Quick Conversation: Harnessing AI in Healthcare Marketing - Balancing Technology and Human Touch with Jeremy Miller of Boost by Design

Join us for a compelling conversation with Jeremy Miller from Boost by Design, who lends his expertise on the evolving role of AI in marketing. Jeremy draws our attention to the crucial importance of integrating a human touch amidst the rise of AI tools like ChatGPT and Google’s AI-driven search capabilities. He provides a thoughtful perspective on the potential pitfalls of AI learning from AI—what he terms the "dark force problem"—which can result in content lacking in warmth and personal connection. With AI becoming an integral part of our marketing strategies, Jeremy emphasizes the need for human insight to bridge the gap between technology and authenticity, ensuring businesses maintain trust and relatability with their clients.

As we navigate the intersection of AI and healthcare marketing, Jeremy illustrates how AI can be a powerful tool for data collation and strategy development, provided that human experts play a central role in the process. He draws parallels between using AI in healthcare and marketing, advocating for AI as an aid rather than a replacement for human intuition and expertise. By 'filing off the edges,' or refining AI-generated content, businesses can ensure the messaging remains authentic and reliable. This episode is essential listening for those striving to harness AI's potential while safeguarding the irreplaceable value of the human element in digital marketing.

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Episode Transcript

Aaron (00:03):
Welcome back to the podcast.
If you recall, last week weannounced that we're doing
something a little bit differentthis season, 4.5.
We're doing some quickconversations.
So today we're joined here withJeremy Miller from Boost by
Design.
Now full disclosure.
Boost by Design does do all ofour SEO, our marketing and
website and social media support.

(00:24):
We trust him enough so weexpect that you would find some
value in what he has to say.
So here's our quickconversation with Jeremy Miller.

Jeremy (00:39):
Hey, thanks, guys.
Thanks for having me.
Like Aaron had mentioned, I'm asmall marketing agency out of
Savannah, georgia.
We work across a lot ofdifferent industries, including
health care, and there's a lotof confusion and questions about
digital marketing lately.
So the one thing that I thinkis at the top of most people's

(01:03):
minds nowadays is AI.
The one thing that I think isat the top of most people's
minds nowadays is AI.
It's been touted as being ableto solve all your problems, so I
kind of want to pull thoseexpectations down a little bit
and look at it realistically.
With all the AI tools that arecoming out here.
You know ChatGPT, cloudai andyou know any of those other

(01:24):
services.
They're a really great tool,but it's not something that you
necessarily want to put all youreggs in that basket.
It's a great starting point tohelp you come up with content
and strategy, but you still needto have that human touch, and
you know Google now has theirrollout of AI answers on web

(01:45):
searches.
I'm sure you've noticed, whenyou go and search a key phrase
or something like that, thatGoogle will try and provide an
answer for you before you evenhave to click on a website.
That is not necessarily goingto be the way that the search
results show up in years.
They're still in a rollout andtesting phase, so one of the
things to keep in mind for yourmarketing is don't rely solely

(02:08):
on AI.

Aaron (02:10):
Well, it kind of leads us to the dark force problem right
, where it's just AI learningfrom AI and without that human
interaction like you talkedabout, I think a lot gets missed
with a company.
I personally I can kind ofdetect when AI has been involved
and if I see no effort put intothe product that I'm reading or

(02:32):
seeing, I tend to just kind oftune it out and say they don't
really care about me.

Jeremy (02:39):
Right.
There's that trust buildingfactor that is very important in
attracting new clients andcustomers.
As we see more and more AI,whether it's images, whether
it's generated content, yoursubconscious is starting to pick
up on that.
The same way that you cansubconsciously identify stock
photography on a website, thatcan definitely hurt your

(03:05):
trust-building part of somebodyvisiting your website for the
first time because it's veryclinical, it's very dry, it's
hitting that uncanny valley Likethere's not a real person
behind this.
It has put effort into thistime.
So using that AI as thebeginning steps to create your
content is more important thanjust setting up an AI query to

(03:29):
create content for you and thencall it a day.

Aaron (03:33):
I don't know about you.
All of our employees aredressed to the nines and are
smiling, holding out their handsfor a handshake every time a
client is around.

Jeremy (03:43):
Of course, of course.
Like what other reality isthere?

Aaron (03:46):
Right, Well, thank you, Jeremy.
I think that that is reallyuseful information for our
listeners to know about.
You know AI and healthcare.
We're talking about it from thestandpoint of improving care,
but in this case, how can ithelp improve the marketing?

Jeremy (04:05):
Yeah, I would go ahead and kind of draw it back to the
actual healthcare portion, asopposed to the marketing portion
I was speaking out.
You can use AI to collate a lotof data and come up with some
summaries or some theories, butyou still want to have a doctor
or physician or somebody at theend of the day reviewing that

(04:25):
data and make sure that'scorrect.
So just as you can use AI tohelp in health care, you can
also need to use AI in that samemanner in your marketing.

Aaron (04:34):
Yeah, there's a responsible use of AI and going
in and I think I've referred tous.
Internally we call it filingoff the edges, right Going
through and actually reading thedocument, making sure it
doesn't repeat itself andactually makes sense and stuff
isn't just made up to fill inspace.

Jeremy (04:50):
Exactly, exactly I couldn't agree more.

Aaron (04:53):
Well, jeremy, thank you for this quick conversation and
folks tune in next week andwe'll have another quick
conversation.
This has been an episode ofBeyond the Stethoscope Vital
Conversations with SHP.
Your hosts today have been me,aaron Higgins.

Jason (05:10):
And me, jason Crosby.
This is a production ofStrategic Healthcare Partners.
Our executive producers areMike Scribner and John Crew, our
editor is Nyla Wiebe and oursocial media manager is Jeremy
Miller, with Boost by Design,transcription by a robot and
tweaked by me, a human, jasonCrosby.

Aaron (05:30):
You can visit our podcast archive on our website shplccom
slash podcast, and there youcan learn more about the
services and products offered bySHP.

Jason (05:42):
You can also find us on social media, including Facebook
and LinkedIn, where you cansend us questions and even leave
comments about this episode.

Aaron (05:53):
Thank you.