Creating and Executing Winning Marketing Strategies with Bonnie Harris

Digital media has dramatically changed how people consume information. No longer are we limited to newspapers, TV, and radio. With social media, the internet, and mobile technology, there are more ways to reach your target market than ever before. But with so many options, it can be challenging to know where to start. How do you create a campaign to reach your audience across all platforms? In this episode, Tommy talks with Bonnie Harris, Vice President of Strategy at MedTech Momentum. Bonnie provides integrated marketing communications strategy and services for growing technology, manufacturing, healthcare, and non-profit companies. For the last two decades, she has been an expert in marketing for healthcare and technology companies, helping to bring the latest innovations to the world.  Bonnie talks with Tommy about her research that changed how healthcare messages are delivered, how companies can stand out in a crowded and overwhelming marketplace, and how to get your message to individual audiences across all platforms. Key Takeaways [02:27] - Bonnie's journey to Silicon Valley and why she eventually left. [07:36] - Bonnie's research that changed how healthcare messages are delivered. [11:02] - Some of the things Bonnie enjoys about working with MedTech Momentum. [12:28] - How COVID has driven digital transformation and communication. [14:46] - One of the best examples of omnichannel and one-to-one communication success. [17:54] - How companies can stand out in a crowded and overwhelming marketplace. [22:37] - How to get your message to individual audiences across multiple platforms. [28:15] - What sparked Bonnie’s desire to teach. Quotes [17:30] - "The challenge I'm seeing with many medical device companies and companies that are more B2B and less mature in digital transformation is they don't have the patience to do the learning upfront. And it takes a little time for that engine to build steam." ~ Bonnie Harris  [18:40] - "People are switching their preferences to which channel they're paying the most attention to regularly. The key is to be consistent and persistent no matter where you're reaching your audience and translate the message for each channel." ~ Bonnie Harris  [24:16] - "A lot of the time, people think of marketing and branding as you're one-and-done, but communication is the game today. And that requires having a lot of feedback so you can customize and improve it." ~ Bonnie Harris Links  Bonnie Harris on LinkedIn Bonnie Harris Email MedTech Momentum Yale University National Geographic Blue Cross Blue Shield  West Virginia University The Blue Zones: Lessons for Living Longer From the People Who've Lived the Longest Warby Parker Connect with our hosts Mammoth Tommy on LinkedIn Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts Learn more about Mammoth Scientific's Health & Tech Fund 1 When you move beyond the point of making sure your retirement goals are on track, your investment opportunities are wider than just publicly traded funds. Step into the world of investing in venture capital by learning more about Mammoth Scientific's Health & Tech Fund 1. Curated by some of the leading medical and fintech experts, Mammoth's Fund 1 is paving the way for health science and tech innovation. If you're interested in helping patient care, provider insight, and instrumentation go beyond possibility and into reality, check it out today at Mammoth.vc. Visit Mammoth.vc today!