In this episode of Beyond the Blueprints, Cailey sits down with close friend Suzanne Cohon – Principal at ASC Public Relations and one of the driving forces behind some of Canada’s most recognized brand campaigns.
Originally from the U.S., Suzanne brings a uniquely cross-border perspective to her work, helping major American brands break into the Canadian market with nuance and precision. From luxury to lifestyle, her approach blends business strategy with substance – and more than a little style.
In this candid conversation, Suzanne talks about the realities of PR (spoiler: it’s not always as glamorous as it looks), the power of knowing your audience, and why great storytelling still matters more than ever. She also shares how she’s navigated life as a founder, philanthropist, and mom – and why not looking behind the curtain sometimes helps the magic work.
Whether you’re in branding, business, or just curious about what really goes into shaping public perception, this episode is for you.
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