Beyond the B: Latest on the B Corp Movement
Beyond the B provides an expert, insider's view of the B Corp Movement. Cohosts Emmy Allison (former Community Manager at B Lab) and Ryan Honeyman (Co-Author of The B Corp Handbook) from LIFT Economy facilitate an open and honest conversation about Certified B Corporations, advise companies on how to increase their impact, and provide a deep dive into the new B Corp standards that are shaping our community.
Episodes
As the B Corp movement grows across Asia, leaders in Japan, China, and Singapore are finding creative ways to adapt global standards to local cultures, business norms, and social priorities. This episode explores the challenges and breakthroughs of building a values-driven business movement in this important and fast-growing region.
View the show notes: https://go.lifteconomy.com/blog/b-corps-in-asia
In this episode, Ryan Honeyman is joined by Erinch Sahan (Doughnut Economics Action Lab) and Vincent Stanley (Patagonia) for a candid, thought-provoking conversation about the ongoing tensions within the B Corp movement. From Nespresso to Dr. Bronner’s, we examine the question of whether multinationals threaten the credibility of the B Corp community—or whether they are essential to scaling impact. Together, we examine the fault li...
In this episode, Grace Son, Senior Manager on the Standards Team at B Lab Global, unpacks the new Government Affairs and Collective Action (GACA) impact topic within B Lab’s updated standards. Drawing from her experience in finance and four years at B Lab, Sun explains how these requirements push companies beyond individual actions toward systemic change through responsible lobbying, collective action, and tax transparency.
B Lab has released its first-ever brand awareness report--providing valuable insights into the current state of recognition for B Corps worldwide. In this episode, we delve into the findings with two influential leaders from B Lab: Charlotte Levitt, the Global Director of Marketing and Communications, and Michele Bradley, the Data Analytics Manager on B Lab's Insights Team.
View the show notes: https://go.lifteconomy.com/blog/b...
Many people have an opinion about Nespresso becoming a Certified B Corporation. But very few have ever heard their side of the story. In this episode with Lucy Bai, Sustainability Manager for Nespresso US, we strive for a balance of genuine curiosity about the things Nespresso is doing well, and tough but fair questions about places where there is concern.
View the show notes: https://go.lifteconomy.com/blog/nespresso-b-corp
The new B Corp standards have finally arrived! In this episode, Ryan Honeyman and Emmy Allison share their first impressions and key takeaways from the 1,130-page update. What’s changed? What’s stayed the same? And what does it all mean for companies striving to build a more just and regenerative economy? Join us as we explore the early implications, the process behind the changes, and what to watch for as implementation begins.
Last month, B Lab Global made an announcement that affects some small-to-medium existing B Corps. If your B Corp is due to submit for recertification between July 1 and December 31, 2025, and you would like to be evaluated under Version 6 (i.e., the current version of the standards), you must submit your assessment by June 30, 2025 — six months earlier than many of us expected.
If you miss that deadline, or your submission date is i...
In this episode, we speak with Marcel Fukayama, co-founder of Din4mo and a key leader in the B Corp movement, to explore the evolving landscape of B Corps, the role of policy in shaping the movement, and the challenges and opportunities ahead.
Marcel shares insights on reducing dependency on philanthropy, navigating governance hurdles, and fostering deeper collaboration among B Corp leaders. He also reflects on the impact of COVID ...
The B Corp movement in the UK is growing at an unprecedented pace. In this episode, Chris Turner, Executive Director of B Lab UK, and Dyann Heward-Mills, CEO of HewardMills, explore what’s fueling this rapid expansion. From the rise in purpose-driven leadership to the push for systemic change through the Better Business Act, we discuss how UK businesses are embracing B Corp certification and what this means for the future of ethica...
A new initiative called the "Purpose Pledge" launched earlier this week. The timing—coinciding with Dr. Bronner’s decision to decertify as a B Corp—has led to questions about whether Purpose Pledge is designed to compete with B Corp certification. Folks are also understandably confused about why LIFT Economy is involved.
In this episode, we set the record straight.
- What is the Purpose Pledge, and how does it differ from...
In this episode of Beyond the B, co-hosts Ryan Honeyman and Emmy Allison explore the recent decision by Dr. Bronner’s to decertify as a B Corporation. Ryan kicks off the episode with a monologue offering both a generous interpretation of the decision and constructive feedback on how the announcement could have been handled differently.
Then, Emmy and Ryan are joined by Farmer Cee (Clarenda Stanley), CEO of Green Heffa Farms and a le...
We are sharing this crossover episode from Next Economy Now, our other LIFT podcast highlighting the leaders who that are taking a regenerative, bio-regional, democratic, equitable, racially-just, and whole-systems approach to creating the new economy.Check out all episodes here lifteconomy.com/podcast.
How can we move beyond shame and blame to foster collaboration in addressing climate challenges? In this episode, Jenny Morgan, cli...
In this mailbag episode, we give an update on Beyond the B listener stats, answer your questions about the new B Corp standards, share the latest updates from B Lab, and explain how you can already begin to make progress on the new B Corp standards--before their official release!
View the show notes. https://go.lifteconomy.com/blog/make-progress-on-the-new-b-corp-standards-today
In this episode, Vincent Stanley, longtime Patagonia executive and co-author of The Responsible Company, describes how his company first found out about B Corps, why Patagonia didn't initially join the community, and his thoughts on the arc of the B Corp movement to date. Vincent also highlights the challenges of balancing urgency with patience, fostering localism, and building a business that prioritizes environmental and soc...
In Part 2, Kevin Bayuk from LIFT Economy returns to continue our discussion about what it could look like to go "beyond B Corp." We explore this topic through the second half of the 10 Principles of Next Economy enterprises, which include:
- 6) Open source and regionally replicable
- 7) Transparent
- 8) Regenerative operations
- 9) Supports movement building for broader systems change
- 10) Supports personal growth and development
What does it mean to go “beyond B Corp”? LIFT Economy’s Kevin Bayuk explores this question through the lens of the 10 Principles of Next Economy enterprises. In this episode, we go through the first 5 principles:
- 1) Need-oriented, basic goods and services
- 2) Inclusive ownership
- 3) Equitable and democratic culture
- 4) Supports local economy ecosystem
- 5) Education embedded into the good or service
In this episode, we take a deep dive into the history and evolution of one of the most obscure, fascinating, and constantly evolving aspects of the B Corp movement--the B Corp verification process. We are joined by Kali Gibson, former Co-Director of Certification and Verification for B Lab Global, who shares her firsthand experience of scaling the process, tackling the pandemic backlog, and balancing the growing demand for certific...
Are any of your clients involved in controversial industries? Tune in to learn more about B Lab's new framework ("Companies with Clients in Controversial Industries") for assessing the nature of your company's involvement with the client, the difference between controversial vs. ineligible industries, and whether you will need to meet additional requirements in order to be eligible for B Corp certification.
...
Juan Pablo Larenas, co-founder of Sistema B, discusses the B Corp movement’s global reach and the unique governance hurdles of scaling it internationally. He shares insights on growing the B Corp community, expanding impact, and sustaining collective action globally.
Show Notes: https://go.lifteconomy.com/blog/sistema-b-juan-pablo-larenas
We want to hear from you! Please reach out at beyond@lifteconomy.com w...
In this episode, we dive into the prominent role of circularity in the new B Corp standards with Nellie Cohen, creator of Patagonia's Worn Wear project, and Dan Kurzrock, CEO of Upcycled Foods. Nellie and Dan share strategies for transforming waste into value across diverse industries like textiles and food. We also highlight how smaller companies and service-based businesses can integrate circularity more deeply into their op...
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