#84: Finding Ways to Raise Your Visibility in BigLaw When You Lack External Opportunities

When you're early in your legal career—or even well into it—it can feel like raising your professional profile is only possible if you're already visible. But in this episode, I share how lawyers at all levels can expand their reputation strategically, even without headlining conferences and events, or getting opportunities to publish in legal journals and publications. I walk through the barriers lawyers face with getting more external visibility, including for attorney working in-house or at firms with less resources or ability to assist their practictioners, and break down practical, ethical, and effective ways to build your brand in both the legal and business communities. From LinkedIn strategies to industry group engagement, from social circles to generosity-based networking, I cover a range of tactics that can help to gain traction.

Whether you're trying to become known as a trusted expert in your niche or simply want to find a path to more leadership and client-facing opportunities, this episode outlines steps you can take now to build a stronger, more memorable presence—starting today.

At a Glance:
00:00 Why visibility is hard in both junior and senior stages of your career
02:30 What to do when legal speaking and publishing opportunities feel limited
02:59 How to answer "What do you do?" in a way that reflects your expertise
04:23 The difference between title-based and value-based branding
05:09 How to quietly build industry presence on LinkedIn
06:15 A low-effort way to become a recognized voice in your niche
07:10 Why business groups (not just legal ones) matter
08:16 How social and civic groups can organically build your brand
09:02 Letting your best traits speak for themselves outside of legal roles
09:48 Writing about law-adjacent topics when legal topics are off-limits
11:01 The role of generosity in expanding your reputation
12:14 How being a "connector" gets you invited to speak and lead

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Show notes: https://www.lauraterrell.com/podcast