Quick Conversation: Unlocking Digital Marketing Success: Control, Analytics, and Growth Strategies with Jeremy Miller of Boost by Design

Unlock the secrets to mastering your digital marketing efforts with insights from Jeremy Miller, our trusted marketing expert from Boost by Design. Ever faced the headache of losing access to critical digital channels due to employee turnover? Discover how to safeguard your business from such pitfalls by maintaining control over your social media, website, and hosting logins. Jeremy shares invaluable real-world experiences and practical strategies to ensure your marketing campaigns run smoothly, without unnecessary delays or obstacles.

But it doesn’t stop there. Grasp the power of data to propel your business forward. Jeremy explains why understanding your analytics is crucial for measuring ROI and refining your strategies. Whether you're running email campaigns or engaging on social media, learn how often to review your metrics and how to leverage them to fuel growth. This episode is a treasure trove of actionable advice, designed to guide you through the complexities of digital marketing and put your small business on the fast track to success.

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Production © Strategic Healthcare Partners, LLC.
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Episode Transcript

Jason (00:00):
Hello everyone.
This is Jason Crosby of SHP.
We have Jeremy Miller withBoost by Design, our esteemed
digital marketing guru for thelast several years, where we've
obviously trusted him with ourservices and trust him enough to
have him on here to talk aboutsome general marketing tidbits
for your small business.
Welcome, jeremy.
What advice would you give tofolks as they sort of organize

(00:24):
and channel their marketingefforts?

Jeremy (00:26):
Thanks, Jason.
So what I want to begin with iskind of a very high altitude
view that a lot of companiesdon't necessarily consider at
first is making sure that youhave control over all your
digital channels, whether thatbe LinkedIn, the logins to your
website, the logins to yourhosting, whether that be
LinkedIn, the logins to yourwebsite, the logins to your
hosting.
We have run into plenty of timeswhere we've onboarded a new

(00:49):
client and it's taken severalmonths because an employee that
only had there was one employeethat had access to LinkedIn, and
that was it.
There was another employee thathad LinkedIn access to YouTube,
and that was it, and now theydon't work there anymore and now
the company no longer controlsthat channel.
So making sure, if you're inthe middle of a marketing

(01:14):
campaign with a digital marketeror if you're considering one in
the future, the very first stepis to make sure that you
control that the companycontrols and owns the access to
your social media channels, toyour website.
Company controls and owns theaccess to your social media
channels, to your website, toyour hosting, to anywhere that
your company name might beshowing up online.
You want to make sure thatthere's either a catch-all email
, whether it's a support emailinternally that you have or that

(01:38):
the principals of the companyown.
That that's going to save you alot of headaches and that's
also going to expedite a lot ofyour marketing strategies if you
are starting to kick off a newmarketing campaign.

Jason (01:51):
That's excellent information and, as you know,
for our audience.
We've unfortunately had toexperience that where Jeremy
helped us out with outgoingemployees, but also we've
experienced that with one of ourhospital clients that had to do
the same thing and it can bequite the headache.
So as folks go through that, itsounds like sort of a

(02:13):
preparedness sort of plan inyour digital marketing of backup
folks, backup plans and thatsort of thing.
Healthcare moves fast, but SHPmoves faster.
Our strategic consulting helpsyou stay ahead Expert advice on
growth, financial planning andadapting to industry changes.
Partner with SHP to secure yourfuture.
What are some other next stepsyou would advise folks as they

(02:37):
try to come up with anall-encompassing you know online
marketing plan?

Jeremy (02:41):
One of the things that is really going to help is data.
So, whether you've got GoogleAnalytics installed on your
website or a different analyticsplatform, you want to make sure
that you have that data that'sbeing collected, that you
hopefully have historical dataso you can compare year over to
year.
And if you don't have that, youneed to get that integrated as

(03:03):
soon as possible because you cancreate new content, you can run
ad campaigns, but if you arenot seeing the data, the
analytics come in, you can'tcreate a ROI for yourself, so
you have no idea what's working.
So, beyond making sure that youcontrol all your digital
channels, making sure you havethat access to the analytics,

(03:25):
that's implemented properly,because you don't want to be
spending marketing dollars ifyou're not making any new, if
you're not driving any newbusiness.

Jason (03:36):
So how frequent?
And obviously you know ifyou've got newsletters, you've
got LinkedIn, as you mentioned,your website, google Analytics.
There's so many differentchannels to look at For those
that don't have the time,necessarily the expertise.
How frequent would you look atthat information and then, I
guess, go a step further?
How do you leverage that assort of next steps?

Jeremy (04:03):
further.
How do you leverage that assort of next steps?
So yeah, that can be.
Part of the confusion is thatevery platform has their own
source of analytics.
So if you're running an emailcampaign, if you've got
MailChimp, constant Contact,whatever, they have their
analytics.
If you're running metacampaigns or LinkedIn campaigns,
they have their own metrics.
So it really depends on howgranular you want to get.

(04:24):
For a C-suite 10,000-foot view,everything will funnel into a
Google Analytics so you can seefrom a quick five-minute review
of a report where the majorityof the traffic is coming from.
If you want to get moregranular, for any internal
employees or marketingconsultants, they'll be the ones

(04:45):
that will go on all thosedifferent platforms.
But for being able to report tothe overall health of your
marketing campaigns, one solidanalytics source or platform is
really helpful.
Google Analytics can be thatplatform is really helpful.
Google Analytics can be thatthere are also third-party
platforms that we use thatcollate all that data into one

(05:07):
place where you can view allthat.

Jason (05:10):
Very, very helpful and again, as a client of Jeremy's,
I can certainly attest we may bea bunch of data geeks at SHP
but we certainly don't have alot of time to review things.
Jeremy does a great job everymonth of channeling that for us
on a single view, a singlereport, to kind of look at
things going forward.
Jeremy, appreciate your time assomeone who can definitely
speak to your helpfulness withour digital marketing.

(05:32):
We hope that those listeningwill as well.
You can find Jeremy atboostbydesigncom.
Thanks, jeremy.

Aaron (05:39):
Thanks, jason.
This has been an episode ofBeyond the Stethoscope Vital
Conversations with SHB.
Your hosts today have been me,aaron Higgins.

Jason (05:48):
And me, jason Crosby.
This is a production ofStrategic Healthcare Partners.
Our executive producers areMike Scribner and John Crew, our
editor is Nila Wiebe and oursocial media manager is Jeremy
Miller, with Boost by Design,transcription by a robot and
tweaked by me, a human, jasonCrosby.

Aaron (06:09):
You can visit our podcast archive on our website shpllc.
com/podcast, and there you canlearn more about the services
and products offered by SHP.

Jason (06:20):
You can also find us on social media, including Facebook
and LinkedIn, where you cansend us questions and even leave
comments about this episode.

Aaron (06:28):
Thank you for listening and we look forward to visiting
with you on our next episode.