April 10, 2022 • 22 mins
Do you feel stuck in finding new prospects? Are you wanting to know other ways to pull in cleaning leads aside from Bark, Angi List, Yelp, Thumbtack, and others? Definitely check out this episode.
Always keep your pipeline open. You always need that influx of potential clients. Without prospects in your pipeline, you're out of business.
Each prospect needs a touch point. A touch point is something they see or experience through your business that gets them to know you and your brand. These include the basics like phone calls, emails, mail, door-to-door, ads, and more.
Jeb Blount wrote Fanatical Prospecting. He says this...
- It takes 1-3 touch points to reengage an inactive customer.
- It takes 1-5 touch points to engage a prospect who is in the buying window and knows you and your brand.
- It takes 3-10 touch points if they're highly familiar with your brand and are not in the buying window.
- It takes 5-12 touch points to engage a warm inbound lead.
- It takes 5-20 touch points to engage a prospect that has soe familiarity of you and your brand.
- It takes 20-25 touch points to engage a cold prospect who doesn't know you and your brand.
The more you reach out, the more likely they'll ask for a walkthrough and/or proposal.
Below is a link to the list:
60 Ways You Can Market and Advertise Your Cleaning Business
Other resources:
Fanatical Prospecting by Jeb Blount
Apogee Mastermind application. Napoleon Hill defined the mastermind principle as "two or more minds working actively together in perfect harmony toward a common definite object." At Apogee, we meet in small groups each week to act as a peer group or a board of advisors to help both you and your business grow. We pool together resources and help each other through challenges, pitfalls, and wins. We're also planning on a live meetup in the near future, all included in the price of membership. I've been masterminding for years now and it's certainly changed my business for the better.
I teamed up with SpeakPipe. If you have any questions and would like to be featured on the show, go to https://www.speakpipe.com/BeyondTheMop and click "Start Recording". Record up to a 90-second question and you'll be featured on the podcast along with the answer(s) to your question(s). I'll put all of these together and will release them at a later date.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Unknown (00:01):
Do you sometimes feel stuck in finding new prospects
for your cleaning business? Areyou wanting to know other ways
to pull in new leads aside fromsites like Barker, Yelp,
thumbtack and others? Well, inthis episode, I'm gonna talk
about 60 ways you can market andadvertise your cleaning
(00:22):
business. Hey, I'm MarkLineberry with beyond the mob.
And like with every singleepisode, I offer a pro tip a
guide something, something thatcould help your business out.
Are you looking to kickstartyour email marketing campaign,
but you don't know where to findemail addresses? Have you ever
spent money on leads and lostmoney like I have. If you're
(00:45):
looking for a quick resource tofind emails, go check out this
website. www.hunter.io hunter.iois a great resource that allows
you to find and Verify Emailaddresses all by typing the name
name, it will look at archivedand current versions of the
(01:05):
website and give you emails haveappeared within. For example,
maybe you want to do a salesemail to a school near you for
purposes of prospecting. But youdon't know how to find that
email because the informationsnot currently on their website.
Well, you can use hunter.io tosearch that school's domain
(01:25):
name. And they can return few oreven dozens of emails from
multiple points of contact thathave appeared over two years.
Moreover, hunter.io can verifythat email to see if it's
legitimate. And on top of that,they offer a Chrome extension.
And any site you visit usingGoogle Chrome, it'll have an
(01:46):
alert with verifiable emails youcan use for your cleaning
marketing. Now, this isn't meantto replace a email lead capture
that you need to have on yourwebsite always have one. And it
definitely comes in a distantsecond place from some resources
like LinkedIn and seamless whenpaired together. But hunter.io
(02:11):
is a great way to get emails ina pinch, go visit hunter.io For
more information, well, I toldyou a second go there are 60
ways I'm going to talk about 60ways you can market and
advertise your cleaningbusiness. And I just talked
about one of those and that'semail marketing. But before I
dive in the deeperyou need to have an open
(02:32):
pipeline of new prospects,you're always gonna have churn,
you're gonna have people wholeave you, for example, our
biggest client $33,000 a monthjust left us two weeks ago, we
have until June 30, to replacethem. But they they signified
that they're not going to renewthe contract, and they've been
our client for 22 years, theyjust want to try in house for a
(02:53):
little bit. So things canhappen, you may think you have a
secured contract that for aclient that's been with you for
years and years, but there'salways gonna be that churn Plus,
he always needs to prune thattree because you you'll be
stagnant with some clients, andyou do need to replace them over
time. But you do need to hone into your client avatar, just like
(03:15):
what we talked about in episodeone, focus on what client you
want, go after client type, andthen dive in deep with email
marketing calls and so forth.
But without an ongoing rotationleads into your funnel. Hey
guys, you are out of business.
I'm gonna talk about touchpoints. When you're talking to
(03:37):
your clients or prospects, Ishould say you'll find out large
majority do not need yourservices at the time that you
talk to that prospect. You know,they might have their own
employees cleaning in the house,or they might already have a
cleaning service already. Itwill take multiple touchpoints
(03:58):
in order to get them to consideryour business. Well, what is a
touch point? I'm gonna cover 60different ways he can market and
advertise your business. Buteach and every one of these is a
touch point back to yourprospect. And the more times you
reach out to them, whether it bethrough advertising or through
some form of marketing thatcounts as one touch point. The
(04:21):
more you do, the more you get.
There's a great book out therecalled fanatical prospecting by
Jeb Blount. And in there hesaid, If you want to re engage
and inactive customer meaningsomeone who parted ways with
you, and you want to win themback, I'll take one to three
(04:45):
touch points in order for themto flip the switch and say yes,
I want a proposal from you.
Well, if you want to engage aprospect who's within the bind
window and knows you and yourbrand it'll take one to five
touch points before they reachout to you and say, hey, I want
proposal. If they're highlyfamiliar with your brand, and
(05:08):
they're not in the bind window,meaning they already have a
service or they're in house,they're just not looking into
moment, it will take three to 10touch points before they finally
reach out. If you want to engagea warm, inbound lead, this is
someone who's, quote unquote,shopping around right, how many
(05:29):
have we experienced that? Youknow, we all experienced that,
where they'll reach out and say,Hey, can I have a proposal,
they're not really serious. Theyjust want to keep it warm, keep
you at arm's length or whatever?
Well, it'll take five to 12touch points in order for them
to reach out and finally say,Yes, I want to do business with
(05:51):
you. If you want to engage aprospect that has some
familiarity of you and yourbrand, depending on that bind
window, it'll take anywhere fromfive to 20 touchpoints before
they finally say yes. Andlastly, if you want to engage a
cold prospect who doesn't knowanything about you or your
(06:13):
brand, it'll take 20 to 25 timeshave seen those ads, seen the
marketing letter, seen theemails, seen the font or listen
to the phone calls, before theyfinally reach out and say, Hey,
I would like a proposal fromyou. Well, here's 60 ways you
can market and advertise yourcleaning business. I do want to
warn you up front this is a longlist I'm gonna rifle through but
(06:36):
there's no need to do them all.
This will give you some ideas,some tips, some thought
provoking concepts that you canlatch on to in use to grow your
cleaning business definitelydon't feel you need to do them
all.
Well, I broke it down into twodifferent segments here we have
(06:57):
marketing and we haveadvertising for marketing number
one, call your prospects andpromote your business. Always
call right number two, now yourprospects and promote your
business all I do is take aletter form letter I use a
template through Microsoft Wordautomatically captures their
information because I have itsaved on spreadsheet as a CSV
(07:19):
file and then spits up you know,100 200 letters at a time toss a
stamp on it, put up a brochureand mail it off. You can email
your prospects very easy to do,right I just gave you the pro
tip for hunter.io you could joinnetworking events and promote
your business so like chamberdifferent associations, you
(07:41):
could go to everyone you like,know and trust and ask for
referrals. Well, both networkingand referrals I covered in
episode two, I believe howshaking a stranger's hand can
make you millions very true. Andthen you could sponsor a local
sports teams. So maybe your kidson little equal a sponsor to
(08:03):
Team help help the Little Leagueout. Or maybe your kids in high
school will sponsor the highschool booster club or the
sports Booster Club for thatschool. You can sponsor a
community event like an outdoorconcert, a festival, running
race or some sort of outdooractivity. Number eight, you can
offer to clean an event for freein exchange for free advertising
(08:28):
for that event. Number nine, youcan sponsor a charity auction or
some sort of fundraising eventfor a client and or a nonprofit
that you would like to supportor clean. We did this for our
school client. We supportedtheir fundraising event. And in
return, we didn't ask them to dothis. They gave us a big
(08:49):
billboard and they place thatright in front of their school.
It's located along busy street.
How cool was that? Number 10.
You could offer cleaningdiscounts for nonprofits. We do
this all the time we reach outto nonprofits, we'll give them
about 25% off or so you can hosta fundraising day and donate it
to a worthwhile charity. We didthis within the community and in
(09:13):
one month rates raised $12,000to charity donate it all. We
posted about on social mediasomeone sold a post social media
post is the owner of a dancestudio. And she hired us and
that brings in about $60,000 inrevenue every single year to us.
So was it worth it? Heck yeah.
You can engage in social mediamarketing, so posting and
(09:37):
Facebook and Pinterest and TikTok or wherever you happen to
post. You could join anorganization called Help a
Reporter Out just Google themHelp a Reporter Out or Haro. And
then every time a news reporteronce a source they'll send you
an email update and gives you anopportunity to see what
(10:00):
opportunities are out there towrite for or to respond to. So
that way they can interview inyour organization can be
published, not just locally, butnationwide, as well. In some
cases, you can write pressreleases for your business, you
can number 15, you can send outcongratulations video to people
(10:21):
on your prospect list that had aworthwhile win to congratulate
them on. So you can literallypick up your phone record a 45
to 62nd video sayingcongratulations on your
acquisition of ABC company orcongratulations on winning, you
know, Business of the Year orsomething like that. And you
(10:42):
just send them a simple 45/62video, they don't know who you
are, but now they do because youtook the time to congratulate
them. Number 16. You could godoor to door and add prospects
to your list 17 You could joinnetworking groups within that
prospects and industry likebuilding owners and Management
Association, Property ManagersAssociation, international
(11:05):
Facility Management Associationand so many others. Number 18,
you can offer to give apresentation on a worthy topic
to a group or an association.
You imagine going to your HOAand say hey 10 tips of how clean
house can improve your ROI whenit comes to selling it. Or, hey,
(11:30):
five ways to keep your familysafe during the age of COVID. Or
whenever you could put some sortof presentation together and
present. It doesn't even have tobe about cleaning. You could
talk about whatever topic youwant, and then have it sponsored
by you in your business.
Let me see number 19 You couldjoin groups like LinkedIn groups
(11:54):
or Facebook groups and then youcould target your audience from
there and offer free advice tohelp them or solve some of their
pain points. 20 Everyone needsto do this number 20 is create
your Google My Business Profilehaven't attached to your
website. Number 21. Build awebsite and link back to your
Google My Business Profile.
Number 22. Add a blog to yourwebsite always have a blog
(12:19):
improves your SEO, your blogcontents evergreen it's not like
you're talking about technologywhere it's outdated next month.
It lasts forever and then makesyou appear like an authority
figure a pro professional withinyour industry. Number 23. hone
in on keywords and keywordresearch. Use SEO to optimize
(12:39):
your web page. So there's greatsources out there like Moz or
SEMrush or what have you. Number24 add yourself to directories
to improve your SEO such asYelp. I know I talked bad about
them a second go but have a Yelpprofile doesn't mean you have to
use them. So Yelp, Bing, YellowPages Glassdoor, Google and so
(13:01):
on. Number 25. Send emailnewsletters with your blog and
website content. Number 26.
Solicit customer testimonialsand highlight those publicly for
shared promotion. Number 27offered to pay for a
(13:21):
videographer to shoot atestimonial for for your client
and offer some of thatvideographers time to shoot
promotional video for the sameclient. It's a win win for
everyone. Number 28. Form astrategic alliance to trade
leads, advice, help resourcesand so on. I do this with
clients all the time, I'll sitdown with them over a zoom call
(13:44):
or a cup of coffee somewhere andwe just help each other out pour
into each other give each otherleads and help each other
other's businesses grow 29 Youcan attend trade shows to find
prospects. Number 30 Offer youremployee money for leads that
convert. So we talked aboutreferral so definitely offer
(14:08):
money leads can convert withthose referrals. Number 31
market to all of your pastclients number 30 to market to
all of your past leads that youhaven't converted. Number 33
create a community contest. Youknow have some sort of raffle or
fundraising event or some sortof naming contests or what have
(14:31):
you. Number 34 volunteer in thecommunity. And then if you do so
word will get out that you'reproviding a valuable service and
that you're not shilling number35 create a podcast brand it
about your business or somethingabout your potential client may
listen to then you can add themas a sole advertiser on your own
(14:57):
podcast or even add your ownbusiness as the advertiser for
your own podcast. Number 36.
Wrap your car number 37.
Advertise on a billboardsomewhere. Number 38. Use
geofencing. To create automaticalerts when someone enters that
area. For example, on Androidphones that might pop up, this
(15:20):
building is cleaned by yourcompany. Number 39. If you clean
tentative offices go to thosetenants and see if they have
other buildings or suites inthat area that you can clean,
huge list there. I rememberquite a few buildings, we clean
their class A office buildings,we'd go to each oven. So now
we're cleaning theirrefrigerators for extra money,
(15:41):
we're cleaning our microwavesfor extra money. And some of
them had offices outside thatone office building we clean now
we got those offices to clean tohuge source, they're always go
to them. And number 40. Postabout your cleaning companies
expertise on sources like mediumQuora, or even LinkedIn.
(16:02):
And that's the marketing side.
Let's talk about advertising. Igot 20 to go and we'll wrap up.
For advertising consider doingGoogle AdWords. Number two, take
your email list and run itthrough Facebook ads to create a
look alike audience. That wayyou can advertise to any of
those email leads, if they'reusing their email for their
(16:23):
Facebook profile. So now they'llalways see your business ad
within Facebook. Number three doretargeting ads on Google from
site visits. Always doretargeting, that's number four,
do ads on LinkedIn. And thenconsider retargeting ads on
there too little more expensiveby the way. Number five, waste
(16:45):
money on bark, thumbtack Angie'sList, Yelp and so many others.
It is wasting money by talkingto someone I know bashing these
groups quite a bit by I talkedto someone not long ago, they
won a major university throughthrough bark. So I'm not saying
(17:06):
it's a bad bad thing. But Igotta tell you the majority of
the leaves on there are fake.
But there are some gems here andthey're very rare, but they're
there. Number six, advertise onmass transit within your
community community. Numberseven, advertise on dog weigh
(17:27):
stations, or work out some sortof deal to clean those areas for
free in exchange for free ads.
For example, we have walkingparks in our neighborhood and on
the parks they have the dogchanging bags that you know free
bags for use. You could providethose bags for free turn around
advertise your business on thereand say hey, bags provided by
your company name. You could donumber eight, you could figure
(17:53):
out where your prospects visitand then advertise there. Number
nine, advertise in a localniched newspaper. You know, for
example, we have a Christiannewspaper that goes to a
particular denomination here inour area, and it's 100%
readership. And so I know if Iadvertise in there, everyone
will see the ad. Number 10advertising Craigslist number 11
(18:17):
advertise on the radio 12advertise on TV 13 advertise on
YouTube. Number 14. Sponsor alocal roadway or highway
sometimes you have the abilityto put your name on their signs
saying something like a thishighway sponsored by your
company, just make sure it'sclean because if you're not
(18:39):
cleaning that roadway, and yougot your name on the sign, then
you're going to look like aschmuck for keeping dirty
roadway. least that's my opinionof it all. Number 15. Offer to
advertise on building lists suchas loop star, loop net or co
star number 16. Advertise onflyers in public areas. Number
(19:01):
17. Create a SMS text campaign.
Number 18 Advertise withinindustry groups such as BOMA and
others, like mentioned before.
Number 19. Advertise in nichedirectories like Best of school
lists, best of churches listsbest of lawyers list and so on.
And finally, number 20 advertisea niche publications relating to
(19:26):
a niche that you want to serve.
So for example, maybe the localbar association publishes a
newsletter, see if you canadvertise your business within
that newsletter if lawyers arethe ones you want to target. So
I hope this information reallyhelps out. This whole list is
(19:48):
going to be available online,just check and click on the show
notes. You can pull it up theentire list in its entirety. And
I hope it makes sense. Yeah, Ihope you utilize some of it and
I hope you use it to grow yourbusiness, I'm in middle of 3099
days to 33k. To replace that$33,000 A month we lost and I'm
(20:09):
doing a big bulk of the 60items. Well, I hope this content
helped. I hope this informationhelped. For more information
about this episode, definitelycheck out the show notes. Like I
mentioned, you can easily go onbeyond the mob show.com or click
on the show notes within theemail direct or Podcast
Directory you're in right now.
Whether it be Spotify, Applepodcast, Google or whatever. And
(20:30):
if you felt this episode, oreven the show deserves a five
star rating and review and evensubscription I definitely would
appreciate it. Last two things.
Go to speak pipe.com backslashbeyond the mob. We're taking
questions right now. We willfeature your question right on
(20:52):
the podcast and I'll answer itfor you if that's something
you're interested in. If I haveenough questions, I'll put a
bonus episode together at thevery end of all this. And again,
this is episode six of eightplanned episodes. And lastly,
this episode was brought to youby Apogee mastermind so Apogee
mastermind putting this togetherwe serve service based
(21:13):
professionals. Our goal is$100,000 a month and more in
monthly or annual revenue. Wetarget medium to large
businesses, those owners who aregoing through a lot of pain
points right now they just don'tknow where to go. It's kind of
like having a peer of advisorsor board of advisors. People are
there to help you out. We'regonna meet on a weekly basis.
(21:35):
Help each other out put someonein the middle man in the middle
have resources share help. And Igotta tell you, I've been
masterminding for years andyears and years now and it's
changed my life for the better.
So I hope it hope this addsvalue to you. If you got any
questions he could reach out tomark at my clean pivot.com And
(21:57):
we'd be more than happy to helpyou out. Thank you again for
listening. I love recordingthis. Take care and have an
awesome awesome week.
Do you sometimes feel stuck in finding new prospects
for your cleaning business? Areyou wanting to know other ways
to pull in new leads aside fromsites like Barker, Yelp,
thumbtack and others? Well, inthis episode, I'm gonna talk
about 60 ways you can market andadvertise your cleaning
(00:22):
business. Hey, I'm MarkLineberry with beyond the mob.
And like with every singleepisode, I offer a pro tip a
guide something, something thatcould help your business out.
Are you looking to kickstartyour email marketing campaign,
but you don't know where to findemail addresses? Have you ever
spent money on leads and lostmoney like I have. If you're
(00:45):
looking for a quick resource tofind emails, go check out this
website. www.hunter.io hunter.iois a great resource that allows
you to find and Verify Emailaddresses all by typing the name
name, it will look at archivedand current versions of the
(01:05):
website and give you emails haveappeared within. For example,
maybe you want to do a salesemail to a school near you for
purposes of prospecting. But youdon't know how to find that
email because the informationsnot currently on their website.
Well, you can use hunter.io tosearch that school's domain
(01:25):
name. And they can return few oreven dozens of emails from
multiple points of contact thathave appeared over two years.
Moreover, hunter.io can verifythat email to see if it's
legitimate. And on top of that,they offer a Chrome extension.
And any site you visit usingGoogle Chrome, it'll have an
(01:46):
alert with verifiable emails youcan use for your cleaning
marketing. Now, this isn't meantto replace a email lead capture
that you need to have on yourwebsite always have one. And it
definitely comes in a distantsecond place from some resources
like LinkedIn and seamless whenpaired together. But hunter.io
(02:11):
is a great way to get emails ina pinch, go visit hunter.io For
more information, well, I toldyou a second go there are 60
ways I'm going to talk about 60ways you can market and
advertise your cleaningbusiness. And I just talked
about one of those and that'semail marketing. But before I
dive in the deeperyou need to have an open
(02:32):
pipeline of new prospects,you're always gonna have churn,
you're gonna have people wholeave you, for example, our
biggest client $33,000 a monthjust left us two weeks ago, we
have until June 30, to replacethem. But they they signified
that they're not going to renewthe contract, and they've been
our client for 22 years, theyjust want to try in house for a
(02:53):
little bit. So things canhappen, you may think you have a
secured contract that for aclient that's been with you for
years and years, but there'salways gonna be that churn Plus,
he always needs to prune thattree because you you'll be
stagnant with some clients, andyou do need to replace them over
time. But you do need to hone into your client avatar, just like
(03:15):
what we talked about in episodeone, focus on what client you
want, go after client type, andthen dive in deep with email
marketing calls and so forth.
But without an ongoing rotationleads into your funnel. Hey
guys, you are out of business.
I'm gonna talk about touchpoints. When you're talking to
(03:37):
your clients or prospects, Ishould say you'll find out large
majority do not need yourservices at the time that you
talk to that prospect. You know,they might have their own
employees cleaning in the house,or they might already have a
cleaning service already. Itwill take multiple touchpoints
(03:58):
in order to get them to consideryour business. Well, what is a
touch point? I'm gonna cover 60different ways he can market and
advertise your business. Buteach and every one of these is a
touch point back to yourprospect. And the more times you
reach out to them, whether it bethrough advertising or through
some form of marketing thatcounts as one touch point. The
(04:21):
more you do, the more you get.
There's a great book out therecalled fanatical prospecting by
Jeb Blount. And in there hesaid, If you want to re engage
and inactive customer meaningsomeone who parted ways with
you, and you want to win themback, I'll take one to three
(04:45):
touch points in order for themto flip the switch and say yes,
I want a proposal from you.
Well, if you want to engage aprospect who's within the bind
window and knows you and yourbrand it'll take one to five
touch points before they reachout to you and say, hey, I want
proposal. If they're highlyfamiliar with your brand, and
(05:08):
they're not in the bind window,meaning they already have a
service or they're in house,they're just not looking into
moment, it will take three to 10touch points before they finally
reach out. If you want to engagea warm, inbound lead, this is
someone who's, quote unquote,shopping around right, how many
(05:29):
have we experienced that? Youknow, we all experienced that,
where they'll reach out and say,Hey, can I have a proposal,
they're not really serious. Theyjust want to keep it warm, keep
you at arm's length or whatever?
Well, it'll take five to 12touch points in order for them
to reach out and finally say,Yes, I want to do business with
(05:51):
you. If you want to engage aprospect that has some
familiarity of you and yourbrand, depending on that bind
window, it'll take anywhere fromfive to 20 touchpoints before
they finally say yes. Andlastly, if you want to engage a
cold prospect who doesn't knowanything about you or your
(06:13):
brand, it'll take 20 to 25 timeshave seen those ads, seen the
marketing letter, seen theemails, seen the font or listen
to the phone calls, before theyfinally reach out and say, Hey,
I would like a proposal fromyou. Well, here's 60 ways you
can market and advertise yourcleaning business. I do want to
warn you up front this is a longlist I'm gonna rifle through but
(06:36):
there's no need to do them all.
This will give you some ideas,some tips, some thought
provoking concepts that you canlatch on to in use to grow your
cleaning business definitelydon't feel you need to do them
all.
Well, I broke it down into twodifferent segments here we have
(06:57):
marketing and we haveadvertising for marketing number
one, call your prospects andpromote your business. Always
call right number two, now yourprospects and promote your
business all I do is take aletter form letter I use a
template through Microsoft Wordautomatically captures their
information because I have itsaved on spreadsheet as a CSV
(07:19):
file and then spits up you know,100 200 letters at a time toss a
stamp on it, put up a brochureand mail it off. You can email
your prospects very easy to do,right I just gave you the pro
tip for hunter.io you could joinnetworking events and promote
your business so like chamberdifferent associations, you
(07:41):
could go to everyone you like,know and trust and ask for
referrals. Well, both networkingand referrals I covered in
episode two, I believe howshaking a stranger's hand can
make you millions very true. Andthen you could sponsor a local
sports teams. So maybe your kidson little equal a sponsor to
(08:03):
Team help help the Little Leagueout. Or maybe your kids in high
school will sponsor the highschool booster club or the
sports Booster Club for thatschool. You can sponsor a
community event like an outdoorconcert, a festival, running
race or some sort of outdooractivity. Number eight, you can
offer to clean an event for freein exchange for free advertising
(08:28):
for that event. Number nine, youcan sponsor a charity auction or
some sort of fundraising eventfor a client and or a nonprofit
that you would like to supportor clean. We did this for our
school client. We supportedtheir fundraising event. And in
return, we didn't ask them to dothis. They gave us a big
(08:49):
billboard and they place thatright in front of their school.
It's located along busy street.
How cool was that? Number 10.
You could offer cleaningdiscounts for nonprofits. We do
this all the time we reach outto nonprofits, we'll give them
about 25% off or so you can hosta fundraising day and donate it
to a worthwhile charity. We didthis within the community and in
(09:13):
one month rates raised $12,000to charity donate it all. We
posted about on social mediasomeone sold a post social media
post is the owner of a dancestudio. And she hired us and
that brings in about $60,000 inrevenue every single year to us.
So was it worth it? Heck yeah.
You can engage in social mediamarketing, so posting and
(09:37):
Facebook and Pinterest and TikTok or wherever you happen to
post. You could join anorganization called Help a
Reporter Out just Google themHelp a Reporter Out or Haro. And
then every time a news reporteronce a source they'll send you
an email update and gives you anopportunity to see what
(10:00):
opportunities are out there towrite for or to respond to. So
that way they can interview inyour organization can be
published, not just locally, butnationwide, as well. In some
cases, you can write pressreleases for your business, you
can number 15, you can send outcongratulations video to people
(10:21):
on your prospect list that had aworthwhile win to congratulate
them on. So you can literallypick up your phone record a 45
to 62nd video sayingcongratulations on your
acquisition of ABC company orcongratulations on winning, you
know, Business of the Year orsomething like that. And you
(10:42):
just send them a simple 45/62video, they don't know who you
are, but now they do because youtook the time to congratulate
them. Number 16. You could godoor to door and add prospects
to your list 17 You could joinnetworking groups within that
prospects and industry likebuilding owners and Management
Association, Property ManagersAssociation, international
(11:05):
Facility Management Associationand so many others. Number 18,
you can offer to give apresentation on a worthy topic
to a group or an association.
You imagine going to your HOAand say hey 10 tips of how clean
house can improve your ROI whenit comes to selling it. Or, hey,
(11:30):
five ways to keep your familysafe during the age of COVID. Or
whenever you could put some sortof presentation together and
present. It doesn't even have tobe about cleaning. You could
talk about whatever topic youwant, and then have it sponsored
by you in your business.
Let me see number 19 You couldjoin groups like LinkedIn groups
(11:54):
or Facebook groups and then youcould target your audience from
there and offer free advice tohelp them or solve some of their
pain points. 20 Everyone needsto do this number 20 is create
your Google My Business Profilehaven't attached to your
website. Number 21. Build awebsite and link back to your
Google My Business Profile.
Number 22. Add a blog to yourwebsite always have a blog
(12:19):
improves your SEO, your blogcontents evergreen it's not like
you're talking about technologywhere it's outdated next month.
It lasts forever and then makesyou appear like an authority
figure a pro professional withinyour industry. Number 23. hone
in on keywords and keywordresearch. Use SEO to optimize
(12:39):
your web page. So there's greatsources out there like Moz or
SEMrush or what have you. Number24 add yourself to directories
to improve your SEO such asYelp. I know I talked bad about
them a second go but have a Yelpprofile doesn't mean you have to
use them. So Yelp, Bing, YellowPages Glassdoor, Google and so
(13:01):
on. Number 25. Send emailnewsletters with your blog and
website content. Number 26.
Solicit customer testimonialsand highlight those publicly for
shared promotion. Number 27offered to pay for a
(13:21):
videographer to shoot atestimonial for for your client
and offer some of thatvideographers time to shoot
promotional video for the sameclient. It's a win win for
everyone. Number 28. Form astrategic alliance to trade
leads, advice, help resourcesand so on. I do this with
clients all the time, I'll sitdown with them over a zoom call
(13:44):
or a cup of coffee somewhere andwe just help each other out pour
into each other give each otherleads and help each other
other's businesses grow 29 Youcan attend trade shows to find
prospects. Number 30 Offer youremployee money for leads that
convert. So we talked aboutreferral so definitely offer
(14:08):
money leads can convert withthose referrals. Number 31
market to all of your pastclients number 30 to market to
all of your past leads that youhaven't converted. Number 33
create a community contest. Youknow have some sort of raffle or
fundraising event or some sortof naming contests or what have
(14:31):
you. Number 34 volunteer in thecommunity. And then if you do so
word will get out that you'reproviding a valuable service and
that you're not shilling number35 create a podcast brand it
about your business or somethingabout your potential client may
listen to then you can add themas a sole advertiser on your own
(14:57):
podcast or even add your ownbusiness as the advertiser for
your own podcast. Number 36.
Wrap your car number 37.
Advertise on a billboardsomewhere. Number 38. Use
geofencing. To create automaticalerts when someone enters that
area. For example, on Androidphones that might pop up, this
(15:20):
building is cleaned by yourcompany. Number 39. If you clean
tentative offices go to thosetenants and see if they have
other buildings or suites inthat area that you can clean,
huge list there. I rememberquite a few buildings, we clean
their class A office buildings,we'd go to each oven. So now
we're cleaning theirrefrigerators for extra money,
(15:41):
we're cleaning our microwavesfor extra money. And some of
them had offices outside thatone office building we clean now
we got those offices to clean tohuge source, they're always go
to them. And number 40. Postabout your cleaning companies
expertise on sources like mediumQuora, or even LinkedIn.
(16:02):
And that's the marketing side.
Let's talk about advertising. Igot 20 to go and we'll wrap up.
For advertising consider doingGoogle AdWords. Number two, take
your email list and run itthrough Facebook ads to create a
look alike audience. That wayyou can advertise to any of
those email leads, if they'reusing their email for their
(16:23):
Facebook profile. So now they'llalways see your business ad
within Facebook. Number three doretargeting ads on Google from
site visits. Always doretargeting, that's number four,
do ads on LinkedIn. And thenconsider retargeting ads on
there too little more expensiveby the way. Number five, waste
(16:45):
money on bark, thumbtack Angie'sList, Yelp and so many others.
It is wasting money by talkingto someone I know bashing these
groups quite a bit by I talkedto someone not long ago, they
won a major university throughthrough bark. So I'm not saying
(17:06):
it's a bad bad thing. But Igotta tell you the majority of
the leaves on there are fake.
But there are some gems here andthey're very rare, but they're
there. Number six, advertise onmass transit within your
community community. Numberseven, advertise on dog weigh
(17:27):
stations, or work out some sortof deal to clean those areas for
free in exchange for free ads.
For example, we have walkingparks in our neighborhood and on
the parks they have the dogchanging bags that you know free
bags for use. You could providethose bags for free turn around
advertise your business on thereand say hey, bags provided by
your company name. You could donumber eight, you could figure
(17:53):
out where your prospects visitand then advertise there. Number
nine, advertise in a localniched newspaper. You know, for
example, we have a Christiannewspaper that goes to a
particular denomination here inour area, and it's 100%
readership. And so I know if Iadvertise in there, everyone
will see the ad. Number 10advertising Craigslist number 11
(18:17):
advertise on the radio 12advertise on TV 13 advertise on
YouTube. Number 14. Sponsor alocal roadway or highway
sometimes you have the abilityto put your name on their signs
saying something like a thishighway sponsored by your
company, just make sure it'sclean because if you're not
(18:39):
cleaning that roadway, and yougot your name on the sign, then
you're going to look like aschmuck for keeping dirty
roadway. least that's my opinionof it all. Number 15. Offer to
advertise on building lists suchas loop star, loop net or co
star number 16. Advertise onflyers in public areas. Number
(19:01):
17. Create a SMS text campaign.
Number 18 Advertise withinindustry groups such as BOMA and
others, like mentioned before.
Number 19. Advertise in nichedirectories like Best of school
lists, best of churches listsbest of lawyers list and so on.
And finally, number 20 advertisea niche publications relating to
(19:26):
a niche that you want to serve.
So for example, maybe the localbar association publishes a
newsletter, see if you canadvertise your business within
that newsletter if lawyers arethe ones you want to target. So
I hope this information reallyhelps out. This whole list is
(19:48):
going to be available online,just check and click on the show
notes. You can pull it up theentire list in its entirety. And
I hope it makes sense. Yeah, Ihope you utilize some of it and
I hope you use it to grow yourbusiness, I'm in middle of 3099
days to 33k. To replace that$33,000 A month we lost and I'm
(20:09):
doing a big bulk of the 60items. Well, I hope this content
helped. I hope this informationhelped. For more information
about this episode, definitelycheck out the show notes. Like I
mentioned, you can easily go onbeyond the mob show.com or click
on the show notes within theemail direct or Podcast
Directory you're in right now.
Whether it be Spotify, Applepodcast, Google or whatever. And
(20:30):
if you felt this episode, oreven the show deserves a five
star rating and review and evensubscription I definitely would
appreciate it. Last two things.
Go to speak pipe.com backslashbeyond the mob. We're taking
questions right now. We willfeature your question right on
(20:52):
the podcast and I'll answer itfor you if that's something
you're interested in. If I haveenough questions, I'll put a
bonus episode together at thevery end of all this. And again,
this is episode six of eightplanned episodes. And lastly,
this episode was brought to youby Apogee mastermind so Apogee
mastermind putting this togetherwe serve service based
(21:13):
professionals. Our goal is$100,000 a month and more in
monthly or annual revenue. Wetarget medium to large
businesses, those owners who aregoing through a lot of pain
points right now they just don'tknow where to go. It's kind of
like having a peer of advisorsor board of advisors. People are
there to help you out. We'regonna meet on a weekly basis.
(21:35):
Help each other out put someonein the middle man in the middle
have resources share help. And Igotta tell you, I've been
masterminding for years andyears and years now and it's
changed my life for the better.
So I hope it hope this addsvalue to you. If you got any
questions he could reach out tomark at my clean pivot.com And
(21:57):
we'd be more than happy to helpyou out. Thank you again for
listening. I love recordingthis. Take care and have an
awesome awesome week.
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