Embracing Video for Real Estate Victory with Kieran Courtney

Embark on a transformative odyssey with me, Amy Bennett, as I sit down with Kieran Courtney, the visionary co-founder of Blink+. From his early days navigating the challenges of traditional schooling to his impressive stride across the realms of plumbing and the high-pressure oil and gas sector, Kieran's tale is one of grit and ingenuity. Revelations unfold about the transferable prowess of systems and processes from the gas industry to real estate, all while Kieran divulges the secrets behind his determined climb to the industry's forefront.

In the pulsating heart of real estate, relationships reign supreme. Kieran and I dissect the Ray White method of relational alchemy—turning 70 to 100 calls a day into a trusted and thriving database. We discuss the emotional armor required to face the ebbs and flows of client responses, and share insights into the art of conversation that fuels genuine connections and resilience in the face of adversity. Moreover, we celebrate the unassuming power of small but sincere gestures that form the bedrock of enduring client bonds.

The crescendo of our journey heralds the era of video marketing—a game-changer in the property landscape. Kieran's pivot back to real estate, armed with the innovative tools of Blink Plus, emphasizes the unstoppable force of video in crafting an indelible brand. We unpack the nuances of on-camera authenticity and the strategic consistency necessary for a real estate brand to flourish. Whether you're a seasoned agent or new to the maze of property dealings, this episode is a treasure trove of wisdom, personal anecdotes, and hearty laughter that's sure to ignite your passion and redefine your approach to real estate success.

Episode Transcript

Speaker 1 (00:02):
Welcome to Beyond the Signboard, where you get the
opportunity to learn all thereis to know about your real
estate journey fromprofessionals who are passionate
about property.
I'm Amy Bennett, your host, andI look forward to providing you
with education, inspiration anda behind-the-scenes look at the
world of real estate.
Well, I am so excited to haveyou here, mr Kieran Courtney.

(00:33):
Co-founder of Blink+.
Welcome.

Speaker 2 (00:35):
Thank you, I'm excited to be here.
I think this is going to begood.

Speaker 1 (00:38):
It's exciting.
It's a role reversal.
I've been on yours.

Speaker 2 (00:41):
I know I was thinking about it earlier and it's
probably something that wehaven't actually we didn't
discuss prior to jumping on.
You actually come up in quite afew of our presentations that
we do with the marketing aspectof Blink Plus, which I'm sure
we'll get into later, andobviously your journey of going
from the other side of thebusiness and transitioning into
the sales side and obviouslyreally capturing the voice of

(01:04):
the brand and the identitythroughout the marketplace.
So now I'm excited to be here.

Speaker 1 (01:08):
It's so exciting, and we will share our journey of
real estate, of which we bothhad.
I know our listeners are goingto be on a really good journey.
Hearing of how you got to whereyou are, though, which is
really awesome, so why don't weget straight into that and you
let us know your career journey?
So, from where to here?

Speaker 2 (01:27):
So my career journey was quite a I guess it's
probably not the normal sort ofjourney here to end up in real
estate or to actually end up inbusiness, and I think it's
probably a good one to cover off.
So to go right back to thestart and to touch on the
schooling.
So school probably wasn't forme, sure, and I was in probably

(01:50):
a system that didn't quiteunderstand how to educate and
how to sort of guide methroughout the process.
So I found myself leavingschool, going and doing a
plumbing apprenticeship.
That was here on the coast rightit was yeah, so I did that in
Noosa, grew up in Noosa and hadthe opportunity to do that and
from there essentiallyprogressed through that, got to
the point where you know I spenta little bit of time in

(02:11):
Brisbane actually runningcommercial jobs at the age of
sort of 18 to 19.
And then from there found myselftransitioning into the oil and
gas industry, which wasbasically right as the boom had
landed so quite fortunate thereand obviously found myself
working for a company, lucasDrilling, who were quite big at

(02:31):
the time and at the time thatactually landed the biggest
drilling contract that had everbeen awarded in Australia.
So I jumped on that, spent sometime working for those guys,
found myself moving up throughthe ranks of the actual rig that
we were on very quickly andthen, I believe just as I turned
20, I got moved into theassistant driller role on the

(02:54):
rig we were on, which was- ADright.
AD, so at the time I believe Iwas the youngest driller to be
moved up at Lucas, the companythat we were working for, so
that was quite an experience.

Speaker 1 (03:05):
That's epic.
How did you get into drilling?
Because I don't imagine it's anindustry that's easy to get
into.

Speaker 2 (03:10):
No, it wasn't At the time.
I think because of the boomthere were so many people
obviously leaving coastal jobsand going out there.
But there was a big focus atthe time on taking people that
had done a trade so they couldactually go in.
They could understand theprocess of moving up through the
ranks, learning a role and thenobviously running a crew at the
end of it.
So I was fortunate enough I hada recommendation and a kind of

(03:31):
a foot in the door.
Still wasn't an easy process toget in, but from there, yeah,
had the ability to move throughthat.
So that was good at the time.
And then found myselftransitioning over into the
actual gas fields himself for afew different gas companies and
then working my way sort of upto specialising in sort of live
asset tie-ins.

Speaker 1 (03:52):
What does that look like?

Speaker 2 (03:53):
So basically, when they come in at the end of a
project and they want to tie ina new field that wasn't actually
in the scope originally, wewould go in and basically
squeeze off the live gas linesup to sort of metre diameter and
tie in new fields.
So all live works, all onpermits.
All as exciting as it soundsthat it all explodes, it's quite

(04:14):
regulated and boring.

Speaker 1 (04:16):
So not risky.
Did it feel risky oh?

Speaker 2 (04:18):
look, there's human error and there's complacency.
So no, you're always yeah itcan go bad very quickly, and it
has gone bad very quickly.

Speaker 1 (04:26):
Yeah.

Speaker 2 (04:27):
Fortunately not while I was around.

Speaker 1 (04:28):
Yeah, and what kind of mindset do you need to be in?
Do you need to be at a sort ofa heightened level?
Are you sort of in that fightor flight mode during those?

Speaker 2 (04:36):
Look, it's probably similar to obviously being in
the real estate industrycontractual side of it.
There's a lot of things to getright and a lot of room to sort
of not get things wrong.

Speaker 1 (04:48):
Yeah, sure.

Speaker 2 (04:49):
You're working under a lot of permits and it sort of
covers everything in the area ofwhat's a live asset and what's
not a live asset and sort of.
From there there's a series ofprocesses and you know,
obviously there's movies out onones that have gone wrong and
processes and shortcuts havebeen taken and it's never a good
ending.
But no, look, it's quiteregulated and when done right,
it's yeah, you're fairly safe.

Speaker 1 (05:10):
Big hours, though.
You know we sort of spoke aboutthat about time away and you
know some of the you know guysthat you worked with.
You know it's long stints andlong days, I'm assuming.

Speaker 2 (05:19):
It is, it is.
And it was funny it was aconversation I had with one of
our team earlier this morningabout not stopping, and
obviously we'll touch on wherethe career sort of took me to
the real estate sector and, youknow, did quite well in a short
period of time, and a lot ofthat was put down to obviously
being very good with systems andprocesses having previously
been regulated, yes, but alsohaving that very driven work

(05:41):
ethic of you know.
We would be essentially on therig or in the fields between 6
and 6 or 12 and 12.
So you're 12 hours nonstopworking in the sun and then
you've got.
You know, you've got your houreither side.

Speaker 1 (05:56):
Yeah, climatically not the greatest place.

Speaker 2 (05:57):
No, so it builds a very strong mindset and it was
essentially taking that andimplementing that into your
workplace and into the newindustry.
Obviously, when I got into realestate and I was doing the, you
know, 12 hours a day, I wasfirst in the office and I was
last person to leave, everysingle day of the week.
Yeah, you were really match fitfor it.
Yeah, and look, it showed and itproved and it worked out very

(06:17):
quickly, obviously taking allthe systems and process and
being very regulated, and thenalso having the ability to show
up every single day, regardlessof, like we were speaking about
before.
If you have a bad day, yeah,that's right, you leave it at
the door, that's right you haveto come in, you have to do your
job and you have to give thebest service possible, yeah,
otherwise it's not going to sortof progress.

Speaker 1 (06:34):
And those two things really are critical.
I think you know mybackground's in well so you know
not dissimilar that you know mywhole life was sort of systems
and processes.
You know I love a goodspreadsheet and I like a you
know ticking off a to-do list.
So you know there's certainlysomething in that, isn't there?

Speaker 2 (06:53):
Yeah, and it's funny, you talk to a lot of people.
A lot of people are either verystructured and very sort of
they know how their week's goingto go about or they're very
unstructured, and somehow theyjust make it work.

Speaker 1 (07:04):
So I think you know what are you.

Speaker 2 (07:06):
Look, I am very.
I have a list in my head, yes,and my fiancée always says you
know what is this list?

Speaker 1 (07:14):
Yes.

Speaker 2 (07:15):
And I'm like it's all there, don't worry about it,
she's got no idea what's goingon, but it all comes together.
Yeah of course, outside of that,you know I'm very structured
with the time that I wake up thetime that I go to work, the
hours that I spend at work, youknow eating sometimes it strays
a little bit with you know beingin a busy day and that sort of
stuff.
But now I get home I have asauna almost every night at the

(07:38):
same time, and then I'll go intothe ice bath at the same time
every night.
So I'm very structured and Ithink it takes a while to build
that habit and routine.
But when you do get there, itsort of brings everything
together.
As unstructured as you can be,it'll sort of shape and give you
guidance.

Speaker 1 (07:51):
That's epic.
I admire that so much,certainly something I've never
been able to do successfully inmy life, so I love that.
And what about your fiance, gem?
Is she the same?

Speaker 2 (08:01):
She's very structured .
We're both very meticulous.
We laugh.
I have friends come over fordinner and as they leave they'll
spin a stool around to seewhich one of us cracks first.
So there's a bit of a joke.

Speaker 1 (08:13):
Our house is a display home that we live in, so
people come around and theydon't know where to sit and they
don't know what to touch.
So we're very meticulous.
I think that's a great trait toboth share.
There know, like there'snothing worse than one.
You know I know that's.
My husband's worst nightmare ismy inability to put clothes
away, so I'm sure that's leavingyou.

Speaker 2 (08:29):
That's me too.
I won't say I'm perfect.

Speaker 1 (08:32):
There's got to be something, hasn't there?
You have to have, I mean, in aperfect world and trying to.
I guess you know I'm arecovering perfectionist, you
know, I admit it.
But you know I think you've gotto have that little bit of
messiness.
That's the one thing for me ismy clothes.
So I'll admit it, I'll alwayshide them away before someone
visits.
Yeah, I'm the same.
Yeah, okay, so we have been inthe oil and gas industry for how

(08:57):
long it?

Speaker 2 (08:57):
was about eight years .
Yeah, yeah, on and off, with abit of travelling in between.
I lived over in Canada andspent some time in Mexico and
Central America and so forth.
So that was, yeah, that sort ofplayed a big role into it as
well.

Speaker 1 (09:08):
Yeah, so Canada, that was working.

Speaker 2 (09:10):
That was at the time.
Look, it was a holiday withsome work.
There wasn't a whole heap ofwork, but I did show up some
days.

Speaker 1 (09:17):
And what did that look like?
Was it sort of skiing snowseason?
That's pretty popular.

Speaker 2 (09:22):
It was so moved over to um to whistler, and then I
ended up, uh, working on the skislopes for quite a, quite an
amount of time while I was there, and then um also picked up
some contracting work while Iwas there, working for the, um,
the staff housing, doing some,um, some building works as well.

Speaker 1 (09:38):
Awesome, which was, which was good you've lived many
lives in a short amount of time.
I love it it.

Speaker 2 (09:43):
It keeps me busy.

Speaker 1 (09:44):
It does Look.
There's no secret to anyonethat's ventured into real estate
.
Like every guest that I've hadthat's been in, the industry is
always looking for notnecessarily what's next, but we
love the challenge, we love theno.
Two days are the same with theindustry.
So Canada, South America andthen real estate.

Speaker 2 (10:04):
Yeah, so yeah, Central America.
And then got back and look, Ithink throughout the time where
I spent in all of thoseindustries, everyone was always
pushing me towards sales.
They're like you can talkunderwater and you can talk
absolutely rubbish.

Speaker 1 (10:17):
Ice to an Eskimo.

Speaker 2 (10:17):
Exactly so.
From there there was a big pushto go to sales and it was kind
of there was an amount of timewhere I wasn't actually sure
which area I was going to go to,until an opportunity came up
and that's obviously where thesort of journey started,
entering into a Ray White officeand from there sort of
progressing through.
I started as a sales associatehere on the coast, wasn't it

(10:39):
yeah sort of focused around thearea of Perigee and Beach,
marcus Beach and Castaways and Ispent, say, six weeks to two
months as an associate and thengot moved up to a sales agent
quite quickly.

Speaker 1 (10:53):
That's a huge achievement.
For those that don't know, yeah, it was good.

Speaker 2 (10:56):
It was, the progression was quick, but also,
you know, the work was put in,like we were saying before.
I was you know, I was in theoffice at 7 o'clock in the
morning and couldn't understandthat nobody else showed up until
8.30, 9 o'clock.

Speaker 1 (11:08):
Yeah.

Speaker 2 (11:09):
So I couldn't quite fathom that.
You know what was everyone elsedoing for the hour and a half
that I was in the office,obviously setting up and getting
everything underway.
So yeah, from there sort ofcaptured a marketplace and grew
from there.

Speaker 1 (11:29):
Yeah, incredible and, like you said you know,
achieving some, you know massivegoals in a really short amount
of time, which is no easy feat,that's for sure.

Speaker 2 (11:38):
No, look, and it was good.
At the same time there was alot of structured systems and
processes and then obviously,the Ray White way of, you know,
obviously going in and nurturinga database and calling them
meticulously, and it wassomething where you know, having
spent so long in an industrywhere you know you're not scared
to say what's on your mind, sogoing and making the calls,

(11:58):
there wasn't a fear inside of meto go, okay, no, I'm not going
to do that.
So you know, some days we weresort of hitting between 70 and
100 calls and that was quite,you know, quite normal to do and
sort of looking after adatabase of a patch area.
That was about two and a half to3,000 homes and sort of hitting
them every three months and itjust become this normality of

(12:20):
you know going in, doing yourcalls, doing open homes, and at
the time it was obviously whenvideo was just starting to come
in.
So really putting a focus onyou know, the Wednesday opens
and then.
Friday night, you know, sunsetviewings with drinks, which I
know you've got a big focus on,and it just started to pay off.

Speaker 1 (12:37):
Yeah, absolutely.
We're meeting people doingthings different.
When you talk about your 70 to100 calls, I that's.
You know you have to be matchfit, don't you to have that?
You know, I mean that poornumber 99, like you've still got
to be at 110 percent, don't you?

Speaker 2 (12:50):
you do and um, you know it's understanding the, the
deflection of.
You know the, the aggression onthe calls, and it's not all the
time.
You know you call it two orthree times and you know the
ones that are going to be easyto call and you know the ones
that are going to be hard tocall.
They've got a smiley face nextto them, right, yeah, and try
and sit there and smile.
You know you're smiling asyou're dialing the number and

(13:10):
it's ringing and you're like oh,please don't answer it's like
number 90.

Speaker 1 (13:19):
Like I don't have it in me at 4.50.

Speaker 2 (13:22):
Yeah, there was something about it.
I enjoyed the process andspeaking with a lot of younger
agents after I'd left andobviously now that we're in the
marketing side of real estateand going in, you know, talking
to a lot of new agencies andoffices that are opening up on
the marketing and there's a.
You know there's a bit of amisconception sometimes with
agents that haven't spent a lotof time in that model of what it

(13:42):
takes to actually nurture adatabase.
Yeah, and I know it's a.
You know there's a lot ofagencies that don't focus on
that and it works very well forthem.

Speaker 1 (13:50):
Yeah, absolutely, Look.
I mean, you obviously came intothat with a lot of great skills
.
One thing you said which I'dlove to sort of delve down you
mentioned about you weren'tafraid of a tough conversation,
or that was your previousexperience Like, what did that
look like?
Is that in the oil and gasindustry?

Speaker 2 (14:03):
Yeah, I think you know, having gone into that
industry sort of 17 years oldbecoming a plumber and then
working commercial job sites,you know 18, 19 years old
running commercial plumbingassets on a big scale job site,
you don't have the time to kindof go.
You know, I'm scared to havethe conversation with another

(14:24):
tradie or with another foremanor a site supervisor or so forth
.
So I think from there and thenobviously dealing throughout my
time working in the oil and gasfields, you're dealing with a
lot of clients and you'redealing with a lot of
representatives from Shell andSantos and you know Buru Energy
and so forth.
So the fear of conversation andthe intimidation of who you're
actually talking to slowly wearsoff and I think you become

(14:45):
seasoned to it.

Speaker 1 (14:47):
So that's great that you say that, because it's alert
behaviour.

Speaker 2 (14:51):
It's not something you had like as a kid.
Look, I wouldn't be scared as akid to go and walk up to a
stranger and sit down and have aconversation.
But I also think there's a sideof resilience there.
So, for anyone coming into it.
No, you can absolutely build upthe resilience and I think you
know we walk in and sit down andwe'll start making calls and
it'll be a month in and forsomebody who's not making the 70

(15:12):
, 80, 100 calls a day, theymight have only done 40 calls.
That's right Over the month orover the two months.
So I think it's also having theability or sorting out going and
looking for a mentor that'sgoing to be able to sit down
with you and go okay, you'vemade 40 calls, this person's
made 200.
They've been told where to go Xamount of times more and then

(15:33):
having the ability to sit downwith somebody and also learn the
dialogue and also learn how todiffuse a conversation and just
dismiss it you know in the rightway Overcoming objections,
Exactly Because I think you knowyou get on the phone, you ring
somebody and they say, well, whyhave you rung me?
And they're like, uh-uh, yeah,and that's the call done yeah of

(15:58):
course they might've not knownthat their neighbour down the
road was also sold for an.
X amount of market value andyou know, it could be the top
sale in the street.
So I think there's animportance around that as well,
and doing it in the right way,doing it in a genuine way.

Speaker 1 (16:11):
Totally, people just feel it, don't they
Energetically?
And I think you know, totally,people just feel it, don't they
Energetically?
And I think enthusiasm issomething that's really
underrated, I think, in realestate.
I mean, obviously it's coupledwith a lot of other skill sets,
but enthusiasm, you want someonethat's passionate about your
property.
You want someone that, like youor I, at 11 pm is thinking,
fuck, what am I doing for thatclient?
Really enthusiasm and passion.

(16:33):
And if you've still got it atcall 99 at the day, like there's
magic in that, like, keep going, like you said.
I mean, you know, in my role asa BDM I was signing up sort of
20,.
You know new managements amonth, like you don't.
Well, you know, even in mycareer as a sales agent I'm not
selling 20 properties a month.
So you know, to be able to finetune that dialogue to, you know
, overcome the same objections,to get really strong, you know,

(16:56):
in those conversations, like,you're exactly right, it just
fast tracks the process, doesn'tit?

Speaker 2 (17:01):
Yeah, and I think you know a lot of people go into it
and go.
They get taught to care andthey try and do it in a fake way
to get the listing to sell it.
If you're very analytical andyou're very good with numbers,
stick to that Correct.
You can still show the care andthe value through the way that
you go about it.
But if you're not the kind ofperson you know, I got a lot of
people say to me you're verygenuine and you're not a sales

(17:21):
agent.
And no, I was a business personthat was selling properties and
I think that was where I didquite well in the marketplace.
I was in because everyone elsewas trying to be this polished,
sharp and fake sales agent.

Speaker 1 (17:32):
That's right Same same.

Speaker 2 (17:34):
I had a lady that by chance, I'd spoken to her on the
day that she'd sold herbusiness and that she'd done for
25 years.
So I dropped a bottle of wineout and there was nothing else
behind it.
And she rang six months laterand told her she was selling.
And this was a lady that youknow, the principal that I was
under had spoken to for 15 yearsand she was never going to sell
.
She called me and it was neverabout obviously trying to get
the listing and following her upagain and again and again.

(17:56):
It was just a genuine, you knowgesture to say congratulations
on that.
And I think some people do thatreally well and some people do
that in a way that is sort ofnot genuine.

Speaker 1 (18:08):
Well, I think, kieran as well.
Some people just don't do it atall.
So I mean, even you know doingit in a sincere way, but
definitely it's how you makepeople feel that's this life
business, isn't it?
It's literally.
You know, I just when my headhits the pillow, you know,
whatever time that is it's, haveI made a difference?
You know how have I made peoplefeel?
That's always my gauge ofsuccess.

(18:29):
You know, just hoping that I'vebeen able to do that and you
know, for that person, you knowI've had similar scenarios like
she may not have even got abottle of wine from the person
that sold the business you know,and so it's just about being in
that moment but also, I think,courageously stepping into that
and doing that act.
You know so many people you knowalways say you know walking
past rubbish, you know thestandard you walk past is the

(18:51):
standard you accept and you knowthere's nothing stopping
someone picking up you knowrubbish, returning the shopping,
you know trolley Like.
Those are indications in life,aren't they?
And again, you demonstrated toher that you know it was for no
other reason other thancelebration.
Yep, so, and that's yeah,that's success, yeah, awesome,
how exciting.

(19:12):
What do you love about yourcurrent role?
But first, actually, let's talkabout your current role.
Sorry, we are so deep into realestate.
We better move to Blink Plus.

Speaker 2 (19:23):
I could talk real estate all day Me too, hence the
podcast, I know.
I know I love it.
So, basically, from real estate, I had a bit of time out of the
industry and then went intosome small-scale developments
and, you know, flipped a coupleof properties and sort of really
went back to that side ofthings and that was kind of the
passion that brought me over toreal estate initially and was
very fortunate at the time itwas just 2020 June, just before

(19:47):
the market actually jumped andwe were fortunate enough to get
a place in Noosa that had theability to be subdivided and
then did some renovations and adual key and so forth.

Speaker 1 (19:55):
Off that Did you do the plumbing.

Speaker 2 (19:57):
No, off the tools.
I'm a shocking plumber.
That's why I left.

Speaker 1 (20:02):
Love it.

Speaker 2 (20:03):
And then from there I obviously went back into
business with Matt at BlinkProductions.
Yes, so originally Matt hadshot all my videos and we'd
spent quite a bit of timeobviously, keeping in touch
after.
Video was huge for you.
Yeah, look, video was a bigfocus and and I will- say that's

(20:24):
essentially what built my brandand got me to where I was.
Very quickly, Um and you know tothis day I still swear by that
without having done the videoand sort of religiously as I did
, Um, I don't think I would havehad the successes that I had so
quickly.
So, um, off the back of that,you know, we spent a lot of time
sort of discussing the businessat the time that Matt solely
owned and obviously a vision oftaking it from the brand that it
was at the time and really sortof changing what it was

(20:46):
presented as and move it intothe more high-end space and
really focus on the agents andagencies that see the vision and
want to grab that and reallybuild a brand and a brand voice
and focus in on theirmarketplace.
So from there, we sort ofchanged the way that the brand
was structured.

Speaker 1 (21:02):
Became that destination.

Speaker 2 (21:03):
Yeah, look really focused on the high-end sort of
video and quality of service ofwhat we actually wanted to
deliver to the client, yeah, andthen from there sort of stepped
into the business as well, withMatt as a business partner, and
grew up from there into thatmore prestigious market with the
likes of Xmedia and so forth.
So we now really focus on sortof high-end cinematic

(21:25):
productions throughout the realestate industry and we've got
some clients that have sort ofcome on board and come on the
journey and to see some thathave stepped in from day one in
the industry of no real estateexperience prior to you know,
growing a very high-end brandthat's capturing the whole
market and, you know, with asole focus on video and actually
marketing the brand and agentsinternally of it.

(21:47):
Amazing, yeah, it's good to seeit works.
And, like we were discussingbefore we jumped on, there's a
big misconception of, obviously,the weight and the power that
video actually has.

Speaker 1 (21:57):
Absolutely.

Speaker 2 (21:58):
So we'll jump into that a little bit further in.
But yeah, off the back of BlinkProductions, there was this
need in the industry of a DIYsort of video solution, or not
even a DIY solution at the time.
It was obviously opening up themarketplace to give video to
more agents and agencies.
Yeah, Essentially it started onthe Sunshine Coast, but then it

(22:19):
grew from there to okay, how dowe provide this service
throughout, you know, Queensland, throughout Australia, and you
know we spent some time lookingat franchises and obviously
looking at other models that hadfranchised and the difficulties
they had.
But from there we essentiallybuilt out the model of Blink
Plus, which is a DIY videosolution that gives agency

(22:40):
ability to shoot their ownlisting videos.
They upload it to us and thenwe have an editing team that
craft a cinematic short formvideo and send it back.
And you know, from there it'snow grown across Australia.
It's starting to grow into NewZealand and obviously scaling
out from there.
So that's been a big focus ofmine over the last two years

(23:00):
yeah.
It's been fun.
You know, having previouslyspent so much time in the
industry with a big focus onvideo, you know to take that
product now and offer it out toagents.
You know we've got an agentusing it in Esk.

Speaker 1 (23:14):
Yeah, amazing.

Speaker 2 (23:15):
And we've got agents using it in, you know, morambar
and you know, all acrossAustralia and we get sign-ups
every day in remote locations,and it's putting them in a
position where they're able togo into listings and offer a
video product to a marketplacethat hasn't previously been able
to offer it Absolutely, andit's putting them above the
other agents that they're goingup against because no one else

(23:37):
can offer it.

Speaker 1 (23:38):
Absolutely so.
Accessibility is that somethingthat people you know in remote
areas?
Obviously they didn't have avideographer in town or, you
know, maybe they had to wait aweek or something like that.

Speaker 2 (23:50):
Yeah, so talking to some of the team in Airlie Beach
, they're waiting up to sevendays to get a booking and then,
another seven days to get theproduct delivered back.
So, they're looking at 14 daysturnaround.

Speaker 1 (23:59):
And an exorbitant cost, I'm imagining if they
don't have a videographer.

Speaker 2 (24:02):
Yeah, you know, anywhere from sort of $600 to
$1,000 for a video.
You know, and we've designed aproduct that you're essentially
on a one-business-day turnaround, so from when you upload it
you'll have it back within thatone-business-day.
And look, most of them arecoming back within sort of the
12-hour turnaround.
So turnaround, so it's quiteexceptional.

(24:24):
And then, obviously, to take aproduct to market, where
previously you were paying sortof $5.50 for a video only,
you're paying around $100 now.

Speaker 1 (24:29):
Huge difference.
I mean, you know, there's nosecret, I am a super fan of
Blink Plus.
In fact, I tracked you guysdown through.

Speaker 2 (24:35):
Instagram.
We've had you since day one.

Speaker 1 (24:36):
Yeah, literally.
I saw the coming soon for thebrand launch and just jumped on
it.
I too know the power of videoand you know I'm a super fan of
the ability to do it flexibility.
You know, I think what I'veloved the most is, you know,
with great education I know Isometimes I'm not the best
student I've had to have acouple of You've been very good.

(25:00):
I do like to give it a go andtake the gimbal and enjoy, you
know, coaching and inspiringother team members to do the
same, because anybody can do it.

Speaker 2 (25:08):
Yeah, and that's a big focus.
You know we're really trying topush and get across to everyone
.
You don't have to be skilled in, you know tech, or you don't
have to be someone that can doeverything on their phone.
It's a very simple product andit does open up a lot of things,
and you know.
You also have the ability toupload your drone footage.

Speaker 1 (25:24):
That's right and piece to cameras and intros and
outros.

Speaker 2 (25:27):
You know we've got agents doing just sold videos or
coming soon, and you know adream of ours would obviously be
to get it into therealestatecom coming soons and
so forth.
So there's a video oneverything you know.
Statistically, I think 30,30-ish percent of listings that
are going live on realestatecomat the moment have a video.

Speaker 1 (25:47):
It's just bizarre, isn't it?

Speaker 2 (25:49):
It.
Just it really blows my mind.
There's, you know there's still70% of the marketplace that
aren't doing video.
And you know you're talking REAstats alone 403% more inquiry
on listings with video.

Speaker 1 (26:02):
Yeah, absolutely.
I mean, look, we, you know,both of us just sort of shake
our head and say why Look forthat 70% as well?
You know, obviously, you knowyou and I both believe is that a
video isn't.
You know a carousel of photosas well, and I think you've
brought a product to the marketthat is simple, cost effective.
The agent can do it.
That's what I love.
You know it can be anoverwhelming process for a
client.
Agent can do it.

(26:22):
That's what I love.
You know it can be anoverwhelming process for a
client.
We might have tenants in place.
Schedules don't line up with avideographer and certainly I've
used the Blink Productions teamfor videos as well.
But it's just great to havethat option you know for,
especially for demonstrating tointerstate buyers.
So you know, prior to somebodyjumping, you know, on a plane,
you know it gives them a reallygood insight.
You know I certainly use dronevideo footage as well, so we'll

(26:46):
be able to identify where theproperty is, what's around it as
well.
It's been a great process, youknow.
I definitely wanted to justreiterate as well that I think
you know we'll talk about theevolution of technology, but I
think you know it is edited byprofessionals.
That's what I love and whilstI'll guide and say sort of like,
this is the flow you know Ilove to give your team you know

(27:07):
this is what I'm looking for,this is the outcome, and that's
obviously something I've spokenwith the clients like having a
professional that has thatability that you know ultimately
would go oh look, amy, you knowI get where you're coming from,
but from a, you know, a syncingor you know, intertwined with
the music, it just doesn't work.
And so we have that reallygreat.
You know mutual respect thatyour team are the experts in

(27:28):
editing and getting it done.

Speaker 2 (27:29):
Yeah, and it gives the, it gives the control back
to the agent and it really makesit their own product because
they're not having somebody andyou know it gets to the point of
you know, some agents don'teven show up to their listings
anymore to get the photos andvideos done where you know.
And I think something tohighlight as well at the same
time is, on an average, you know, when we're seeing agents shoot

(27:50):
their own videos, it's sort oftaken between six and 12 minutes
.
So you know we're trying tokill that sort of perception
that they're going to be therefor two hours to shoot a
property.

Speaker 1 (27:59):
It's not the case at all.
Yeah, it's a great fact,absolutely.

Speaker 2 (28:02):
You know, and we did a training video mid last year
and I think even doing thetraining and some updates on
mics and so forth, I think wewere only there for 20 minutes.

Speaker 1 (28:12):
Oh, I think I did have a few little outtakes.
I think we had road noise, wehad a few little things to
contend with.

Speaker 2 (28:20):
Wings, little things to contend with.

Speaker 1 (28:21):
But well, I mean, this is just a continued
conversation always on thispodcast about you know what does
happen beyond the signboard.
Like, I'm sure I had, yeah, 20cuts.
That didn't make it, but that'sthe joy of it, isn't it?
But we had a great time.
We did do an intro and outro.
Look, that's a great thing toask.
You know, what's your thoughtson agents being on camera?

Speaker 2 (28:44):
You know we have this conversation every day, almost
doing training and working withnetworks and we've got a lot of
corporate partners.
Now my personal belief andobviously looking at the
statistics of agent growth andyou know the agents are very
successful in marketplaces andthroughout Australia I think
it's a must.

Speaker 1 (28:57):
Yeah.

Speaker 2 (28:58):
And look, you know it's something that there's a
lot of fear of obviously beingon the camera and it just comes
back to working with yourvideographer or, you know, using
a product like Blink Plus,spending the time.
You know, we see a lot ofpeople time and time again rock
up out of the car hopping offthe phone.
They're trying to writesomething on their phone and
then they're trying to do apiece to camera and they're not
getting it right and I say, oh,you don't have to say a lot.

(29:18):
What we sort of recommend foragencies do a quick intro, you
know.
So see you at the next openhome.
It's just putting your face inthe property and obviously, if
you're, you know you have theability to be in the video
opening some doors.
It just it starts to build thatbrand recognition and buyers

(29:40):
and sellers will start to seeyou more and more and you know
it just sort of starts to brandyou as a sort of go-to for that
marketplace.

Speaker 1 (29:49):
You identified that obviously when you were in real
estate you knew that that wasimportant, so you were on camera
in yours, absolutely.
So really pioneering with that,I imagine.

Speaker 2 (29:57):
Yeah, look, at the time it was something that was
only just starting to reallycome into the real estate
industry.
And you know Gavin Rubenstein.
Obviously, as we all know, he'svery big on.
You know his, his piece ofcamera, which has left my mind
at the moment, but you know, Ithink it's making your own.
Don't try and become anotheragent that's doing the quirky

(30:18):
funny videos, if that's not yourpersonality.

Speaker 1 (30:19):
No.

Speaker 2 (30:20):
Stay true to yourself , or it's just not going to come
across, right.

Speaker 1 (30:23):
And we've seen a few of those right.

Speaker 2 (30:25):
I know I see it all the time I just shake my head.
But no, look, absolutely be inthe videos.
You know, I see quite a fewpeople trying to do voiceovers.
Just from a marketing side it'svery restrictive to what the
actual shooter can do with thefootage.
If you've done a voiceover,they have to sort of follow that
flow of what you've done sojust be mindful if you are

(30:46):
thinking of going and doing atwo-minute voiceover.
It's very restrictive in theback-end editing process as to
how the video can be delivered.

Speaker 1 (30:54):
Good intro, good outro.

Speaker 2 (30:55):
Yeah, you know, you don't have to control the whole
video with a voiceover and shotto shot to shot, because it may
not present the way you'rethinking, when you're actually
talking about the property.

Speaker 1 (31:02):
It's a long time to talk for two minutes I mean you
and I could, probably we couldchat forever we could do a half
an hour video on a property,absolutely.
But yeah, oh look.
I mean, there's just that manyexamples of what not to do, but
that's what I love, what yourteam has such a good suite of.
You know the best of the bestultimately, and that's with both
arms of the business.
So if you weren't doing whatyou're doing now, what would you

(31:25):
be doing?

Speaker 2 (31:26):
Look, I think I would go back to real estate.
There's a weird part of me andI think every time I say that
out loud, my fiance looks at meand shakes her head because she
saw-.

Speaker 1 (31:36):
She'd like a fiance.

Speaker 2 (31:38):
She saw what went into it.
You know we'd be heading outoff Noosa on the boat or jet ski
and the phone would ring andI'm like I've got to take it.
And she's like you don't haveto take it, you ring them back
later.
I'm like no, I've got to takeit.
So I just become consumed tothe industry.
But yeah, I think there's someunfinished business there and
obviously, having gone away andreally specialised in some
development style and obviouslyturning over properties and you

(32:01):
know what the marketplace isreally looking for on that side
of things, I think you know itgives you the ability to go back
in and obviously styleproperties right and then a big
focus on video and building abrand identity.
So you know, I think across theindustry there's a massive gap
for the ability of an agency oragent to come in and really
capture that and I think you dothat quite well, thank you.

(32:22):
And you know you do come up ina lot of conversations of
obviously transitioning from adifferent role into a sales role
and being very focused on whatyour actual brand voice is going
to be and staying true to it.
And you know you've beenmeticulous and that's, I think,
what's grown your brand fromlooking in on the outside.

Speaker 1 (32:40):
Yeah, and I think consistency is key, isn't it?
I think as well, but I thinkyou know probably what's really
important to add into that, Iguess, from my perspective, is
always knowing what yourobjective is.
You know there's no such thingas a coincidence.
Nothing happens by accident,and I think a lot of people miss
that.
You know style by design, witha business and with a brand, and

(33:02):
I think that's, you know, areally important thing, and
that's really the premise behindthe podcast has always been
about look what happens beyondthe signboard.
But you know what is the truthof what we do as well, and I
think that's, you know, probably, a really fair assumption that
people think.
You know, sometimes with me,they're like, oh, everything's
pink.
It's like, yeah, there's areason and there's also a lot

(33:22):
more behind.
You know behind that as well.
But you know it is reallyimportant to stand out, like you
said.
You know you can have skillsthat do that.
I think, having the courage tobe on camera.
You know like, ultimately, Imean you, and I know that you
know the stats don't lie that70% of people don't do a video
and number of reasons whetherthey don't want to be on the
video.

(33:42):
They don't have the courage toask the client for the budget,
they don't have the skill set.
You know there's just so manyyou know reasons why, and it's
just a great opportunity tocapitalize on that.
You know, you and I are always,you know, looking at PropTech,
what's coming next, andeverything like that.
What myths or misconceptionswould you say there is in your

(34:02):
current industry?

Speaker 2 (34:04):
I think the biggest one and and it's probably
because we spend so much time inthis, in this actual space is
that the video isn't asimportant as what it is and that
it's the first thing to go.

Speaker 1 (34:16):
Like trim, trim from the budget.

Speaker 2 (34:17):
Yeah, look, I had.
I had the conversation with anew agency yesterday and you
know they were asking aboutphoto-only packages and I said,
look, can I go back one stepfurther and ask what is your
brand, what's the plan behindyour brand and how are you going
to represent yourself in themarketplace?
And obviously, diving into thata little deeper and having the
conversation it was to presentin that higher-end space and I

(34:39):
was looking at it going but thefirst thing you're going to take
out is the video, which is amust.
You know you're selling highend properties.
That's the first thing thatneeds to stay.

Speaker 1 (34:47):
So I think I think it's like a rag to a ball with
you, isn't it?

Speaker 2 (34:52):
And they're both looking at each other, going
yeah, we know.

Speaker 1 (34:54):
I feel like that's a mystery shopper.
Call for your business right,like I think, but but having the
conversation.

Speaker 2 (35:00):
You know we have this conversation a lot and I think
it's going back to sitting down.
You know, I think everyonethat's in real estate they come
in and they work up through theranks and they become an agent,
and whether they get a teamunder them and you fall into
this rut of being busy and thenall of a sudden you get to the
point and you go okay, I want togo open my own agency.

Speaker 1 (35:18):
Yeah.

Speaker 2 (35:18):
And then they go and open their own agency and
they're chasing their tail fromday one.
So I think a big focus needs tobe stepping back, working out
what your brand is, working outwhat your identity is as an
agent, whether you're astandalone agent or whether
you're an agency and actuallyputting some things on paper and
going these are non-negotiables, this is what our brand is.
So when you're sitting downhaving a conversation, a

(35:43):
listening presentation, it'slike no, this is what we're
doing, correct, not okay, if yousign, we'll sign up right now,
but we only want a photo-onlypackage and they're like great
done.

Speaker 1 (35:48):
Doesn't align with who we are.
It doesn't.

Speaker 2 (35:50):
And you lose that brand identity too quickly.

Speaker 1 (35:52):
Absolutely.
That's exactly right.

Speaker 2 (35:54):
So I think you know and people notice.

Speaker 1 (35:57):
They honestly.

Speaker 2 (35:58):
But we get consumed as the agents and go oh, that's
fine, We'll get this one on andwe'll do it on the next one.
But, then it's all of a sudden,the VPA conversation's gotten
too hard and the market shifted.
Now we're trying to have theconversation about how pricing's
shifting, but also have theconversation about VPA.
So vendor paid advertising.
Yeah, Look I think it'ssomething that if you're going

(36:18):
to go in and you're going to doit you need to make a decision
from day one of yes, it's a partof your packages, or, if you're
willing to compromise and pullit out, you pay for it yourself,
absolutely.
Otherwise, you know it's goingto jeopardise and it's going to
change the look of your brandover time, because if you're
swapping and changing, on everysingle one.
It's not going to be consistent.

Speaker 1 (36:36):
Look, I mean like consistency.
There it is again.
Like you and I are that to a T,Like I don't I've never
differentiated from my marketingcampaign, you know, whether
that's from a $500,000 villa toa $2 million property, Like,
absolutely, you know, do we ampup some things, Do we pull back
some things, Do we look at whothe you know intended buyer is?

(36:57):
Absolutely, but there is a core, you know, non-negotiable, of
probably, I'd say, at least 25marketing elements and you
understand that and your producthas always been a part of that
for me.
But ultimately you can't doyour job properly without that
or you can't sleep well at night, which is my ethos, knowing I
haven't done all of those things.

Speaker 2 (37:17):
And it may not be something that you want to talk
about on here and I might bethrowing you under the bus, but
are you going in with a good,better best, or are you going in
with this one package andsaying this is the one to go?

Speaker 1 (37:26):
No, no, yeah.
So I have four options andthey're just building and better
and better, beautiful andobviously being able to
articulate each of thoseelements.
So you know, my previous rolewas our marketing and operations
manager, so I understand eachof the marketing elements.
You know, could talk to them,you know, until I'm blue in the
face.
So I understand their positionand the reason why they're in

(37:48):
the package.
Yeah, absolutely.
But then in saying that you dohave your add-ons and you've got
unique properties, you knowI've had a client recently
that's like we want to be in theFIM review, absolutely.
So we have connections to thatthrough domain.
We'll get you in the prestigemagazine and I know the costing.
So I know you know off the topof my head yep, that's what

(38:08):
that's going to cost and I knowthe benefits of why.
And if somebody asked forsomething that I don't think is
an alignment of where I'mmarketing the property, I'll
have a conversation.
But ultimately, you know, if avendor wants to try that process
, you know, and it aligns withwhat I, you know, see in
marketing ultimately aligns withwhat I, you know, see in
marketing.
Ultimately, we all just want toknow that you know when the
deal goes across the line thatit's the best that's in the
market.

Speaker 2 (38:31):
Yeah, and I think an important thing to say as well
for anyone that's not doingvideo and they want to be able
to pitch video in a better lightis pay for one yourself.
Absolutely Do a good video.
It doesn't have to be on thebest house that you have to list
.

Speaker 1 (38:41):
Do it on your own house.

Speaker 2 (38:42):
Yeah, it doesn't have to be on the best house that
you have to list.
Do it on your own house.
Yeah, you just need to be ableto spin your laptop around and
show a quality video of aproperty, capturing the area,
capturing the marketplace,showing your brand, and from
there it's easier to sell.
A lot of people go in and sellit without an actual example to
sell.

Speaker 1 (38:55):
Yeah, absolutely.

Speaker 2 (38:56):
But you know, we all know, quality sells itself
Absolutely.
I did that Look self Absolutely.

Speaker 1 (38:58):
I did that.
Look, I did that with drones.
I literally got a droneoperator to photograph my house,
showed all the different angles, and I use that as a case study
.
Obviously, in a number of salesdown the track I don't need to
do that, but definitely I waslike look, how am I going to
paint my home in the best light?
Awesome.
So real estate is so.
We just love it, don't we?

(39:24):
It's ingrained in us.
Talk forever, I know.
I think look, everybody that'sbeen on the podcast, that's in
or has been in the industry likeliterally, there's just
something in it.
Funny.
You said going back to school,you know, you sort of said that
you know that mainstreamschooling or you know there's
something magic, isn't therethat you know?
Obviously that's in all of ourDNA.
I mean, if I had one morereport card, that was like Amy
would apply herself better ifyou didn't talk in class.
And here I am, you know, likechatterbox galore.

(39:46):
You were probably the same,were you?

Speaker 2 (39:47):
Yeah, I didn't pay much attention.
I think it's probably one ofthose funny quotes.
You always hear that mywoodwork teacher at the time
said you're either going to bevery successful or we'll stay
tuned.
We're not sure where you'regoing to end up.

Speaker 1 (40:00):
Yeah, wow, we'll stay tuned.

Speaker 2 (40:00):
We're not sure where you're going to end up?
Yeah, wow, but you know it'sthat thing, it's.
It's putting the attention towhere you're actually interested
.

Speaker 1 (40:06):
How powerful are words?
Is that amazing what you you'relike, what can motivate you,
drive you?
You know we've all got that.
You know whoever yourwoodworker teacher is, wherever
he is now, you think you knowlike, ah, I've had that many.
You know times or or challengesand you know, like both of us
being young in the industry oryou know wherever you know we've
been, you know when you were,you know running the teams that
you were at 20, like there'ssomething that motivates you

(40:28):
isn't there when people don'tbelieve you can succeed.
Like there's that hunger and I,I love that and I've loved that
as a you know, a woman incorporate pharmaceuticals.
You know career and things likethat.
Like there's nothing betterthan overcoming someone else's I
guess limitations of you.

Speaker 2 (40:43):
Yeah, I think it sets up something to go and chase
and try and prove.

Speaker 1 (40:48):
Exciting.
Looking forward to seeing whatthat looks like for you and
Blink+.
Let's shift gears and move to alittle bit more of fun outside
of work.
What would be your dreamholiday destination?

Speaker 2 (40:59):
Oh look, Canada has my heart, so I think.
I love that I think every timeI plan a holiday I'll be
planning Snow.
Yeah look, I love the snow,despite Jem wanting to go
elsewhere.
I think Canada's been my lastsix holidays.

Speaker 1 (41:15):
Yeah, that's epic.
I've never done it.
It's definitely on the list, soWhistler's the pick.

Speaker 2 (41:19):
It's convenient.

Speaker 1 (41:20):
It's stunning.

Speaker 2 (41:22):
You ski in, ski out the town.
It's been built for themountains.

Speaker 1 (41:26):
Snowboard ski.

Speaker 2 (41:27):
Look, I snowboard.
I had a bit of a skiingincident while learning Never
went back.
Blew out one knee and was oncrutches for a few weeks, so
I'll stick to snowboarding fornow Sounds good, all right.

Speaker 1 (41:40):
So when you come off the ski field, what's your
favourite meal and drink?

Speaker 2 (41:45):
I'm a big Asian street food guy.

Speaker 1 (41:47):
Yeah, nice.

Speaker 2 (41:48):
Some young guys, chin-chins.
I chase the cities to thestreet food and then I'm a big
wine drinker.

Speaker 1 (41:55):
Yeah, I love a Shiraz .
I love it.
We spoke about wine off air.
Do you like a Margaret RiverShiraz?

Speaker 2 (42:03):
Margaret River.
Yeah, look, I do.
Gem's auntie lives down there,so every time we're down there
we spend.
Yeah, she's a Perth girl, GemPerth girl, jim Perth girl,
quite a bit of time in MargaretRiver and at the wineries and
just on another scale down there.

Speaker 1 (42:16):
Yeah, my hubby's favourite is Xanadu.
Shout out to them with theirShiraz in Margaret River.

Speaker 2 (42:21):
I'll write it down, I'll try it.

Speaker 1 (42:22):
It's a good one and Asian street food we certainly
have.
Were at high school here on thecoast Fish and chips probably
was.

Speaker 2 (42:34):
Yeah, look, growing up in Noosa it was quite a.
It's quite a basic variety, butnow it's definitely progressed
and you know our favourite oneis to go to some young guys.
It's pretty hard to beat someyoung guys.

Speaker 1 (42:46):
They absolutely do an amazing job and I know they've
got a new business opening upsoon, which is exciting it's
opening up in Harbortown Greekfood, I believe.
Yes, awesome.
Well always a good excuse tohead out for a bite to eat.
Wine red.
You've already given us anindication, and so I did ask you

(43:06):
, but I'm curious.

Speaker 2 (43:07):
So room temperature or chilled?
Look, I love both and I thinkwe were saying before I'd never
had it actually chilled beforeand went to Chin Chin's down in
Melbourne and they pour it offoff tap on bar and it's actually
chilled and since then I'veadjusted the wine fridge and it
stores all my red wine and Iserve it chilled, which is, yeah
, it's definitely a favouritenow.

Speaker 1 (43:25):
I am an absolute sucker for a red sangria, like
cut up all the fresh fruit.
That is me you.
You know Sunshine Coast,summer's day.
And to end our amazing chat,kieran, it's been so awesome to
have you here.
Like I said, you've interviewedme before, you know.
I've just absolutely lovedgetting to know you personally
and professionally.
You've been an instrumentalsupporter of my business.

(43:47):
Your business has given me anamazing platform platform.
I've loved being there from thestart, loved your ability to
take on feedback and we've beenable to really fine-tune and
then to see you successfullyrolling out the business to so
many different.
You know franchises and I lovethat story as well with you know
ESC and you know providing atool to people that everybody

(44:11):
deserves to have access to.
I think that's really awesome.
So, to wrap us up, what is yourfavourite quote or motto that
you live by?

Speaker 2 (44:21):
Look, I love a lot of Warren Buffett's work and you
know a quote I probably won'tquote it perfectly, but you know
he said if everyone only getsone investment in their life,
they're not going to muck it up.
So I think it's spending moretime and building a knowledge
base around you know whereyou're going to go and spend
your money or where you're goingto go and, I guess, align your
career to and know what you'redoing, know what you want to do,

(44:43):
setting some goals and then,from there, making the decision
to go.
And you know, buy your biggestasset or change your career.
You know buy your biggest assetor change your career.

Speaker 1 (44:53):
So I think it just comes back down to planning and
putting time towards it.
Yeah, and look, I I'm reallyinterested.
You know that that's just sucha good uh, I guess life motto,
obviously, and how you do onething is how you do everything.
So where do you draw your?
You know personal andprofessional development, you
know from you, know I.

Speaker 2 (45:09):
I know that you're always learning, like you said
but where do you get yourinspiration and knowledge from?
Yeah, I've look.
I've spent a lot of time overprobably the last 20 years
reading a lot of books andreally putting a focus into the
business side and it's alwayssort of drawn me in and I've
loved listening to it.
And you know, I've had a brainfart.

(45:30):
I've had a brain fart.

Speaker 1 (45:34):
Well, you'll have them.

Speaker 2 (45:36):
We were on his house on the island the other day.

Speaker 1 (45:38):
Richard Branson.
Richard Branson.
Hey, good clue.
Sorry, that was no, it's okay,they run away from me.

Speaker 2 (45:43):
And you know obviously seeing his work
Absolutely, and you know notbeing the most analytical person
, and so forth.
So you know focusing a lot onhis work and then asking for
help you know, going and sortingout mentors and there's not a
lot of people that will say no.

Speaker 1 (45:59):
You found that?
Yeah, Look.

Speaker 2 (46:01):
I've got a lot of mentors in a lot of different
spaces now and you know, I thinkit's good to have the ability
to go and ask questions, whetherit's in the financial sector or
whether it's to do withbusiness or whether it's to do
with just basic.
You know life and health thingsand I think the more people you
have around you that you canlean on, then it makes it easier
to make decisions and grow as aperson or a business.

Speaker 1 (46:21):
Absolutely, and what's really important for you
is that sphere of influence.
Isn't it that core peoplearound you I know that you know
is at the heart of who you are.

Speaker 2 (46:29):
Yeah, look, I think it probably needs to be a bigger
focus on a lot of people,because obviously you know we
hear it all day, every day whoyou hang around you'll become.
But I think also you know,sorting out the right mentorship
and all too often we see toomany people sort advice from the
wrong person and it sort of itdoes shape and it does change
the way a lot of people'strajectory.

(46:55):
So I think you know, step back,spend some time on your own,
learn to enjoy the time on yourown and obviously be aware of
your surroundings, and makedecisions and plan People don't
plan no.

Speaker 1 (46:59):
We live for the next month or quarter.

Speaker 2 (47:03):
What you can get done in two years or five years or
ten years is a lot, and I thinkpeople need to step back and
really realise and go okay, well, instead of going the next six
months, I'm going to spend,spend, spend, go okay, well
instead of going the next sixmonths.
I'm going to spend, spend,spend.
Yes, Go, okay, what can?

Speaker 1 (47:14):
I do in the next 10 years.

Speaker 2 (47:15):
Yeah, you know assets I can acquire, or businesses
and so forth.
So I think we don't spendenough time to really work on
ourselves.

Speaker 1 (47:20):
Yeah, and we kind of had a chat about that off air,
didn't we?
About resilience and that sortof toughness, and you know, I
think you know we both reallyshared that ultimately, we're,
you know, in an amazingopportunity.
You know both of us live inparadise.
You know we've got the worldahead of us, We've got our
health, we've got our happinessand, ultimately, just a bit of
bloody hard work.

Speaker 2 (47:40):
Yeah, look, I think we.
You know, we said it before.
You've only got to show up tobe in front of 90% of the people
probably 99% of the peoplethese days.

Speaker 1 (47:48):
Yeah, that extra 2%.

Speaker 2 (47:49):
Yeah, look, and I think it goes back to obviously
taking that structure andimplementing it into your life.
And, you know, just havingbeing proud about what you do,
if you know, if you rock upevery day and you're a cleaner,
or if you rock up every day andyou know you mow lawns, it
doesn't matter what it is, ifyou're passionate about it
you'll go far.

(48:13):
Absolutely so I think it's.
You know, all too often we gettold that we don't need to be
told what to do anymore or wedon't need to put in the hard
work, and I don't believe thatthat's the case.
You know, I think whateveryou're doing, you do it to 100%.
Yeah, absolutely.
And if that's not where you wantto go with your career, you
stop and you go and do somethingelse.
Because if you start giving 20,30%, that'll start to roll on
and it'll start to be who youare and how you go about your
life.
And you know we're seeing itall too often.
I think people just need to go.
No cut ties, move on, go to theindustry that they want to do

(48:34):
and give it a hundred percent.

Speaker 1 (48:35):
Yeah, and I think that's again coming back down to
that, making it look easy aswell, isn't it?
You know there, there's so much.
You know there's so much hardwork under the surface and I
think you know like verymuchating life, and I think
that's really important was showthe hard work you know, show
the 70, a hundred calls you knowof those a hundred calls a day.

(48:56):
You know what were the connects, what were the you know key
things, and how many times didsomebody hang up on you Like I'm
sure you know, I don't, I don'tknow, I'm not saying for you,
but yeah, I'm not.

(49:16):
I'm sure that you weren havebeen like got a listing or got
an appraisal or got threeappraisals, like we know what
you know success marketing is.
But you know there is somethingmagic in the reality of life
and just building.
You know mental toughness andresilience.

Speaker 2 (49:22):
Yeah, and I think my one of my favourite things was
when I got hung up on was callthem back and say sorry the line
dropped out.
They would never hang up on youtwice because they're in shock
that you called them back, soyou know, catching them off
guard or going and knocking onthe door and saying, hey, sorry,
the phone dropped out.
It's sort of a cop out.
They won't know what to do.
I love it.
Mix it up.

Speaker 1 (49:38):
Courageous conversations.
Well, Kieran, it has beenamazing to have you on board.
Thank you I hope there's manyfuture conversations ahead,
wishing you all the best withyour journey ahead and keeping

(49:59):
you know in close contact andkicking goals together.
Thanks for having me on mypleasure.
Thank you for listening to thisepisode of beyond the signboard
.
We trust you enjoyed it as muchas we enjoyed making it for you
.
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