June 29, 2025 • 26 mins
Have you ever wondered how to transform rejection into your greatest opportunity? In this episode, entrepreneur and author Yamama Khan shares her remarkable journey of resilience and reinvention that will inspire anyone feeling stuck or overwhelmed.
After being unexpectedly dismissed from her remote marketing position despite receiving praise for her work, Yamama faced a pivotal moment. Instead of giving in to disappointment, she chose to build something entirely her own. "You don't find purpose when everything is perfect," she reveals. "You find it when everything is falling apart and you still choose to rise." This powerful mindset shift led her to create SoftoLogics, a thriving digital marketing and IT company now serving over 500 global clients.
What makes Yamama's story particularly relevant for our listeners is her practical "Three S Framework" for finding clarity amid chaos: Silence, Structure and Small Steps. She shares actionable strategies for silencing external noise (especially social media), structuring your life gently with flexible routines, and taking consistent small actions that compound over time. One client dramatically improved her mood simply by implementing a "no phone for the first hour after waking" rule, while another transformed family connections through a daily tech-free hour.
Yamama addresses the mental barriers that hold us back, especially self-doubt and the tendency to do everything alone. Her refreshing approach acknowledges the realities of busy lives while still creating space for personal growth: "You don't need more time," she explains, "you need more intention with the time you already have." Whether you're seeking to start a passion project, improve family dynamics or simply find more peace in your daily life, this conversation offers both inspiration and practical steps forward.
Ready to move from overwhelm to intention? Download Yamama's free ebook by sending her the code "Free 30 days to a new you" on Instagram @softo_logics. Remember, as Yamama beautifully puts it, "You are not behind, You are not broken, You are just beginning again, with more wisdom this time."
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Mel (00:18):
Welcome to Beyond Organised , the podcast that helps you
simplify your life and amplifyyour purpose.
I'm Mel Schenker, life coach,speaker, founder of She's
Organised and, more importantly,a wife and mom of four little
kids.
If you've ever felt overwhelmed, like you're constantly
juggling everything but neverquite catching up, this is the
place for you.
Here we go beyond just thetidying up and creating systems.
(00:42):
We're talking about real lifestrategies that bring order to
your life, but also we talkabout the things beyond the
organizing, the things thatreally matter, like your
parenting relationships and somuch more.
So grab your coffee and let'sdive in.
Welcome to another episode ofBeyond Organised.
(01:04):
I have Yamama Khan here, andI'll just give you a bit of
background on who this lovelylady is.
So Yamama is the founder andCEO of SoftoLogics, a digital
marketing and IT company thathas helped over 500 global
clients grow their businessonline.
She's also a speaker, contentcreator and the author of a
(01:25):
motivational self-help book 30Days to Anew you.
After facing repeatedrejections, your mama built a
thriving business from scratchand now uses her journey to
inspire others, especially womenand moms, to embrace resilience
and take bold steps towardstheir goals.
Her mission is to show thatwith the right mindset and
strategy, anyone can turn theirsetbacks into success.
(01:47):
Welcome Yamama so good to haveyou.
Yamama (01:50):
Thank you so much for having me on Beyond Organised.
Mel (01:54):
Oh, you're welcome.
Yamama (01:56):
I truly admire the basic purpose of your podcast, like
encouraging moms so that theycan simplify their life and
reconnect with what trulymatters.
So today I chose a topic thatis very dear to my heart as well
from chaos to clarity andfinding purpose through planning
(02:17):
.
So I hope this topic resonateswith your purpose of your
podcast as well.
Mel (02:26):
Yes, it certainly does.
It's a perfect fit.
So I would love to hear and I'msure everyone else out there
would love to hear what inspiredyou to go down the path that
you took with your business andlife.
Yamama (02:43):
Let me begin what the story behind all of my progress
is.
So the message that speaksdeeply to me of your podcast
Beyond Organised is it is justlike my own path of like finding
clarity, balance and purpose inour busy life.
(03:04):
So before moving further, letme introduce myself a little bit
so that your audience can havean idea who is talking to them.
So my name is Yamama Khan, asMel introduced me quite well,
but let me tell you brieflyabout myself.
I'm a mom as well, of twobeautiful boys, and you know,
(03:29):
mother of boys.
Mel (03:31):
Yes, I've got three myself of boys.
Yamama (03:34):
That's really amazing.
So, you know, mother of boys ordaughters, both are, you know,
equally beautiful.
So daughters, both are equallybeautiful children.
But especially for mother ofboys, you need to put some extra
energy, because boys have gotso much energy.
So much yes, so, thanks to God,my boys are now grown up and
(04:00):
they are doing well in theirfields and their studies.
That's why I've got a littlebit time to invest in my company
and in my you know doing thingslike this.
So, I'm also a speaker and afounder of SoftoLogics.
It's a digital marketing and ITcompany.
I help people live withintention through better
(04:20):
planning motivation, and Iprovide online tools for their
services.
I have a degree in IT andsoftware engineering, so I built
those tools myself and you cancheck it out on my website.
But these are the serviceswhich I provide.
I'm also now a motivationalspeaker and trying to become a
(04:44):
coach.
I'm open to public speakingopportunities and podcasts like
this I'm sitting on and to shareinsights, especially on
resilience and purpose andpersonal growth.
So last month I had the honorof speaking on a few other
incredible podcasts and thefeedback from moms and
(05:05):
especially from young women, wasawesome.
Moms and young women theyshowed me how much we all need
both purpose and simple tools tohelp them move forward.
So it was a really good speech.
Yeah, so, and today I'm here atMel's podcast to share my
journey and to bring thatmindset that takes to rise when
(05:30):
things fall apart.
Yeah, Okay.
So it is possible to startagain, simplify and grow into
your best self.
Oh, I love it.
I love it.
I love it, Okay.
So what?
The first, you know, questionthat arises is what inspired me
to do this work Right?
(05:51):
So you know, Mel, I didn't planto become a speaker or a
businesswoman.
What really inspired me wasactually it is a rejection.
I always reminded myself atthat point.
You don't find purpose wheneverything is perfect.
You find it when everything isfalling apart and you still
(06:12):
choose to rise.
That's a word that needs to beunderlined.
You need to choose to rise.
Okay, If everything is fallingapart, but you must have
something in your mind that youneed to rise.
Okay If your everything isfalling apart, but you must have
something in your mind that youneed to rise again.
So there was a time when Iapplied for so many jobs because
(06:33):
, you know, I am living in acountry where it's not allowed
for us to do, you know, hourlyjobs.
I was a mother.
I was a wife, I was a homemaker,so I couldn't go for nine to
five hours of job because I haveto put so many things.
Yeah, and we are not allowed towork for hourly basis.
(06:53):
I have to work if I yeah, if Ihad to join any company, I have
to work from nine to five, so Icouldn't manage that, yeah, full
time.
So I started applying online andI started, you know, finding
some remote jobs and one of thejobs, which was Miami-based
company, I was working as amarketing manager for them.
(07:15):
But you know, all of a sudden,I don't know what happened to
the boss.
At that time, I gavepresentation and he appreciated
me in front of all the employees.
So we were all we people, allof us are connected, and it's a
remote-based company.
But all of a sudden, one night,I gave a presentation and
everybody appreciated it.
(07:37):
The other morning I woke up andI got an email that we don't
need you any further.
Mel (07:44):
What.
Yamama (07:49):
Yeah, so that point was a turning point for me, like,
yeah, I was obviously it.
It really hurt me because youwere giving your whole heart and
your whole hard work to acompany, to somebody, and what,
and in return, what you get.
Like a simple no and for noreason I ask them what is the
(08:09):
reason?
Just tell me.
They say no.
Mel (08:12):
Oh, I'm sure so many of us can relate to that.
Oh, that's so bad.
Yamama (08:18):
So I had skills and I had a drive as well, and I
really felt, you know, at thattime, is something wrong with me
.
But that low point, it was myturning point.
Instead of, you know, waitingfor someone to give me a chance
again, I decided to create one.
Mel (08:38):
So what I did.
Yamama (08:39):
Yeah, I focused on what I can do instead of what I can't
.
Love it.
I had, I was putting, I hadthose skills in myself.
So I simply thought that ifthis company is working remotely
, hiring people from all overthe world and they are, you know
(09:03):
, getting a lot of, you know,income and a lot of success, why
can't I build my own company?
Mel (09:09):
Yes.
Yamama (09:10):
Yeah, love it.
So that was the point where I,you know, decided to build my
own company, and that isSoftologics.
So what I did?
I started learning more, Istarted doing freelancing, I
started learning designing,writing, programming slowly and
(09:31):
steadily.
Obviously, as you know, I havemy studies in IT and software
engineering.
That helped me a lot.
But slowly and gradually, Ibuilt my own digital business,
software Logics, which nowserves more than 500 clients
across the world.
Mel (09:47):
Love it so good.
Yamama (09:49):
And, more importantly, I started speaking.
I started writing blogs, andboth in IT and motivational
topics as well.
Something inside me an urgetowards writing, you know pushed
me to write an e-book.
So I created my own e-book.
I created my YouTube channelfor motivation and yeah for
(10:12):
uplifting different people.
So basically that journey wasn'tsmooth at all.
It was real, I can imagine.
And real growth starts withresilience.
You need to understand what isresilience.
Resilience is not something tokeep this failure inside your
(10:33):
mind and sit down doing nothing.
Resilience is accepting failureand finding the something
inside you, finding success, thecourage the courage yeah.
Yeah, you need to have thatcourage to face that failure.
Failure is not somebody who haslost his job.
(10:54):
Failure is not someone who haslost something in his relation
or her relationship.
Failure person is the one whoaccept that failure.
Unless you are not acceptingthat failure, you are a winner.
You can be a winner.
You can achieve your dreams.
I remember Michael Jordan.
(11:14):
He is the biggest basketballplayer.
He missed 9,000 shots before hebecame a best basketball player
.
Mel (11:24):
Yeah, of all time.
Yamama (11:26):
And Arnold.
Arnold lost so many of hiscompetitions and he lost his
movies role because people saidyou don't have a good accent and
something like this.
But what he got in the end,yeah, he achieved a lot.
Yeah, he achieved a lot.
So all these stories were veryinspiring for me, and one of the
(11:47):
latest story, which I have justmentioned in my own book, is
Oprah Winfrey.
She was told that she is unfitfor TV early in her career and
was even demoted from her roleas a news anchor.
Most people would have takenthat as a sign to quit, but
Oprah chose herself.
She believed in her voice andher vision, and that one
(12:10):
decision changed not only herlife but the lives of millions.
Today she is a global icon, notbecause everything was easy for
her, but because she didn'tstop when it was hard.
So what is the truth?
You don't need someone tochoose you.
You can choose yourself.
It's not something you can saythat you are selfish because
(12:33):
you're choosing you.
It is something that willbenefit to all other people who
are living around you, becausewhen you are in good state of
mind, when you are progressing,all people who are dependent on
you, they will progress as well.
They will flourish.
Mel (12:52):
So true, I love that, I love that.
Keep going.
Yamama (12:56):
Keep going, okay.
So the other question thatpeople ask me how do you help
people?
Right, so I have a completeprocess and I simply love this
question because I truly believesimplicity wins, especially for
moms who are juggling so much.
We need steps that feel lightand not heavy that shouldn't be
(13:17):
heavy.
So, for overcoming all the stuffthat moms are going around, I
structure a framework of three S.
What are these three S?
Number one is silence, numbertwo is structure and number
three is small steps.
So what is silence?
(13:37):
Silence is basically silencethe noise.
So what is this noise is?
We need space to hear our ownvoice.
I help women by setting up theboundaries, especially with
social media.
Especially with social mediaBecause, like I gave you an
(13:58):
example, one of my client she'sa mom as well.
She used to scroll downInstagram for hours and hours,
feeling drained, very familiar,yeah, and she compared herself
to others.
So what I did for her?
I set a simple, simple boundaryno phone for the first hour
(14:18):
after waking up so she used thatlimit boundary and what
happened to her?
within two weeks, her mood andher energy improved dramatically
.
Wow, okay.
So, and the other point is thecreate quiet mornings or 10
minute resets yeah a friend ofmine with three young kids
(14:38):
started taking a 10-minute breakafter every afternoon.
No phone, just a tea and deepbreathing.
It helped her reset and show upmore calmly for her family
Right.
And the third point that is very, very, very important for me is
practice gratitude yes, verysame.
(15:01):
Or journaling or any kind ofprayer.
Yes, being thankful, yeah.
Do you know what this gratitudecan do for you?
I'll simply um point out somepoints, like it heals you from
negativity, it makes you 25%more happier than what you are,
(15:22):
it rewires your brain, iteliminates stress, heals you,
naturally, boosts yourself-esteem and performance and,
most important is, it improvesyour relationship.
Personally, I keep a smallnotebook where I jot down three
things I'm grateful for eachmorning.
And it really helped me focus onmy abundance rather than stress
(15:45):
, and it's something I recommendto every stressed mom I talk to
.
This improvement really, itreally reflects on my face, on
my body and on my looks.
People start complimenting me.
You look good, my husband looksdifferently and, above all, I
(16:07):
feel good from inside.
Above all, I feel good frominside.
That's so good.
Yeah, that's how you reprogramyour brain.
I can do a complete wholepodcast on gratitude.
Yeah, and the number two pointwhich I was mentioning is
structure your life gently.
Pick one priority per day, not10.
(16:28):
Yes, okay.
Log some time in your calendar,even just if it is 15 minutes,
like, for example, if you wantedto start a blog but never had
the time.
Find a is 15 minutes, like, forexample, if you wanted to start
a blog but never had the time.
Find a consistent 15 minutesout of your 24 hours to spare
that time and, believe me,within a month, your first blog
can be live.
(16:48):
Yeah, okay.
Create routines that areflexible, not stressful.
Create a morning flow insteadof a strict schedule.
Stressful.
Create a morning flow insteadof a strict schedule.
Wake up, hydrate, stretch, dosome kind of exercise, even if
it's a yoga exercise, or even awalk.
If one step gets skipped, noguilt.
The key is gracefully movingdaily.
(17:10):
We are here to move gracefully,but take small steps, come into
the momentum.
So small steps every day.
The smallest action doneconsistently, it beats a perfect
plan left undone.
Oh, amen.
Yeah, if you want to start abusiness, start with a voice
(17:35):
note idea.
That's exactly how my journeystarted.
I used to record ideas whilewalking or cooking or doing
anything else.
I record my voice and thosenotes became my business plans.
It was messy, no doubt, but itworked.
It got you started.
Yeah, at least it started.
It pushed me to start something.
You know, I know a family.
(17:55):
They created 7 to 8 pmtech-free hour.
They played board games, theyhad conversations with each
other or they just relax on thedinner, and that one hour
transformed their connection asa family.
So, you know, dedicate at leastone tech-free hour.
No phone calls, no TV, nothing.
(18:18):
Just keep yourself engaged witheach other.
So start small, believe big andwatch how far you will go.
So what holds people backmentally?
Why do people don't behave likethis?
What we are talking on, thispodcast so there is.
A biggest thing that I see isself-doubt.
So many moms think they are notdoing enough or they are not
(18:41):
being enough.
So there's the voice they make.
They may hear I'm not smartenough, I'm too late late.
I failed before, why try again?
So what are these thoughts?
You can change your looks andyour life with your mindset.
Believe me.
Mel (18:59):
I agree.
Yamama (19:00):
I believe in what the mind believes it will achieve?
Yeah, but what I teach, andI've lived so far, is that your
past doesn't define yourpotential.
We shift that mindset bycelebrating tiny wins, like if
you have cooked something goodfor your kids, celebrate it.
I cooked it all.
Mel (19:23):
Celebrate it.
You got a cooked meal tonight.
Yamama (19:27):
Let's celebrate that Okay, let your husband cook
someday for you then you cancelebrate it.
Mel (19:33):
All he can cook is spaghetti or a barbecue.
Yamama (19:35):
So yeah, I can understand.
Or even you can order meal fromyou know uh outside and
celebrate it you know you canfind the little that doesn't
happen very often, so yeah, yeah, so rewriting and rewriting
your limiting beliefs.
You have to rewrite yourlimiting beliefs.
What is holding you back?
(19:57):
Write it down yeah somewhere inyour daily journal are you
surrounding ourselves with evenone supportive voice?
You need one, that supportivevoice every day.
Mel (20:10):
Definitely.
Yamama (20:11):
So, beyond mindset, I also believe that there are also
there practical challenges thatstop people from taking actions
, especially for moms, like inreal life, especially for moms,
the biggest roadblocks are timeenergy.
Many women.
They try to do everything alone, All alone.
(20:31):
That's the biggest thing I hear, and that it really leads to
burnout Without someone cheeringyou or helping out.
Mel (20:44):
It's really easy for a mom to give up.
Yamama (20:45):
But what you can do.
You can build a support circle.
You can even ask for helpwithout guilt.
Let a friend babysit for anhour or join a mom's group
online course or even amentorship community.
Even one growth buddy.
It can make a difference inyour life.
So you need to join a group,find some, or you know, you need
(21:12):
to have a growth buddy right.
One of my clients startedwaking up 30 minutes earlier
simply because a friend textedher every morning to check in.
Okay, yeah that's like let mesleep.
Mel (21:26):
Text me later.
Yamama (21:26):
Oh yeah, but you know you can.
If you are demotivated and ifyou are something, that's the
plan, then you stick with it.
That's the plan.
Mel (21:37):
You can do it, so those small changes add up.
They really add up.
Yamama (21:42):
So you don't need more time.
You need more intention withthe time you already have.
Oh, yes, you're speaking mylanguage, yeah, so focus on your
intentions and your vision.
Everything else will startworking for you.
Give yourself permission tostart small and it can be
imperfect.
(22:02):
One of our first steps Irecommend is pick one thing you
want and write down just onetiny action you can do today to
move towards your dream.
It cannot be a plan, not a goallist, just one thing.
For example, if you want morepeace, turn off your phone for
30 minutes after dinner.
If you want to start a passionproject, record a 60-second
(22:27):
voice note sharing your idea.
And if you want more self-care,drink a glass of water.
Stretch or write one kindsentence to yourself in your
daily journal, so progressdoesn't start with motivation,
it starts with movement.
Mel (22:44):
Yes, action yeah action.
Yamama (22:47):
One small action, one small step.
So in the last, I would justsay that if you want to find me,
you, or if this episode touchedyour heart, if something I said
felt like it was meant for you,I'd love to stay connected.
Dot pro and you can download mybook.
(23:08):
It's 30 days to a new you andfor, especially for the audience
of mel, I'm offering a freecopy of my ebook you have it.
I just need your honest reviewsof reading that, that's fair.
I think that I think we canagree to that yeah, you can also
find me on instagram, on myfacebook, linkedin and here's
(23:33):
something very important I wantyou to know If you are feeling
stressed, stuck, if you havelost your spark, you don't have
to go through it alone.
I offer gentle, supportiveself-development and
motivational one-on-one sessionsfor women, men and all the
people who are ready to riseagain, reclaim their power and
(23:56):
move forward with purpose.
Because my mission is simple Ihelp you to rise again, to
simplify your journey and toguide you back to the life you
deserve.
Whenever you are ready, I'mhere.
I'm always here if I'm alive.
I'm always here to give yousupport, to bring that spark
(24:20):
again inside you, to keep youmotivated and to bring you on
the track and to bring youcloser to your dreams.
And to bring you closer to yourdreams.
So, mel, thank you for holdingthis beautiful space so good.
All the amazing women and menalso who are listening you are
not behind.
You are not broken.
(24:41):
You are just beginning again,with more wisdom this time.
So you don't need perfectconditions, just a brave first
little baby step.
Mel (24:53):
Yes, that is so good.
Well, thank you so much forcoming on the show today.
Your mama, all the details willbe in the description so people
can find you.
So just have a look in thedescription and you'll be able
to keep in touch with your mama.
And, um, you know, I I've saidit before in in previous
(25:18):
episodes I'm not in thecompeting game.
So I, even though I have my owncoaching programs and I got my
own community and all of that,I'm not for everybody.
So it's okay, if you reallyresonate with your mama and you
feel she is the right coach foryou, then go for it, because
(25:41):
ultimately, I care more aboutyou putting yourself first.
You know and it doesn't matteryou know who that coach is.
If you find who's right for you, then go for it.
So all the details will be inthe description.
Thank you so much again, Yamama.
It was so lovely to have you onthe show.
Yamama (25:58):
Thank you so much, Mel again for letting me speak out
of my heart.
I'm really thankful to Mel.
Mel (26:05):
Thank you so much, so good to have you.
Thank you.
If you loved this episode,don't forget to hit subscribe so
you don't miss what's comingnext.
And if you want to continue theconversation, you can connect
with me on Instagram at @shes.
organised.
Or, for some free resources,head over to beyondorganised.
com/ toolkit.
Remember, organising is a toolto live the purposeful life
(26:27):
beyond it.
See you next time.
Welcome to Beyond Organised , the podcast that helps you
simplify your life and amplifyyour purpose.
I'm Mel Schenker, life coach,speaker, founder of She's
Organised and, more importantly,a wife and mom of four little
kids.
If you've ever felt overwhelmed, like you're constantly
juggling everything but neverquite catching up, this is the
place for you.
Here we go beyond just thetidying up and creating systems.
(00:42):
We're talking about real lifestrategies that bring order to
your life, but also we talkabout the things beyond the
organizing, the things thatreally matter, like your
parenting relationships and somuch more.
So grab your coffee and let'sdive in.
Welcome to another episode ofBeyond Organised.
(01:04):
I have Yamama Khan here, andI'll just give you a bit of
background on who this lovelylady is.
So Yamama is the founder andCEO of SoftoLogics, a digital
marketing and IT company thathas helped over 500 global
clients grow their businessonline.
She's also a speaker, contentcreator and the author of a
(01:25):
motivational self-help book 30Days to Anew you.
After facing repeatedrejections, your mama built a
thriving business from scratchand now uses her journey to
inspire others, especially womenand moms, to embrace resilience
and take bold steps towardstheir goals.
Her mission is to show thatwith the right mindset and
strategy, anyone can turn theirsetbacks into success.
(01:47):
Welcome Yamama so good to haveyou.
Yamama (01:50):
Thank you so much for having me on Beyond Organised.
Mel (01:54):
Oh, you're welcome.
Yamama (01:56):
I truly admire the basic purpose of your podcast, like
encouraging moms so that theycan simplify their life and
reconnect with what trulymatters.
So today I chose a topic thatis very dear to my heart as well
from chaos to clarity andfinding purpose through planning
(02:17):
.
So I hope this topic resonateswith your purpose of your
podcast as well.
Mel (02:26):
Yes, it certainly does.
It's a perfect fit.
So I would love to hear and I'msure everyone else out there
would love to hear what inspiredyou to go down the path that
you took with your business andlife.
Yamama (02:43):
Let me begin what the story behind all of my progress
is.
So the message that speaksdeeply to me of your podcast
Beyond Organised is it is justlike my own path of like finding
clarity, balance and purpose inour busy life.
(03:04):
So before moving further, letme introduce myself a little bit
so that your audience can havean idea who is talking to them.
So my name is Yamama Khan, asMel introduced me quite well,
but let me tell you brieflyabout myself.
I'm a mom as well, of twobeautiful boys, and you know,
(03:29):
mother of boys.
Mel (03:31):
Yes, I've got three myself of boys.
Yamama (03:34):
That's really amazing.
So, you know, mother of boys ordaughters, both are, you know,
equally beautiful.
So daughters, both are equallybeautiful children.
But especially for mother ofboys, you need to put some extra
energy, because boys have gotso much energy.
So much yes, so, thanks to God,my boys are now grown up and
(04:00):
they are doing well in theirfields and their studies.
That's why I've got a littlebit time to invest in my company
and in my you know doing thingslike this.
So, I'm also a speaker and afounder of SoftoLogics.
It's a digital marketing and ITcompany.
I help people live withintention through better
(04:20):
planning motivation, and Iprovide online tools for their
services.
I have a degree in IT andsoftware engineering, so I built
those tools myself and you cancheck it out on my website.
But these are the serviceswhich I provide.
I'm also now a motivationalspeaker and trying to become a
(04:44):
coach.
I'm open to public speakingopportunities and podcasts like
this I'm sitting on and to shareinsights, especially on
resilience and purpose andpersonal growth.
So last month I had the honorof speaking on a few other
incredible podcasts and thefeedback from moms and
(05:05):
especially from young women, wasawesome.
Moms and young women theyshowed me how much we all need
both purpose and simple tools tohelp them move forward.
So it was a really good speech.
Yeah, so, and today I'm here atMel's podcast to share my
journey and to bring thatmindset that takes to rise when
(05:30):
things fall apart.
Yeah, Okay.
So it is possible to startagain, simplify and grow into
your best self.
Oh, I love it.
I love it.
I love it, Okay.
So what?
The first, you know, questionthat arises is what inspired me
to do this work Right?
(05:51):
So you know, Mel, I didn't planto become a speaker or a
businesswoman.
What really inspired me wasactually it is a rejection.
I always reminded myself atthat point.
You don't find purpose wheneverything is perfect.
You find it when everything isfalling apart and you still
(06:12):
choose to rise.
That's a word that needs to beunderlined.
You need to choose to rise.
Okay, If everything is fallingapart, but you must have
something in your mind that youneed to rise.
Okay If your everything isfalling apart, but you must have
something in your mind that youneed to rise again.
So there was a time when Iapplied for so many jobs because
(06:33):
, you know, I am living in acountry where it's not allowed
for us to do, you know, hourlyjobs.
I was a mother.
I was a wife, I was a homemaker,so I couldn't go for nine to
five hours of job because I haveto put so many things.
Yeah, and we are not allowed towork for hourly basis.
(06:53):
I have to work if I yeah, if Ihad to join any company, I have
to work from nine to five, so Icouldn't manage that, yeah, full
time.
So I started applying online andI started, you know, finding
some remote jobs and one of thejobs, which was Miami-based
company, I was working as amarketing manager for them.
(07:15):
But you know, all of a sudden,I don't know what happened to
the boss.
At that time, I gavepresentation and he appreciated
me in front of all the employees.
So we were all we people, allof us are connected, and it's a
remote-based company.
But all of a sudden, one night,I gave a presentation and
everybody appreciated it.
(07:37):
The other morning I woke up andI got an email that we don't
need you any further.
Mel (07:44):
What.
Yamama (07:49):
Yeah, so that point was a turning point for me, like,
yeah, I was obviously it.
It really hurt me because youwere giving your whole heart and
your whole hard work to acompany, to somebody, and what,
and in return, what you get.
Like a simple no and for noreason I ask them what is the
(08:09):
reason?
Just tell me.
They say no.
Mel (08:12):
Oh, I'm sure so many of us can relate to that.
Oh, that's so bad.
Yamama (08:18):
So I had skills and I had a drive as well, and I
really felt, you know, at thattime, is something wrong with me
.
But that low point, it was myturning point.
Instead of, you know, waitingfor someone to give me a chance
again, I decided to create one.
Mel (08:38):
So what I did.
Yamama (08:39):
Yeah, I focused on what I can do instead of what I can't
.
Love it.
I had, I was putting, I hadthose skills in myself.
So I simply thought that ifthis company is working remotely
, hiring people from all overthe world and they are, you know
(09:03):
, getting a lot of, you know,income and a lot of success, why
can't I build my own company?
Mel (09:09):
Yes.
Yamama (09:10):
Yeah, love it.
So that was the point where I,you know, decided to build my
own company, and that isSoftologics.
So what I did?
I started learning more, Istarted doing freelancing, I
started learning designing,writing, programming slowly and
(09:31):
steadily.
Obviously, as you know, I havemy studies in IT and software
engineering.
That helped me a lot.
But slowly and gradually, Ibuilt my own digital business,
software Logics, which nowserves more than 500 clients
across the world.
Mel (09:47):
Love it so good.
Yamama (09:49):
And, more importantly, I started speaking.
I started writing blogs, andboth in IT and motivational
topics as well.
Something inside me an urgetowards writing, you know pushed
me to write an e-book.
So I created my own e-book.
I created my YouTube channelfor motivation and yeah for
(10:12):
uplifting different people.
So basically that journey wasn'tsmooth at all.
It was real, I can imagine.
And real growth starts withresilience.
You need to understand what isresilience.
Resilience is not something tokeep this failure inside your
(10:33):
mind and sit down doing nothing.
Resilience is accepting failureand finding the something
inside you, finding success, thecourage the courage yeah.
Yeah, you need to have thatcourage to face that failure.
Failure is not somebody who haslost his job.
(10:54):
Failure is not someone who haslost something in his relation
or her relationship.
Failure person is the one whoaccept that failure.
Unless you are not acceptingthat failure, you are a winner.
You can be a winner.
You can achieve your dreams.
I remember Michael Jordan.
(11:14):
He is the biggest basketballplayer.
He missed 9,000 shots before hebecame a best basketball player
.
Mel (11:24):
Yeah, of all time.
Yamama (11:26):
And Arnold.
Arnold lost so many of hiscompetitions and he lost his
movies role because people saidyou don't have a good accent and
something like this.
But what he got in the end,yeah, he achieved a lot.
Yeah, he achieved a lot.
So all these stories were veryinspiring for me, and one of the
(11:47):
latest story, which I have justmentioned in my own book, is
Oprah Winfrey.
She was told that she is unfitfor TV early in her career and
was even demoted from her roleas a news anchor.
Most people would have takenthat as a sign to quit, but
Oprah chose herself.
She believed in her voice andher vision, and that one
(12:10):
decision changed not only herlife but the lives of millions.
Today she is a global icon, notbecause everything was easy for
her, but because she didn'tstop when it was hard.
So what is the truth?
You don't need someone tochoose you.
You can choose yourself.
It's not something you can saythat you are selfish because
(12:33):
you're choosing you.
It is something that willbenefit to all other people who
are living around you, becausewhen you are in good state of
mind, when you are progressing,all people who are dependent on
you, they will progress as well.
They will flourish.
Mel (12:52):
So true, I love that, I love that.
Keep going.
Yamama (12:56):
Keep going, okay.
So the other question thatpeople ask me how do you help
people?
Right, so I have a completeprocess and I simply love this
question because I truly believesimplicity wins, especially for
moms who are juggling so much.
We need steps that feel lightand not heavy that shouldn't be
(13:17):
heavy.
So, for overcoming all the stuffthat moms are going around, I
structure a framework of three S.
What are these three S?
Number one is silence, numbertwo is structure and number
three is small steps.
So what is silence?
(13:37):
Silence is basically silencethe noise.
So what is this noise is?
We need space to hear our ownvoice.
I help women by setting up theboundaries, especially with
social media.
Especially with social mediaBecause, like I gave you an
(13:58):
example, one of my client she'sa mom as well.
She used to scroll downInstagram for hours and hours,
feeling drained, very familiar,yeah, and she compared herself
to others.
So what I did for her?
I set a simple, simple boundaryno phone for the first hour
(14:18):
after waking up so she used thatlimit boundary and what
happened to her?
within two weeks, her mood andher energy improved dramatically
.
Wow, okay.
So, and the other point is thecreate quiet mornings or 10
minute resets yeah a friend ofmine with three young kids
(14:38):
started taking a 10-minute breakafter every afternoon.
No phone, just a tea and deepbreathing.
It helped her reset and show upmore calmly for her family
Right.
And the third point that is very, very, very important for me is
practice gratitude yes, verysame.
(15:01):
Or journaling or any kind ofprayer.
Yes, being thankful, yeah.
Do you know what this gratitudecan do for you?
I'll simply um point out somepoints, like it heals you from
negativity, it makes you 25%more happier than what you are,
(15:22):
it rewires your brain, iteliminates stress, heals you,
naturally, boosts yourself-esteem and performance and,
most important is, it improvesyour relationship.
Personally, I keep a smallnotebook where I jot down three
things I'm grateful for eachmorning.
And it really helped me focus onmy abundance rather than stress
(15:45):
, and it's something I recommendto every stressed mom I talk to
.
This improvement really, itreally reflects on my face, on
my body and on my looks.
People start complimenting me.
You look good, my husband looksdifferently and, above all, I
(16:07):
feel good from inside.
Above all, I feel good frominside.
That's so good.
Yeah, that's how you reprogramyour brain.
I can do a complete wholepodcast on gratitude.
Yeah, and the number two pointwhich I was mentioning is
structure your life gently.
Pick one priority per day, not10.
(16:28):
Yes, okay.
Log some time in your calendar,even just if it is 15 minutes,
like, for example, if you wantedto start a blog but never had
the time.
Find a is 15 minutes, like, forexample, if you wanted to start
a blog but never had the time.
Find a consistent 15 minutesout of your 24 hours to spare
that time and, believe me,within a month, your first blog
can be live.
(16:48):
Yeah, okay.
Create routines that areflexible, not stressful.
Create a morning flow insteadof a strict schedule.
Stressful.
Create a morning flow insteadof a strict schedule.
Wake up, hydrate, stretch, dosome kind of exercise, even if
it's a yoga exercise, or even awalk.
If one step gets skipped, noguilt.
The key is gracefully movingdaily.
(17:10):
We are here to move gracefully,but take small steps, come into
the momentum.
So small steps every day.
The smallest action doneconsistently, it beats a perfect
plan left undone.
Oh, amen.
Yeah, if you want to start abusiness, start with a voice
(17:35):
note idea.
That's exactly how my journeystarted.
I used to record ideas whilewalking or cooking or doing
anything else.
I record my voice and thosenotes became my business plans.
It was messy, no doubt, but itworked.
It got you started.
Yeah, at least it started.
It pushed me to start something.
You know, I know a family.
(17:55):
They created 7 to 8 pmtech-free hour.
They played board games, theyhad conversations with each
other or they just relax on thedinner, and that one hour
transformed their connection asa family.
So, you know, dedicate at leastone tech-free hour.
No phone calls, no TV, nothing.
(18:18):
Just keep yourself engaged witheach other.
So start small, believe big andwatch how far you will go.
So what holds people backmentally?
Why do people don't behave likethis?
What we are talking on, thispodcast so there is.
A biggest thing that I see isself-doubt.
So many moms think they are notdoing enough or they are not
(18:41):
being enough.
So there's the voice they make.
They may hear I'm not smartenough, I'm too late late.
I failed before, why try again?
So what are these thoughts?
You can change your looks andyour life with your mindset.
Believe me.
Mel (18:59):
I agree.
Yamama (19:00):
I believe in what the mind believes it will achieve?
Yeah, but what I teach, andI've lived so far, is that your
past doesn't define yourpotential.
We shift that mindset bycelebrating tiny wins, like if
you have cooked something goodfor your kids, celebrate it.
I cooked it all.
Mel (19:23):
Celebrate it.
You got a cooked meal tonight.
Yamama (19:27):
Let's celebrate that Okay, let your husband cook
someday for you then you cancelebrate it.
Mel (19:33):
All he can cook is spaghetti or a barbecue.
Yamama (19:35):
So yeah, I can understand.
Or even you can order meal fromyou know uh outside and
celebrate it you know you canfind the little that doesn't
happen very often, so yeah, yeah, so rewriting and rewriting
your limiting beliefs.
You have to rewrite yourlimiting beliefs.
What is holding you back?
(19:57):
Write it down yeah somewhere inyour daily journal are you
surrounding ourselves with evenone supportive voice?
You need one, that supportivevoice every day.
Mel (20:10):
Definitely.
Yamama (20:11):
So, beyond mindset, I also believe that there are also
there practical challenges thatstop people from taking actions
, especially for moms, like inreal life, especially for moms,
the biggest roadblocks are timeenergy.
Many women.
They try to do everything alone, All alone.
(20:31):
That's the biggest thing I hear, and that it really leads to
burnout Without someone cheeringyou or helping out.
Mel (20:44):
It's really easy for a mom to give up.
Yamama (20:45):
But what you can do.
You can build a support circle.
You can even ask for helpwithout guilt.
Let a friend babysit for anhour or join a mom's group
online course or even amentorship community.
Even one growth buddy.
It can make a difference inyour life.
So you need to join a group,find some, or you know, you need
(21:12):
to have a growth buddy right.
One of my clients startedwaking up 30 minutes earlier
simply because a friend textedher every morning to check in.
Okay, yeah that's like let mesleep.
Mel (21:26):
Text me later.
Yamama (21:26):
Oh yeah, but you know you can.
If you are demotivated and ifyou are something, that's the
plan, then you stick with it.
That's the plan.
Mel (21:37):
You can do it, so those small changes add up.
They really add up.
Yamama (21:42):
So you don't need more time.
You need more intention withthe time you already have.
Oh, yes, you're speaking mylanguage, yeah, so focus on your
intentions and your vision.
Everything else will startworking for you.
Give yourself permission tostart small and it can be
imperfect.
(22:02):
One of our first steps Irecommend is pick one thing you
want and write down just onetiny action you can do today to
move towards your dream.
It cannot be a plan, not a goallist, just one thing.
For example, if you want morepeace, turn off your phone for
30 minutes after dinner.
If you want to start a passionproject, record a 60-second
(22:27):
voice note sharing your idea.
And if you want more self-care,drink a glass of water.
Stretch or write one kindsentence to yourself in your
daily journal, so progressdoesn't start with motivation,
it starts with movement.
Mel (22:44):
Yes, action yeah action.
Yamama (22:47):
One small action, one small step.
So in the last, I would justsay that if you want to find me,
you, or if this episode touchedyour heart, if something I said
felt like it was meant for you,I'd love to stay connected.
Dot pro and you can download mybook.
(23:08):
It's 30 days to a new you andfor, especially for the audience
of mel, I'm offering a freecopy of my ebook you have it.
I just need your honest reviewsof reading that, that's fair.
I think that I think we canagree to that yeah, you can also
find me on instagram, on myfacebook, linkedin and here's
(23:33):
something very important I wantyou to know If you are feeling
stressed, stuck, if you havelost your spark, you don't have
to go through it alone.
I offer gentle, supportiveself-development and
motivational one-on-one sessionsfor women, men and all the
people who are ready to riseagain, reclaim their power and
(23:56):
move forward with purpose.
Because my mission is simple Ihelp you to rise again, to
simplify your journey and toguide you back to the life you
deserve.
Whenever you are ready, I'mhere.
I'm always here if I'm alive.
I'm always here to give yousupport, to bring that spark
(24:20):
again inside you, to keep youmotivated and to bring you on
the track and to bring youcloser to your dreams.
And to bring you closer to yourdreams.
So, mel, thank you for holdingthis beautiful space so good.
All the amazing women and menalso who are listening you are
not behind.
You are not broken.
(24:41):
You are just beginning again,with more wisdom this time.
So you don't need perfectconditions, just a brave first
little baby step.
Mel (24:53):
Yes, that is so good.
Well, thank you so much forcoming on the show today.
Your mama, all the details willbe in the description so people
can find you.
So just have a look in thedescription and you'll be able
to keep in touch with your mama.
And, um, you know, I I've saidit before in in previous
(25:18):
episodes I'm not in thecompeting game.
So I, even though I have my owncoaching programs and I got my
own community and all of that,I'm not for everybody.
So it's okay, if you reallyresonate with your mama and you
feel she is the right coach foryou, then go for it, because
(25:41):
ultimately, I care more aboutyou putting yourself first.
You know and it doesn't matteryou know who that coach is.
If you find who's right for you, then go for it.
So all the details will be inthe description.
Thank you so much again, Yamama.
It was so lovely to have you onthe show.
Yamama (25:58):
Thank you so much, Mel again for letting me speak out
of my heart.
I'm really thankful to Mel.
Mel (26:05):
Thank you so much, so good to have you.
Thank you.
If you loved this episode,don't forget to hit subscribe so
you don't miss what's comingnext.
And if you want to continue theconversation, you can connect
with me on Instagram at @shes.
organised.
Or, for some free resources,head over to beyondorganised.
com/ toolkit.
Remember, organising is a toolto live the purposeful life
(26:27):
beyond it.
See you next time.
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