All Episodes

July 18, 2025 19 mins

In the latest episode of Discover DeSoto, host Alicia Exantus welcomed a guest who embodies leadership, service, and local pride: Asha Campbell. She is a tax professional, business consultant, and CEO of the nonprofit JRpreneur Brunch. Asha's journey is rooted in the heart of DeSoto County, where she's lived since the age of five. Her deep connection to the community drives everything she does, from mentoring the youth to becoming a Public Innovator. With her nonprofit JRpreneur Brunch, Asha leads programs focused on youth education, financial literacy, and leadership development. Her mission is clear: to empower others to thrive.

Key Podcast Themes

  • Community Roots: Asha shares that she's lived in DeSoto County since age five and has deep ties to the DeSoto community.
  • Empowerment Through Education: Asha's nonprofit, JRpreneur Brunch, focuses on youth development and financial literacy, aiming to empower the next generation.
  • DeSoto County Ahead: The conversation highlights how Asha's work aligns with the DeSoto County Ahead initiative, building a thriving, inclusive community through meaningful change that is driven by community members' aspirations.

Timestamps 

  • 00:41 - Introduction to Asha and her role as a tax professional, business consultant, and CEO of the nonprofit JRpreneur Brunch. 
  • 01:07 - Asha shares how long she has lived in DeSoto County.
  • 01:24 - Asha shares what makes DeSoto County special.
  • 02:00 - Asha shares more about her nonprofit JRpreneur Brunch and the impact her organization is having in DeSoto County.
  • 06:49 - Asha discusses the two Remake Learning Day events that she held this year.
  • 12:06- Asha describes her experience at the Public Innovators Lab, a two-day event with over 50 local leaders.
  • 15:18- Asha and Alicia discuss the four teams that have emerged since the Public Innovators lab (Housing, Health, Faith-Based, and Youth) and next steps.
  • 16:55 - Asha provides her "Discover DeSoto" highlight: The YMCA.

Links to Learn More

Connect with Asha on

Want to hear more? Follow us on Spotify, iHeartRadio, or visit us Beyond the Blog!

Join The Journey

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Cardiac Cowboys

Cardiac Cowboys

The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.