December 14, 2025 • 41 mins
What if your business could love your life back? We sit down with business and mindset coach Alicia Croci to unpack how mums can build six‑figure businesses without burning out or hiding parts of themselves to fit a mould. From leaving the agency grind to rebuilding after postpartum anxiety, Alicia shares the frameworks and stories that turned survival mode into steady, values‑led growth.
We get practical fast. Alicia breaks down her “fact versus feeling” filter so you can tell when a slow week is a data issue or a nervous‑system flare. We talk about choosing one monetisable skill to start, why pivots are proof of learning, and how clear, simple messaging beats complex funnels. You’ll hear how to use market research that actually informs offers, how to sell in a way that feels like you, and why letting the wrong audience go is the secret to attracting the right clients. If social media drains you, we map alternatives like podcasts, masterclasses or in‑person events, and show you how to reverse‑engineer a week that matches your season and capacity.
This conversation is candid, warm, and fiercely practical. You’ll leave with a calmer way to grow: nervous system‑friendly strategy, authentic visibility, and a daily rhythm that respects family and focus. Whether you’re just starting online or rebuilding for sustainability, you’ll find tools to reduce hustle, make decisions with evidence, and build a business that’s simple, spacious, and profitable.
Follow @aliciacroci to get your online business started!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:39):
Welcome to Beyond Organised, the podcast that helps you simplify your life and amplify your purpose. I'm Mel Schenker, life coach, speaker, founder of She's Organised, but, more importantly, a wife and mum of four little kids. If you've ever felt overwhelmed, like you're constantly juggling everything but never quite catching up, this is the place for you. Here we go beyond just the tidying up and creating systems. We're talking about real life strategies that bring order to your life, but also we talk about the things beyond the organising, the things that really matter, like your parenting relationships and so much more. So grab your coffee and let's dive in.
(01:00):
Welcome to another episode ofBeyond Organised.
I have Alicia Crofty with metoday.
So I'm going to introduce thislovely lady to you.
So she is a business andmindset coach for mums who are
ready to build six figurebusinesses that actually support
motherhood.
Yes, our kind of person.
She learned firsthand thatbuilding a business and later
(01:23):
learning to run it while raisinga family isn't a straight line.
It's a journey of messy action,pivots, personal healing, and a
whole lot of growth.
Oh, amen to that.
Four years into her businessjourney, after a son was born,
she rebuilt her business fromthe ground up, finding creative
ways to grow sustainably whilebeing fully present as a mum
(01:44):
without losing herself or herincome.
That season showed her thepower of slow-living, nervous
system-friendly strategy andbuilding business in a way that
honors your real life.
Today, Alicia helps other mumsdo the same.
Her coaching blends intentionalmarketing and aligned sales
with inner work, guiding womento break free from burnout,
(02:05):
hustle culture, and unrealisticpressure so they can build the
foundations of a six-figurebusiness that offers time,
money, and genuine freedom.
Oh, I love everything that youare saying.
Welcome, Alicia, to the show.
Thank you.
Thank you so much for having meon.
Oh, you're so welcome.
I love that there is so much inwhat you do that completely
(02:25):
aligns with what I do, but forcompletely different reasons.
So I want to know what inspiredyou to do what you do.
Alicia (02:36):
Um, so that is a very, very long story.
So to kind of give you thecliff notes on it is um I got
into the online space five yearsago, primarily because I came
from the advertising agency, thecorporate world, and I was so
tired of clients not beingtreated or people just not being
(03:00):
treated the way that theyshould have been treated.
One.
Um, two, I joined the onlinespace in 2020, like a lot of
people did because of thepandemic.
And we were sent home, I hadextra time on my hands.
Um, with that said, I was alsotold of, hey, depending on how
this plays out, we may not havea job for you.
And so at that point, I thinkthat was officially my breaking
(03:23):
point of I am so tired of havingsomeone else control my income,
my schedule, and ultimately mylife.
Yeah.
Um, the work that I do todaycomes from that driven desire of
why are we constantly on ahamster wheel and working for
someone else and working forsomeone else's dream when we
(03:46):
have the power and control toactually take control of our
lives, steer the narrative ofhow our story is written, and do
something that truly lights usup.
And as I got started in myjourney, um, I did dumb fee
service work for uh four to fiveyears.
I still do a little bit now,but where my strengths truly lie
(04:09):
of doing a whole um businessreview kind of audit of how I
actually serve my clients is I'mso good at strategy, but I have
a very good gift of knowing thedeeper issue when someone comes
to me within like the firstfive minutes of having a
conversation.
Um and at the end of the day,your strategy means nothing if
(04:34):
you are not doing the innerwork.
And so throughout my work, Inot only get to help women have
a great life, but I help themheal.
And I think that is just thefoundation of everything that I
do, um, which makes me reallyexcited about showing up and
creating impact and serving mypeople every single day.
Mel (04:57):
Oh, I love it.
And I couldn't agree more.
You could have all the strategyin the world, but until we
start working on ourselves andour mindset and all of that,
it's just not gonna last.
It's just not gonna stick.
So yeah, I see it all the timewith my own my own clients.
Alicia (05:16):
So yeah, I actually had to.
If I started my own innerhealing journey probably three
years ago.
Um, and when I had my firstchild, I had really bad
postpartum anxiety anddepression.
And if I had not previously haddone the mindset work and
learned the tools, I truly don'tknow what my life would be like
(05:38):
today.
And so that's just as likeanother testament of like, yes,
I focus on helping you build abusiness, but it goes so much
deeper than that because you areyour business.
Like this is your life.
And if you don't know how toget out of burnout, hustle,
postpartum, depression, anxiety,just knowing the tools to help
you work through things, you'regonna continue to spiral and be
(06:02):
stuck in survival mode.
And that's not beneficial foryou or your family or just
anything.
Mel (06:08):
Yep.
And generally, those of us thatmake the best coaches are the
ones that have lived it and gonethrough it and come out the
other side, right?
So you've done that, I've donethat.
I mean, I think for so manywomen, they get stuck there and
they stay there.
They don't realize that that itis possible to come out the
(06:28):
other side.
And we're living proof.
It is possible.
Like we were you at some point.
And there's still a part of usthat I know for me, there's
still a part of me that stillhas to be a little bit more
conscious of what I'm doing fromtime to time, that I don't fall
back into that chaos.
Oh, but um, yeah, it's itbecause we're living with it day
(06:53):
to day and it's functioning forus, like you with your business
and all of that.
I mean, what better people tocoach you through than those
that have lived it, right?
Alicia (07:04):
Lived it, have the training, and can ultimately
say, like, the this is why Ibelieve in it, because like I
could be still stuck in asituation and have like a victim
mentality of like everythinggoes wrong in my life, or I
could rewrite my story.
Take control.
Yeah, could take control, dothe work every day.
(07:26):
I do notice the days that I getlazy, um, or like the weeks
that I kind of fall behind on,you know, my inner work, I start
falling back into bad patternsand it's like, hoop, nope,
pause.
Yeah.
Mel (07:39):
I know what to do to get out of that.
Alicia (07:41):
Yeah.
Mel (07:41):
So let's get on it.
Yeah.
I yeah, I know that feeling andthat story all too well.
So, what would you say is themain thing you do to help
people?
Alicia (07:53):
So, what I do to help people is I take you through a
soft inner healing journey.
I say soft right now because Iam getting certified in more of
nervous system regulation andbreath work, so I can do deeper
dive into um the work that Itruly love to do.
(08:14):
Um, but I take you through asoft inner journey, inner
healing journey to help you kindof figure out where are the
gaps in your business thataren't being essentially like
filled because of burnout,because of hustle, because of
limiting beliefs.
Um, at the end of the day, mymission and purpose is very,
(08:36):
very simple.
It is to help you build asimple, spacious, six-figure
business that revolves aroundyour life.
Um, so the work that I take myclients through is 90% of the
time, nine out of 10 clientscome to me and they want help
with getting more sales or theyneed help with like messaging.
(08:57):
Um, they feel like theircontent is off.
It's always like a tacticstrategy that they think is the
issue.
But within a conversation, youcan easily tell of you have the
right strategy.
You just are missing some uminner work part that needs to be
dived into.
(09:18):
And so that could be um fear ofshowing up, visibility,
limiting beliefs around ummaking money, how it's hard to
make money.
Mel (09:27):
Um you find that an another thing that might be holding
people back is that they're notfully themselves because they
feel like they need to presentthemselves a certain way, and
the world won't accept all ofthem.
So they kind of edit out a fewbits of their personality or
what they show to the world, andthat's part of the problem
(09:48):
because I'm discovering that inmyself lately.
Alicia (09:51):
Yes, um, definitely.
So I have um this belief ideathat whenever it comes to
showing up online as your true,full, authentic self, it is so
hard for us to, and it dependson the limiting beliefs that
you're you have to work through,but it's so hard for us to
(10:12):
ultimately put ourselves outthere, get vulnerable because
what has happened in the past orthe fears of showing up, the
fears of not being liked, thefears of what if I truly say my
hot takes and people aren'tgonna buy from me now because
they don't have the samebeliefs.
And so exactly.
(10:32):
Um, which I mean, ultimately atthe end of the day, we're all
human.
We want people to like us, butit's getting to that point of
having such good self-trust andconfidence in yourself and the
work that you do that you'reokay with turning down clients.
Like you're okay with peoplenot agreeing with you because
you have finally stepped intothat version of yourself that
(10:56):
can have or take and eat it too.
Um, essentially.
And a lot of the work that I doinside of my programs and
clients, it helps you bring outthat version of yourself because
you're no longer hiding behindthe safe comfort zone that has
worked before, but you're nowready to expand and fully step
(11:19):
into that version of yourselfthat can show up and say, um, I
don't believe that you shouldniche down whenever like you are
your brand.
Um super hot takes wheneverpeople are like, no, you need to
have like one service or likeone type of ideal client.
And it just depends on you.
(11:40):
How, yeah, you, how you want towork, how you want to serve
your people.
And it's it's okay if peopledon't like you.
Mel (11:47):
Yeah.
And that's something I'm comingto terms with, I guess you
could say, because I I mean, Iguess I've only started this
business a year ago.
And so I've been coaching foryears, but out of my own in the
last year.
And so it's hard.
You kind of go, I want to helpeveryone, I want to serve
(12:09):
everyone, and then you end uptalking to no one.
So, you know, you really haveto end up niching down.
And then I sort of filter bitsof myself that I'm like, oh,
people don't really want to hearthat.
They don't want to know that.
And but really, even just inthe last few weeks, I'm going,
nope, this is who I am, this ishow I'm going to be.
And I was fully expectingpeople to drop off my email list
(12:31):
and all that, and it'shappened.
But in the last couple of weeksat the same time, I've had so
many more people join that aremy people.
So I guess one thing thatcoming from someone that's
living it to anyone that'shearing this that is wanting to
start a business or goingthrough it, do it.
(12:51):
Be who you are.
And yes, you're gonna losepeople, but then you're gonna
end up attracting and findingthe right people that are for
you.
And gosh, it's like it's somuch sweeter.
Like, I love, love, love thepeople I'm connecting with more
now than I ever have before.
No offense if you're a, youknow, if you've been around a
while, I still love you too.
(13:12):
But it's just I'm finallyfinding my feet as to who I want
to serve and help, likegenuinely and really narrow, and
it narrows it down a lot.
But here we are.
And uh gosh, I could have donewith you a year ago, but that's
(13:32):
okay.
So when people come to you foryour services as a business
coach and all of that, andthey're just starting out, they
don't, they're just kind ofgetting their business off the
ground because I'm sure there'sa lot of mums out there that are
thinking, oh, you know, maybeI'll do an online business or
something like that.
(13:52):
What are your sort of firsttips to get them started?
Because I think a lot of peoplethink they can make a dollar
pretty quick, and that's notalways the way.
So, what are what's your advicefor anyone that's thinking of
jumping into the online space?
Alicia (14:07):
So the biggest piece of advice that I can give someone
that wants to learn how to makemoney online is take a skill
that you have and learn how tomonetize off of it.
Um, that could be, I highlyrecommend starting off as like a
done-for-you service providerif you have skills that match
(14:28):
that.
Um, but also like don't worryabout pivoting, don't worry
about changing your mind, don'tworry about not liking something
because you're just gettingyour feet wet.
Um, I can 100% say I've been inbusiness five years and I have
pivoted at least five timeswithin that five years.
(14:49):
Um, and that just goes to showof like like you're human, your
passions change, you kind of getyour feet wet, you figure out
what you like.
Um, and I started out doing webdesign and social media
marketing, and that was just nota good long-term term goal.
And so that's how I've pivotedto coaching.
(15:11):
So if you want to get in theonline space, take a skill that
you currently have, or if youdon't have the skills yet, take
time to learn the skills.
And if it's a passion that youwant, go for it because it is
honestly, it is laughable howeasy it is to truly make money
(15:31):
online.
But it does come with doing theinner work, knowing that you
can show up as yourself, um, besuper passionate and clear in
the message of like who you'resupporting, how you're
supporting them, but also likedon't forget to have fun.
Like, yes, money is amazing.
(15:52):
Um, but you want to be doing itevery day.
Yeah, enjoying it every day.
Exactly.
So does it really matter if youare making fouku bucks if you
are absolutely burnt out andmiserable?
Um, and that's where I have alot of my clients ask
themselves, is it a fact or afeeling?
(16:13):
How is this feeling integratinginto their decision making?
And is it something that isactually going to benefit them
or is it something that is like,okay, your mind is just playing
games on you, let's move italong.
It does that anyway.
So, um, so that was a longtangent.
(16:34):
But if you're wanting to getinto the online space, if you're
wanting to start an onlinebusiness, use your skill set
that you have.
It'll make it a lot easier toget started and kind of navigate
the waters, or take the time tolearn that skill set for the
passion that you're superpassionate about.
Mel (16:52):
Yeah.
Yeah, I think it's great.
I mean, I've got a friend thatuh is making soaps.
So, you know, she started offmaking soaps and now sort of
branching in online a little bitmore, teaching other people how
to make their own homemadesoaps.
So you don't even necessarilyhave to you might be fantastic
at uh painting, fantastic atbaking a cake.
(17:14):
It could be any anything, anyhobby that you've got that you
enjoy.
You could teach people how todo that your way.
And it doesn't matter ifthere's a thousand other people
teaching how to bake a cake,they're not necessarily going to
hear it from them.
They're gonna hear it from youbecause they like the way you do
it.
They like who you are.
(17:35):
So don't think that it's toooversaturated and there's so
many people and all that becausethe truth is the world doesn't
have you.
Alicia (17:46):
You are your unique factor.
I recently came across, I thinkshe's probably like 70 or 80
years old, little granny onTikTok who coaches people how to
like knit crochet.
Um I can't think of like whichone it particularly is, or even
how I got on the rabbit hole.
But I was just like, look atyou and your like retirement
(18:10):
years.
You have a on like she's goneviral and everything, which was
like amazing.
But she is basically coachingpeople through her content, and
then she has a couple digitalproducts that she sells too, and
that's just another example offunding your retirement.
Yeah.
You it doesn't matter if you're15 years old, which actually
(18:31):
let's say 18 years old for adultpurposes, um, or 80 years old,
because like if you have apassion and if you want to like
truly monetize off of it, socialmedia has made it so easy.
But you gotta get through yourown BS to make it happen.
Mel (18:51):
Yeah.
There's a lot of groundwork,there's a lot that sort of goes
into it.
And, you know, when I startedthis business, I mean, I'm
mentally healthy and you know,I'm in a good place with a lot
of it, but the there's a lot oftime and effort that goes into
it.
There's a lot of things thatyou swear is gonna work and then
(19:12):
doesn't.
And then there's, you know, youdo surveys, you create the
things people want, nobody buys.
There's like all these up anddowns, all these up and downs.
But then you get these littlewins, these little
breakthroughs, you're like,okay, I'm doing it right, keep
going.
And so it's going to be aroller coaster.
As someone who is, you know, 14months now doing this, like
(19:36):
it's been a roller coaster.
But my goodness, it's been thebest one of my life.
I wouldn't change it.
And I'm not going anywhereuntil I figure this out
properly.
So that's so good.
And what would you say is onething?
I know there's probably amillion things, but one thing
(19:57):
that you wish every woman in thebusiness space.
Wouldn't I?
Alicia (20:06):
Um that is a tough question.
I'm gonna kind of go back tohow I mentioned fact versus
feeling.
Um the narratives that you'retelling yourself are they
sabotaging you?
Are they just feeling or arethey a fact?
(20:29):
So um how does your body reactto the feeling that you're
feeling that you're tellingyourself whenever you say I am
not making sales like or this ishard.
Is that a fact or is that afeeling where in your body is it
actually holding place?
(20:49):
Um and then how can youdistinguish okay so cells feels
are you telling yourself of likesales feels hard or showing up
on Instagram feels hard or is ita fact of okay um I can't do
this because of XYZ I think thatis whenever whenever you start
(21:14):
to learn how to distinguish theactual facts that your brain is
telling you or the situation istelling you versus the feelings
that you're coming up withinside of your own mindset, your
body, your um in general of arethey the stories that are just
(21:36):
going to self-sabotage you orare they the stories that are
going to help you thrive andexcel?
I think that is one of thethings that I wish I would have
known whenever I first startedis how to distinguish fact
versus feeling because as a veryintuitive person I leaned so
much on feeling but withouttruly having the tools and the
(22:01):
inner work to match with thestrategy I was basically
self-sabotaging myself becausethings were hard but it was just
like my own like narrativesaying it's hard because of XYZ
it's hard because of um I'm justnot in the mood today or yeah I
(22:22):
it's an off day I don't need todo this when in reality of I'm
a very also analytical too and Iwork with logic.
So once I starteddistinguishing okay these are my
feelings this is how I'mactually self sabotaging myself
and these are the facts of I'vedone it once before I can do it
again.
It may be of I am not seeinglike inquiries this week and
(22:50):
it's because I did not show upand then like let's figure out
where my body of like why didnot show up.
So I think that is how can youredirect your feelings and the
stories and the narratives thatyou're telling yourself to turn
them into a way to empoweryourself as well.
So distinguish fact versusfeeling is probably the thing
(23:14):
that would have helped me growmore intentionally instead of
growing in the speed of light.
I was young and dumb and I justwanted to hit big cash months
like everybody told you.
Exactly and I burnt myself outand I had to like restart um
(23:35):
from the ground up and now I'vehad to restart again as being a
mom but doing it from a seasonof healing from burnout and
hustle versus from a season ofintentional design intentional
marketing in an empowered placeit's complete night and day
difference.
And it goes back to that I youI distinguish from fact versus
(23:59):
feeling.
Mel (24:00):
I love that I love that because that it made me think
how earlier this year, because Iwas posting on social media
every day I got to tell you Idon't really like social media.
I feel like I'm just on itbecause I have to be on it.
And um it got to a point whereI actually stopped and thought
about it and went I don't wantto be doing this every day.
(24:21):
So I'm just gonna do it my wayand I know it felt kind of bad
but I thought well what do Ilike doing well I love doing the
podcast love doing it lovetalking to people um I love
doing my masterclasses and mywebinar stuff and I get so many
leads I get so many peoplecoming through like my email
list is growing like crazy fromdoing these things that I love
(24:44):
doing I kind of don't need to beshowing up every day on social
media yes I still show up yesI'm still there people can find
me they connect connect with mebut that's kind of not where I
hang out it's sort of not mymain thing and I've got to say
like I know I need to get intothat more down the track and
hopefully I can afford to paysomeone to help me with that
because I don't want to do it.
(25:05):
But um for now I kind of justwent you know what what do I
want to do?
Because there's a milliondifferent ways you can make it
work right there's so manydifferent ways.
You just kind of got to picksomething and stick with it,
give it a go for a while and I'mquite happy with my groove now
because I'm doing the podcast,doing masterclasses and I'm
(25:25):
building my community and Ihaven't had to I don't know
extend myself to the point ofhating what I do or burning out
or anything because I want tomake this work long term.
But it's a lot of all rightI'll try this strategy try that
strategy do that and I'vethought you know what I'm just
gonna do it my way and see whathappens.
And even though I still I takeon advice of the experts like
(25:48):
yourself, you know, telling mewhat I probably shouldn't
shouldn't be doing but um I'mgoing to pick the strategy that
I enjoy that I can stick with.
So that's probably alsosomething to consider that you
know you might be thinking ohI've got to be on social media
and post three times a day anddo this and that and but
actually how do you want tobuild your business and how do
(26:11):
you want to do it becausechances are the way you want to
do it is what's going to besustainable and probably work in
the long run anyway.
So just to save you going in amillion different directions and
then coming back to square one,just take my advice from it.
Alicia (26:25):
Oh gosh it's it's so much fun building a business
isn't it there's so many ups anddowns and trial and errors and
it's just like at the end of theday of you got to do what's
happy I always try to get myclients to get to the point
where they take out the wordshould of their vocabulary of
(26:48):
well this top like celebritycoach told me I should be doing
this and so I'm gonna try that.
And it's like no like first ofall you have no idea of like
what their back end operationsand systems like 10 of the
people helping them do thatthing.
And it's just exactly sowhenever the hard way so
(27:11):
whenever it comes to buildingand like you said if you're in
it for the long term you got todo it your own way.
And that's where like wheneverI work really intimately with my
clients I have them plan outwhat they want their life and
business to look like a yearfrom now write down their whole
(27:34):
like daily schedule of whattheir life looks like right now
and then write out how they wantit to look like and then
reverse engineer it so that wayyou can start building
strategies.
You can start building systemsthat actually are going to get
you to that point 12 months fromnow.
And a lot of the times it'scoming more and more common of
(27:55):
people are so exhausted ofsocial media.
Some people want to do morein-person stuff some people are
loving the podcast I started myown podcast for that reason of I
just I can't keep up withsocial media especially whenever
I have a toddler who takes myphone and puts my phone in
random places throughout it sobut that's where it also comes
(28:23):
circle back to your inner workof not being afraid to do things
differently because that is howyou learn that is how you grow
and don't be afraid to fail.
Mel (28:33):
Like I look at I don't look at anything it is it is good
growing it's good growing not tobe a perfectionist in a lot of
ways because it costs you toomuch.
Alicia (28:45):
Anyway sorry continue no if um once you figure out like
are you really failing or areyou just growing like there's
things in life that yes you canfail at but whenever it comes to
your business like people havefailed launches failed um
contracts fall through orwhatever and they okay you can
(29:07):
either sit there and be likeboohoo this didn't work or I
didn't put in the work or youcan say what does the data say
how was my energy of showing updo I was I actually
energetically aligned with whatI was selling did I like how I
was selling it and where are thegaps that I missed and then
improve like to me you can neverfail in life you can only learn
(29:32):
from it um and that's justthat's taken a lot of work to
get there because I used to havehorrible negative self-talk and
anytime I would have a failedlaunch I would be like oh boohoo
no one likes to work with me orI'm not good at what I do.
Yeah and that was again factversus feeling and the fact of
(29:56):
the matter was is I didn't talkabout my offer enough and I
didn't talk about it clearlybecause I have a problem of
being multipassionate and so Icombined so many things together
my message gets messed up but Iwasn't showing up because I
truly wasn't aligned with what Iwas trying to sell because I
was doing the thing thatsomebody told me I should be
(30:16):
doing.
Yeah and once I've been thereyeah and I think it's changed so
much which but like you'refiguring out your groove and so
there's such a stigma of if youchange your offers like you
don't know what you're doing butit's really not that it's
(30:36):
you're just figuring out whereyou belong and you're listening
to your people too like you'relistening what is it they
actually want and the more timeyou're spending with them and
learning and growing you go ohI'm seeing a pattern here let's
give the people what they wantyes if you do not spend some
(30:58):
quality time doing marketresearch then you're gonna be
continue spill spinning yourwheels that is the only time
that I will tell you that youshould be doing something is you
should be doing market researchbecause that is how you're
going to figure out it'll helpyou like not create things that
people don't want essentially.
Mel (31:20):
I I started that way I thought oh people want this and
I created and spent a lot oftime and nobody wanted it.
Even though I'd heard the allthe gurus and that say don't do
that I was like I know better.
Well no I didn't know better.
Starting off silly but I'vedone a lot of surveys I've
talked to a lot of people nowI've you know I've had over I
(31:42):
don't know maybe a hundredclients so it's sort of kind of
working out what it is and nowit's a very common theme there's
very clear things and so I'mjust I've refined it to the
point where I'm like okay thisis what's working this is what
people want now it's happeningfinally and it's a good feeling
but boy if I'd given up afterthe third fourth even tenth fail
(32:06):
then I wouldn't be here youknow and I wouldn't have got to
the win so it's it's not alwayseasy but for the mums out there
that are thinking okay I want tostart an online business or I'm
looking into it because I Ijust want to have the
opportunities for my family thatwere never awarded the
(32:28):
generations before me, you know,then it is possible just be
prepared that it's going toreally expose all the bits
inside you that you need to workon.
And it can be really humblingand confronting but boy I just I
(32:50):
wouldn't change it for theworld.
I love my life I love what I doI love who I'm becoming it's
it's worth it in my mind.
Alicia (33:01):
So I would definitely encourage people yes if you have
that urge inkling that littlebone in your body that is like I
meant for more I think I wantto do this it's never going to
be the right time to do it.
So just do it.
Just try because you'll neverregret the things that you try
(33:21):
in life but you'll always regretthe things that you didn't try.
And so just couldn't agreemore.
Mel (33:27):
And that's it.
I just think you know what'sthe worst that can happen I mean
okay there's probably a lot ofbad things that could happen you
know could go bankrupt orsomething if I wasn't careful
with what I'm doing.
But you know you you make gooddecisions but I think I would
regret things so much more if Ididn't give it a go.
And my kids are watching youknow what do I want for their
(33:48):
future?
I don't want them to just go toschool go to a nine to five do
all that if they want more tooyou know and I'm not saying
there's anything wrong withthose things.
If that's what you want to doand that's where you want to be
that's fine.
But there's some of us that arejust like there is so much more
to life and we've only got onelife to live and I just don't
(34:08):
want to waste it.
Alicia (34:10):
Yeah.
Mel (34:10):
And I want to give I want to give to other people around
me.
I want to be able to leave thislife with a legacy one day.
But the people I helped the thethings I changed like I don't
know I know that's not everyonebut that's definitely me.
Alicia (34:28):
You're doing good in the world and you're leaving your
footprint and like if that'swhat the way I look at it of if
this is going to get morbid ofif I were to die tomorrow would
I be proud of the life that Ilived yeah and I can say
throughout all the trials andthe ups and downs and the slow
seasons and the hard seasons ofentrepreneurship absolutely if I
(34:51):
would have stayed in my nine tofive and kept living for
someone else I would have beenso disappointed in the way that
I lived my life.
Mel (35:00):
Yeah I couldn't have said it better myself.
I just I I have those momentswhere I think about when I'm in
my 50s and 60s and my kids aregrowing up and they're you know
they're in a position where Iwas you know in stuck in the
nine to five barely making endsmeet got a couple of kids
(35:21):
feeling the stress and thepressure and you know I just I
feel like they're not going tohave that life because they know
they've got options therethere's opportunities out there
and it's hard for me working itall out because I don't know it
I don't know anyone else in myworld that's doing anything like
this.
I don't have anyone to ask oranything in my own personal
(35:43):
life.
So it is challenging but thinkabout how we're setting our kids
up like now I'm learning allthese things and yes things are
going to change in another 20 30years but hopefully I'm still
in it that I can help them withit.
But just so then they have afuture that they want ultimately
(36:03):
that's what also fuels me Ican't give up because I don't
want them to give up one dayeither so yeah you're you're
letting them see that they canliterally write their story.
Alicia (36:15):
And I'm gonna get a little spicy on um whenever I
first started my business one ofmy grandparents actually told
me of um I hope it's the rightthing in that you like or
something to the fact of theybasically said that I was going
to fail at it.
(36:36):
And it was hard to hear but theway that I looked at it is if I
fail I go back to a nine tofive which is the normal for 90%
of just make up the stat 90% ofpeople that I know at least and
so my worst case scenario isback to square one.
(36:57):
Back to square one of someonenormal and but what if I do
thrive yeah and so far in thepast five years the
opportunities that my businesshas created have been amazing
where I know in my nine to fiveit never would have happened.
(37:19):
We wouldn't have been able tohave a honeymoon overseas we
probably wouldn't be in the homethat we have um wouldn't be at
the state that we are like I wasable to help us move and that's
because I took one risk and Itruly bet all on myself and I
(37:40):
believed in myself.
And I'm also stubborn sowhenever somebody told me I was
gonna fail and it came from afamily member I was like watch
me thrive.
Mel (37:48):
That is so me that is so me.
I I and you know what I feellike it's my own self-talk
sometimes where I go oh you'renot gonna do this you're gonna
fail and then I'm like no no I'mnot because I know this is what
I'm called to do this is whatI'm supposed to do.
I know it I can see it I canfeel it I can test it like it's
going to happen.
(38:09):
And you know my dad bless himhe's worked so hard his whole
life he's he's had his ownbusinesses too but it's you know
as a mechanic and all of thatreally worked hard and um he's
done so well but all every timeI'm just like I'm gonna try this
I'm gonna try that over theyears you know different like
little MLM things or whatever.
(38:30):
It's I wanted to do somethingbut I didn't know it was this um
and my every time my dad'salways been like you can do it
honey you can do it and it'salways so encouraging.
And when I said this even thishe was like oh this is it this
is it you're gonna do it and I'mlike thanks dad I hope so and
(38:52):
so now I'm just like I can'tquit my dad said this is gonna
be it plus I've got my husbandand four kids and everyone
relying on me but you knowthat's okay for the fact that
okay that's all right you know II'll be able to retire my
husband one day so that's okaybut I anyway could talk forever
(39:14):
we've certainly talked a longtime so if people want to
connect with you if they're likeokay Alicia I would love to
start an online business or I'malready doing one but I need
some help and I really want youto help me where can they find
you um so definitely connectwith me over on Instagram or
threads threads I'm definitelymore fun on for sure.
Alicia (39:37):
Yeah um it's just a different vibe that's how Alicia
right um you can find me atAlicia Croce um and honestly
like my DMs are always open.
I'm happy to literally talkthrough ideas and thoughts um so
if you want to kind of exploreor just connect and just see if
(39:59):
we buy Connect with me on socialmedia.
If you want to dive further, Ihave links in my bios for free
resources that are awesome withyour inner work mindset.
Um and a really jam-packedguide on if you are wanting to
start a business and it kind ofdirects you on a service-based
level of like which niche wouldbe good for you.
(40:21):
So if you're just starting outand you don't know where to
start, um, it's literally like ahow to build your business
guide.
Just DM me and I'll send it toyou.
Mel (40:28):
Perfect.
Well, I'll make sure thedetails are in the description
so they know where to find youand go from there.
But thank you so much forjoining us today, Alicia, and
for just having a goodconversation with me.
Alicia (40:41):
Yes.
Thank you.
Um, I feel like thisconversation went by really fast
and there's so much value toour listeners.
So um, thank you again forhaving me on.
I'm really excited to see howpeople react to this and just go
out and do good in the world.
Just remember that.
Yeah, definitely.
Thank you so much.
(41:01):
Hi, thank you.
If you like this episode, don't forget to hit subscribe so you don't miss what's coming next. And if you want to continue the conversation, you can connect with me on Instagram @shes.organised or for some free resources, head over to beyondorganised.com/ toolkit. Remember, organising is a tool to live the purposeful life of beyond it. See you next time.
Welcome to Beyond Organised, the podcast that helps you simplify your life and amplify your purpose. I'm Mel Schenker, life coach, speaker, founder of She's Organised, but, more importantly, a wife and mum of four little kids. If you've ever felt overwhelmed, like you're constantly juggling everything but never quite catching up, this is the place for you. Here we go beyond just the tidying up and creating systems. We're talking about real life strategies that bring order to your life, but also we talk about the things beyond the organising, the things that really matter, like your parenting relationships and so much more. So grab your coffee and let's dive in.
(01:00):
Welcome to another episode ofBeyond Organised.
I have Alicia Crofty with metoday.
So I'm going to introduce thislovely lady to you.
So she is a business andmindset coach for mums who are
ready to build six figurebusinesses that actually support
motherhood.
Yes, our kind of person.
She learned firsthand thatbuilding a business and later
(01:23):
learning to run it while raisinga family isn't a straight line.
It's a journey of messy action,pivots, personal healing, and a
whole lot of growth.
Oh, amen to that.
Four years into her businessjourney, after a son was born,
she rebuilt her business fromthe ground up, finding creative
ways to grow sustainably whilebeing fully present as a mum
(01:44):
without losing herself or herincome.
That season showed her thepower of slow-living, nervous
system-friendly strategy andbuilding business in a way that
honors your real life.
Today, Alicia helps other mumsdo the same.
Her coaching blends intentionalmarketing and aligned sales
with inner work, guiding womento break free from burnout,
(02:05):
hustle culture, and unrealisticpressure so they can build the
foundations of a six-figurebusiness that offers time,
money, and genuine freedom.
Oh, I love everything that youare saying.
Welcome, Alicia, to the show.
Thank you.
Thank you so much for having meon.
Oh, you're so welcome.
I love that there is so much inwhat you do that completely
(02:25):
aligns with what I do, but forcompletely different reasons.
So I want to know what inspiredyou to do what you do.
Alicia (02:36):
Um, so that is a very, very long story.
So to kind of give you thecliff notes on it is um I got
into the online space five yearsago, primarily because I came
from the advertising agency, thecorporate world, and I was so
tired of clients not beingtreated or people just not being
(03:00):
treated the way that theyshould have been treated.
One.
Um, two, I joined the onlinespace in 2020, like a lot of
people did because of thepandemic.
And we were sent home, I hadextra time on my hands.
Um, with that said, I was alsotold of, hey, depending on how
this plays out, we may not havea job for you.
And so at that point, I thinkthat was officially my breaking
(03:23):
point of I am so tired of havingsomeone else control my income,
my schedule, and ultimately mylife.
Yeah.
Um, the work that I do todaycomes from that driven desire of
why are we constantly on ahamster wheel and working for
someone else and working forsomeone else's dream when we
(03:46):
have the power and control toactually take control of our
lives, steer the narrative ofhow our story is written, and do
something that truly lights usup.
And as I got started in myjourney, um, I did dumb fee
service work for uh four to fiveyears.
I still do a little bit now,but where my strengths truly lie
(04:09):
of doing a whole um businessreview kind of audit of how I
actually serve my clients is I'mso good at strategy, but I have
a very good gift of knowing thedeeper issue when someone comes
to me within like the firstfive minutes of having a
conversation.
Um and at the end of the day,your strategy means nothing if
(04:34):
you are not doing the innerwork.
And so throughout my work, Inot only get to help women have
a great life, but I help themheal.
And I think that is just thefoundation of everything that I
do, um, which makes me reallyexcited about showing up and
creating impact and serving mypeople every single day.
Mel (04:57):
Oh, I love it.
And I couldn't agree more.
You could have all the strategyin the world, but until we
start working on ourselves andour mindset and all of that,
it's just not gonna last.
It's just not gonna stick.
So yeah, I see it all the timewith my own my own clients.
Alicia (05:16):
So yeah, I actually had to.
If I started my own innerhealing journey probably three
years ago.
Um, and when I had my firstchild, I had really bad
postpartum anxiety anddepression.
And if I had not previously haddone the mindset work and
learned the tools, I truly don'tknow what my life would be like
(05:38):
today.
And so that's just as likeanother testament of like, yes,
I focus on helping you build abusiness, but it goes so much
deeper than that because you areyour business.
Like this is your life.
And if you don't know how toget out of burnout, hustle,
postpartum, depression, anxiety,just knowing the tools to help
you work through things, you'regonna continue to spiral and be
(06:02):
stuck in survival mode.
And that's not beneficial foryou or your family or just
anything.
Mel (06:08):
Yep.
And generally, those of us thatmake the best coaches are the
ones that have lived it and gonethrough it and come out the
other side, right?
So you've done that, I've donethat.
I mean, I think for so manywomen, they get stuck there and
they stay there.
They don't realize that that itis possible to come out the
(06:28):
other side.
And we're living proof.
It is possible.
Like we were you at some point.
And there's still a part of usthat I know for me, there's
still a part of me that stillhas to be a little bit more
conscious of what I'm doing fromtime to time, that I don't fall
back into that chaos.
Oh, but um, yeah, it's itbecause we're living with it day
(06:53):
to day and it's functioning forus, like you with your business
and all of that.
I mean, what better people tocoach you through than those
that have lived it, right?
Alicia (07:04):
Lived it, have the training, and can ultimately
say, like, the this is why Ibelieve in it, because like I
could be still stuck in asituation and have like a victim
mentality of like everythinggoes wrong in my life, or I
could rewrite my story.
Take control.
Yeah, could take control, dothe work every day.
(07:26):
I do notice the days that I getlazy, um, or like the weeks
that I kind of fall behind on,you know, my inner work, I start
falling back into bad patternsand it's like, hoop, nope,
pause.
Yeah.
Mel (07:39):
I know what to do to get out of that.
Alicia (07:41):
Yeah.
Mel (07:41):
So let's get on it.
Yeah.
I yeah, I know that feeling andthat story all too well.
So, what would you say is themain thing you do to help
people?
Alicia (07:53):
So, what I do to help people is I take you through a
soft inner healing journey.
I say soft right now because Iam getting certified in more of
nervous system regulation andbreath work, so I can do deeper
dive into um the work that Itruly love to do.
(08:14):
Um, but I take you through asoft inner journey, inner
healing journey to help you kindof figure out where are the
gaps in your business thataren't being essentially like
filled because of burnout,because of hustle, because of
limiting beliefs.
Um, at the end of the day, mymission and purpose is very,
(08:36):
very simple.
It is to help you build asimple, spacious, six-figure
business that revolves aroundyour life.
Um, so the work that I take myclients through is 90% of the
time, nine out of 10 clientscome to me and they want help
with getting more sales or theyneed help with like messaging.
(08:57):
Um, they feel like theircontent is off.
It's always like a tacticstrategy that they think is the
issue.
But within a conversation, youcan easily tell of you have the
right strategy.
You just are missing some uminner work part that needs to be
dived into.
(09:18):
And so that could be um fear ofshowing up, visibility,
limiting beliefs around ummaking money, how it's hard to
make money.
Mel (09:27):
Um you find that an another thing that might be holding
people back is that they're notfully themselves because they
feel like they need to presentthemselves a certain way, and
the world won't accept all ofthem.
So they kind of edit out a fewbits of their personality or
what they show to the world, andthat's part of the problem
(09:48):
because I'm discovering that inmyself lately.
Alicia (09:51):
Yes, um, definitely.
So I have um this belief ideathat whenever it comes to
showing up online as your true,full, authentic self, it is so
hard for us to, and it dependson the limiting beliefs that
you're you have to work through,but it's so hard for us to
(10:12):
ultimately put ourselves outthere, get vulnerable because
what has happened in the past orthe fears of showing up, the
fears of not being liked, thefears of what if I truly say my
hot takes and people aren'tgonna buy from me now because
they don't have the samebeliefs.
And so exactly.
(10:32):
Um, which I mean, ultimately atthe end of the day, we're all
human.
We want people to like us, butit's getting to that point of
having such good self-trust andconfidence in yourself and the
work that you do that you'reokay with turning down clients.
Like you're okay with peoplenot agreeing with you because
you have finally stepped intothat version of yourself that
(10:56):
can have or take and eat it too.
Um, essentially.
And a lot of the work that I doinside of my programs and
clients, it helps you bring outthat version of yourself because
you're no longer hiding behindthe safe comfort zone that has
worked before, but you're nowready to expand and fully step
(11:19):
into that version of yourselfthat can show up and say, um, I
don't believe that you shouldniche down whenever like you are
your brand.
Um super hot takes wheneverpeople are like, no, you need to
have like one service or likeone type of ideal client.
And it just depends on you.
(11:40):
How, yeah, you, how you want towork, how you want to serve
your people.
And it's it's okay if peopledon't like you.
Mel (11:47):
Yeah.
And that's something I'm comingto terms with, I guess you
could say, because I I mean, Iguess I've only started this
business a year ago.
And so I've been coaching foryears, but out of my own in the
last year.
And so it's hard.
You kind of go, I want to helpeveryone, I want to serve
(12:09):
everyone, and then you end uptalking to no one.
So, you know, you really haveto end up niching down.
And then I sort of filter bitsof myself that I'm like, oh,
people don't really want to hearthat.
They don't want to know that.
And but really, even just inthe last few weeks, I'm going,
nope, this is who I am, this ishow I'm going to be.
And I was fully expectingpeople to drop off my email list
(12:31):
and all that, and it'shappened.
But in the last couple of weeksat the same time, I've had so
many more people join that aremy people.
So I guess one thing thatcoming from someone that's
living it to anyone that'shearing this that is wanting to
start a business or goingthrough it, do it.
(12:51):
Be who you are.
And yes, you're gonna losepeople, but then you're gonna
end up attracting and findingthe right people that are for
you.
And gosh, it's like it's somuch sweeter.
Like, I love, love, love thepeople I'm connecting with more
now than I ever have before.
No offense if you're a, youknow, if you've been around a
while, I still love you too.
(13:12):
But it's just I'm finallyfinding my feet as to who I want
to serve and help, likegenuinely and really narrow, and
it narrows it down a lot.
But here we are.
And uh gosh, I could have donewith you a year ago, but that's
(13:32):
okay.
So when people come to you foryour services as a business
coach and all of that, andthey're just starting out, they
don't, they're just kind ofgetting their business off the
ground because I'm sure there'sa lot of mums out there that are
thinking, oh, you know, maybeI'll do an online business or
something like that.
(13:52):
What are your sort of firsttips to get them started?
Because I think a lot of peoplethink they can make a dollar
pretty quick, and that's notalways the way.
So, what are what's your advicefor anyone that's thinking of
jumping into the online space?
Alicia (14:07):
So the biggest piece of advice that I can give someone
that wants to learn how to makemoney online is take a skill
that you have and learn how tomonetize off of it.
Um, that could be, I highlyrecommend starting off as like a
done-for-you service providerif you have skills that match
(14:28):
that.
Um, but also like don't worryabout pivoting, don't worry
about changing your mind, don'tworry about not liking something
because you're just gettingyour feet wet.
Um, I can 100% say I've been inbusiness five years and I have
pivoted at least five timeswithin that five years.
(14:49):
Um, and that just goes to showof like like you're human, your
passions change, you kind of getyour feet wet, you figure out
what you like.
Um, and I started out doing webdesign and social media
marketing, and that was just nota good long-term term goal.
And so that's how I've pivotedto coaching.
(15:11):
So if you want to get in theonline space, take a skill that
you currently have, or if youdon't have the skills yet, take
time to learn the skills.
And if it's a passion that youwant, go for it because it is
honestly, it is laughable howeasy it is to truly make money
(15:31):
online.
But it does come with doing theinner work, knowing that you
can show up as yourself, um, besuper passionate and clear in
the message of like who you'resupporting, how you're
supporting them, but also likedon't forget to have fun.
Like, yes, money is amazing.
(15:52):
Um, but you want to be doing itevery day.
Yeah, enjoying it every day.
Exactly.
So does it really matter if youare making fouku bucks if you
are absolutely burnt out andmiserable?
Um, and that's where I have alot of my clients ask
themselves, is it a fact or afeeling?
(16:13):
How is this feeling integratinginto their decision making?
And is it something that isactually going to benefit them
or is it something that is like,okay, your mind is just playing
games on you, let's move italong.
It does that anyway.
So, um, so that was a longtangent.
(16:34):
But if you're wanting to getinto the online space, if you're
wanting to start an onlinebusiness, use your skill set
that you have.
It'll make it a lot easier toget started and kind of navigate
the waters, or take the time tolearn that skill set for the
passion that you're superpassionate about.
Mel (16:52):
Yeah.
Yeah, I think it's great.
I mean, I've got a friend thatuh is making soaps.
So, you know, she started offmaking soaps and now sort of
branching in online a little bitmore, teaching other people how
to make their own homemadesoaps.
So you don't even necessarilyhave to you might be fantastic
at uh painting, fantastic atbaking a cake.
(17:14):
It could be any anything, anyhobby that you've got that you
enjoy.
You could teach people how todo that your way.
And it doesn't matter ifthere's a thousand other people
teaching how to bake a cake,they're not necessarily going to
hear it from them.
They're gonna hear it from youbecause they like the way you do
it.
They like who you are.
(17:35):
So don't think that it's toooversaturated and there's so
many people and all that becausethe truth is the world doesn't
have you.
Alicia (17:46):
You are your unique factor.
I recently came across, I thinkshe's probably like 70 or 80
years old, little granny onTikTok who coaches people how to
like knit crochet.
Um I can't think of like whichone it particularly is, or even
how I got on the rabbit hole.
But I was just like, look atyou and your like retirement
(18:10):
years.
You have a on like she's goneviral and everything, which was
like amazing.
But she is basically coachingpeople through her content, and
then she has a couple digitalproducts that she sells too, and
that's just another example offunding your retirement.
Yeah.
You it doesn't matter if you're15 years old, which actually
(18:31):
let's say 18 years old for adultpurposes, um, or 80 years old,
because like if you have apassion and if you want to like
truly monetize off of it, socialmedia has made it so easy.
But you gotta get through yourown BS to make it happen.
Mel (18:51):
Yeah.
There's a lot of groundwork,there's a lot that sort of goes
into it.
And, you know, when I startedthis business, I mean, I'm
mentally healthy and you know,I'm in a good place with a lot
of it, but the there's a lot oftime and effort that goes into
it.
There's a lot of things thatyou swear is gonna work and then
(19:12):
doesn't.
And then there's, you know, youdo surveys, you create the
things people want, nobody buys.
There's like all these up anddowns, all these up and downs.
But then you get these littlewins, these little
breakthroughs, you're like,okay, I'm doing it right, keep
going.
And so it's going to be aroller coaster.
As someone who is, you know, 14months now doing this, like
(19:36):
it's been a roller coaster.
But my goodness, it's been thebest one of my life.
I wouldn't change it.
And I'm not going anywhereuntil I figure this out
properly.
So that's so good.
And what would you say is onething?
I know there's probably amillion things, but one thing
(19:57):
that you wish every woman in thebusiness space.
Wouldn't I?
Alicia (20:06):
Um that is a tough question.
I'm gonna kind of go back tohow I mentioned fact versus
feeling.
Um the narratives that you'retelling yourself are they
sabotaging you?
Are they just feeling or arethey a fact?
(20:29):
So um how does your body reactto the feeling that you're
feeling that you're tellingyourself whenever you say I am
not making sales like or this ishard.
Is that a fact or is that afeeling where in your body is it
actually holding place?
(20:49):
Um and then how can youdistinguish okay so cells feels
are you telling yourself of likesales feels hard or showing up
on Instagram feels hard or is ita fact of okay um I can't do
this because of XYZ I think thatis whenever whenever you start
(21:14):
to learn how to distinguish theactual facts that your brain is
telling you or the situation istelling you versus the feelings
that you're coming up withinside of your own mindset, your
body, your um in general of arethey the stories that are just
(21:36):
going to self-sabotage you orare they the stories that are
going to help you thrive andexcel?
I think that is one of thethings that I wish I would have
known whenever I first startedis how to distinguish fact
versus feeling because as a veryintuitive person I leaned so
much on feeling but withouttruly having the tools and the
(22:01):
inner work to match with thestrategy I was basically
self-sabotaging myself becausethings were hard but it was just
like my own like narrativesaying it's hard because of XYZ
it's hard because of um I'm justnot in the mood today or yeah I
(22:22):
it's an off day I don't need todo this when in reality of I'm
a very also analytical too and Iwork with logic.
So once I starteddistinguishing okay these are my
feelings this is how I'mactually self sabotaging myself
and these are the facts of I'vedone it once before I can do it
again.
It may be of I am not seeinglike inquiries this week and
(22:50):
it's because I did not show upand then like let's figure out
where my body of like why didnot show up.
So I think that is how can youredirect your feelings and the
stories and the narratives thatyou're telling yourself to turn
them into a way to empoweryourself as well.
So distinguish fact versusfeeling is probably the thing
(23:14):
that would have helped me growmore intentionally instead of
growing in the speed of light.
I was young and dumb and I justwanted to hit big cash months
like everybody told you.
Exactly and I burnt myself outand I had to like restart um
(23:35):
from the ground up and now I'vehad to restart again as being a
mom but doing it from a seasonof healing from burnout and
hustle versus from a season ofintentional design intentional
marketing in an empowered placeit's complete night and day
difference.
And it goes back to that I youI distinguish from fact versus
(23:59):
feeling.
Mel (24:00):
I love that I love that because that it made me think
how earlier this year, because Iwas posting on social media
every day I got to tell you Idon't really like social media.
I feel like I'm just on itbecause I have to be on it.
And um it got to a point whereI actually stopped and thought
about it and went I don't wantto be doing this every day.
(24:21):
So I'm just gonna do it my wayand I know it felt kind of bad
but I thought well what do Ilike doing well I love doing the
podcast love doing it lovetalking to people um I love
doing my masterclasses and mywebinar stuff and I get so many
leads I get so many peoplecoming through like my email
list is growing like crazy fromdoing these things that I love
(24:44):
doing I kind of don't need to beshowing up every day on social
media yes I still show up yesI'm still there people can find
me they connect connect with mebut that's kind of not where I
hang out it's sort of not mymain thing and I've got to say
like I know I need to get intothat more down the track and
hopefully I can afford to paysomeone to help me with that
because I don't want to do it.
(25:05):
But um for now I kind of justwent you know what what do I
want to do?
Because there's a milliondifferent ways you can make it
work right there's so manydifferent ways.
You just kind of got to picksomething and stick with it,
give it a go for a while and I'mquite happy with my groove now
because I'm doing the podcast,doing masterclasses and I'm
(25:25):
building my community and Ihaven't had to I don't know
extend myself to the point ofhating what I do or burning out
or anything because I want tomake this work long term.
But it's a lot of all rightI'll try this strategy try that
strategy do that and I'vethought you know what I'm just
gonna do it my way and see whathappens.
And even though I still I takeon advice of the experts like
(25:48):
yourself, you know, telling mewhat I probably shouldn't
shouldn't be doing but um I'mgoing to pick the strategy that
I enjoy that I can stick with.
So that's probably alsosomething to consider that you
know you might be thinking ohI've got to be on social media
and post three times a day anddo this and that and but
actually how do you want tobuild your business and how do
(26:11):
you want to do it becausechances are the way you want to
do it is what's going to besustainable and probably work in
the long run anyway.
So just to save you going in amillion different directions and
then coming back to square one,just take my advice from it.
Alicia (26:25):
Oh gosh it's it's so much fun building a business
isn't it there's so many ups anddowns and trial and errors and
it's just like at the end of theday of you got to do what's
happy I always try to get myclients to get to the point
where they take out the wordshould of their vocabulary of
(26:48):
well this top like celebritycoach told me I should be doing
this and so I'm gonna try that.
And it's like no like first ofall you have no idea of like
what their back end operationsand systems like 10 of the
people helping them do thatthing.
And it's just exactly sowhenever the hard way so
(27:11):
whenever it comes to buildingand like you said if you're in
it for the long term you got todo it your own way.
And that's where like wheneverI work really intimately with my
clients I have them plan outwhat they want their life and
business to look like a yearfrom now write down their whole
(27:34):
like daily schedule of whattheir life looks like right now
and then write out how they wantit to look like and then
reverse engineer it so that wayyou can start building
strategies.
You can start building systemsthat actually are going to get
you to that point 12 months fromnow.
And a lot of the times it'scoming more and more common of
(27:55):
people are so exhausted ofsocial media.
Some people want to do morein-person stuff some people are
loving the podcast I started myown podcast for that reason of I
just I can't keep up withsocial media especially whenever
I have a toddler who takes myphone and puts my phone in
random places throughout it sobut that's where it also comes
(28:23):
circle back to your inner workof not being afraid to do things
differently because that is howyou learn that is how you grow
and don't be afraid to fail.
Mel (28:33):
Like I look at I don't look at anything it is it is good
growing it's good growing not tobe a perfectionist in a lot of
ways because it costs you toomuch.
Alicia (28:45):
Anyway sorry continue no if um once you figure out like
are you really failing or areyou just growing like there's
things in life that yes you canfail at but whenever it comes to
your business like people havefailed launches failed um
contracts fall through orwhatever and they okay you can
(29:07):
either sit there and be likeboohoo this didn't work or I
didn't put in the work or youcan say what does the data say
how was my energy of showing updo I was I actually
energetically aligned with whatI was selling did I like how I
was selling it and where are thegaps that I missed and then
improve like to me you can neverfail in life you can only learn
(29:32):
from it um and that's justthat's taken a lot of work to
get there because I used to havehorrible negative self-talk and
anytime I would have a failedlaunch I would be like oh boohoo
no one likes to work with me orI'm not good at what I do.
Yeah and that was again factversus feeling and the fact of
(29:56):
the matter was is I didn't talkabout my offer enough and I
didn't talk about it clearlybecause I have a problem of
being multipassionate and so Icombined so many things together
my message gets messed up but Iwasn't showing up because I
truly wasn't aligned with what Iwas trying to sell because I
was doing the thing thatsomebody told me I should be
(30:16):
doing.
Yeah and once I've been thereyeah and I think it's changed so
much which but like you'refiguring out your groove and so
there's such a stigma of if youchange your offers like you
don't know what you're doing butit's really not that it's
(30:36):
you're just figuring out whereyou belong and you're listening
to your people too like you'relistening what is it they
actually want and the more timeyou're spending with them and
learning and growing you go ohI'm seeing a pattern here let's
give the people what they wantyes if you do not spend some
(30:58):
quality time doing marketresearch then you're gonna be
continue spill spinning yourwheels that is the only time
that I will tell you that youshould be doing something is you
should be doing market researchbecause that is how you're
going to figure out it'll helpyou like not create things that
people don't want essentially.
Mel (31:20):
I I started that way I thought oh people want this and
I created and spent a lot oftime and nobody wanted it.
Even though I'd heard the allthe gurus and that say don't do
that I was like I know better.
Well no I didn't know better.
Starting off silly but I'vedone a lot of surveys I've
talked to a lot of people nowI've you know I've had over I
(31:42):
don't know maybe a hundredclients so it's sort of kind of
working out what it is and nowit's a very common theme there's
very clear things and so I'mjust I've refined it to the
point where I'm like okay thisis what's working this is what
people want now it's happeningfinally and it's a good feeling
but boy if I'd given up afterthe third fourth even tenth fail
(32:06):
then I wouldn't be here youknow and I wouldn't have got to
the win so it's it's not alwayseasy but for the mums out there
that are thinking okay I want tostart an online business or I'm
looking into it because I Ijust want to have the
opportunities for my family thatwere never awarded the
(32:28):
generations before me, you know,then it is possible just be
prepared that it's going toreally expose all the bits
inside you that you need to workon.
And it can be really humblingand confronting but boy I just I
(32:50):
wouldn't change it for theworld.
I love my life I love what I doI love who I'm becoming it's
it's worth it in my mind.
Alicia (33:01):
So I would definitely encourage people yes if you have
that urge inkling that littlebone in your body that is like I
meant for more I think I wantto do this it's never going to
be the right time to do it.
So just do it.
Just try because you'll neverregret the things that you try
(33:21):
in life but you'll always regretthe things that you didn't try.
And so just couldn't agreemore.
Mel (33:27):
And that's it.
I just think you know what'sthe worst that can happen I mean
okay there's probably a lot ofbad things that could happen you
know could go bankrupt orsomething if I wasn't careful
with what I'm doing.
But you know you you make gooddecisions but I think I would
regret things so much more if Ididn't give it a go.
And my kids are watching youknow what do I want for their
(33:48):
future?
I don't want them to just go toschool go to a nine to five do
all that if they want more tooyou know and I'm not saying
there's anything wrong withthose things.
If that's what you want to doand that's where you want to be
that's fine.
But there's some of us that arejust like there is so much more
to life and we've only got onelife to live and I just don't
(34:08):
want to waste it.
Alicia (34:10):
Yeah.
Mel (34:10):
And I want to give I want to give to other people around
me.
I want to be able to leave thislife with a legacy one day.
But the people I helped the thethings I changed like I don't
know I know that's not everyonebut that's definitely me.
Alicia (34:28):
You're doing good in the world and you're leaving your
footprint and like if that'swhat the way I look at it of if
this is going to get morbid ofif I were to die tomorrow would
I be proud of the life that Ilived yeah and I can say
throughout all the trials andthe ups and downs and the slow
seasons and the hard seasons ofentrepreneurship absolutely if I
(34:51):
would have stayed in my nine tofive and kept living for
someone else I would have beenso disappointed in the way that
I lived my life.
Mel (35:00):
Yeah I couldn't have said it better myself.
I just I I have those momentswhere I think about when I'm in
my 50s and 60s and my kids aregrowing up and they're you know
they're in a position where Iwas you know in stuck in the
nine to five barely making endsmeet got a couple of kids
(35:21):
feeling the stress and thepressure and you know I just I
feel like they're not going tohave that life because they know
they've got options therethere's opportunities out there
and it's hard for me working itall out because I don't know it
I don't know anyone else in myworld that's doing anything like
this.
I don't have anyone to ask oranything in my own personal
(35:43):
life.
So it is challenging but thinkabout how we're setting our kids
up like now I'm learning allthese things and yes things are
going to change in another 20 30years but hopefully I'm still
in it that I can help them withit.
But just so then they have afuture that they want ultimately
(36:03):
that's what also fuels me Ican't give up because I don't
want them to give up one dayeither so yeah you're you're
letting them see that they canliterally write their story.
Alicia (36:15):
And I'm gonna get a little spicy on um whenever I
first started my business one ofmy grandparents actually told
me of um I hope it's the rightthing in that you like or
something to the fact of theybasically said that I was going
to fail at it.
(36:36):
And it was hard to hear but theway that I looked at it is if I
fail I go back to a nine tofive which is the normal for 90%
of just make up the stat 90% ofpeople that I know at least and
so my worst case scenario isback to square one.
(36:57):
Back to square one of someonenormal and but what if I do
thrive yeah and so far in thepast five years the
opportunities that my businesshas created have been amazing
where I know in my nine to fiveit never would have happened.
(37:19):
We wouldn't have been able tohave a honeymoon overseas we
probably wouldn't be in the homethat we have um wouldn't be at
the state that we are like I wasable to help us move and that's
because I took one risk and Itruly bet all on myself and I
(37:40):
believed in myself.
And I'm also stubborn sowhenever somebody told me I was
gonna fail and it came from afamily member I was like watch
me thrive.
Mel (37:48):
That is so me that is so me.
I I and you know what I feellike it's my own self-talk
sometimes where I go oh you'renot gonna do this you're gonna
fail and then I'm like no no I'mnot because I know this is what
I'm called to do this is whatI'm supposed to do.
I know it I can see it I canfeel it I can test it like it's
going to happen.
(38:09):
And you know my dad bless himhe's worked so hard his whole
life he's he's had his ownbusinesses too but it's you know
as a mechanic and all of thatreally worked hard and um he's
done so well but all every timeI'm just like I'm gonna try this
I'm gonna try that over theyears you know different like
little MLM things or whatever.
(38:30):
It's I wanted to do somethingbut I didn't know it was this um
and my every time my dad'salways been like you can do it
honey you can do it and it'salways so encouraging.
And when I said this even thishe was like oh this is it this
is it you're gonna do it and I'mlike thanks dad I hope so and
(38:52):
so now I'm just like I can'tquit my dad said this is gonna
be it plus I've got my husbandand four kids and everyone
relying on me but you knowthat's okay for the fact that
okay that's all right you know II'll be able to retire my
husband one day so that's okaybut I anyway could talk forever
(39:14):
we've certainly talked a longtime so if people want to
connect with you if they're likeokay Alicia I would love to
start an online business or I'malready doing one but I need
some help and I really want youto help me where can they find
you um so definitely connectwith me over on Instagram or
threads threads I'm definitelymore fun on for sure.
Alicia (39:37):
Yeah um it's just a different vibe that's how Alicia
right um you can find me atAlicia Croce um and honestly
like my DMs are always open.
I'm happy to literally talkthrough ideas and thoughts um so
if you want to kind of exploreor just connect and just see if
(39:59):
we buy Connect with me on socialmedia.
If you want to dive further, Ihave links in my bios for free
resources that are awesome withyour inner work mindset.
Um and a really jam-packedguide on if you are wanting to
start a business and it kind ofdirects you on a service-based
level of like which niche wouldbe good for you.
(40:21):
So if you're just starting outand you don't know where to
start, um, it's literally like ahow to build your business
guide.
Just DM me and I'll send it toyou.
Mel (40:28):
Perfect.
Well, I'll make sure thedetails are in the description
so they know where to find youand go from there.
But thank you so much forjoining us today, Alicia, and
for just having a goodconversation with me.
Alicia (40:41):
Yes.
Thank you.
Um, I feel like thisconversation went by really fast
and there's so much value toour listeners.
So um, thank you again forhaving me on.
I'm really excited to see howpeople react to this and just go
out and do good in the world.
Just remember that.
Yeah, definitely.
Thank you so much.
(41:01):
Hi, thank you.
If you like this episode, don't forget to hit subscribe so you don't miss what's coming next. And if you want to continue the conversation, you can connect with me on Instagram @shes.organised or for some free resources, head over to beyondorganised.com/ toolkit. Remember, organising is a tool to live the purposeful life of beyond it. See you next time.
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