All Episodes

May 23, 2024 25 mins

In this episode, Heather talks with marketing expert Crystal Tosh. Crystal shares her journey from starting a business in her closet to becoming a successful marketing professional. They discuss the importance of authenticity in marketing, the rise of short-form video content, and how to balance business with motherhood. Listen in for valuable insights on leveraging reels for marketing and the benefits of involving your children in your business. 

—-

Heather Ioerger, CEO and Founder of My Virtually Organized Business LLC, combines her expertise as a Business Strategist & Process Architect with her passion for efficiency. With a rich background in sales leadership and a decade of experience managing a dynamic team, Heather now focuses on helping small businesses grow and scale their online presence by teaching them the secrets to effectively map out their prospecting, sales and retention processes. Outside of work, she loves spending time with family and friends, attending concerts, and loving her hound dogs! 

To learn more about My Virtually Organized Business’ services go to: 

https://www.my-vob.com

Take our free business review here: 

https://my-vob.com/about-business-review 

And connect with Heather online on: 

Facebook:  https://www.facebook.com/MyVirtuallyOrganizedBusiness 

Instagram: https://www.instagram.com/myvirtuallyorganizedbusiness/ 

TikTok:  https://www.tiktok.com/@my_organized_business 

Youtube: https://www.youtube.com/@my-vob 

The guest on this episode is Crystal Tosh, the co-founder of SoTrue Digital. She is a personal branding expert and seasoned real estate investor with more than a decade of experience in empowering business owners to leverage their personal brands for growth. She is a master at creating magnetic content that not only attracts but also positions you as the go-to leader in your local market.

To Learn More about Crystal and SoTrue Digital go to: 

https://www.sotruedigital.com 

If you are a real estate agent, learn how to get more leads and referrals with social media inside her free group: 

https://www.facebook.com/groups/getrealestateclients 

And connect with Crystal online: 

Facebook: https://www.facebook.com/crystallynntosh

Instagram: https://www.instagram.com/_crystaltosh/ 


Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.