Healthcare PR and Marketing Strategies with Stacey Holifield

In healthcare, as in any other industry, the importance of public relations and marketing cannot be understated. As the competition for customers becomes increasingly fierce, healthcare companies need to find ways to stand out from the crowd. But with every company trying to get its share of the digital marketing pie, how can they ensure they are visible to their target audiences? In this episode, Tommy talks with Stacey Holifield, President and CEO at Levitate. With an entrepreneurial spirit, passion for success, and drive to constantly push boundaries, Stacey launched Levitate to help companies, organizations, and executives communicate effectively and efficiently. Stacey talks with Tommy about how she got into healthcare PR and marketing, the challenges of being a founder and CEO, and how Levitate helps healthcare companies better understand target audiences and create communication initiatives that support their business goals. Key Takeaways [01:18] - How Stacey got into healthcare PR and marketing. [06:32] - How news is generated. [09:58] - How Stacey got her first taste of healthcare PR. [12:11] - Stacey's journey to founding her own company. [18:10] - The challenges of being a founder and CEO. [23:43] - How Levitate helps healthcare companies. [26:46] - One of the most important things to remember when communicating. [29:33] - An example of how Levitate helped a company establish its U.S. presence. [35:00] - Some of Stacey's unforgettable internship experiences. [38:10] - The difference between advertising and PR.   Quotes [07:23] - "As a consumer, we see news. And if it bleeds, it leads. That's why the negative news is always first. It's what draws people in, unfortunately." - Stacey Holifield [14:24] - "The numbers of women entrepreneurs, founders, and businesses are significantly lower than men. And if you look for companies that single parents and solo mothers started, there are not many of them because it's hard." - Stacey Holifield [26:46] - "One of the things that are important when you're communicating is knowing where your target audience is. It's not uncommon for people to push messages out and just hope that they reach people." - Stacey Holifield [28:11] - "People confuse results and success. And so it's easy to generate results. Results are just numbers. The key is to create results that equal success." - Stacey Holifield Links  Stacey Holifield on LinkedIn Stacey Holifield Email Levitate - Strategic Communications Agency LEVITATE on LinkedIn Joan Lunden Emerson College Mr. Bartley's Robin Roberts Pete Hegseth Savannah Guthrie CathVision Matthew McConaughey Connect with our hosts Mammoth Tommy on LinkedIn Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts Learn more about Mammoth Scientific's Health & Tech Fund 1 When you move beyond the point of making sure your retirement goals are on track, your investment opportunities are wider than just publicly traded funds. Step into the world of investing in venture capital by learning more about Mammoth Scientific's Health & Tech Fund 1. Curated by some of the leading medical and fintech experts, Mammoth's Fund 1 is paving the way for health science and tech innovation. If you're interested in helping patient care, provider insight, and instrumentation go beyond possibility and into reality, check it out today at Mammoth.vc. Visit Mammoth.vc today!