Building and sustaining a practice in BigLaw can sometimes feel like you're carrying the entire business development and marketing load yourself. From writing client alerts and chasing follow-ups to hosting webinars and developing leads, many lawyers know the frustration of not having enough support from firm marketing and business development teams.
In this episode, I break down how to work smarter with the limited internal resources you may have -- even in a BigLaw firm -- where and how to create repeatable business development habits, how to leverage platforms outside your firm, and how to protect and invest in your own book of business when firm support simply isn't there. These strategies are designed to give you a clear path forward even if it feels like you're doing it all alone.
At a Glance:
00:00 Why business development often feels like a solo effort in BigLaw
02:12 How to adjust expectations of firm resources and ask for targeted support
03:24 Examples of specific requests that firm resources can realistically deliver
04:37 Building simple, repeatable business development habits that create momentum
05:18 Repurposing client questions and content into multiple formats and opportunities
06:23 Streamlining workflow with templates, automation, and saved materials
07:10 Leveraging external platforms, like industry events, podcasts, and alumni groups
08:41 Making internal wins visible and quantifying results for leadership
10:54 Proactive updates that keep you on practice chairs' radar without seeming boastful
11:16 Asking whether you're building your firm's platform or your own and why it matters
12:59 Framing requests for firm resources with clear business justification
15:09 When to hire outside PR, marketing, or business development help to protect and grow your book of business
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Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting?
Here are ways to reach out to her:
laura@lauraterrell.com
LinkedIn: https://www.linkedin.com/in/lauralterrell/
Instagram: https://www.instagram.com/lauraterrellcoaching/
Show notes: https://www.lauraterrell.com/podcast
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