Knute and Ben discussed Knute's background in e-commerce, including how he and his wife started an e-commerce business, scaled it up, and eventually sold it. They also touched on topics such as dropshipping, branding, and the importance of customer experience.
Knute discovered crypto while running an e-commerce store in 2020 and became interested in it. He then joined Neo Tokyo and started his own project after being inspired by Becker and his involvement with Doge Pound.
Knute discussed his journey in the NFT market, including his initial demoralization, his desire to give back to the community, hiring a developer who scammed him, partnering with John Lemon, and the challenges they faced with the product's development and launch. They eventually realized the need to improve the user experience and align it with their original vision.
Knute and Ben discussed HodlPerks, a platform that connects brands, NFT creators, and NFT holders. They talked about the perks and partnerships offered to NFT holders, the importance of community engagement, and the key elements for long-term success in the NFT space.
Ben and Knute discussed the importance of having a cohesive culture and branding in order to create a successful NFT project. They also talked about the value of adding new perks and partnering with other communities to grow and engage members.
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