build my company.
So to be honest with you, myfamily was super supportive.
They saw the vision right away.
So I didn't really have anypushback.
It was more so why not do it?
So I was like, okay, let me, letme check this out.
Let me see what we can do.
(07:55):
Um, so I didn't really have anypushback from there.
Um, which I'm grateful that Ihave the support around me to,
say like, I guess I've alwayshad the support of like, you can
do anything you put your mindto.
try it.
I don't like there's no failing,right?
There's only learning lessons.
Um, So, there wasn't really alot of flack for it.
in my circle.
Kenny (08:16):
curious, um, uh, that, uh, push that you got from your
family.
That's awesome.
Were they willing to help fundthe idea for you?
Okay.
Tell us, tell us a little bitabout that.
Tell us a little bit.
Chynna (08:33):
Um, so it was, it was, I'll say me and my parents both
kind of came together, um,initially to like fund it.
Um, to be honest with you, whenI first started, it wasn't a lot
of, um, it wasn't a lot of costto get started.
So it was more so the cost comesfrom always having to like come
up with new features and likemarketing budget because we were
B2C.
(08:54):
So that's where the budget wouldhave to come in from and we're
able to get profitable.
So I didn't need them as much asI could.
Continue to build.
Um, but I definitely had theirsupport in the beginning when it
comes to financially if I if Ineeded it.
Kenny (09:07):
Shout out to mom and pops.
Chynna (09:10):
Okay, shout out.
Kenny (09:11):
Yeah.
Shout out to them.
That's amazing.
um, you know, like there'sdifferent stories, different
that people have in terms oflike that friend and family
support, but it's awesome tohear that you had somebody in
your corner, uh, ready toreally, uh, be your ride or die
in this situation, right.
And go through some of thosetrials with you, That that's
(09:32):
amazing to have from day one.
How was it?
Um, so you mentioned the giftout loud.
All right.
Um, being the, uh, the firstcompany, um, how did you know,
um, when to like, how did youknow what to pull from that
experience?
(09:52):
Like you said, when the pandemichappened and all these things
happen to pivot into what you'redoing now with Vidlo.
Chynna (09:59):
so it's pretty much the same experience.
I know people love creatingcontent, right?
We're in the society wherepeople are the best content
creators, right?
And now it's time for, now it'stime for brands to tap into that
and allow their, their biggestadvocates to become content
creators.
Content creators for them,right?
So it was a pretty smoothtransition.
It just pretty much it went froma kiosk to a sass platform.
(10:22):
So instead of us customizing itourselves and shipping off
kiosks around the world, um,brands were just able to go to
our site and create theircampaign right then and there.
And then it generates a URL codeso they can seamlessly just send
it over to their audience.
So we just took the same conceptand just made it super easier
and simpler, um, for our brands.
Kenny (10:42):
Mm hmm.
I like that.
Uh, so you mentioned that you'reit sounds like you're going to
be a lifelong actor, right?
like this is something thatyou're gonna
Chynna (10:52):
don't think it ever leaves, you know.
Kenny (10:54):
it doesn't it never leaves I'm curious like having
that skill set Um having that,you know that way of thinking
right as an actor Like, whathave you, what, what about
having that, uh, background hashelped you, uh, be a founder
Chynna (11:11):
Yeah.
Well, you know what?
I think it kind of inspired mycompanies in terms of content
creators, right?
You're creating these storiesand as an actor, that's what
we're doing, right?
We create these stories andwe're finding little tidbits
that we can create in order tolike convey an audience.
And I think that's pretty muchwhat I'm allowing fans and your
customers to do for your brand.
So I think that's kind of likehow it mixes in with both of my
(11:33):
backgrounds.
Um, what was your questionagain?
Kenny (11:37):
Now you answered it.
Yeah.
Like, yeah.
just that, like, in terms oflike, like you said, being an
actor, you have to like developthese carry these characters.
So I'm curious how you how you,leverage that to develop the
character of Chynna, the the,the founder and CEO of VidLow.
Chynna (11:54):
You know what?
I never thought about it thatway because I think I'm just
myself.
I don't think I'm like puttingon a character.
Um, I think maybe fromperforming when I was younger,
it just maybe the confidence oftalking to people or reaching
out to people or like knowingthe confidence you have when
you're building a company andhow you have to like convey that
to investors or to yourcustomers.
(12:15):
Maybe that's kind of came frommy background as an actor.
Um, I would say, but other thanthat I have, that's a good
question.
I never thought about that.
Kenny (12:23):
So I got to dig cause you just, you just sparked a thought
for me.
This is just a completely, um, aspur of the moment thought.
So do you think that as afounder, a black female founder,
like you can, you, you have theability to be 100 percent
(12:43):
authentic all the time.
Chynna (12:46):
You know what?
I think for us not to think thatthat's where we lose our power
in a sense.
Right.
And I think coming in asyourself is what makes you
special as a founder.
And that's what makes youdifferent.
And that's what, how people cansee your story and see why you
build something.
Um, so I think to think the.
the latter or to think any otherway is not beneficial to you as
(13:09):
a person, to you as you'rebuilding your, your, your
platform.
You know, I think a lot of timeswe think we have to change
ourselves because we're black,because we're a female, but I
think that's what makes usspecial.
So like, how can we hone intothat.
and then amplify that, you know?
Yeah.
Kenny (13:25):
Thanks for that.
A clippable moment there.
Uh, that, that was amazing.
Uh, appreciate that answer.
Um, I, I I pretty much second,all of what you said.
And I think when you're firststarting a company, right.
Um, like when I started beyondnormal media, most of the people
that tuned in, they were tunedin for me.
they didn't know the logo.
(13:46):
They didn't know what thebackstory was besides this is
Kenny.
I have a personal, I have somesort of a relationship with
them.
Let me check in here.
Right.
And then after that, it's up tothe brand, the logo, the
storytelling to keep themaround.
Um, so.
But that initial kind ofcustomer or investor is
definitely going to be investingin Chynna, the founder.
So I appreciate you, um, youknow, uh, stating that.
Chynna (14:09):
that.
But I like how you put that aswell, because that is so true,
especially as a early founder.
we don't have a team.
You don't have a whole bunch ofsalespeople.
People are buying from youbecause they like, you, not
because your products the best,not because you're just all
stars, just because they trustyou and they trust your ability
to To deliver what you said youwere.
Um, I appreciate you sayingthat.
Kenny (14:32):
They're dope.
Uh, so I want to take it to,let's talk a little bit about,
um, creatives now.
Like your, your product iscentered around creatives.
We, we, we know that, um, as acreative, right, we want to
(14:53):
focus on the art, like we wantto be sitting in front of the
camera.
We want to be doing the things,um, that we want to do that,
that are driving us to beingcreative.
Right.
And, uh, being a business, uh,having your own brand, um, at
times.
You're not able to do thatbecause you have to do things
like accounting and like, uh,you know, paying the bills and
(15:16):
like just doing those types ofthings.
So I'm curious, like, what are,what's something in terms of,
uh, starting your own business?
Being a founder, um, what'ssomething where you have to
spend a little bit more time,um, because you don't
necessarily, like, you don'thave the background in doing
that, and it's not core to beinga creative.
Like, what's something where, apart of the business where you
(15:38):
have had to spend a little bitmore time to make sure your
skills level up because youhaven't had that experience in
the past?
Mm
Chynna (15:45):
So I w I'm going to say two things about that.
Um, I learned very early.
So when I first started mycompanies, I was trying to do
everything myself.
I don't have a background intech.
This is not my world.
So I'm like learning every day.
Me and Google were the besties,me and Yahoo, the besties.
I'm just learning as I'm going.
Um, and I quickly realized isthat I need help, right?
So I had to create a communityand a network around me that for
(16:07):
skills that I don't have, Icould reach out to them and get
help and ask them questions.
So, but I don't know.
I have a network around me thatknows and that can easily help
me, um, do whatever I, I'mlacking.
So that's number one.
Number two, things I know thatI'm not strong around, I would
be like sales right now I cansell to you.
(16:28):
I can tell you about myplatform, but in terms of
building out a sales sequenceand building out like a sales
system, I know I needed to helpwith that.
Um, so it always took me alittle time just to figure out
that it's like a whole newworld, kind of like a, a new
language that I had to learn,um, for my business.
Um, yeah, I would say that, butnow I have people around where
I'm like, hold on, I need helpwith this.
(16:49):
Look, can you, can you tap in?
I do this,
Kenny (16:54):
As a founder, like it's, it's almost like I just assume
if somebody's willing to take onlike having their own business,
like You're not afraid to askquestions.
Like you said, like, uh, we all,I did that at first, even with
my podcast, like, Oh, I'll justdo it by myself.
And it's just like, Oh my gosh,this is.
Chynna (17:11):
you stress.
Kenny (17:12):
too much.
Chynna (17:13):
You're not getting no sleep, you're stressed, you're
at out, you know
Kenny (17:18):
my gosh.
So it's Like it's really good tohave people in your, corner who
add value to your business.
right And why not pay somebodywho's really good or at least
passionate about the parts ofyour business that you?
don't want to necessarily bepassionate about?
Like it makes perfect sense tome.
Chynna (17:34):
Because you can't do everything, right?
And you just, you just can't,you're not going to be perfect
at everything around yourbusiness.
And there's some people that arejust better at you at certain
things.
And as I, think as a leader, asa founder, you have to know that
and just hire people or bringsomeone in, um, a consultant,
maybe it's like a part time thatcan just take care of that
because it allows you to do whatyou have to do, right?
(17:54):
Like, what are you good at?
How can you amplify that onyour, on a daily basis, you
know?
Kenny (18:00):
uh, let's talk a little bit of, like you said, you
enjoy, uh, the selling aspect,like sales, like just doing it.
Like, what, what, what aboutthat?
Like envision, envision your,your ideal sale right now in
your head.
Like, what about that momentexcites you?
Chynna (18:20):
So I'll have to clarify, right?
I, the part of sales that Ilove, right.
It's like when I'm connectingwith the prospective customer
and I see that they really needwhat I'm offering.
So it's kind of like I'mbuilding something that's really
changing someone's life, right?
It's either making it easier forthem.
It's making it simpler for them.
It's just kind of like, it'slike that light bulb that goes
(18:40):
off.
I would say that's like the bestpart because as a founder, it's
like, Okay, this is like, youknow, you have emotions all day
long, but then it's all worth itonce you see someone actually
enjoying what you're building.
So I would say that's myfavorite part of like
communicating with people onsales calls.
I want to see that light to seeexactly what can we do?
(19:01):
What else, what other featuresdo they need for us to build in
order for them to get on board?
Um, what part of the demo reallyexcited them?
What part, what features reallyexcited them?
Um, so I said that was, thatwould be the most exciting part
for me when it comes to sales.
Kenny (19:14):
Yeah, I like that.
Like you're solving, like you,you figured out their, their,
their problem, right?
And it's like, Oh, I gotsomething here for you.
Chynna (19:22):
Yes, I'm like, listen, we've been building, we've been
waiting for you.
our whole lives.
Okay, we've been building thisfor you.
Kenny (19:27):
I love that.
So let's talk a little bitabout, um, some of the, you.
you have customers, you havepaying customers at this point.
Congratulations.
Like, tell me a little bitabout, um, Like some of the more
recent wins or what are some ofthe customers that you're most
excited about that you've beenable to close recently for
Vidla?
Chynna (19:48):
Yeah.
Um, so let's see, we we'reworking with a lot, a lot of
like e commerce brands, um, likeyoga studios, digital agencies
in order for them to likecapture testimonials.
But I would say like the mostexciting as of late would be
working with like a couple ofmusic artists for their tours.
Um, so they use vidlo to engagewith fans so fans can create
(20:08):
content around their music sothey can share it on TikTok or
Instagram wherever.
Um, so I, I love experiences.
So seeing how they're creatingthat like onsite experience
using our platform for fans tolike just have a good time with
their music has been, I'd saysuper exciting to, to see as
I've been building it.
Kenny (20:28):
And it's interesting that you mentioned, uh, like artists
musicians.
Like one of the trends that'shere to stay right is if you go
to a show And you go to the andyou in the cameras like good,
you know They they they zoom inon the section right in front of
the stage Usually 90 percent ofthe people they're enjoying the
(20:50):
show, but their phone is out
Chynna (20:51):
Mm-Hmm.
Kenny (20:52):
Right.
And so that's a part where thatsong is like, uh, it's like
another, like another, arm forus.
And So I think it's really coolthat you found a way to say,
Hey, the artist probably doesn'tnecessarily ideally want them to
just be looking at their phone,but if there's a way that they
can enjoy the concert, put theyou know, with the phone in
(21:13):
hand, and then there there'slike this collective where they
can go in and kind of.
the, the the moment in mass.
I think that's really cool.
And I think that's a reallyinnovative way to, to, uh, from
a creative standpoint, um, makesure the artists can still
connect with their, with, withtheir end audience
Chynna (21:33):
Yeah.
You know, I always, always liketo tell brands and artists, it's
like people are gonna becreating content anyway after
concerts, after they like buysomething from you.
They're gonna take a picture, avideo.
Kenny (21:44):
before the show.
Chynna (21:45):
Or the show showing their excitement.
So why not make sure that youcreate a moment, a branded
moment, right?
Right.
But they can use their phones,create that content, and it's
all coming back to, you.
Now they know exactly thatthey're with, you know, on your
tour.
Now they know exactly theybought it from your store.
So it's like creating moments oflike, It's like touch points.
People already using already,right?
People already have their phonestaking pictures.
(22:07):
Let's create experience there.
Where's amplifying your brandeven more?
You know?
Kenny (22:12):
I love it.
I love it.
Um, so.
Uh, musicians are um, I, I wouldsay that's like a big focus for
you now, right?
Or
Chynna (22:20):
Yeah, I would say so.
So we're all over the not one.
I don't wanna say all over theplace, but we have a lot of
different verticals that'sworking for us.
So, like music, I'll say is myfavorite just because I'm a,
music lover and I likeexperiences and how they're
utilizing our platform.
but I also love how we'rehelping like e commerce brands,
right?
Because especially smaller onesthat, you know, Don't have a lot
(22:41):
of customers yet, but they mighthave like five, 10 people that
really want to like share whythey love their brand so much.
And I think the key there islike people don't realize how
much video testimonials cansupercharge yourselves, right?
Someone vouching for you andyou, you sharing that on your
social media, you sharing thaton your website is 70.
I think it's like 79 percent ofpeople that watch video
testimonials are more likely to,buy from you than not.
(23:03):
Um, so it's kind of like this,the supercharge.
buyer tool that you can use justby connecting with your
customers.
You know?
Kenny (23:12):
got it.
Got it.
I'm curious.
Is there a vertical thatsurprised you that you like,
maybe initially you didn't thinkthere was a, a, a big use case
for it, but they came throughand then they've started to
engage with
Chynna (23:26):
Um, I don't know if it surprised me.
We're working in the health carespace, which doesn't always
exciting, right?
Kind of seems like a boring,vertical, boring industry, but
they're using our platform tocapture patient testimonials are
create like moments like in thedentist's office where they can,
like, smile and have a good timeand, like, enter into the
(23:48):
giveaway.
So I would say that's the onethat's like You wouldn't think
it's exciting, but I love howcreating these exciting moments
to capture content
Kenny (23:56):
Got it.
Chynna (23:57):
and you like surprised me.
I got to think about thinkingabout that.
Kenny (24:00):
think that's a good one.
Like, uh, maybe it's because,uh, I'm older now, but a good
doctor's visit where like, Idon't get any surprises from the
doctor and it's smooth and Idon't have to pay anything out
of pocket.
At least while I'm married, it'susually like something where I'd
be like, man, I'll record this.
Like this has been a greatdoctor's experience.
Cause usually you're trying totake all my money.
(24:22):
Yeah.
Chynna (24:24):
That's funny.
Kenny (24:25):
But that is a good way.
Like, uh, it's not just, likeentertainment that is going to
be using video moving forward.
Um, I can definitely see themedical field, healthcare,
health tech, um, reallyembracing some of those
different ways to get feedback.
from patients specifically.
Chynna (24:44):
Yeah.
And we do a lot of like in thetourism space as well.
Like, you know, visit your city.
How can you capture that UGCcontent showing why, why they
love being there.
Um, and be able to showcase thaton your socials as well.
So really when it comes to videocontent, I think all types of
industries can utilize it.
It just depends on your strategyand how you want to implement
(25:04):
it.
You know?
Kenny (25:06):
So how does, uh, how does the brand interact, uh, with
that, that customer testimonialwithin vidlo?
Is, is it all the interactiondone within vidlo or, um, are
they do, is the, are they ableto take it and put it on their
social media?
(25:26):
I guess his answer, like, tellme a little bit about that
experience.
Once the customer has given someof that delightful feedback.
Chynna (25:32):
Yeah.
So I'll give you the first flowwhen the brand creates the
campaign.
And then what happens when theaudience creates it.
So as a brand, right, you'regoing to log into our platform
and you're going to design yourcampaign, right?
So you're going to design yourlanding page and you're going to
tell your audience or yourcustomers, what do you want from
them in your video?
Hey, let us know how we changeyour world.
Um, give us some dance moves.
(25:53):
Show us your best moves,whatever you want to say.
Um, and then you're going tochoose how you want your videos
to look, right?
We have filters in there.
Um, you're going to choosewhether or not you want to
capture a testimonial or a musiccontent.
As an artist, you can uploadyour own music on there, um, for
your fans to create contentaround that And then one cool
thing you can do is you cancapture data, right?
So if you want to capture someCRM information, emails, first
(26:17):
names, some custom questions,You can do that.
Um, and then it generates a QRcode or a link.
So you're going to take that QRcode or link and you're going to
share it with your fans or yourcustomers, right?
So your customers are going totap it and they're going to see
your landing page.
It's going to say, let us knowhow we changed your life.
They're going to tap to start.
They're going to record.
(26:37):
And then as soon as they record,it's going to sync to you.
So you're getting all the videosin real time to repurpose.
Um, so once you get their video,you go to your dashboard and
then you're able to download it,um, and share directly to your
website, social media, or youcan just, um, implement like a
code and just put it directly toyour website.
Kenny (26:59):
Got it.
Chynna (27:00):
You can, I know that was a little long winded, but.
Kenny (27:02):
No, I like it.
No, no, no.
I appreciate it.
I appreciate that breakdown.
So there's some flexibilitythere.
Um, and there's the, the brandhas the ability to, um, on there
and control some of that, uh,versus just getting an inflow
of, uh, engagement from fromconsumers.
So that's, I think that's reallycool.
Is there, is there, um, when Ithink about content creatives,
(27:26):
Uh, the buzzword now is AIright?
Um, is there an AI component forthis?
Chynna (27:33):
So we have, we're implementing an AI component in
terms of how your campaigns arebeing made.
Um, and then like kind of likehow we can generate your prompts
that you want your audience tocreate content for.
Um, but we're not implementingit in to the point where like,
it's going to change yourcustomers, creating your
content.
We still kind of want the, youknow, that, that realness that
your real customers bring toyour video.
(27:55):
Um, but we are going to, we'reimplementing AI in terms of just
a flow in the creation of yourcampaign.
Kenny (28:00):
Got it.
Got it.
I'm curious, uh, from like acontent perspective, like, like
what do you think aboutpersonally about leveraging AI
for your content?
Like you personally as Chynna.
Chynna (28:15):
I, what I think is what's powerful about your
customers is that they're real.
Right.
And I think that's thedifference between like your
real customers, your real fansand like influencers.
Right.
It's because like you're gettingtheir real thoughtful, their
real emotion, their realthoughts about your brand.
And I think with AI, that's justkind of, it's not as real as if
(28:37):
like you send me a link and I'mlike, Oh my gosh, Kenny's
podcast is the bomb.
I got to send it to all myfriends.
Like it's the realness that'scoming across in the video.
Um, and I think we implement toomuch AI that kind of just loses
that, that realness, you know?
Kenny (28:52):
Got it.
Got it.
Yeah, I think there's It seemslike we're over indexing in a
lot of areas in terms of AI nowin terms of some of the content
We're seeing like it's It'sblatant at this point
specifically on LinkedIn.
It's like oh, this is
Chynna (29:06):
I
Kenny (29:07):
This is a robot.
You gotta do better.
This is a robot clearly
Chynna (29:10):
can tell, like, especially the post, if there's
like rockets on there and It'slike everyone kind of has like
the same type of like paragraphlike, okay, this is, this is a,
yeah,
Kenny (29:22):
But I think there's a way coming I don't know if i'll be a
part of the group that figuresit out Um, it'll probably be
somebody who's younger than meWho just figures out the right
balance of it and to keep itorganic.
Um, because at times for me,like you said, when I try to use
some of the AI tools, it justbecomes too structured.
It's not necessarily my voice.
(29:43):
And then I just go away from itand then I start from scratch.
Chynna (29:46):
you know what?
I think that's good because itstill allows you to have a human
touch.
Right.
And I think AI is superinnovative when it comes.
I use AI sometimes when it comesto certain things, right.
But I always go behind it andput my human touch and put me.
into whatever they're creating.
So I think when people are like,scared of AI, like they're
taking our jobs, there's nohuman touch to AI.
(30:08):
So we still need you to do yourjob with it.
It has to be like a helpmate andnot kind of like a, takeover of
the
Kenny (30:14):
Mm hmm.
Yeah.
And I think I think the peoplewho are stating that around the,
uh, like it's going to take myjob, they're focused on the
process piece of the job, whichI want AI to take all that.
Okay.
All the process, just take theprocess.
Chynna (30:33):
Helping.
Kenny (30:34):
that is a process, just take it away and let the robot
do it for me.
I'm, I'm just being honest.
But when it comes to just thethinking and making sure the
story flows and like putting thenarrative together and like
making sure it looks a certainway to the human eye, that's the
part where, okay, like I can addsome value, but that process
(30:54):
stuff, it have it.
let it have the process.
Chynna (30:59):
The only thing with there is there's people that can
lose their jobs because theymight have the process role.
So it's like, how
Kenny (31:04):
Yeah, yeah, yeah.
Chynna (31:05):
can we help it just streamline their process?
we still need them to clarifythe process.
Maybe we could do something likethat, you know?
Kenny (31:11):
hmm.
Mm hmm.
Yeah, yeah.
I get what you're saying.
Um, but just in terms ofcreating, I'm, I'm, I'm glad you
brought that out just in termsof, Being creative.
There's a lot of process inplace that kind of limits you
even focusing on what you'rethere to do.
And so I think that's theopportunity moving forward, uh,
where somebody can start theirbusiness, right.
(31:32):
And just have themselves.
And now you got AI and you'vegot this whole team behind you.
And maybe you go out, you figureout how to hire people, you
know, contracting things likethat, or add to your team
initially, but at least.
You know, out The door, you'vegot some really cool tools
that'll, you know, level Theplaying field a little.
Chynna (31:51):
and I also think as a founder, if you're a solo
founder, there's so many toolsthat can help.
it's kind of like, your team,right?
So you don't feel like you'redoing it alone.
You feel like you have some typeof help Um, especially as like a
solo entrepreneur, you know?
So it's, I love where the spaceis going.
I just think We need to tailorit,
Kenny (32:08):
Mm-Hmm,
Chynna (32:09):
you know, and make sure that, you know?
people can keep their jobs alittle bit.
Kenny (32:12):
I get it.
I, I, I completely, uh, I, I, Iget the, the job function.
I I think, you know, topicsaround like universal, like
basic income and all these otherthings are coming into play now.
I never thought in our lifetimewe would see this.
Uh, we watched the moviesgrowing up, all the apocalyptic
(32:33):
movies, and it's like, no, thatstuff is.
Chynna (32:35):
It's real.
Kenny (32:36):
it's real here.
Chynna (32:37):
Writers losing their job, like they still need to,
like, go over it And, like, Imean, so I don't, I don't know
their play with that I mean, Isee how it's, like a streamlines
the process, but you still needa human to, like edit it and
look over it and rewrite it.
You know?
So it's, interesting to see howthat plays.
Kenny (32:55):
How this plays out and it feels like even, uh, like you
mentioned, like, uh, writers, Ithink of like movie studios.
I was a big Disney kid growingup.
Uh, and so I, I enjoyed allthose animated movies that they
came out with.
And now to see to the point nowwhere Uh, their studio is
essentially just a room, right?
(33:16):
Where they can make everythingjust appear on the screen.
And there can be a handful ofpeople in the room and they can
make a whole movie.
like that's, uh, it's powerful,but it's like, all right, like,
let me, let me, let me see howthis balances out, um, in terms
of creativity.
Chynna (33:31):
like, how it's affecting the whole industry in a
Kenny (33:33):
Yeah, for sure.
For sure.
Um, so that's a, that's a greatpoint.
Um, more to come on that though.
Um, for sure.
Like, well,
Chynna (33:41):
We'll pick You back on that.
But
Kenny (33:43):
Yeah, We'll
Chynna (33:43):
back in two years.
We're going to pick you back.
Kenny (33:47):
What does it look like?
Uh, like what are the Like, wehave a concept we've explored it
on throughout Um the podcasteven from season one like I call
it world domination.
Like what does that look like?
For Vidlo and Chynna movingforward.
Like where do you see thecompany being in the next couple
of years?
(34:07):
Ideally.
Chynna (34:08):
So I really think we can be the main source of Like how
companies can capture theirvideo content.
So I, the I guess the worlddomination will be us being like
the number one.
platform for that, I would say.
Um, and you know what?
The space is super excitingbecause it's not a lot of action
happening in this space.
So it's kind of like perfect forus right now, just as we're
(34:28):
exploring different industry,what's working, what's not, and
then pretty much go fullthrottle from there.
Kenny (34:35):
I like it.
I like it.
Tell folks, uh, you know, Iappreciate all this information
that you've been given, uh, yourstory is incredible.
Multi time founder.
Uh, we've been, we've beendefinitely connecting in some of
the spaces we've been in.
We'll definitely, uh, be meetingin person sooner rather than
later.
Um, but tell me a little bitabout, uh, tell our listeners a
(34:58):
little bit, how can they stay intune with the brand?
Like what's the best way forthem to tap in if they're a
business owner and they want toleverage the.
tool, Like what what does thatlook like?
Chynna (35:07):
Yeah.
So I'm, I'm most likely activeon LinkedIn.
LinkedIn is like my spot, um,where I connect with a lot of
founders, a lot of companies toutilize our platform.
Also sign up for our emailsnewsletter.
Um, we send out tips and likeeducation tools so you can know
how to leverage video contentfor your brand.
Um, and then, you know what, wealways give out free trials.
(35:28):
like you can, Go onto ourwebsite, it's vidlo.
video, sign up for a free trial,create your campaign, and see
what type of content you got,you got coming, um, rolling in,
that you can get rolling in.
Kenny (35:39):
I mean, I'm actually excited to see, uh, I'm not sure
if you've had very manypodcasters, but I definitely
want to give the.
The, the, the, the tool, um, atry for my audience and see what
type of video testimonials I canget from them.
Chynna (35:51):
Um, you got me excited now because we haven't tapped it
into a lot of in that space.
But I remember I was talking toyou before, um, and I was Like I
think it could be superpowerful, like a powerful tool
that podcasters can use Just tokind of like get their audience
opinions about episodes, youknow, ask them questions, maybe
like some topics they want tohear from, um, from you, um,
(36:12):
There's so many ways to leverageit.
So I'm excited for you to getthat going.
Kenny (36:16):
yeah, I think it's, uh, uh, I've some of the platforms
now, uh, like Spotify allowsreviews and things like that
now, but it's like, kind of likethe stale kind of Yelp method.
Right.
And I think this would be cool,like for those out there
creators, then they have likePatreons and just exclusive
communities and they're like,Hey, we want to hear from you.
We want to incorporate yourideas.
(36:38):
Like why not just have themsubmit a video?
That's easier than a lot oftimes with them sitting there
writing you.
a paragraph and structuring it.
Just let them kind of flowthought and then you can play it
live.
There's so much you can do froman engagement perspective as
engaging with your communitywith a platform like Vidla.
Chynna (36:57):
Yeah.
And you know what?
And then like allows futurelisteners to see like who your
audience is and like whatthey're listening to.
And then like, if they canrelate to it, right?
Cause it's all about relations,right?
Like, can I relate to thiscustomer?
Can I relate to his listener?
Then they want to figure outlike, okay, let me.
check out Kenny's podcast.
Let me see what he's talkingabout.
And that's kind of how you canlike engage more with your
(37:18):
future listeners, you know?
Kenny (37:20):
the last thing I'll throw out there is imagine as a
content creator that you don'thave to create content for your
brand.
That sounds amazing.
Chynna (37:28):
Listen, put the power in the hands of your listeners, of
your fans, of your customers.
They're pretty much doing thework for you but it's because
they actually really love Whatyou're doing.
It's not really work for them.
you know?
Kenny (37:41):
in closing, I want to thank you uh, for being a guest,
um, sharing your story, um,doing what you're doing,
pivoting careers.
Um, it, it's not often that manyof us go to school for something
and then we end up doing thatone thing for the rest of our
life anyways, no matter whatanybody tells you.
And so your story is amazing tome.
(38:02):
What do you want to leave us outon?
What do you want our listenersto take away that main takeaway
from this conversation thatwe've had today?
Chynna (38:11):
I would say the power of the pivot, the pivot, just kind
of like what you mentioned.
I think that a lot of times forme, founders, um, they're scared
because they have this idea andthey just want to go full
throttle with it.
But as you're like growing youridea, you might get so many
other ideas that can work betterthan what you're building at
that moment.
Right?
So I think embracing that, andthere's so much change and
goodness that could come withyou pivoting and being open to
(38:34):
change.
Um, so that's what I'll leavewith, with
Kenny (38:37):
Mike, Mike drop.
Chynna (38:38):
Mike
Kenny (38:39):
Appreciate it, Chynna.
Uh, thank you, uh, for coming onagain and thanks to our
listeners for tuning intoanother great episode of the
beyond normal podcast,
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