Old student recruitment methods are quickly becoming obsolete as we approach the demographic enrollment cliff. In this episode, Bart Caylor, President and Founder of Caylor Solutions, makes a case for refining and expanding recruitment efforts in higher education.
Bart has advice on targeting older demographics, increasing focus on student retention, and raising efficiency through the use of AI, as well as mistakes he sees smaller schools make when trying to compete for prospective students’ attention.
Join us as we discuss:
[3:17] The enrollment cliff and more serious issues for student recruitment
[7:54] Why schools need a more disciplined approach to enrollment
[11:52] Why it’s important to market towards students who are already enrolled
[18:31] How AI is being used and misused on campuses
Check out these resources we mentioned during the podcast:
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