Beyond The Mirror
Welcome to "Beyond the Mirror," your go-to podcast for business insights in the hair, skin, beauty, and wellness industry. Hosted by Adrienne Varga and Jodie Fielden, we're your guides on a deep dive into these dynamic sectors. Discover industry secrets, actionable strategies, and inspiring success stories that drive business growth. From essential business tips and effective marketing hacks to crafting exceptional client experiences and staying updated on industry trends, we leave no topic unexplored. Join us to unlock your business potential, elevate your brand, and embrace limitless opportunities beyond the mirror. Tune in for a transformative journey you won't want to miss!
Episodes
In this emotional and powerful podcast episode, Jodie Fielden and Adri Varga speak directly to salon owners who are carrying the pressure of salon business, life, burnout, responsibility, and trying to hold everything together.
If you’ve ever felt emotionally exhausted while running your salon…
If you’ve questioned whether you can keep going…
If you’ve felt lost, overwhelmed, or disconnected from yourself…
Thi...
Running a business doesn’t stop when life gets hard… and neither can you.
In Episode 39 of our podcast, we’re getting real about what it means to show up when your personal life feels like it’s falling apart. As salon owners, entrepreneurs, and business partners, we’ve lived through the moments where everything feels heavy — yet clients, staff, and responsibilities keep moving.
This episode isn’t about pretending ever...
FREE Team Meeting Checklist
https://drive.google.com/file/d/1To9QGZ4W8wm7YifbZOAaosN2aG12qVzP/view?usp=sharing
We’ve included a downloadable checklist to help you plan your beginning-of-year team meeting step-by-step
January and February don’t kill salon businesses — poor planning does. In this episode, we show salon owners how to use the quiet season to build stronger teams, higher profits, and real fr...
In this episode, hosts Jodie Fielden and Adri Varga sit down with Sarah Hudson, founder of Skin by Sarah Hudson, to reveal what it really takes to build a thriving, high-end skin clinic in today’s beauty industry.
Sarah shares her biggest business mistakes from straying from her niche to dealing with the wrong contractors and how she turned those challenges into lessons that helped her build one of Australia’s most ...
In this episode of Your Salon Can Be Everything, Jodie Fielden and Adri Varga sit down with the incredible Sarah Hudson—Aesthetic Practitioner with over 25 years of experience in skin health and aesthetic therapies.
✨ What you’ll learn in this episode:
- The power of staying true to your brand and why consistency matters.
- Why niching down is your superpower (not a limitation).
- How to stop making fear-based business de...
Thinking of starting a salon or already running one but feeling stuck? In this episode, Jodie and Adri share the 5 biggest lessons they wish they had known before starting their salon business.
You’ll learn how to:
✅ Separate your profit from your wage (and why it matters)
✅ Shift your mindset for real growth
✅ Find the right people to support your dream
✅ Build salon systems that save you time and st...
📥 Get your FREE Communication Style Test here:
https://focusgdt.com/accelerator/rep-systems-test
📥Get your Personalised Team Dynamics Report here:
https://focusgdt.com/accelerator/team-dynamics
Timestamps:
00:00 Intro
01:36 Welcome
02:22 The Real Problems Behind Team Frustration
03:36 Why Understanding Communication Styles Changes Everything
08:04 Real Salon Scenarios
17:37 The Solution – A Simple T...
Are your salon packages costing you more than they make? In this episode of the Beyond the Mirror Podcast, Jodie Fielden and Adri Varga break down how to build profitable salon memberships and packages that drive recurring revenue without draining your time or energy.
Successful salon memberships require strategic planning and accurate cost analysis to ensure profitability while delivering value to clients. When desi...
Building a profitable salon business requires investment of time, money, energy, mindset and willingness to embrace discomfort - it's not for the faint-hearted.
• Most salon owners want change but aren't willing to change themselves
• Profitable salon owners know their numbers and can communicate effectively
• Setting boundaries with clients and team members is crucial for business success...
Creating a fair and effective profit-sharing system is key to motivating your salon team while ensuring sustainable business growth. We break down the essential foundations and step-by-step implementation.
• Profit-sharing motivates team members to think like business owners, not just employees
• Without proper reward systems, businesses face staff lacking motivation beyond wages
• The essential fou...
This episode dives into the current landscape of the salon industry, focusing on client acquisition and retention while also addressing staffing challenges. Through insightful conversations, we aim to equip salon owners with strategies to overcome the roadblocks they face.
• Celebrating the milestone of 30 episodes and discussing podcast longevity
• Exploring the two major struggles: finding clients an...
Prepare to transform your holiday business strategy in the hair, skin, beauty, and wellness industries. What if your promotions could not only boost your holiday sales but also lay the foundation for long-lasting client relationships? Join us as hosts Adri Varga and Jodie Fielden share powerful insights on crafting promotions that are investments in your business's future. We explore creating value-based offers...
Ever wondered why your loyal clients suddenly vanish or why despite heavy spending on ads, growth feels stagnant? Discover the secrets behind client retention that many in the beauty and wellness industries overlook. We promise you'll gain insights into building a sustainable business model that's not only profitable but also nurtures long-term relationships with your clientele. Learn why relying heavily o...
Ever wondered why your salon seems to attract a certain type of client or staff member? This episode is for you. Join Adri Varga and Jodie Field as they unravel the fascinating link between personal behaviors, mindsets, and the dynamics within your business environment. From Jodie's chaotic salon experience to Adri's profound insights, we showcase the transformative power of self-awareness. We also delve i...
Unlock the secret power of Google Ads and revolutionize your business with insights from our special guest, Belinda Irvine. As an accomplished Google Ads manager with a rich background in analytics, Belinda shares her transformative journey into digital marketing, providing invaluable tips on strategic keyword selection and dispelling myths about ad spending. Learn how the right keywords can connect potential custom...
What happens when two friends decide to swap corporate suits for salon aprons?
In this episode, we, Jodie Fielden and Adri Vaga, take you through our personal journey from the world of asset management to the heart of the beauty industry. Discover how dissatisfaction in a corporate job and an offhand suggestion from a partner during the Global Financial Crisis unexpectedly led us to open our first salon. L...
Join hosts Adrienne Varga and Jodie Fielden in another profound episode of "Beyond The Mirror." Episode 24, "Beyond the Shadows: How Life's Challenges Can Help Us Find Our Strength with Jodie Fielden," delves into the transformative power of overcoming personal and professional hurdles.
🌈 What We Cover: Early Struggles and Resilience: Discover how Jodie navigated a tumultuous chil...
Imagine growing up behind the Iron Curtain with limited exposure to the outside world and turning those constraints into the fuel for your dreams. In this episode, Adri Varga and Jodie Fielden take you through a vivid journey of overcoming odds, starting with Audrey's unique upbringing in communist Hungary. Discover how community ties and artistic passions shaped her early aspirations despite the restrictions o...
Discover effective client attraction
Effective client attraction involves more than just running promotions; it requires a deep understanding of your target audience and their preferences. By focusing on attracting ideal clients through tailored promotions, you can optimize your marketing efforts and increase client retention. This targeted approach ensures that your business attracts clients who value your serv...
Ever wondered how to fortify your beauty and wellness business against the ebb and flow of life's unpredictable tides? This episode is a treasure trove of savvy strategies to streamline your operations and bolster your business's resilience. We wrap up our five-part series with powerful insights on the vital role of systems—those game-changing procedures that can not only sustain your business during your ...
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