Ben and Sharad discussed the evolution of technology from web 2 to web 3 and the emergence of the metaverse as the next iteration of the internet. They encouraged brands to start building a web3 community and to not procrastinate in creating a presence in the metaverse.
Sharad and Ben discussed the importance of building a community in the web3 era, which is focused on collaboration and relationships rather than competition and transactions. They also emphasized the need for customer-centric policies and strategies, and the potential benefits of partnering with existing web3 communities rather than influencers.
Sharad and Ben discussed the shift in power from big brands to consumers in the metaverse, where people will decide what products they want and brands will manufacture them. They also talked about the importance of creating digital versions of products and the need for brands to rethink their strategies, production style, merchandising, and marketing philosophy to be successful in the future.
Sharad discussed the importance of fashion brands making a move towards the metaverse and how the metaverse of senses, including smell and touch, will play a role. He also mentioned a company in Milan called Aura Link, headed by a 21-year-old named Alistair Parnigo, who is worth following on LinkedIn.
Sharad and Ben discussed the potential of the metaverse and the obstacles that need to be overcome for mass adoption, including the need for education and the high cost of 3D glasses. Sharad emphasized the importance of staying informed and following the technology wherever it takes us.
Ben and Sharad discussed the potential benefits and drawbacks of pursuing the metaverse technology, including issues of addiction and safety. They also talked about the importance of education and caution in using technology, and Sharad mentioned his community of entrepreneurs working to make a positive impact with technology.
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