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September 24, 2025 45 mins

Struggling to market your children’s book? Bestselling children's book author Ron Keres (Finn the Frog Collection) breaks down what actually converts: hot titles, conversion-ready covers, A+ content, smart Amazon ads, profitable school visits, series branding (spine numbers!), and simple merch that fuels word-of-mouth.

We also talk spooky bestsellers (The Scariest Story You’ve Ever Heard, The Scariest Campfire Story You’ve Ever Heard), a children's book illustrator collaboration with Arthur Lin, a Sourcebooks partnership, Bass Pro placement, and the day Jack Black read Ron’s children's books to kids in the hospital.Featured books:This Book Is a Mistake • This Book Is Viral • This Book Is on Fire • The Scariest Story You’ve Ever Heard • The Scariest Campfire Story You’ve Ever Heardhttps://ronkeres.com/https://www.amazon.com/stores/author/B09ZVQSNQG/allbooksIG: https://www.instagram.com/picturebookdad/FB: https://www.facebook.com/picturebookdad/How to draw Finn the Frogg: https://youtu.be/RV7EEHPisnYMentions: https://www.upworks.comTheodore Seuss Geisel Award: https://www.ala.org/alsc/awardsgrants/bookmedia/geisel


🎉 Thanks for watching Beyond the Book with JoAnn Dickinson!

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#ChildrensBooks #SelfPublishing #ronkeres #marketingtips

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