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February 25, 2025 10 mins

Based on listener interest, we're expanding upon gamification in restaurants. Welcome to episode 7: How to Gamify Your Restaurant & Make Dining More Fun (While Driving More Sales!). Want to boost customer engagement, increase repeat visits, and drive more sales—without relying on discounts or ads? In this episode of Big Ideas For Restaurants, host Sam Young sits down with Eric Herman, founder of Big Ideas, to talk about gamification in restaurants and how a Digital Scratch-Off Game can help you: Grow your SMS, email, and VIP list—on autopilot. Turn one-time guests into repeat customers with fun, interactive rewards. Increase sales without deep discounting. Use AI & automation to engage customers and bring them back. With restaurant competition fiercer than ever, gamification is the secret weapon smart operators are using to stand out, build loyalty, and increase customer retention. How does it work? Customers scan a QR code, then scratch off a digital ticket for a chance to win exclusive offers—like free appetizers, BOGO drinks, or VIP perks. The customer has to opt in to claim their winning prize. Then, an AI-powered hostess follows up automatically, reminding guests to return and use their reward! Want to see it in action? Try the Digital Scratch-Off Game now at BigIdeasForRestaurants.com/scratchoff.

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