Ep. 2 Focusing on the "Why": Technologies that Restore Purpose in Oncology | Larry Bilbrey, Director of Data Insights & Innovation, Tennessee Oncology; Senior Director of Digital Innovation, OneOncology

AI can succeed in community oncology by delivering a clear return on investment for physician-owners while also restoring the vital human connection between doctors and patients. In this episode, Larry Bilbrey, Director of Data Insights and Innovations at Tennessee Oncology and Senior Director of Digital Innovation at OneOncology, shares the complex journey of driving AI adoption across a national network of cancer-care providers. He highlights the financial realities faced by private practices, where every technology investment is measured by its ability to generate or save money, often boiling down to the question, "Would you spend a dollar to make two or save two?" Larry examines the difficulty of scaling AI solutions across practices with vastly different sizes, resources, and levels of openness to change, from early adopters to more cautious groups. He illustrates the potential impact of AI with a real-world example of an ambient scribe that won over a skeptical physician by restoring his weekends, underscoring the powerful but often intangible return on investment in physician well-being and freeing the long-trapped potential of unstructured clinical data. Tune in and learn why tech founders must build financially accessible, vertically integrated platforms to truly meet the needs of modern oncology practices! Resources: Follow and connect with Larry Bilbrey on LinkedIn. Learn more about OneOncology on LinkedIn and explore their website. Discover more about Tennessee Oncology on LinkedIn and their website.