Beyond The Boards - A Digital Billboard Podcast

Beyond The Boards - A Digital Billboard Podcast

Go beyond the boards and into the world of digital OOH advertising with Beyond The Boards, an illuminating podcast exploring the rapidly evolving DOOH industry. Join your host, Patrick Brennan, as he gets inside perspectives from the visionaries, creatives, strategists, and analysts who are propelling DOOH forward. Learn about the latest technologies and creative approaches fueling captivating digital billboard and transit media campaigns. Gain valuable insights into measurement, planning, buying, and more from the experts driving momentum in this exciting space. Whether you are an advertiser, agency professional, media owner, or just fascinated by the interplay between digital signage and human behavior, Beyond The Boards pulls back the curtain on the inner workings of DOOH. Tune in as we deliver an entertaining, educational look at the past, present, and future of a medium that’s impossible to ignore. Produced & Edited by Patrick Brennan and Haley Birt

Episodes

October 14, 2024 22 mins

Join us for an enlightening conversation with Mark Ciccone, Digital Marketing Sales Executive at N-Compass TV. With over a decade of experience in various roles within the company, Mark shares his unique perspective on the evolution of digital marketing in the DOOH industry. In this episode, we dive into effective strategies for selling digital marketing services, explore the changing landscape of client needs, and uncover valuable...

Mark as Played

In this illuminating episode of Beyond the Boards, we dive deep into the world of dealer development with the N-Compass TV Client Services team. Our expert panel breaks down the journey of N-Compass TV dealers from day one to long-term success, sharing invaluable insights and strategies along the way.

Listen in as we explore the comprehensive onboarding process, discuss techniques for effective lead prospecting, and uncover the secr...

Mark as Played

How do you transform a business concept into a fully realized brand? In this episode of "Beyond The Boards," Haley Birt takes us through the essentials of branding, from initial concept to complete identity. Learn about the importance of understanding your target audience, developing a brand strategy, and maintaining brand consistency. Haley's insights will help you build a strong, authentic brand that connects with your customers.

Mark as Played

Join us on this episode of "Beyond The Boards" as we dive into the inspiring story of Mark Porter, a standout dealer at N-Compass TV who has swiftly climbed the ranks to digital billboard success. Since joining in January, Mark has remarkably established a network of 50 screens, demonstrating the power of strategic thinking and innovation in the advertising world.

In this episode, Mark shares the motivations behind his decision to j...

Mark as Played

This week on Beyond the Boards, we’re unlocking decades of sales wisdom from industry veterans Larry Salice and Jeff Dewey. With over 60 years of combined experience, these sales masters reveal hard-won lessons on everything from building client relationships to adapting to industry changes. Tune in as Larry and Jeff get real about prospecting techniques, overcoming objections, maintaining passion, and guiding the next generation o...

Mark as Played

Helping clients stand out across an ever-evolving digital landscape is Sean Givens’ specialty. In this episode, N-Compass TV's Digital Marketing Director pulls back the curtain on their multi-channel approach to digital marketing services for clients. Sean explains how offerings like targeted display, social media advertising, streaming video domination and Search Engine Marketing (SEM) amplification allow N-Compass TV to expand cl...

Mark as Played

As Director of Client Services, Quinn Varela knows unrivaled success requires sweat and perseverance beyond the status quo. In this Beyond the Boards episode, Quinn pulls the curtain back on the unrelenting hustle that enabled her rise to agency leadership. She unpacks hard lessons learned forging partnerships, building teams, and creating agency inroads. Quinn defines that entrepreneurial grit and self-accountability that prompted...

Mark as Played

Dive into the entrepreneurial mindset with Ray Rodriguez as he shares timeless lessons on building meaningful relationships, persisting through hard work, and having faith during the startup journey. Ray reveals how he developed critical relationships through consistent networking and adding value. He discusses the grit required to push forward through inevitable challenges and self-doubt. Ray also opens up about the important role...

Mark as Played

Join us as we speak with Blake and Lisa Weiss, entrepreneurs who rapidly grew their business after venturing into a new market. They share their story of establishing themselves in unfamiliar territory, building a customer base, and scaling quickly to become major players. Tune in for actionable tips from the Weiss’ real-world experience on entering and expanding in a new area. Learn how they strategically ignited fast growth throu...

Mark as Played

Meet the magnetic Brandy Faulkner, a business owner who is also the face of her company, DeSoto Local. In this fun and lively episode of Beyond the Boards, Brandy shares how she built her brand and became the charismatic spokesperson for her business. She reveals tactics for developing a recognizable personal brand that people can connect with and trust. Brandy gets real about the ups and downs of putting yourself out there as the ...

Mark as Played
Brian Gleva was living the corporate life until he decided to take a leap of faith and go all in on running his own business. In this debut episode of Beyond The Boards, Brian shares his story of leaving his lucrative 9 to 5 job behind and embracing full-time entrepreneurship. He opens up about the highs and lows, risks and rewards, and keys to succeeding when making such a drastic change. Brian also imparts hard-won advice for asp...
Mark as Played

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