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July 9, 2025 48 mins

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In this episode of Beyond the Leap, host Brenda Jones catches up with Justin Andresen—serial entrepreneur, operational opportunist, and founder across sectors from legal marketing to energy to recruiting. What started with high school DJ gigs has evolved into a multi-pronged portfolio with 350+ employees, vertically integrated ecosystems, and a blueprint for scaling the unsexy (and wildly profitable) “boring businesses” most founders overlook.

Justin opens up about his transition from recruiter to revenue architect, why he sees failure as a feature (not a flaw), and how loyalty, not just leadership, defines his hiring strategy.

Together, Brenda and Justin unpack:

  • Recruiting to Risk-Taking – From a high-commission desk at CyberCoders to building a lead-gen empire that powers law firms and utility providers.
  • The First Million – How a lead business evolved into buying call centers, then energy suppliers—transforming a margin game into full-stack ownership.
  • Fail Fast, Fail Smart – The business partnership lessons that cost him time and capital—and how alignment of values now drives every deal.
  • Boring Business, Big Profits – Why RV parks, tow yards, and candy stores might be smarter bets than flashy startups—and how Justin finds and funds them.
  • Cash Flow Jiu-Jitsu – Juggling multiple business cycles and capital flows while avoiding “founder whiplash.”
  • Systems, SaaS & Sauna – His daily rituals, software dashboards, and how AI fits into the next wave of operational scale.

If you’re a founder obsessed with numbers, allergic to fluff, and curious how to go from zero to profitable across industries—this one’s for you. Hit play, then hit repeat.

Listen to more episodes on Mission Matters:

https://missionmatters.com/author/brenda-jones/

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