For many food & beverage brands, finding success on Amazon can be a hit or miss. This week on Beyond the Shelf we spoke with the Co-Founder and CEO of Bizzy Coffee, Alex French. Bizzy Coffee is a top-selling brand on Amazon, and they just recently launched their coffee products in brick-and-mortar grocery retailers. In this episode, Alex shared with us how their brand found success on Amazon and gave us an invaluable playbook on how to improve your SEO to become a top-selling brand on Amazon and improve your organic reach. They also shared with us how they used Google Analytics to understand the demand for cold brew coffee to formulate a plan as to how Bizzy Coffee could fill a void within the food & beverage industry.
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