In this episode of Beyond the Blueprints, Cailey sits down with close friend Suzanne Cohon – Principal at ASC Public Relations and one of the driving forces behind some of Canada’s most recognized brand campaigns.
Originally from the U.S., Suzanne brings a uniquely cross-border perspective to her work, helping major American brands break into the Canadian market with nuance and precision. From luxury to lifestyle, her approach blends business strategy with substance – and more than a little style.
In this candid conversation, Suzanne talks about the realities of PR (spoiler: it’s not always as glamorous as it looks), the power of knowing your audience, and why great storytelling still matters more than ever. She also shares how she’s navigated life as a founder, philanthropist, and mom – and why not looking behind the curtain sometimes helps the magic work.
Whether you’re in branding, business, or just curious about what really goes into shaping public perception, this episode is for you.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com