Tracy Greenan on Metaverse, Web3 & Digital Fashion | BGTV 019

Ben and Tracy discussed Tracy's career journey, including her experience in fashion design, starting her own brands, and her recent venture into digital fashion. Tracy shared her excitement about her company exiting stealth mode and her interest in collaborating with web3 influencers in the digital fashion space. Tracy transitioned from knocking on doors to building a successful fashion brand by targeting independent boutiques and focusing on higher margins. She later recognized the advantages of digital fashion, such as environmental sustainability, limitless inventory, global talent sourcing, and avoiding logistical challenges, and emphasized the importance of embracing the digital renaissance to stay ahead in the industry. Ben and Tracy discussed the advantages and potential drawbacks of the metaverse and Web3 technology. They acknowledged that while physical items cannot be worn or used in real life, the younger generation, who have grown up in digital worlds, will be the target market for these technologies and will drive the spending power in the metaverse. Tracy discussed the use of AI in developing products and the merging of real-life and online worlds in the fashion industry. Ben mentioned the opportunity to crowdsource designs and attach royalties to NFTs, while Tracy emphasized the importance of choosing the right platforms and ensuring fair payment for designers. Tracy and Ben discussed the importance of understanding player preferences in gaming and the future of metaverse fashion. They also mentioned the potential for more sophisticated avatars, increased interoperability, and the ability for businesses to sell NFTs on their own websites.