Beyond The Tools
Are you a home service business owner and/or contractor looking to grow and scale your business? This is a podcast dedicated to helping home service business owners and contractors grow faster by getting more leads, converting more sales so that you can finally get beyond the tools.
Episodes
Marketing has changed, and guessing is no longer an option.
In this episode, Krystal Hobbs breaks down how contractors should be thinking about marketing in 2026, from setting revenue-driven goals to using the channels that are actually producing results right now. Clear, practical, and grounded in real experience..
👉 Full show notes: http://www.beyondthetoolspodcast.com/
What if your wholesaler could do more than ship product? In this episode, Krystal Hobbs talks with Angi Becker about thinking outside the box in wholesaler relationships. Learn how true partnerships, creative problem solving, and better conversations can help contractors navigate today’s challenges.
👉 Full show notes: http://www.beyondthetoolspodcast.com/
In a world full of ads and algorithms, real connection still wins. In this solo episode, Krystal Hobbs shares why human connection and community presence matter more than ever for contractors. Learn how in-person engagement can strengthen trust and make your marketing work better.
👉 Full show notes: http://www.beyondthetoolspodcast.com/
Stephanie Allen joins Krystal to talk about rebuilding trust, reconnecting with customers, and leading with heart during one of the hardest years her HVAC company has faced. She shares why relationships matter more than ever, how AI is helping her team refocus on people, and what it takes to stay grounded when the industry feels tougher than before.
Jody Underhill of Talent On Tap joins Beyond the Tools to share how HVAC companies can transform the way they recruit. From building a steady talent pipeline to qualifying for both skills and culture fit, Jody reveals how to finally take the pain out of hiring and start fueling growth.
Aaron Gaynor shares how going bankrupt became the wake-up call that changed everything. In this encore episode of Beyond the Tools, he opens up about building a business from the ground up, leading with resilience, and growing a team that thrives.
👉 Full show notes: beyondthetoolspodcast.com
Ellen Rohr opens up about how she went from nearly sinking the family plumbing business to turning it into something truly profitable and fulfilling. In this encore episode, she shares the tough moments, the mindset shifts, and the steps that helped her take control of the numbers and finally get paid what she was worth. Originally aired in 2022, this story is just as relevant and powerful today.
👉 Full show notes: beyondthetoolspo...
Drew Cameron shares how a major wake-up call led him to rethink everything, from how he worked to how he lived. In this encore episode, he reflects on what it really means to build an HVAC business with intention, where success does not come at the cost of your health or happiness. Originally aired in Season 1, this episode is worth a second listen.
Krystal Hobbs shares how HVAC contractors can use video marketing to become the go-to company in their local market. From her own journey to a simple content framework, this episode is packed with tools to help you show up with confidence and grow your business.
👉 Full show notes: beyondthetoolspodcast.com
Thinking about selling your HVAC business someday? Olga Bashkatova shares what you need to know now before you’re ready to sell. From cleaning up your books to proving your value, this episode is all about getting prepared, protecting your legacy, and setting yourself up for the future.
👉 Full show notes: beyondthetoolspodcast.com
Sandra Ansell joins Beyond the Tools to share her powerful story of growth, transition, and legacy in the HVAC industry. This episode dives into what it really takes to plan for the future—without losing what matters most.
👉 Full show notes: https://reflectivemarketing.com/podcast/sandra-ansell-the-smart-way-to-sell-your-hvac-business/
Ryan Sledge knows that while hard work matters, real growth in the trades comes from structure, standards, and strong teams. In this episode, he shares how hiring people who care, setting clear expectations, and building solid playbooks and scorecards transformed his business into one that runs smoothly and grows sustainably.
👉 Full show notes: beyondthetoolspodcast.com
Missed calls aren’t just missed opportunities—they’re lost revenue. In this episode of Beyond the Tools, Laura Fudge from Telelink shares how contractors can improve customer experience, reclaim their time, and build stronger businesses through smarter answering service strategies.
👉 Full show notes: beyondthetoolspodcast.com
What does it really take to grow a successful HVAC business? This episode explores leadership, planning, team building, and the mindset that drives real, lasting growth in the trades.
Sponsored by Telelink—24/7 live answering services for the trades.
Full show notes here: https://reflectivemarketing.com/podcast/stephanie-postell/
In this episode, HVAC expert John Ellis shares how clear pricing, customer education, and IAQ solutions can help you close bigger jobs and gain homeowner trust. If you want sales to feel easier—for your team and your customers—this one’s packed with practical strategies.
👉 Full show notes: https://reflectivemarketing.com/podcast/john-ellis/
Running a construction business comes with constant demands—but it doesn’t have to feel chaotic. Erik Jensen of Sprucehill Homes shares the systems and leadership strategies that helped him bring order, accountability, and long-term growth to his company.
This episode is sponsored by Telelink, 24/7 live answering services for the trades.
Access the full show notes here: https://reflectivemarketing.com/podcast/erik-jensen-workin...
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