May 31, 2025 • 30 mins
Spencer Olmstead's path to detailing success began at just 16 years old, working at Mr. Car Wash where he discovered his passion for automotive care. Unlike many entrepreneurs who try various careers before finding their calling, Spencer knew immediately that detailing was his future: "There was no before, there's no after, it's just I jumped in. All in detailing baby."
What makes Spencer's approach unique is his focus on interior detailing as his primary service offering, bucking the industry trend of leading with ceramic coatings. "My superpower is interior cleaning," he explains, noting he can remove "almost 90% of all stains out of carpets." This specialization has proven incredibly lucrative, with customers paying $800-1500 for premium interior services—matching or exceeding what many detailers charge for exterior ceramic coatings. For detailers looking to diversify their revenue streams, Spencer's success offers a compelling case for revitalizing interior services.
The conversation reveals powerful customer education strategies that drive business. Spencer shares how he photographs swirl marks on cars in sunlight to demonstrate the damage caused by automatic car washes, then presents ceramic coating as a solution. His most effective interior detailing pitch? Educating customers that a single food spill introduces over 700 bacteria and viruses within 24 hours—a fact that alarms parents and rideshare drivers especially. Perhaps most impressive is Spencer's trade-in value pitch, where he shares stories of customers whose $800 detailing investment returned $1500 above Kelley Blue Book value at the dealership. "Whatever you invest in me is what I'm going to invest in you. Guaranteed," Spencer promises, embodying the philosophy that when detailed properly, clean cars aren't expenses—they're investments that pay dividends.
INTRO
Your host is Davy Tyburski, America’s Chief Profit Officer® and Founder BigMoneyDetailer.com.
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OUTRO
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey folks, welcome to the Big Money Detailer podcast.
And again today we are doingsomething special because I
believe that you should not onlylearn from us at Big Money
Detailer, but you should learnfrom other detailers just like
you.
And today, man, I am pumped upbecause I got the man, the myth,
the legend.
I got Spencer Olmsted here fromMarion, Iowa, so let's dive in.
(00:20):
You ready to rock and roll,Spencer, I am All right.
Man, here's always.
The first question I love toask is like why and how?
Why and how did you get into?
Speaker 2 (00:28):
detailing man.
It started off when I was young, 16 years old.
My first job was at Mr Car Wash.
Since then I just drew more andmore into the car, enthusiastic
, and wanted to become more intoit.
So not only did I learn thechemical side of things, but I
also learned the exterior side,and then eventually I got into
interior.
(00:49):
And after that I wanted to gofurther.
So I started my own business,started learning how to do
ceramic coating that's great.
Speaker 1 (00:55):
So again the this what were you doing before you
started the quote?
Speaker 2 (00:59):
part-time, uh, washing and detailing cars uh, I
mean I, I got started in thatvery early Like there's no other
before or after.
I mean it was I got into it andI fell in love with it right
away.
I mean there was no before,there's no after, it's just I
just jumped in.
Speaker 1 (01:17):
All in detailing baby .
Speaker 2 (01:19):
All in right, Pretty much All in detail, like that
first day when I was at the carwash.
I mean I learned basicallyalmost there was anything about
a car wash and I from then Ijust couldn't get off of it.
Speaker 1 (01:31):
I tried.
Speaker 2 (01:32):
I went to construction, I went to a
restaurant, but since then Ijust yeah, I couldn't move it
past it.
Perfect.
Speaker 1 (01:38):
Yeah, like, it's a lot of like the folks there in
my coaching program, et cetera,even if some of the new
listeners who may be joining thepodcast for the first time.
Our son, dylan, runs theAffluent Auto Spa here in San
Antonio, texas, and he's blessedto have me as his father but
also as his mentor.
But one of the big things is,even when I do my keynote talks
all over the country, one of thethings I always say, spencer,
is I say hey, man, if you couldlive your passion and you're
(02:02):
doing stuff you love to do andoh, by the way, you happen to
get paid what you're actuallyworth.
I don't know if there'sanything better than that right,
doing what you love and thenbeing paid appropriately for the
great work you're doing so youcan support your family, your
charities and whatever elseimportant.
So thanks for sharing that.
All right.
Next one we're going to go tothe other side of the spectrum
here.
Let's talk, like, of all theseyears you've been doing it.
(02:24):
What's one big?
Whatever word you want to use,I'll use mistake, because the
listeners know what a mistake is.
But what's one big mistake youmade?
Um, and more importantly, whatdid you learn from that mistake?
Speaker 2 (02:37):
it would be very simple.
Um, I started standing in a carwith no training, no experience
behind it.
I just jumped in it because Iwatched a ton of youtube videos.
And there's, there's themistake.
Um, don't take a youtube videoand just roll with it.
I think you need to go furtherand get yourself a mentor or get
(02:58):
someone that knows how to do itdeeply, because it doesn't take
a lot to sand a car and to ruinthe paint.
But yeah, that was my mistake.
It was a small spot, about twoinches big, nothing terrible.
So, lucky enough, I knew a guythat knows how to paint cars and
he was able to do it free ofcharge.
And yeah, I mean, we still gotthe customer to pay.
(03:19):
We still got the customer to behappy with us and use our
service later on.
But we were upfront, we werehonest.
I told them from the start too,like this is a test drive,
there's no guarantee I'm gonnamake it right.
Speaker 1 (03:30):
So that's great well, that brings up another key
lesson for for everyone,listening to the podcast is um,
hey, man, let's just go back 10years ago.
10 years ago, let's just saythere was a lot less content,
training, free, free trainingavailable, right.
And then these days, everybodyand their uncle and aunt seems
(03:52):
to have some kind of a trainingprogram.
The key point, I think in allmy years, decades of experience
and coaching and mentoringbusiness owners, is you know,
you need to learn from peoplewho have been there, done that,
and most people stop there.
Learn from people who have beenthere, done that, but also
learn from people that are stilldoing it today.
And make sure you're learningfrom the right people, because
(04:13):
these days, you could watch avideo, you could watch a post,
you could listen to a podcast,whatever.
And how do you know thatinformation is 100% accurate?
So it's always good to vet thatout.
As a matter of fact, that'sfunny because my pastor, as a
matter of fact, I have afoundation called Pastor 360.
Its mission is to make life andministry better for pastors,
and one of my co-founders,pastor Kieschnick, says this to
(04:35):
me learn to shave on anotherman's face.
And I had to think about thatfor a while, spencer, I'm like I
don't know what the hell thatmeans.
Pastor, pastor, he goes.
Well, listen, learn to shave onmy face.
In other words, let me show youall the cuts I've had so you
don't make the same cuts on yourface and it's the same thing of
what you're saying.
Is that knowledge, skill andability to do the great stuff
(04:55):
that you need to be doing as adetailer, you've got to make
sure that you do it the rightway.
Speaker 2 (05:06):
So I appreciate you sharing, sharing that big lesson
, all right.
Next one, um, go ahead.
For anybody that's listening,really find yourself a mentor,
rather as a certified mentor orsomeone that's been in it for 15
, 20, some years.
Find someone and learn alltheir knowledge yeah absolutely
going to help you exceed.
Don't be afraid to reach out anddon't be embarrassed either,
because at the end of the day,detailed, we need to start
thinking more of a communitybase.
I mean, yes, we're competitors,but at the same time, if we can
(05:29):
learn the same knowledge andgain the same knowledge, I think
we can all exceed in the world.
Speaker 1 (05:34):
Amen, amen.
The pie is big enough foreverybody, man, millions and
millions of cars that there areeven in your local market.
Having a good marketing systemthat brings you those clients.
Number one and number two,which we talked about before we
started the podcast, is keepingthem coming back for more,
having them I use the wordintroduce, have them introduce
(05:57):
you to others, either in theircommunity or their family or
whatever.
That's really where the magicbegins.
That brings up the nextquestion, man.
This is a tough one for mostpeople to answer, because I'm
going to ask you for one, justone.
But what is like yoursuperpower, man?
What is like the one thingyou're like?
Got that I'm like I wear a capebecause I'm so good at that and
again, I know you're a humbleguy, but please share that with
(06:19):
the others as well.
What's your superpower?
Speaker 2 (06:21):
So I like to say it's ceramic coating, but it's not.
My superpower is interior.
I can definitely get almost 90of all stains out of carpets.
It doesn't get past me.
I mean, I know all the nips andtricks and everything that
needs to go in between.
Well, what really needs a cleaninterior?
So I think my superpower isinterior cleaning.
(06:42):
Um, I can definitely make thatinterior look new, if not like
new again.
I mean, I know a lot of detail,like to say ceramic coating is
their power.
But I don't know.
I think we're in a world nowwhere, you know, just trying to
get 100% of that paintcorrection is not possible these
days.
And if we look back, if we lookback 10 years ago, you know
paint used to be thick and stuff, but nowadays they're coming
(07:05):
off the factory thin.
Not a lot you can do there.
So is that really a power?
I wouldn't say so, because ifyou can't do a lot but just
supply coding, everyone can dothat.
Speaker 1 (07:17):
Good, yeah, that's really good.
And again, I did go over yourwebsite before the podcast today
.
But just make a little noteLike that's your superpower
before the podcast today.
But just make a little note,that's your superpower For
everybody listening.
Here's the thing.
Whatever your superpower is,what sets you apart from your
local competitors, that needs tobe front center and like
fireworks bouncing off yoursocial media pages or, in your
(07:40):
case, the website, whatever itmight be.
So if that is truly yoursuperpower, make sure you're
amping that up.
Or, in your case, the website,whatever it might be.
So if that is truly yoursuperpower, make sure you're
amping that up.
A little call out, obviously,some testimonials from customers
about man.
Before I called Spencer, myinterior was look like blank,
whatever that looked like.
And now that Spencer has takencare of my interior.
So anything you can do toreinforce the superpower that
(08:02):
you have in your marketing, inyour sales efforts and in your
consultations that you're doingthat helps set you apart from
everyone else.
And again, you start with aninterior, but obviously when you
do a great job there, then itleads to other conversations,
right?
I call them salesversations, bythe way.
So we're going to focus on theinterior, let's say on Davies
Lincoln Aviator.
And then, once we get theinterior, we can have a sales
(08:22):
versation about what else wecould do to serve that
particular vehicle, whether it'sa ceramic coating, whatever it
might be.
But you have to make sure youdeliver on your superpower first
, which in your case isinteriors.
Ok, cool, anything else on thatbuddy?
Speaker 2 (08:36):
I have to say this is almost nine out of 10 time
detailers.
They're listing ceramic coatingas their most sales thing.
Out of 10 times detailersthey're listing ceramic coating
as their most sales say.
And if you haven't checked anydetails in the area, almost all
of them will say that they'redoing ceramic coating, no
interior.
I say roll out that interioragain, bring it back.
(08:57):
You can make just as much asthe same amount of money as a
ceramic coating package.
I got customers you know beenlately been booking with me and
paying almost eight, seven, youknow eight to nine hundred
dollars on interior, even closeto fifteen hundred dollars, just
to ceramic coat their interior.
It's still the same thing.
I can still get almost aboutthe same amount of money as a
ceramic coater.
So if you have to roll back,you know, bring back old stuff.
(09:20):
You know really perform reallywell interior or perform on
exterior well.
I mean, ceramic coating is agood thing it's a big thing.
It brings a lot of money.
But if you can bring back theold stuff in the old days and
make that your number one, youcan make just a bunch of more
money too.
Speaker 1 (09:38):
Yeah that's good.
Uh, so that kind of brings upanother key point for our
listeners, right is um, you knowI always I'm a fast food junkie
, so I'm just going to lay itout there.
So when I go in, I got like onethrough 12.
I want to know one, two, three,four.
There's a buffet of ideas.
Right, there's a buffet of foodoptions, and I think that what
you're touching on, spencer, isimportant in terms of if you're
(09:59):
a one trick pony and you onlymarket your ceramic coating as
an example, which is again toyour point, ceramic coatings are
great, but on the other hand,if I'm a customer who thinks
keyword, thinks that I just wantan interior and that's not part
of the buffet, then guess what?
They'll move to the nextdetailer, they'll call someone
else.
So in your case, you have awhole buffet.
(10:21):
I saw your website.
You have a whole buffet ofdifferent options, which I'll
call entry points for customers.
So if they're looking forinterior detailing, good, let's
come into our detailing businessfrom an interior perspective.
If you're looking for, maybe,headlight restoration, I'll just
go to the other end of thespectrum.
Whatever they're looking for onthe buffet, let them pick and
choose from the buffet what theywant.
Don't just give them one or twochoices, so that that that's
(10:43):
really powerful.
Thanks for thanks for sharingthat one.
Um, how about this one man Wasthere?
Was there ever a point whereyou wanted to give up and go,
like you know what I?
Just, I love what I'm doing,man, but and we all have those
days I'm just talking about thatthat maybe little percent of
the time where you were like, ah, I'm just going to throw my
hands up.
Speaker 2 (11:09):
Probably maybe every other month.
We have a slow month, we have abusy month.
During those slow months youspend 15, 20, maybe 30 days
thinking in your head I'm notgoing to get another call, I'm
not going to get another detail,but almost every single time I
get proven wrong.
Just actually recently, lastmonth, we had almost a week and
(11:35):
a half of no work and I thoughtI was going to throw a towel on.
I was like I'm going to go finda job back in, you know,
construction making the moneyagain and next week rolled
around.
we were busy.
I've seen a well over 15,000some dollar revenue in just two
and a half weeks, which isamazing.
(11:57):
It paid for my slow month andmy next month.
So it's just.
It's one of those things thatyou got to really just.
You know, put your feet down,stay calm.
It sounds like you're apreacher man yourself.
Really put some faith in it.
Let God take the wheelsometimes and just be calm.
You know, don't stress out toomuch.
(12:17):
And again, like I said with theold conversation, bring back
old stuff.
You know, offer single.
You know wash for just 100bucks.
You know whatever is going toget you.
You know cars to come in yourdoor.
You know, do that for sure, forsure.
Speaker 1 (12:30):
I think the other big part about that whole
discussion and we can spend aday, as a matter of fact, when
folks come to my home trainingcenter upstairs we spend two
days diving into theseparticular details it's called
the two-day profit intensive andone of the things we dive into
on that, Spencer, is the fact ofwell, let me give you my quote
first, and then I'll tell youhow that relates.
That relates One of the quotesI've been saying now for decades
(12:56):
is the amount of stress youfeel in your life is in direct
correlation to the lack ofsystems that you have in place.
So let me say it again theamount of stress you feel,
whether it's your personal life,whether it's your business life
, the amount of stress you feel,like those slow months or those
slow weeks, is in directcorrelation to the lack of
systems you have in place.
And that is a very importantpart that I really hammer home
(13:17):
to all of our coaching membersis do a temperature check on if
you listen to the podcast.
Do a temperature check on that.
Do you have a system that isreliable?
It's kind of like makingchocolate chip cookies.
Do you have the same recipethat you use that brings you a
constant flow of clients foryour detailing services, whether
it's headlight restoration,interior ceramic coating.
Do you have a system for that?
(13:39):
And if the answer is not really, then that would be a good
place to start to really startlooking at what kind of system
can I have in place?
That's like lather rinse,repeat, right.
Like most people wash theirhair every day lather, rinse,
repeat.
It just happens over and overagain and that system for that
ongoing flow of customers cominginto the business is fantastic.
So definitely again.
(14:00):
Like I mentioned earlier, we'lldive into that after the podcast
.
I've got a couple ideas for youon that.
Well, that's a big one, man.
It's the roller coaster.
Had a great week, great month,low month, low week, whatever it
happens to be.
So being able to have moreconsistency in that revenue is
certainly something that everylistener should take a strong
look at and figure out.
How do I have a system in placeto have that constant flow of
(14:23):
not just new customers, but alsohow am I activating and keeping
the customers that?
I have One quick tip on that isjust I'm sure people love you,
but they ain't waking up in themorning going.
Oh, I'm thinking about Spencerthis morning.
I think I'll just reach out tohim.
So you've got to have a systemin place to constantly remind
them that you are there to servethem, and that would be a very
(14:46):
big takeaway from that one.
All right.
Next one man, as far as likemistakes, we talked about that,
we talked about your superpower.
Let's go back to, like, thefirst month, and I know that may
be a while ago, but I want youto think about this, because
here I'm going to give you theteaching point first, and then I
(15:07):
want you to expand on it.
Okay, Sometimes things work sowell we stop doing them.
It's like.
That's why I'm going to takeyou back in your mind when you
first started.
Like what that first month?
Talk to me about the stuff youdid and, just as important, how
have you continued, or madethose things better, to continue
(15:29):
to do them today?
So, the first month of businesswhat did you do, man?
Speaker 2 (15:42):
It's pretty simple.
The first thing I did when Ifirst started was, obviously
there's three key points.
The number one is I got onsocial media.
I got on Facebook and I joinedall the local support groups.
Right, you know, know, it'syour city support groups, small
business support groups, youknow anything?
Support group.
I got on them, I joined them.
I joined them under my businesspage, not my personal page, and
(16:08):
then I just obviously I followthe guidelines and the rules of
their Facebook group, but I goton there and I posted as much as
I can throughout the day orevery other day hey, we're here,
we're offering detail service,come use us, yada, yada.
We got a good amount ofcustomers through that way.
The second way was we went toquite a few car shows.
(16:31):
We put not a table I should saySome car shows are particular
about that but we sat out therewith our business logo, t-shirts
, times, whatever it is.
When I started I just went outthere with a T-shirt.
I had my car reader around myneck and then brochures to
explain what we offer, whatservice we had.
(16:52):
I've had people come up to meand say, hey, I read your shirt,
you offer detail.
So yeah, here's the brochure,explain it, yada, yada, and I
took their payment right thereon their on the spot, you know,
the deposit, um, and then thethird thing and the third thing
is kind of the most importantone is when you're just starting
out, I offer almost all myfamily and friends basically
(17:17):
very heavily discounted detailto build a portfolio and put
those pictures in.
And that's how I got customersin too, because they got to see
my work, they got to see beforeand after, and I'm not the only
one, but I'm sure there's a lotof people, family members, that
are dirty.
Give them a free detail.
Yeah, that's good.
(17:38):
Those pictures from them aregoing to really, you know,
really hit, you know, the goalfor your before and after photos
.
Speaker 1 (17:45):
Yeah, for sure, for sure.
That's a very interesting pointtoo in terms of the ongoing
process that you use for allthree of those components.
In terms of the ongoing processthat you use for all three of
those components, I like to sayhere, like for my coaching
clients, one your best client isthe most educated, your best
client is the most educated.
(18:05):
So what does that mean from anaction perspective?
And again, I'm real good attalking strategy 30,000 feet and
then I'm real good at like boom, bringing out the landing gear.
So I'm going to bring out thelanding gear for a second for
our listeners.
In terms of that, what are youdoing, at least once a week, if
not once a day, to educatepotential clients on the
(18:27):
benefits of ceramic coating, thebenefits of having a high-end
detail on your interior, thepotential health risks of having
a dirty interior?
I can go on and on.
But the idea that right,spencer, in terms of what are
you doing, what are all thelisteners doing today to really
educate the customer on?
(18:48):
Because people aren't waking up.
I mean, there's a 20%, there'stwo out of 10 people and you
know who they are that wake upand go.
Man.
I got to get my car detailedthis weekend.
But eight out of 10 people arelike I'm just trying to get to
the track meet, I'm trying tojust take care of the kids.
They ain't waking up thinkingabout they want a detail.
So anything you can do in thatsocial media profile, those
posts that you're doing to justtrigger something in that
(19:10):
person's mind about huh, neverthought about the fact I'm going
to make this up.
This is not a proven fact.
I never thought about the factthat 51% of the pollens in my
vehicle are because it's in theseat.
So anything you could do toeducate the customer to plant a
seed, to go huh, I need to callSpencer to get an interior
detail.
(19:30):
It's not like you're saying,call me for an interior detail.
You're educating them on theimportance of why keyword, why
they need an interior detail,especially with health issues.
In some different parts of thecountry there's different
allergens and all that kind ofcrazy stuff.
So anything else on that,because that's a very
interesting part of theconversation First month, what
you did and then, of course,you're still doing those things
(19:53):
today.
Anything else on that, buddy.
Speaker 2 (19:55):
Yeah.
So there's two things I've beendoing and still doing today.
Number one is just the best one, I think.
In my opinion on the exteriorside is go out there on a sunny
day, find a car.
That's just terrible andsurface scratches and swirls and
stuff.
You see all those rings aroundthat sun.
(20:16):
Take a picture of it.
Don't take a picture of theperson's ice plate or anything.
Make sure you get a zoom inwhere it's not noticeable or you
know you're not calling out acustomer, just the picture of
the swirls on a vehicle.
Post it on your Facebook andsay, hey, this is what the car
wash is doing.
Because, even though you said,two out of nine people don't
think about detail, but almost athird of the people that wakes
(20:39):
up in America Day is a car wash.
I need to get my car cleanbefore I go to work because I
want to look good arriving towork.
Well, if you can show thesepeople what car washes are doing
to your exterior paint, that'sa good way to educate them.
To say, hey, I know you want acar wash.
It's bad and I is good for you.
You look good, but this is whatyou're doing to your car.
(20:59):
This is what we can do to offerto help and protect you or even
make it where it's easier touse a car wash.
My my number one thing I tellpeople is you see these surface
scratches, we can make it looklike this.
Get an after picture of a caryou did last week or whatever,
and then tell them ways to helpthem protect or even stay better
(21:20):
through a car wash.
My number one thing is ceramiccoating helps with the car wash.
Yes, it's terrible to use thatas a preaching goal or even an
ad, but when you have a ceramiccoating on the vehicle, it makes
the rafts fly against your carsmoother and safer.
It doesn't grab and pull ashard.
(21:40):
That's one way you can use aceramic coating as an ad.
Terrible to do that, but it isrealistically facts.
And then my second one isinterior.
Well, the number one thing is Ilike to preach about and this
is specifically speaking and ona science side is in 24 hours,
(22:02):
whatever fry or food that fellon the floor think of this in 24
hours that food had alreadyintroduced 700-plus bacteria and
viruses in your car.
Look at that.
Speaker 1 (22:13):
See, that's what I'm talking about.
You got my attention now.
Speaker 2 (22:16):
One customer going inside your vehicle just another
24 hours, you already got 700new friends.
Look at that.
That's my best way that Iactually to really push out my
interior detail and I've gottenplenty of calls on that where I
didn't think about that, Ididn't think of how many
bacteria and viruses I'mintroducing after you know a
(22:37):
single cry or just a personstepping in my car and it's like
, well, yeah, because are you anUber driver?
Oh boy, I'll just double that.
Or exactly driver?
Speaker 1 (22:46):
Oh boy, I'll just double that or triple.
Speaker 2 (22:47):
Exactly.
Speaker 1 (22:47):
Yeah, that would be concerning for sure.
Speaker 2 (22:50):
It is very concerning , it's very alarming.
I think that's what gets peoplea lot of attention too.
It's like, well, now my car isdirty, I don't even want to
touch it.
There you go, I'll eat it, butwe'll do it.
Speaker 1 (23:01):
Man, that's good stuff.
Well, again, thanks for sharingthat tip for all of our
listeners.
That's pretty amazing becauseagain it just kind of reminds
them that, hey, I didn't evenrealize that that was the issue.
And again it goes back to kindof what I said a few minutes ago
educating the potentialcustomer on the importance or,
more importantly, by not movingforward, doing something In this
(23:22):
case not having a deep, cleaninterior detail like you're
offering what the risk of thatis right.
So making sure they understandand your job is just to make
sure they understand that that'sa challenge and make sure
there's plenty of more pointersto to really teach people like
window coating you know theconstant cleaning of your brake
pad or not brake pads, but youknow your calibers, get those
(23:42):
clean with you.
Speaker 2 (23:43):
Know your iron decon?
Um, there's just lots of things.
You can educate people even onthe smallest stuff.
And those smallest things willget people to come to your door
and that's where you can eitherdo the upsell or you can offer
them, say, hey, I got a windowcoating, but let me just vacuum
a car out for free.
Speaker 1 (23:59):
Cool, all right, as we kind of wind down here, I got
one more question and thenwe're going to.
We're going to let folks reachout to you and make sure they
can reach you for the awesomework you're doing.
But in all the years I knowthis is another tough one.
But if you had to pick one bigwin, w-i-n.
One big win, that could be aclient story.
It could be something that,because of the great work you're
(24:23):
doing in your detailingbusiness, maybe something you
were able to do with your familyJust one big win that you
wanted to expand on.
And again, this is more of uh,of the why, like why are you in
the detailing business?
Because it provides me fill inthe blank.
Tell me about it like a againone, one big win.
You're like oh my gosh, this isjust crazy.
Speaker 2 (24:42):
Go ahead so I'm gonna put a big one and a bomb.
Okay, this is the best way Ican really really put it out
there, because I mean I had manystories.
I like to share them all, but Ihave many stories that I could
put into good and one um, andthis is also on the educational
side, everything.
But here's my big one isstatistically speaking, you will
(25:06):
get more money on your trade-inor the car you're selling
through a dealership if it'sclean first.
So my big one is I've hadpreached heavily to all my
clientele to, hey, bring it tome before you sell a trade or a
dealership.
I will guarantee you will getrevenue back.
And I've had a dozen a dozen, Imean more than I can count on my
(25:29):
hand and my toes.
I've all said this.
They brought a car to me Iclean it very well from waxing
into you know, immediate quickpolishing or buffing, whatever
it is.
I gave them the most simplestthing amplify it and they got
their return.
They got their investment backand they suddenly even got more
money back, like the oneparticular person spent maybe a
(25:51):
little over eight hundreddollars, got a buff, a deep
interior cleaning engine andthen got our wax.
She took it to the dealershipshe got over fifteen hundred
dollars more than kelly bluebook value because the
dealership how clean it was.
So that's my big one.
Speaker 1 (26:09):
Yeah, man, that is huge.
Exactly, it goes back to look,I won't use the word pay, but
they invested $800 with you,let's say, and they ended up
getting $1,600.
How many times would you go toVegas and put $800 down to get
$1,600 back?
Every time I do that, every daythat ends in Y right.
So the same concept with you interms of, hey, it's not a
(26:30):
payment to you, it's aninvestment so you can get a
better, you know trade-in valuefor your vehicle.
So that's another great tip.
All right, Spencer.
So how can folks reach you?
Like one or two ways thatpeople can reach out to you to
find you so you can provide thatawesome service to them?
Speaker 2 (26:45):
So just two ways.
Ways you can either do it byphone number um, I don't know if
I'm to tell my phone number outhere, but um, you can find my
or you could send them to thewebsite and here's why remember
this is like this is like ourmother said when we put stuff
out, it stays out there.
Speaker 1 (27:04):
So if you ever change your phone number, so let's do
this, let's use the website.
Then, if you change your phonenumber or something happens,
they do this, let's use thewebsite.
Then if you change your phonenumber or something happens,
they'll have the latest number.
So go ahead and give them thewebsite.
Speaker 2 (27:11):
That would be the second one to find me, it's
wwwdetailingexpertsusacom.
There you go.
Speaker 1 (27:21):
There you go, all right, good deal.
Well, spencer, man, Iappreciate you jumping on again.
One of my missions is to showfolks, whether it's through the
training programs we offer or,in this case, the podcast, how
you can earn more so you canserve more, and you're certainly
a living example of that.
And again, just to close outthis episode, I know this man is
(27:41):
a strong family man becausethis morning, on a Friday, he's
running his business the rightway, because he was able to
spend time with his kids at thetrack meet.
So this business, even thoughit's called Big Money Detailer,
we focus on the five F's, as Icall them.
The five F's are these, man,and you've got all five working
for your brother, number one,family faith, obviously, the
financial piece and then fun.
(28:03):
And those five F's have to becombined together to make sure
you're doing the right thing,not just for your business, but
also for your family, your faithand the other Fs that we talked
about.
With that, I'm Davey Tyburski,the founder of Big Money
Detailer and also America'sChief Profit Officer.
And Spencer's got one morething.
Speaker 2 (28:20):
I do One more thing.
Anybody that wants to book withme.
I'm going to tell you thisright now Whatever you invest in
me is what.
I'm going to tell you thisright now Whatever you invest in
me is what I'm going to investin you Guarantee.
Speaker 1 (28:29):
There you go.
I love a guarantee, by the way.
So that's it for this episode.
Again, you can find out moreinfo, more training, more free
resources at bigmoneydetailercom.
Go and check us out there anduntil next time, I'll see you
soon.
Bye-bye.
Hey folks, welcome to the Big Money Detailer podcast.
And again today we are doingsomething special because I
believe that you should not onlylearn from us at Big Money
Detailer, but you should learnfrom other detailers just like
you.
And today, man, I am pumped upbecause I got the man, the myth,
the legend.
I got Spencer Olmsted here fromMarion, Iowa, so let's dive in.
(00:20):
You ready to rock and roll,Spencer, I am All right.
Man, here's always.
The first question I love toask is like why and how?
Why and how did you get into?
Speaker 2 (00:28):
detailing man.
It started off when I was young, 16 years old.
My first job was at Mr Car Wash.
Since then I just drew more andmore into the car, enthusiastic
, and wanted to become more intoit.
So not only did I learn thechemical side of things, but I
also learned the exterior side,and then eventually I got into
interior.
(00:49):
And after that I wanted to gofurther.
So I started my own business,started learning how to do
ceramic coating that's great.
Speaker 1 (00:55):
So again the this what were you doing before you
started the quote?
Speaker 2 (00:59):
part-time, uh, washing and detailing cars uh, I
mean I, I got started in thatvery early Like there's no other
before or after.
I mean it was I got into it andI fell in love with it right
away.
I mean there was no before,there's no after, it's just I
just jumped in.
Speaker 1 (01:17):
All in detailing baby .
Speaker 2 (01:19):
All in right, Pretty much All in detail, like that
first day when I was at the carwash.
I mean I learned basicallyalmost there was anything about
a car wash and I from then Ijust couldn't get off of it.
Speaker 1 (01:31):
I tried.
Speaker 2 (01:32):
I went to construction, I went to a
restaurant, but since then Ijust yeah, I couldn't move it
past it.
Perfect.
Speaker 1 (01:38):
Yeah, like, it's a lot of like the folks there in
my coaching program, et cetera,even if some of the new
listeners who may be joining thepodcast for the first time.
Our son, dylan, runs theAffluent Auto Spa here in San
Antonio, texas, and he's blessedto have me as his father but
also as his mentor.
But one of the big things is,even when I do my keynote talks
all over the country, one of thethings I always say, spencer,
is I say hey, man, if you couldlive your passion and you're
(02:02):
doing stuff you love to do andoh, by the way, you happen to
get paid what you're actuallyworth.
I don't know if there'sanything better than that right,
doing what you love and thenbeing paid appropriately for the
great work you're doing so youcan support your family, your
charities and whatever elseimportant.
So thanks for sharing that.
All right.
Next one we're going to go tothe other side of the spectrum
here.
Let's talk, like, of all theseyears you've been doing it.
(02:24):
What's one big?
Whatever word you want to use,I'll use mistake, because the
listeners know what a mistake is.
But what's one big mistake youmade?
Um, and more importantly, whatdid you learn from that mistake?
Speaker 2 (02:37):
it would be very simple.
Um, I started standing in a carwith no training, no experience
behind it.
I just jumped in it because Iwatched a ton of youtube videos.
And there's, there's themistake.
Um, don't take a youtube videoand just roll with it.
I think you need to go furtherand get yourself a mentor or get
(02:58):
someone that knows how to do itdeeply, because it doesn't take
a lot to sand a car and to ruinthe paint.
But yeah, that was my mistake.
It was a small spot, about twoinches big, nothing terrible.
So, lucky enough, I knew a guythat knows how to paint cars and
he was able to do it free ofcharge.
And yeah, I mean, we still gotthe customer to pay.
(03:19):
We still got the customer to behappy with us and use our
service later on.
But we were upfront, we werehonest.
I told them from the start too,like this is a test drive,
there's no guarantee I'm gonnamake it right.
Speaker 1 (03:30):
So that's great well, that brings up another key
lesson for for everyone,listening to the podcast is um,
hey, man, let's just go back 10years ago.
10 years ago, let's just saythere was a lot less content,
training, free, free trainingavailable, right.
And then these days, everybodyand their uncle and aunt seems
(03:52):
to have some kind of a trainingprogram.
The key point, I think in allmy years, decades of experience
and coaching and mentoringbusiness owners, is you know,
you need to learn from peoplewho have been there, done that,
and most people stop there.
Learn from people who have beenthere, done that, but also
learn from people that are stilldoing it today.
And make sure you're learningfrom the right people, because
(04:13):
these days, you could watch avideo, you could watch a post,
you could listen to a podcast,whatever.
And how do you know thatinformation is 100% accurate?
So it's always good to vet thatout.
As a matter of fact, that'sfunny because my pastor, as a
matter of fact, I have afoundation called Pastor 360.
Its mission is to make life andministry better for pastors,
and one of my co-founders,pastor Kieschnick, says this to
(04:35):
me learn to shave on anotherman's face.
And I had to think about thatfor a while, spencer, I'm like I
don't know what the hell thatmeans.
Pastor, pastor, he goes.
Well, listen, learn to shave onmy face.
In other words, let me show youall the cuts I've had so you
don't make the same cuts on yourface and it's the same thing of
what you're saying.
Is that knowledge, skill andability to do the great stuff
(04:55):
that you need to be doing as adetailer, you've got to make
sure that you do it the rightway.
Speaker 2 (05:06):
So I appreciate you sharing, sharing that big lesson
, all right.
Next one, um, go ahead.
For anybody that's listening,really find yourself a mentor,
rather as a certified mentor orsomeone that's been in it for 15
, 20, some years.
Find someone and learn alltheir knowledge yeah absolutely
going to help you exceed.
Don't be afraid to reach out anddon't be embarrassed either,
because at the end of the day,detailed, we need to start
thinking more of a communitybase.
I mean, yes, we're competitors,but at the same time, if we can
(05:29):
learn the same knowledge andgain the same knowledge, I think
we can all exceed in the world.
Speaker 1 (05:34):
Amen, amen.
The pie is big enough foreverybody, man, millions and
millions of cars that there areeven in your local market.
Having a good marketing systemthat brings you those clients.
Number one and number two,which we talked about before we
started the podcast, is keepingthem coming back for more,
having them I use the wordintroduce, have them introduce
(05:57):
you to others, either in theircommunity or their family or
whatever.
That's really where the magicbegins.
That brings up the nextquestion, man.
This is a tough one for mostpeople to answer, because I'm
going to ask you for one, justone.
But what is like yoursuperpower, man?
What is like the one thingyou're like?
Got that I'm like I wear a capebecause I'm so good at that and
again, I know you're a humbleguy, but please share that with
(06:19):
the others as well.
What's your superpower?
Speaker 2 (06:21):
So I like to say it's ceramic coating, but it's not.
My superpower is interior.
I can definitely get almost 90of all stains out of carpets.
It doesn't get past me.
I mean, I know all the nips andtricks and everything that
needs to go in between.
Well, what really needs a cleaninterior?
So I think my superpower isinterior cleaning.
(06:42):
Um, I can definitely make thatinterior look new, if not like
new again.
I mean, I know a lot of detail,like to say ceramic coating is
their power.
But I don't know.
I think we're in a world nowwhere, you know, just trying to
get 100% of that paintcorrection is not possible these
days.
And if we look back, if we lookback 10 years ago, you know
paint used to be thick and stuff, but nowadays they're coming
(07:05):
off the factory thin.
Not a lot you can do there.
So is that really a power?
I wouldn't say so, because ifyou can't do a lot but just
supply coding, everyone can dothat.
Speaker 1 (07:17):
Good, yeah, that's really good.
And again, I did go over yourwebsite before the podcast today
.
But just make a little noteLike that's your superpower
before the podcast today.
But just make a little note,that's your superpower For
everybody listening.
Here's the thing.
Whatever your superpower is,what sets you apart from your
local competitors, that needs tobe front center and like
fireworks bouncing off yoursocial media pages or, in your
(07:40):
case, the website, whatever itmight be.
So if that is truly yoursuperpower, make sure you're
amping that up.
Or, in your case, the website,whatever it might be.
So if that is truly yoursuperpower, make sure you're
amping that up.
A little call out, obviously,some testimonials from customers
about man.
Before I called Spencer, myinterior was look like blank,
whatever that looked like.
And now that Spencer has takencare of my interior.
So anything you can do toreinforce the superpower that
(08:02):
you have in your marketing, inyour sales efforts and in your
consultations that you're doingthat helps set you apart from
everyone else.
And again, you start with aninterior, but obviously when you
do a great job there, then itleads to other conversations,
right?
I call them salesversations, bythe way.
So we're going to focus on theinterior, let's say on Davies
Lincoln Aviator.
And then, once we get theinterior, we can have a sales
(08:22):
versation about what else wecould do to serve that
particular vehicle, whether it'sa ceramic coating, whatever it
might be.
But you have to make sure youdeliver on your superpower first
, which in your case isinteriors.
Ok, cool, anything else on thatbuddy?
Speaker 2 (08:36):
I have to say this is almost nine out of 10 time
detailers.
They're listing ceramic coatingas their most sales thing.
Out of 10 times detailersthey're listing ceramic coating
as their most sales say.
And if you haven't checked anydetails in the area, almost all
of them will say that they'redoing ceramic coating, no
interior.
I say roll out that interioragain, bring it back.
(08:57):
You can make just as much asthe same amount of money as a
ceramic coating package.
I got customers you know beenlately been booking with me and
paying almost eight, seven, youknow eight to nine hundred
dollars on interior, even closeto fifteen hundred dollars, just
to ceramic coat their interior.
It's still the same thing.
I can still get almost aboutthe same amount of money as a
ceramic coater.
So if you have to roll back,you know, bring back old stuff.
(09:20):
You know really perform reallywell interior or perform on
exterior well.
I mean, ceramic coating is agood thing it's a big thing.
It brings a lot of money.
But if you can bring back theold stuff in the old days and
make that your number one, youcan make just a bunch of more
money too.
Speaker 1 (09:38):
Yeah that's good.
Uh, so that kind of brings upanother key point for our
listeners, right is um, you knowI always I'm a fast food junkie
, so I'm just going to lay itout there.
So when I go in, I got like onethrough 12.
I want to know one, two, three,four.
There's a buffet of ideas.
Right, there's a buffet of foodoptions, and I think that what
you're touching on, spencer, isimportant in terms of if you're
(09:59):
a one trick pony and you onlymarket your ceramic coating as
an example, which is again toyour point, ceramic coatings are
great, but on the other hand,if I'm a customer who thinks
keyword, thinks that I just wantan interior and that's not part
of the buffet, then guess what?
They'll move to the nextdetailer, they'll call someone
else.
So in your case, you have awhole buffet.
(10:21):
I saw your website.
You have a whole buffet ofdifferent options, which I'll
call entry points for customers.
So if they're looking forinterior detailing, good, let's
come into our detailing businessfrom an interior perspective.
If you're looking for, maybe,headlight restoration, I'll just
go to the other end of thespectrum.
Whatever they're looking for onthe buffet, let them pick and
choose from the buffet what theywant.
Don't just give them one or twochoices, so that that that's
(10:43):
really powerful.
Thanks for thanks for sharingthat one.
Um, how about this one man Wasthere?
Was there ever a point whereyou wanted to give up and go,
like you know what I?
Just, I love what I'm doing,man, but and we all have those
days I'm just talking about thatthat maybe little percent of
the time where you were like, ah, I'm just going to throw my
hands up.
Speaker 2 (11:09):
Probably maybe every other month.
We have a slow month, we have abusy month.
During those slow months youspend 15, 20, maybe 30 days
thinking in your head I'm notgoing to get another call, I'm
not going to get another detail,but almost every single time I
get proven wrong.
Just actually recently, lastmonth, we had almost a week and
(11:35):
a half of no work and I thoughtI was going to throw a towel on.
I was like I'm going to go finda job back in, you know,
construction making the moneyagain and next week rolled
around.
we were busy.
I've seen a well over 15,000some dollar revenue in just two
and a half weeks, which isamazing.
(11:57):
It paid for my slow month andmy next month.
So it's just.
It's one of those things thatyou got to really just.
You know, put your feet down,stay calm.
It sounds like you're apreacher man yourself.
Really put some faith in it.
Let God take the wheelsometimes and just be calm.
You know, don't stress out toomuch.
(12:17):
And again, like I said with theold conversation, bring back
old stuff.
You know, offer single.
You know wash for just 100bucks.
You know whatever is going toget you.
You know cars to come in yourdoor.
You know, do that for sure, forsure.
Speaker 1 (12:30):
I think the other big part about that whole
discussion and we can spend aday, as a matter of fact, when
folks come to my home trainingcenter upstairs we spend two
days diving into theseparticular details it's called
the two-day profit intensive andone of the things we dive into
on that, Spencer, is the fact ofwell, let me give you my quote
first, and then I'll tell youhow that relates.
That relates One of the quotesI've been saying now for decades
(12:56):
is the amount of stress youfeel in your life is in direct
correlation to the lack ofsystems that you have in place.
So let me say it again theamount of stress you feel,
whether it's your personal life,whether it's your business life
, the amount of stress you feel,like those slow months or those
slow weeks, is in directcorrelation to the lack of
systems you have in place.
And that is a very importantpart that I really hammer home
(13:17):
to all of our coaching membersis do a temperature check on if
you listen to the podcast.
Do a temperature check on that.
Do you have a system that isreliable?
It's kind of like makingchocolate chip cookies.
Do you have the same recipethat you use that brings you a
constant flow of clients foryour detailing services, whether
it's headlight restoration,interior ceramic coating.
Do you have a system for that?
(13:39):
And if the answer is not really, then that would be a good
place to start to really startlooking at what kind of system
can I have in place?
That's like lather rinse,repeat, right.
Like most people wash theirhair every day lather, rinse,
repeat.
It just happens over and overagain and that system for that
ongoing flow of customers cominginto the business is fantastic.
So definitely again.
(14:00):
Like I mentioned earlier, we'lldive into that after the podcast
.
I've got a couple ideas for youon that.
Well, that's a big one, man.
It's the roller coaster.
Had a great week, great month,low month, low week, whatever it
happens to be.
So being able to have moreconsistency in that revenue is
certainly something that everylistener should take a strong
look at and figure out.
How do I have a system in placeto have that constant flow of
(14:23):
not just new customers, but alsohow am I activating and keeping
the customers that?
I have One quick tip on that isjust I'm sure people love you,
but they ain't waking up in themorning going.
Oh, I'm thinking about Spencerthis morning.
I think I'll just reach out tohim.
So you've got to have a systemin place to constantly remind
them that you are there to servethem, and that would be a very
(14:46):
big takeaway from that one.
All right.
Next one man, as far as likemistakes, we talked about that,
we talked about your superpower.
Let's go back to, like, thefirst month, and I know that may
be a while ago, but I want youto think about this, because
here I'm going to give you theteaching point first, and then I
(15:07):
want you to expand on it.
Okay, Sometimes things work sowell we stop doing them.
It's like.
That's why I'm going to takeyou back in your mind when you
first started.
Like what that first month?
Talk to me about the stuff youdid and, just as important, how
have you continued, or madethose things better, to continue
(15:29):
to do them today?
So, the first month of businesswhat did you do, man?
Speaker 2 (15:42):
It's pretty simple.
The first thing I did when Ifirst started was, obviously
there's three key points.
The number one is I got onsocial media.
I got on Facebook and I joinedall the local support groups.
Right, you know, know, it'syour city support groups, small
business support groups, youknow anything?
Support group.
I got on them, I joined them.
I joined them under my businesspage, not my personal page, and
(16:08):
then I just obviously I followthe guidelines and the rules of
their Facebook group, but I goton there and I posted as much as
I can throughout the day orevery other day hey, we're here,
we're offering detail service,come use us, yada, yada.
We got a good amount ofcustomers through that way.
The second way was we went toquite a few car shows.
(16:31):
We put not a table I should saySome car shows are particular
about that but we sat out therewith our business logo, t-shirts
, times, whatever it is.
When I started I just went outthere with a T-shirt.
I had my car reader around myneck and then brochures to
explain what we offer, whatservice we had.
(16:52):
I've had people come up to meand say, hey, I read your shirt,
you offer detail.
So yeah, here's the brochure,explain it, yada, yada, and I
took their payment right thereon their on the spot, you know,
the deposit, um, and then thethird thing and the third thing
is kind of the most importantone is when you're just starting
out, I offer almost all myfamily and friends basically
(17:17):
very heavily discounted detailto build a portfolio and put
those pictures in.
And that's how I got customersin too, because they got to see
my work, they got to see beforeand after, and I'm not the only
one, but I'm sure there's a lotof people, family members, that
are dirty.
Give them a free detail.
Yeah, that's good.
(17:38):
Those pictures from them aregoing to really, you know,
really hit, you know, the goalfor your before and after photos
.
Speaker 1 (17:45):
Yeah, for sure, for sure.
That's a very interesting pointtoo in terms of the ongoing
process that you use for allthree of those components.
In terms of the ongoing processthat you use for all three of
those components, I like to sayhere, like for my coaching
clients, one your best client isthe most educated, your best
client is the most educated.
(18:05):
So what does that mean from anaction perspective?
And again, I'm real good attalking strategy 30,000 feet and
then I'm real good at like boom, bringing out the landing gear.
So I'm going to bring out thelanding gear for a second for
our listeners.
In terms of that, what are youdoing, at least once a week, if
not once a day, to educatepotential clients on the
(18:27):
benefits of ceramic coating, thebenefits of having a high-end
detail on your interior, thepotential health risks of having
a dirty interior?
I can go on and on.
But the idea that right,spencer, in terms of what are
you doing, what are all thelisteners doing today to really
educate the customer on?
(18:48):
Because people aren't waking up.
I mean, there's a 20%, there'stwo out of 10 people and you
know who they are that wake upand go.
Man.
I got to get my car detailedthis weekend.
But eight out of 10 people arelike I'm just trying to get to
the track meet, I'm trying tojust take care of the kids.
They ain't waking up thinkingabout they want a detail.
So anything you can do in thatsocial media profile, those
posts that you're doing to justtrigger something in that
(19:10):
person's mind about huh, neverthought about the fact I'm going
to make this up.
This is not a proven fact.
I never thought about the factthat 51% of the pollens in my
vehicle are because it's in theseat.
So anything you could do toeducate the customer to plant a
seed, to go huh, I need to callSpencer to get an interior
detail.
(19:30):
It's not like you're saying,call me for an interior detail.
You're educating them on theimportance of why keyword, why
they need an interior detail,especially with health issues.
In some different parts of thecountry there's different
allergens and all that kind ofcrazy stuff.
So anything else on that,because that's a very
interesting part of theconversation First month, what
you did and then, of course,you're still doing those things
(19:53):
today.
Anything else on that, buddy.
Speaker 2 (19:55):
Yeah.
So there's two things I've beendoing and still doing today.
Number one is just the best one, I think.
In my opinion on the exteriorside is go out there on a sunny
day, find a car.
That's just terrible andsurface scratches and swirls and
stuff.
You see all those rings aroundthat sun.
(20:16):
Take a picture of it.
Don't take a picture of theperson's ice plate or anything.
Make sure you get a zoom inwhere it's not noticeable or you
know you're not calling out acustomer, just the picture of
the swirls on a vehicle.
Post it on your Facebook andsay, hey, this is what the car
wash is doing.
Because, even though you said,two out of nine people don't
think about detail, but almost athird of the people that wakes
(20:39):
up in America Day is a car wash.
I need to get my car cleanbefore I go to work because I
want to look good arriving towork.
Well, if you can show thesepeople what car washes are doing
to your exterior paint, that'sa good way to educate them.
To say, hey, I know you want acar wash.
It's bad and I is good for you.
You look good, but this is whatyou're doing to your car.
(20:59):
This is what we can do to offerto help and protect you or even
make it where it's easier touse a car wash.
My my number one thing I tellpeople is you see these surface
scratches, we can make it looklike this.
Get an after picture of a caryou did last week or whatever,
and then tell them ways to helpthem protect or even stay better
(21:20):
through a car wash.
My number one thing is ceramiccoating helps with the car wash.
Yes, it's terrible to use thatas a preaching goal or even an
ad, but when you have a ceramiccoating on the vehicle, it makes
the rafts fly against your carsmoother and safer.
It doesn't grab and pull ashard.
(21:40):
That's one way you can use aceramic coating as an ad.
Terrible to do that, but it isrealistically facts.
And then my second one isinterior.
Well, the number one thing is Ilike to preach about and this
is specifically speaking and ona science side is in 24 hours,
(22:02):
whatever fry or food that fellon the floor think of this in 24
hours that food had alreadyintroduced 700-plus bacteria and
viruses in your car.
Look at that.
Speaker 1 (22:13):
See, that's what I'm talking about.
You got my attention now.
Speaker 2 (22:16):
One customer going inside your vehicle just another
24 hours, you already got 700new friends.
Look at that.
That's my best way that Iactually to really push out my
interior detail and I've gottenplenty of calls on that where I
didn't think about that, Ididn't think of how many
bacteria and viruses I'mintroducing after you know a
(22:37):
single cry or just a personstepping in my car and it's like
, well, yeah, because are you anUber driver?
Oh boy, I'll just double that.
Or exactly driver?
Speaker 1 (22:46):
Oh boy, I'll just double that or triple.
Speaker 2 (22:47):
Exactly.
Speaker 1 (22:47):
Yeah, that would be concerning for sure.
Speaker 2 (22:50):
It is very concerning , it's very alarming.
I think that's what gets peoplea lot of attention too.
It's like, well, now my car isdirty, I don't even want to
touch it.
There you go, I'll eat it, butwe'll do it.
Speaker 1 (23:01):
Man, that's good stuff.
Well, again, thanks for sharingthat tip for all of our
listeners.
That's pretty amazing becauseagain it just kind of reminds
them that, hey, I didn't evenrealize that that was the issue.
And again it goes back to kindof what I said a few minutes ago
educating the potentialcustomer on the importance or,
more importantly, by not movingforward, doing something In this
(23:22):
case not having a deep, cleaninterior detail like you're
offering what the risk of thatis right.
So making sure they understandand your job is just to make
sure they understand that that'sa challenge and make sure
there's plenty of more pointersto to really teach people like
window coating you know theconstant cleaning of your brake
pad or not brake pads, but youknow your calibers, get those
(23:42):
clean with you.
Speaker 2 (23:43):
Know your iron decon?
Um, there's just lots of things.
You can educate people even onthe smallest stuff.
And those smallest things willget people to come to your door
and that's where you can eitherdo the upsell or you can offer
them, say, hey, I got a windowcoating, but let me just vacuum
a car out for free.
Speaker 1 (23:59):
Cool, all right, as we kind of wind down here, I got
one more question and thenwe're going to.
We're going to let folks reachout to you and make sure they
can reach you for the awesomework you're doing.
But in all the years I knowthis is another tough one.
But if you had to pick one bigwin, w-i-n.
One big win, that could be aclient story.
It could be something that,because of the great work you're
(24:23):
doing in your detailingbusiness, maybe something you
were able to do with your familyJust one big win that you
wanted to expand on.
And again, this is more of uh,of the why, like why are you in
the detailing business?
Because it provides me fill inthe blank.
Tell me about it like a againone, one big win.
You're like oh my gosh, this isjust crazy.
Speaker 2 (24:42):
Go ahead so I'm gonna put a big one and a bomb.
Okay, this is the best way Ican really really put it out
there, because I mean I had manystories.
I like to share them all, but Ihave many stories that I could
put into good and one um, andthis is also on the educational
side, everything.
But here's my big one isstatistically speaking, you will
(25:06):
get more money on your trade-inor the car you're selling
through a dealership if it'sclean first.
So my big one is I've hadpreached heavily to all my
clientele to, hey, bring it tome before you sell a trade or a
dealership.
I will guarantee you will getrevenue back.
And I've had a dozen a dozen, Imean more than I can count on my
(25:29):
hand and my toes.
I've all said this.
They brought a car to me Iclean it very well from waxing
into you know, immediate quickpolishing or buffing, whatever
it is.
I gave them the most simplestthing amplify it and they got
their return.
They got their investment backand they suddenly even got more
money back, like the oneparticular person spent maybe a
(25:51):
little over eight hundreddollars, got a buff, a deep
interior cleaning engine andthen got our wax.
She took it to the dealershipshe got over fifteen hundred
dollars more than kelly bluebook value because the
dealership how clean it was.
So that's my big one.
Speaker 1 (26:09):
Yeah, man, that is huge.
Exactly, it goes back to look,I won't use the word pay, but
they invested $800 with you,let's say, and they ended up
getting $1,600.
How many times would you go toVegas and put $800 down to get
$1,600 back?
Every time I do that, every daythat ends in Y right.
So the same concept with you interms of, hey, it's not a
(26:30):
payment to you, it's aninvestment so you can get a
better, you know trade-in valuefor your vehicle.
So that's another great tip.
All right, Spencer.
So how can folks reach you?
Like one or two ways thatpeople can reach out to you to
find you so you can provide thatawesome service to them?
Speaker 2 (26:45):
So just two ways.
Ways you can either do it byphone number um, I don't know if
I'm to tell my phone number outhere, but um, you can find my
or you could send them to thewebsite and here's why remember
this is like this is like ourmother said when we put stuff
out, it stays out there.
Speaker 1 (27:04):
So if you ever change your phone number, so let's do
this, let's use the website.
Then, if you change your phonenumber or something happens,
they do this, let's use thewebsite.
Then if you change your phonenumber or something happens,
they'll have the latest number.
So go ahead and give them thewebsite.
Speaker 2 (27:11):
That would be the second one to find me, it's
wwwdetailingexpertsusacom.
There you go.
Speaker 1 (27:21):
There you go, all right, good deal.
Well, spencer, man, Iappreciate you jumping on again.
One of my missions is to showfolks, whether it's through the
training programs we offer or,in this case, the podcast, how
you can earn more so you canserve more, and you're certainly
a living example of that.
And again, just to close outthis episode, I know this man is
(27:41):
a strong family man becausethis morning, on a Friday, he's
running his business the rightway, because he was able to
spend time with his kids at thetrack meet.
So this business, even thoughit's called Big Money Detailer,
we focus on the five F's, as Icall them.
The five F's are these, man,and you've got all five working
for your brother, number one,family faith, obviously, the
financial piece and then fun.
(28:03):
And those five F's have to becombined together to make sure
you're doing the right thing,not just for your business, but
also for your family, your faithand the other Fs that we talked
about.
With that, I'm Davey Tyburski,the founder of Big Money
Detailer and also America'sChief Profit Officer.
And Spencer's got one morething.
Speaker 2 (28:20):
I do One more thing.
Anybody that wants to book withme.
I'm going to tell you thisright now Whatever you invest in
me is what.
I'm going to tell you thisright now Whatever you invest in
me is what I'm going to investin you Guarantee.
Speaker 1 (28:29):
There you go.
I love a guarantee, by the way.
So that's it for this episode.
Again, you can find out moreinfo, more training, more free
resources at bigmoneydetailercom.
Go and check us out there anduntil next time, I'll see you
soon.
Bye-bye.
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